Latest news with #SusannePulverer
Time of India
5 days ago
- Business
- Time of India
One click, 30 minutes away: IKEA opens first store in Delhi with 2,000 products and Swedish café
IKEA, the world-famous Swedish furniture and home décor retailer, has officially entered Delhi with the launch of its first store in Pacific Mall, Tagore Garden. This marks a big milestone for IKEA India as it expands its reach under the 'One Click, 30 Minutes Away' model, designed to make shopping more convenient in busy urban areas where large warehouses are not possible. A Smaller Store with a Big Impact Unlike IKEA's huge outlets that often cover more than 4.5 lakh sq ft, the new IKEA West Delhi store is compact at 15,000 sq ft. This smaller 'city store' format focuses on accessibility and customer convenience, offering the same high-quality products that IKEA is known for, but in a more accessible location. The concept is perfect for high-footfall areas, allowing customers to browse, touch, and feel products without travelling long distances. CEO Shares the Excitement Susanne Pulverer, CEO & CSO of IKEA India, shared her excitement on LinkedIn, saying: 'Hej Dilli – we've finally moved in! Delhi now has its very own IKEA City Store in Pacific Mall, Tagore Garden. From an idea on paper to a vibrant space full of life and colour, this is a milestone that brings us closer to customers and homes in Delhi NCR.' She also thanked the Embassy of Sweden and the Delhi government representatives for being part of the celebration, as well as the IKEA team, customers, and the Swedish community in India. A Proud Moment for IKEA India Incoming IKEA India CEO, Patrik Antoni, also expressed his pride, posting: 'IKEA in Delhi – What a day! We have opened our first IKEA store in Delhi, and I'm proud to stand alongside the IKEA India team for this magical moment. A warm welcome to all who want to experience IKEA.' IKEA's Journey in India IKEA introduced its city store concept in India in 2021, starting with an 80,000 sq ft outlet in Mumbai's Worli. More recently, it launched a 'Plan and Order Point' in East Bengaluru to offer personalised home design services. The IKEA West Delhi store now showcases over 2,000 products along with a Swedish Café that serves classic IKEA snacks. How IKEA's Price Tags Work IKEA's price tags do more than display prices: Red tags mean you can pick up the product yourself from the Market Hall or Self-Serve Furniture Area using the location code on the tag. Yellow tags indicate that assistance is required, often for larger or special-order items. In this case, an IKEA co-worker will guide you through the process. Bringing IKEA Closer to North India The launch of the first IKEA store in Delhi comes after the company began its north India e-commerce service in March, reaching cities like Agra, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Prayagraj, and Varanasi. Patrik Antoni added, 'Opening our first store in the heart of Delhi is a huge milestone. We aim to inspire Delhiites to see their homes differently, as home is where everything begins. This store reflects our commitment to making IKEA more accessible, relevant, and inspiring for many more people in India.' Key Highlights of IKEA West Delhi Store Location: Pacific Mall, Tagore Garden Size: 15,000 sq ft Products: Over 2,000 items Facilities: Swedish Café with signature snacks Concept: One Click, 30 Minutes Away model The IKEA West Delhi store is not just another retail outlet – it's a fresh, convenient, and inspiring space for home lovers in the capital. With its smaller size, central location, and unique shopping experience, IKEA is now truly closer to Delhi homes than ever before. To stay updated on the stories that are going viral, follow Indiatimes Trending.
News18
5 days ago
- Business
- News18
IKEA Opens First Delhi Store In Pacific Mall: Decoding Red And Yellow Tag System For Shoppers
Last Updated: IKEA opened its first Delhi store at Pacific Mall, Tagore Garden. The 15,000 sq ft outlet aims to enhance urban accessibility, complementing online and large-format stores. IKEA, a Swedish furniture retailer company, has made its entry into Delhi by opening its first store in Pacific Mall, Tagore Garden. The store is part of IKEA India's 'One Click, 30 Minutes Away" model, designed to boost accessibility in high-footfall urban areas where sprawling outlets are not feasible. According to The Indian Express, IKEA's new 15,000 sq ft outlet in West Delhi marks a shift from its typical large-format stores, which often span over 4.5 lakh sq ft. IKEA India CEO Susanne Pulverer said as quoted by The Indian Express that the city store format complements the company's other channels. 'Online is our base, complemented by large stores like those in Hyderabad, Navi Mumbai, and Bengaluru. We're building two more in Gurugram and Noida. Then we have city stores, which can be closer to customers in shopping centres and other areas," she said. The Swedish retailer debuted its city store concept in India in late 2021 with an 80,000 sq ft outlet in Mumbai's Worli. More recently, it introduced a 'Plan and Order Point" in East Bengaluru to provide personalised home planning and design services. At IKEA, price tags do more than just show how much an item costs — they also guide you on how to get it. A red tag means the product is available for self-pickup. You can head straight to the Market Hall or the Self-Serve Furniture Area and use the location details printed on the tag to find it. This is perfect for items you can carry on your own or load onto a trolley. A yellow tag, on the other hand, signals that the item requires assistance. These are usually products that might need special handling, stock checking, or help with placing an order. In such cases, you'll need to approach an IKEA co-worker at the information counter, who will guide you through the next steps. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Indian Express
5 days ago
- Business
- Indian Express
IKEA launches North India's first store in West Delhi with a focus on social Delhiites with spacious homes
