Latest news with #SwissBeauty
India Today
2 days ago
- Business
- India Today
The lipstick boom: How India's beauty market is redefining self-expression
Gone are the days when lipstick was reserved for weddings, festivals, or the occasional night out. Today, the lipstick is no longer just makeup, it's a statement of purpose, power, and personality. And India's Rs 5,000 crore-plus lipstick market is undergoing a dazzling metamorphosis, led by evolving consumer aspirations, innovative product formulations, and aggressive brand expansion into new demographics.'The Indian lipstick market is undergoing a vibrant transformation. What was once a symbol of occasional indulgence has now become an everyday expression of identity, confidence, and care,' said Vidushi Goyal, Chief Marketing Officer of Swiss Beauty, in an exclusive quite literally, is speaking a new POP OF COLOUR TO POWER OF CHOICE According to market observers, this surge is not incidental, it is driven by deeper shifts in consumer behaviour and a democratization of beauty. As consumers, especially Gen Z and millennials, adopt lipstick as an everyday essential, their expectations are evolving.'Consumers today are looking for more than just colour, they want performance, nourishment, and purpose,' said Goyal. 'From matte bullets to tinted balms and lip oils, the rise of clean, vegan, and hybrid formulations shows how beauty is evolving in sync with wellness and conscious consumption.'This insight echoes across brands.'The lipstick category has always been a barometer of beauty trends, and what we are witnessing today is nothing short of a renaissance,' said Bonish Jain, Founder and Director at PAC Cosmetics. 'Consumers are no longer looking for just a pop of color; they're seeking products that mirror their individuality, values, and lifestyle.'This means lipsticks that hydrate, stay put, and work with, not against, Indian skin tones and humid noted a distinct shift toward high-performance formulations: highly pigmented lipsticks that offer long-lasting wear while being gentle on the lips. 'Inclusivity is driving innovation; brands are expanding shade ranges to cater to diverse Indian skin tones, a demand long overdue in the market,' he THAT MULTITASKAn unmistakable trend dominating the market is hybrid lip products, lipsticks infused with skincare benefits. Think shea butter-enriched mattes, SPF-infused tints, and lip oils that add both shine and nourishment.'We've seen an over-indexed growth in our lip category,' Goyal shared. 'There's soaring demand for multitasking, skin-loving lip products. It reflects a broader shift where homegrown and global brands alike are innovating rapidly to keep up with the new-age consumer who values inclusivity, utility, and personal expression.'The Body Shop, known for clean, cruelty-free beauty, is riding the same wave.'Lipstick has now become a daily ritual fuelled by a generation that sees beauty as a form of identity, self-expression, and everyday empowerment,' said Harmeet Singh, Chief Brand Officer at The Body Shop (Asia South).He explained that consumers now look for lipstick formats that multitask effortlessly, lip crayons that offer bendability and control, moisturizing bullets that stay soft on the lips, and balm-lipstick hybrids that nourish while delivering demand is no longer just for colour, but for formulas that are light-weight, non-sticky, cruelty-free, 100% vegetarian, nourishing, and versatile across occasions,' Singh PRICING MEETS TIER 2 ASPIRATIONSAnother key force fuelling this boom is the explosive growth in Tier 2 and Tier 3 cities, where aspirational buyers are hungry for global-quality products at wallet-friendly prices.'The market is capturing the 'masstige' (mass + prestige) segment and expanding aggressively in Tier 2 cities,' said Goyal. 'These consumers demand accessible yet high-quality products and are digitally savvy, willing to experiment, and care about ingredients and ethics.'Social media has been instrumental in this growth. Reels, GRWM videos, and beauty influencers have turned lipstick into a daily ritual. As a result, consumers in smaller towns are more aware and more demanding than ever OR NOTHINGThe stakes are high in this saturated category. Brands that fail to innovate will be forgotten. Those that blend skincare, sustainability, and superior shade diversity are reaping the rewards.'Our focus remains on anticipating these evolving consumer needs and delivering quality that blends artistry with comfort,' said Jain. 'The challenge and opportunity lie in continuing to innovate creating shades, finishes, and formulas that not only keep pace with global trends but also resonate deeply with the Indian consumer's unique aesthetic.'advertisementIt's not just about what's trending globally it's about local adaptation: sweat-proof mattes for Indian summers, non-drying formulas for long hours, and nude shades that flatter dusky skin tones.'Today's beauty consumer is conscious, curious, and willing to explore,' added Singh. 'This is pushing brands to innovate beyond aesthetics to create lip products that reflect individual needs, values, and the pace of everyday life.'LIPSTICK'S NEW ERAThis is not just a lipstick boom, it's a beauty awakening. Lipstick has become the fastest-moving product in vanity kits across price segments. Whether it's the Rs 299 matte bullet or the Rs 1,299 hydrating gloss-oil, the product is becoming a trusted companion—one that reflects mood, identity, and tinted vegan balms and transfer-proof mattes to swipe-and-go multitaskers, India's lipstick game is bold, beautiful, and booming. And brands homegrown and globa are listening closely.- Ends
