The Surf Lodge And Casablanca Bring Parisian Style To Montauk
Summer style has fully blossomed with the July fourth holiday weekend on the horizon. One place synonymous with the season has always been far out East in Long Island, New York.
You may think of this as a region familiar enough to a select few who can bear the journey. But, the furthest point, just past all the Hampton prefixes, is a place just as stylish and just as trending, Montauk. Beyond a Hamptons's 'white' party, this gem of a town harbors The Surf Lodge, defining the aesthetic and style of a quiet seaside town.
The Surf Lodge in Montauk has evolved into a summer style destination where coastal ease meets curated fashion. Known for its laidback luxury and creative collaborations, the beachside hotel blends music, fashion, and lifestyle in a way that defines the East Coast summer experience. The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. The Surf Lodge
Almost two decades of dining and partying at this quaint beach resort hotel have evolved into a place where New Yorkers trek to find an escape from cityscape canyons. They trade in loafers, suits, heels, and denim, for camp shirts, bikinis, linens, and open-toe shoes.
Jayma Cardoso and 1/2 of Bob Moses DJs; The Surf Lodge in Montauk has evolved into a summer style destination where coastal ease meets curated fashion. Known for its laidback luxury and creative collaborations, the beachside hotel blends music, fashion, and lifestyle in a way that defines the East Coast summer experience. © 2025, DANIEL RAHAL. ALL RIGHTS RESERVED.
Each season has had a significant amount of curated vibes for partygoers and lifestyle aficionados, drawing the attention of brand collaborations that add the perfect sense of luxury to its aura. Founder and Creative Director of The Surf Lodge, as well as The Snow Lodge in Aspen, Jayma Cardoso describes it, 'At The Surf Lodge, creativity is part of who we are and collaborations are just one of the many ways we express it. When we team up with like-minded brands, it sparks new ideas that feel aligned with Montauk's free-spirited, coastal energy. It's all about a shared vision.'
This season, The Surf Lodge has partnered with Casablanca to create a one-of-a-kind tailored look filling the racks at the lodge's boutique. An array of summer sets for men and beachwear for women are easily accessible.
This season, The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. With past collaborations including Jacquemus, Farm Rio, and Tombolo, The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. The Surf Lodge
Past sartorial-inspired collaborations have included Nylon magazine, Revolve, and Tombolo, adding to the fashion aura. Casablanca has become a commitment to making this seaside local hotspot a destination for New Yorkers to have a sartorial moment.
'Casablanca, for instance, brings a dreamy, jet-set elegance that naturally complements our laid-back vibe,' Cardoso notes. 'Working with brands like Jacquemus is incredibly exciting—it's just like how I curate music: who's hot in my eyes, whether they're new, iconic, or the next big thing.'
This season, The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. The Surf Lodge
'Years ago, we collaborated with Zimmerman on uniforms, and look at them now—they're massive. The same goes for musicians we once booked who are now beyond reach! These 'collabs' create unforgettable touch points and truly elevate the overall guest experience."
The staff is usually decked out in a partnering brand, and for guests, The Surf Lodge sells its branded merchandise at the boutique. Next to that are familiar brands, including Farm Rio, a long-time fashion partner of The Surf Lodge, and Jacquemus. Jacquemus eyewear has launched exclusively at The Surf Lodge boutique and hosted an influencer brunch in celebration of National Sunglasses Day [June 27]. Along with its music series day party, hosting music acts of all kinds, these kinds of soirees are what make the experience much more than a vacation but a secluded getaway on the East Coast.
The Surf Lodge partnered with Parisian label Casablanca for a full beach takeover, featuring exclusive merchandise, redesigned cabanas, and branded surfboards, alongside events like influencer brunches and live music series. The Surf Lodge
'This summer, The Surf Lodge beach takes on a new vibe with an exclusive Casablanca takeover,' says Cardoso. Taking over The Surf Lodge's beach in Montauk, the luxury Maison has redesigned it with deep blue cabanas and lounge chairs, complemented by branded towels, pillows, umbrellas, and gradient surfboards inspired by the ocean.
The Surf Lodge leans into the modern summer holiday trends with the collaboration of Parisian fashion brand Casablanca. This collaboration is designed by Bluarch's Antonio di Oronzo, and will also feature select items from Casablanca's Beach Club collection available at the lodge's boutique.
The Surf Lodge, providing guests with Defender SUVs to explore Montauk's hidden beaches, scenic trails, and local gems in elevated style. The Surf Lodge
If you think the aesthetic ends on the beach, The Surf Lodge and its automotive partner, the iconic Land Rover. Land Rover returns as the official vehicle of The Surf Lodge, offering guests an elevated way to explore Montauk, with a fleet of these refined yet rugged Defender SUVs. With off-road capabilities, access to hidden beaches, scenic trails, and local hot spots, every nook in town is accessible.
The Surf Lodge continues to shape a sartorial narrative that feels both effortless and aspirational. Complementing the experience is Land Rover, returning as the official vehicle of The Surf Lodge, providing guests with Defender SUVs to explore Montauk's hidden beaches, scenic trails, and local gems in elevated style. The Surf Lodge
The Surf Lodge is a place where the beach bum meets luxury, and a laidback approach is welcomed with music and weather to encapsulate the experience. While you may have curated your summer looks to enjoy sunrise surf sessions, sunset dinners, and live music acts from all over the world, you can also pack light and do a little shopping while enjoying the weekend getaway. The Surf Lodge has manicured a layered experience inviting guests to relax and refine their summer styles and aesthetics.
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