Swedish retail giant IKEA has opened its first store in Delhi-NCR at Pacific Mall, Tagore Garden, months after entering the north India market through online deliveries. The 15,000 sq ft outlet departs from IKEA's typical large-format stores — often exceeding 4.5 lakh sq ft — and comes as bigger stores in Gurugram and Noida remain under construction. The new city store in West Delhi is part of IKEA India's 'One Click, 30 Minutes Away' model, aimed at making the retailer more accessible in high-footfall urban locations where large stores are not feasible. 'We see the city format as a great complement to other formats. Online is our base, complemented by large stores like those in Hyderabad, Navi Mumbai, and Bengaluru. We're building two more in Gurugram and Noida. Then we have city stores, which can be closer to customers in shopping centres and other areas,' said IKEA India's outgoing CEO Susanne Pulverer. In late 2021, it opened its first city store in India in Mumbai's Worli, spanning about 80,000 sq ft. More recently, it launched a 'Plan and Order Point' in East Bengaluru to offer personalised home planning and design services. The West Delhi store showcases over 2,000 products and features a Swedish Café serving classic IKEA snacks. The launch follows IKEA's north India e-commerce debut in March, covering Delhi-NCR, Agra, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, Prayagraj, and Varanasi. IKEA's research indicates that Delhiites show particular interest in living rooms and bedrooms. 'What we've learned from Delhi is based on the many home visits we've done over the years. We know that many homes here are a bit larger, especially compared to Mumbai. Socialising is a big part of life in Delhi — people love to meet, host, enjoy food, and express themselves culturally. So a lot of focus will be on the living room, but the bedroom is also of great interest to Delhiites,' Pulverer said. The retail giant plans more such stores in Delhi-NCR and expects the large-format store in Gurugram to be completed within the next two years, followed by the Noida store. On quick commerce, Pulverer said IKEA will explore and test whether there is demand for furniture products to be delivered instantly. On the store launch, Patrik Antoni, IKEA India's incoming CEO, said 'We are humbled by the positive response and love IKEA has received from our North Indian customers since we began online deliveries here in March. To finally open our first store in the heart of the vibrant capital is a big milestone for us and we are very happy to offer the opportunity for the many people in Delhi to touch and feel the IKEA products.'
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Business Standard
30-04-2025
- Business
- Business Standard
Ikea launches its first 'Plan & Order Point' service in India
Swedish multinational furniture company Ikea has announced the launch of its first 'Plan & Order Point (PaOP)' in India, at Bengaluru, where customers can avail expert's advice in planning their room or home, from layouts to product selections. This service will be available at its experience centre in East Bengaluru, spanning 740 square metres. This new format serves as a customer meeting point to bring personalised consultations, planning support, and installation services, it said in a release. Customers will have the option to choose their preferred level of service which could be a DIY (do-it-yourself) approach, guided planning, or complete end-to-end design and installation, with access to Ikea's entire home furnishing range. This new format is part of the broader expansion strategy of the Swedish firm. Susanne Pulverer, chief executive officer and chief sustainability officer at Ikea India, said, 'We are beyond excited to launch this new Ikea meeting point format in India. Bengaluru has been a strong growth market for us as the second biggest home furnishings market in India. With the new Plan & Order Point, we are strengthening our local presence and deepening our understanding of how people live at home. This is a strategic step in our continued investment towards scalable, omnichannel expansion in the region.' Customers begin by booking a free appointment, where Ikea specialists will help plan their room or entire home, from layouts to product selections. Once the design is finalised, orders can be placed on-site, with convenient options for home delivery, click & collect, or local partner pick-up. Options like assembling products themselves or opt for an assembly service from Ikea will be offered to customers. It will also offer a selection of products which will be available for immediate purchase. 'East Bengaluru is witnessing a surge in residential and commercial development, attracting a diverse population that is seeking well-designed, functional, and stylish homes. With deep insights on living situations gained through extensive home visits across the region, Ikea has studied how residents in the city live, their needs, and aspirations and has designed the PaOP to meet these local needs,' the company said in its release.
The Hindu
30-04-2025
- Business
- The Hindu
IKEA India's first ‘Plan and Order Point' opens in Bengaluru
Swedish home furnishings retailer IKEA opened its first Plan and Order Point (PaOP) in India, in Bengaluru, on April 30. Located at the Essensai 067 Experience Centre on Whitefield-Hoskote Road, it will serve consumers in east Bengaluru. The mother store is located at Nagasandra in north Bengaluru. New format Spanning 740 sqm, the new format, according to IKEA, serves as a dedicated customer meeting point, bringing expert home design knowledge closer to customers with personalised consultations, flexible planning support, and seamless installation services. According to the retailer, customers can choose their preferred level of service, whether it's a DIY approach, expert-guided planning, or complete end-to-end design and installation, with access to IKEA's full home furnishing range of over 7,000 products. Susanne Pulverer, CEO and Chief Sustainability Officer IKEA India, said, 'Bengaluru has been a strong growth market for us as the second biggest home furnishings market in India. With the new Plan & Order Point, we are strengthening our local presence and deepening our understanding of how people live at home.' How it works Customers begin by booking an appointment with specialists to help plan their room or entire home, from layouts to product selections. Once the design is finalised, orders can be placed on-site, with options for home delivery, click and collect, or local partner pick-up. Finally, customers can assemble their products themselves, or opt for an assembly service. Beyond these services, the PaOP will also feature a curated selection of products for immediate purchase for quick home refreshes. The new format is part of the broader expansion strategy of IKEA. Globally, the company operates 174 IKEA Plan & Order Points across various markets.