India.com
3 days ago
- Lifestyle
- India.com
Glow Goals: 4 Must-Have Beauty Buys for a Festive-Ready Look
Countdown starts! These are Myntra Grand Festive Days 23 r23rdto 27th July, a nd it offers a deal on everything beauty. Want a glowing day look or go daring, impressive party glam? These skincare, as well as make-up saviors of Lakme, Swiss Beauty, Maybelline, and L'Oréal Paris, must be in your cart. There are sun-protective day creams that help brighten the skin; there are mascaras that don't smear and bold lips (with festive offers, too). Video Courtesy: Myntra 1. Lakmé Absolute Perfect Radiance Skin Brightening Day Crème – 15g Image Source- Order Now Make your skin look radiant with a headstart; that is Lakme Perfect Radiance Day Crème. Super-light, brightening and fresh, this miniature skincare superhero aims to smooth out the tone and maintain your face moisturised and cool throughout the day. Key Features: Brightens skin tone with regular use Infused with micro-crystals & vitamins Offers sun protection (SPF 30) Non-greasy and quick absorbing Great for daily wear under makeup A small 15g pack may run out quickly with regular use. 2. Swiss Beauty High On Blush with Vit E & Rosehip Oil – Pretty Peach 01 Image Source- Order Now Give yourself a peachy pop on your cheeks with High On Blush by Swiss Beauty. This long-wearing blush adds a healthy flush to your face and is infused with Vitamin E and Rosehip Oil to make your face shine, whether it informal look or a glamorous one. Key Features: Gorgeous peach tone suits Indian skin tones Infused with skin-loving oils Long-lasting, buildable pigment Compact and travel-friendly Gives a fresh, radiant finish Can be slightly powdery if applied with a heavy hand. 3. Maybelline New York Hypercurl Waterproof Mascara – Black, 9.2ml Image Source- Order Now With Hypercurl Mascara, Maybelline will transform your plain lashes into powerful ones. This mascara provides a waterproof formula and curling wand that lifts lashes and defines them without any smudges in a 24-hour span-drama time! Key Features: Smudge-proof & waterproof Curls lashes without clumping Long-stay formula—up to 24 hours Suitable for daily or festive glam Easy-to-use wand design Needs an oil-based remover for easy cleanup. 4. L'Oréal Paris Rouge Signature Matte Liquid Lipstick Image Source- Order Now Slay any look with the matte Lips Signature matte lipstick by LOR critical and the shade I Explore. This matted brown nude provides something bold but feels like a feather to the lips as it can be worn throughout the day and with any outfit. Key Features: Ultra-lightweight liquid matte formula Long-wearing, non-drying Bold color with one stroke Perfect nude for Indian skin tones Sleek, travel-friendly packaging May require touch-up after a full meal. The best way to shop is during Myntra Grand Festive Days (23rd to 227thJuly) when every day beauty hero and festival makeup essentials can be loaded up on the shopping cart. Be it Lakme brightening day crcrèmeSwiss Beauty Glow blush, Maybelline lash lifting mascara, or the bold matte lip from L'Oréal, every product has a little polish to the routine. With thrilling discounts across all categories, now is the right time to spruce up your beauty bag to settle the coming season. Then why not? Check out these affordable gems now and give yourself some glow; it all starts with the right basics, after all. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
India.com
18-07-2025
- Lifestyle
- India.com
Top Lipsticks for Every Look: Matte, Long-Lasting
Lipsticks come in various textures such as matte, satin, gloss, and cream, each providing a different look and feel. In addition to enhancing beauty, many modern lipsticks also include nourishing ingredients like vitamin E, shea butter, or SPF for added care. Versatile and transformative, lipstick remains one of the most powerful tools in makeup. Video Courtsey: Myntra 1. Praush Plush Matte Long Lasting Lipstick with Shea Butter Image Source: Order Now The Praush Plush Matte Lipstick offers the perfect balance between rich pigmentation and lip care. Infused with nourishing shea butter, it glides smoothly onto the lips, delivering a velvety matte finish without drying them out. Ideal for long days or special occasions, this lipstick ensures comfort and bold color payoff that stays intact for hours. Key Features: Matte finish with a plush, soft texture Enriched with shea butter to keep lips moisturized Long-lasting, fade-resistant color Non-flaky and smooth application Vegan and cruelty-free formulation May require touch-up after heavy meals Limited shade range compared to larger brands Slightly less transfer-proof than claimed 2. Maybelline New York Color Sensational Ultimattes Lipstick Image Source: Order Now This Maybelline lipstick line is known for its ultra-lightweight feel and high-impact color. The Color Sensational Ultimattes Lipstick delivers a soft, blurred matte look with full coverage in a single swipe. Designed for modern makeup lovers, it combines style, comfort, and trend-focused shades in one sleek tube. Key Features: