3 days ago
- Entertainment
- Fashion Network
Motifs, Mud, Music: Burberry festival campaign arrives with a host of stars
Festival season is upon us and Burberry is making sure it's front of stage and waving its Knight/Prorsum-emblazoned flag.
So the new Burberry festival campaign has arrived and encompasses a series of films and portraits celebrating British music culture.
And what a cast it's lined up: Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher.
'Think of the campaign like a collage,' said chief creative officer Daniel Lee. Think 'candid moments capturing off-duty fans and headline acts in-between gigs.'
The series 'celebrates British identities, united by a shared belief in the power of live music', we're told. With vox pops and commentary from faces in the industry, the campaign echoes Burberry as 'the essential look of the festival scene and mirrors the attitudes and dress codes of the 1990s – seen now'.
Lee added: 'Burberry sits at the centre of the summer calendar. It's both a means of creative expression and go-to uniform for festival goers.'
Shot against a set of sound systems, stages and mud, the films by director Kim Gehrig, and portraits by photographer Drew Vickers, the featured talent from the worlds of music and modelling includes a unique casting of the wider Gallagher family plus, of course, Goldie, and the wealth of younger musical talents they both inspire that 'reinforces Burberry's legacy and enduring appeal'.
Of course, the important campaign film's soundtrack, Liquid's 'Sweet Harmony ', is the breakbeat-meets-piano anthem heard at British festivals since its single release 34 years ago.
And so to the 'uniform' summer 25-style. Gallagher senior wears his own Burberry parka by Christopher Bailey from SS18, which will be reissued in a limited run (available worldwide, in-store and online) from July.
Meanwhile, the campaign highlights the brand's new Highland handbags in jacquard-woven Burberry Check with a coated finish 'for unpredictable British festival weather'.
There are also packable capes and hooded jackets in Burberry Check and solid colours. Then there are 'totems of British cultural style', like cotton Harrington jackets and parkas cut from nylon or coated cotton gabardine.
Mini kilts and rubber boots are worn with leather jackets, fleeces and a trench in washed satin. Check shirts are unbuttoned, belts are cinched around baggy T-shirts and worn as dresses.
Burberry Check, in heritage and seasonal colours, elevate tank tops, polo shirts and bikinis.
Reprising an archival motif first seen on Burberry bags in the 1980s, the Knight stamp is amplified on cotton jersey T-shirts or as a subtle emblem on jackets and accessories.
The Burberry Check also comes woven as a tonal design on denim and jersey and as argyle knitwear. Many looks are worn with the Marsh rubber boots in Burberry Check, the Moor hiking boots, leather Potter and suede Urchin clogs, plus Terrace and sporty-mesh Matrix sneakers.
Curved crossbody bags in Burberry Check and quilted Horseshoe styles are inspired by rainwear.
For jewellery, shield motifs come in sterling silver alongside frog and horse charms that draw from British nature.