Lightweight, velvety-matte formula High pigment payoff with just one swipe Slim bullet design for precision application Comfortable wear that doesn't feel heavy or dry Wide range of trendy shades May not last as long as traditional matte formulas Light texture might require reapplication through the day Can accentuate dry patches on very chapped lips 3. SWISS BEAUTY Non Transfer Water Proof Lipstick Image Source: Order Now Swiss Beauty's Non Transfer Water Proof Lipstick is crafted for those who need all-day wear without constant touch-ups. This product promises intense color with a transfer-proof, water-resistant finish. Its formula sets quickly and stays in place, making it ideal for events, long work days, or humid conditions. Key Features: Transfer-proof and waterproof performance Intense color payoff with quick-drying formula Long-stay wear without smudging Matte finish ideal for bold looks Budget-friendly option Can feel drying over time Requires an oil-based remover for clean removal Limited hydration, not suitable for very dry lips 4. SWISS BEAUTY Non Transfer Matte Crayon Lipstick Image Source: Order Now This crayon-style matte lipstick from Swiss Beauty offers the ease of a pencil with the rich finish of a traditional lipstick. It provides smooth application with a creamy texture that dries down to a non-transfer matte finish. Great for both beginners and pros, it's compact, precise, and travel-friendly. Key Features: Crayon format for easy and precise application Non-transfer matte finish Creamy texture that glides on effortlessly Portable and mess-free packaging High pigmentation and color payoff May require sharpening, leading to product wastage Not very moisturizing; may need a balm underneath Can break if too much pressure is applied during use Lipsticks are more than just a cosmetic—they are a powerful expression of personality, mood, and style. With a variety of formulations such as matte, satin, waterproof, and crayon styles, modern lipsticks cater to every need, whether it's long-lasting wear, intense color, or nourishing comfort. Brands like Praush, Maybelline, and Swiss Beauty offer diverse options that blend performance with aesthetics, allowing users to find the perfect match for every occasion. While some formulas may require extra prep or touch-ups, a well-chosen lipstick can instantly elevate any look, making it a timeless and essential part of every beauty routine. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Time of India
27-06-2025
- Business
- Time of India
More than a buzzword: How industry leaders are getting real about inclusivity
Celebrating Pride Month Pride Month has long been associated with rainbow campaigns and symbolic gestures. But in 2025, beauty brands are shifting from performative celebration to meaningful, year-round action. Leaders across the industry are embracing inclusivity not just as a marketing theme, but as a foundational value — one that reflects in their products, workplaces, and long-term vision. For Vidushi Goyal, CMO of Swiss Beauty, Pride is a powerful reminder of what beauty should stand for. 'Pride Month is a celebration of being seen, heard, and accepted for exactly who you are. It's a powerful reminder that beauty isn't about perfection or standards; it's about self-expression in all its forms,' she says. She points to the shift in consumer expectations: 'We're seeing a move toward products that don't prescribe identity but adapt to it — gender-inclusive makeup, flexible textures, and universal shades. Beauty is becoming more fluid and more human.' For her, this ethos isn't just seasonal. 'At Swiss Beauty, inclusivity isn't a campaign — it's a commitment. We believe in creating Beauty That Celebrates Every You, whether loud or subtle, bold or bare, whatever your mood or identity.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo At The Body Shop India, this sense of responsibility goes even further. 'Pride Month isn't just a moment — it's a movement we champion all year round,' says Harmeet Singh, Chief Brand Officer, Asia South. 'We continue to go beyond symbolic gestures, driving meaningful change anchored in our core values of inclusivity, empathy, and equality.' Singh highlights tangible actions like inclusive hiring practices and gender sensitivity training. 'With representation from over 10 empowered LGBTQ+ team members, we are a living testament to what authentic inclusion and visibility can look like in the workplace.' Many of these initiatives are led by the Youth Collective Council, which gives young changemakers a platform to influence both company culture and broader policy. This sense of purpose resonates with Saahil Nayar, Co-Founder and CEO of Mila Beauté, who believes that, 'Inclusivity in beauty is more than a statement—it's a responsibility.' He notes how the evolving beauty landscape is becoming a safe space for identity and self-expression. 'Makeup is now a space where all identities feel seen, valued, and celebrated. Gender-neutral products, diverse shade ranges, and authentic representation are transforming beauty into a truly inclusive experience,' he says. At Mila Beauté, the focus is on creating skin-loving formulations and universally flattering shades. 'Every shade, every formula, and every product is crafted to celebrate real diversity. Pride isn't just a season — it's a movement toward authenticity,' he concludes.
India.com
10-06-2025
- Lifestyle
- India.com
Glam Up Your Lashes: Top 4 Mascaras to Buy Now on Flipkart
Want to give your eye makeup a level-up without overspending? This article is your perfect mascara matchmaker! Flipkart provides you with many affordable mascara options that make your lashes thick, curly, and stay in place all day long. If you're new to makeup or already have experience, these products create impressive lashes for all kinds of events. With high Flipkart offers and convenient delivery, it's time to purchase your ideal mascara. Let's explore four bestsellers and find your lash hero! Kiss Beauty Colossal Volum' Express Waterproof Mascara – Glam Black, 8 ml Image source- Order Now Always want bigger, bolder lashes that are waterproof and smudge-free all day long? Then Kiss Beauty's Colossal Volum' Express Mascara is your new best friend since it is formulated to deliver dramatic volume in one coat. Available for parties, weddings, or as everyday glam. Key Features: Waterproof design, all day long Volumizing impact within one coat Shake-flat bristle brush for smooth application Refuge from smudges and sweat Travel-friendly 8 ml compact tube It can feel a bit heavy on very fine lashes after several coats. SWISS BEAUTY Waterproof Volume Curling Mascara – Natural Black, 8.5 ml Image source- Order Now For the fan of lashes who desires curl and volume, Swiss Beauty provides a smudge-proof miracle that gives elegantly fanned-out lashes. Its light formula defines without clumps, and it is perfect for everyday wear or all-night events. Key Features: Waterproof and smudge-proof performance Curved wand for lash-lifting curl Lightweight, non-sticky texture Adds visible length and definition Pocket-friendly and compact May require extra effort to remove fully with mild makeup remover. MARS Curl Lock Volumizing Long Lasting Mascara – Black, 9 ml Image source- Order Now Make your eyes pop with MARS Curl Lock Mascara that brings volume, definition, and curl in one swipe. The rich black pigment enhances the drama, while the strong hold ensures no mid-day lash fallouts. Key Features: Intense black pigment for bold eyes Curl-lock technology with long wear Volumizing without clumping Sleek, professional finish Suitable for sensitive eyes It can dry quickly if the cap is left open frequently. Shryoan Long Lash Lengthening Mascara – Black, 15 ml Image source- Order Now If long lashes are your goal, Shryoan's Lengthening Mascara gives your eyes that doll-like look. It's special formula coats every lash from root to tip and creates a visibly stretched, fluttery effect. Key Features: Long lash lengthening formula Large 15 ml tube for repeated use Even, silky coating of lashes No flakes, quick-drying finish Gentle on sensitive eyes The big tube might be hard to jam into tiny clutches or handbags. Mascara is the only make-up product that makes a dramatic difference to how you look, and these four Flipkart bestsellers are no different. Dramatic volume, dramatic curl, or super-length: however you like it, there's a match made in heaven out there. Kiss Beauty gives you dramatic, party-perfect lashes. Swiss Beauty offers a natural, curled appearance. MARS provides long-lasting, waterproof curl and color, and Shryoan offers a wow factor in lash length. All of them are affordable, simple to use, and available to purchase immediately on Flipkart. So why delay further? Visit Flipkart, check reviews, compare specs, and choose the mascara according to your fashion. Luscious lashes are at your doorstep. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
