More than a buzzword: How industry leaders are getting real about inclusivity
Pride Month has long been associated with rainbow campaigns and symbolic gestures. But in 2025, beauty brands are shifting from performative celebration to meaningful, year-round action.
Leaders across the industry are embracing inclusivity not just as a marketing theme, but as a foundational value — one that reflects in their products, workplaces, and long-term vision.
For Vidushi Goyal, CMO of Swiss Beauty, Pride is a powerful reminder of what beauty should stand for. 'Pride Month is a celebration of being seen, heard, and accepted for exactly who you are. It's a powerful reminder that beauty isn't about perfection or standards; it's about self-expression in all its forms,' she says.
She points to the shift in consumer expectations: 'We're seeing a move toward products that don't prescribe identity but adapt to it — gender-inclusive makeup, flexible textures, and universal shades.
Beauty is becoming more fluid and more human.' For her, this ethos isn't just seasonal. 'At Swiss Beauty, inclusivity isn't a campaign — it's a commitment. We believe in creating Beauty That Celebrates Every You, whether loud or subtle, bold or bare, whatever your mood or identity.'
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At The Body Shop India, this sense of responsibility goes even further. 'Pride Month isn't just a moment — it's a movement we champion all year round,' says Harmeet Singh, Chief Brand Officer, Asia South. 'We continue to go beyond symbolic gestures, driving meaningful change anchored in our core values of inclusivity, empathy, and equality.' Singh highlights tangible actions like inclusive hiring practices and gender sensitivity training.
'With representation from over 10 empowered LGBTQ+ team members, we are a living testament to what authentic inclusion and visibility can look like in the workplace.' Many of these initiatives are led by the Youth Collective Council, which gives young changemakers a platform to influence both company culture and broader policy.
This sense of purpose resonates with Saahil Nayar, Co-Founder and CEO of Mila Beauté, who believes that, 'Inclusivity in beauty is more than a statement—it's a responsibility.'
He notes how the evolving beauty landscape is becoming a safe space for identity and self-expression. 'Makeup is now a space where all identities feel seen, valued, and celebrated. Gender-neutral products, diverse shade ranges, and authentic representation are transforming beauty into a truly inclusive experience,' he says.
At Mila Beauté, the focus is on creating skin-loving formulations and universally flattering shades. 'Every shade, every formula, and every product is crafted to celebrate real diversity. Pride isn't just a season — it's a movement toward authenticity,' he concludes.
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Time of India
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- Time of India
Some Kenyan runners see doping as a path to glory, and to basic sustenance
ITEN , Kenya: Thousands of feet above the Great Rift Valley that runs through East Africa , the small city of Iten, Kenya, calls itself the Home of Champions . It has long produced and attracted world-class running talent, its high altitude and red dirt roads a training ground for thousands. The town also has a far less laudatory reputation. It is a well-documented center of a doping crisis that shows little sign of being tamed. Explore courses from Top Institutes in Please select course: Select a Course Category PGDM Product Management Design Thinking others Cybersecurity Data Science Project Management Degree Management Public Policy Healthcare Data Science MCA Data Analytics MBA Leadership Finance healthcare Digital Marketing Artificial Intelligence Operations Management CXO Others Technology Skills you'll gain: Financial Analysis & Decision Making Quantitative & Analytical Skills Organizational Management & Leadership Innovation & Entrepreneurship Duration: 24 Months IMI Delhi Post Graduate Diploma in Management (Online) Starts on Sep 1, 2024 Get Details Runners come here for access to competition, coaching talent and the benefit of training in thin air, all to try to earn riches from running. Many Kenyans who try to join the elite endure cramped and dirty living conditions, little food and separation from their families in service of their ambitions. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like How Much Does It Cost to Rent a Private Jet - The Prices May Surprise You! Private Jet I Search Ads Learn More Undo In a region where the average annual income is the equivalent of little more than $2,000 and the competition so intense, the potentially life-changing lure of banned substances, referred to locally as 'the medicine,' is obvious. A few thousand dollars in prize money or participation in a single overseas race can be the difference between runners and their families eating three meals a day and scratching around for the next bite. They calculate that doping is worth the risks not only of getting caught, but also of damaging their health and, in some cases, even dying. Live Events In that environment, the doping industry has flourished, with pharmacies in the region's health care hub city of Eldoret said to serve as a conduit for performance-enhancing substances. The crisis pulls together extreme poverty, moneymaking opportunity, corruption and a region overflowing with running talent that makes getting an edge harder than just about anywhere. 'This economic reality means the high-risk situation is always going to be impossible to completely eradicate,' said Brett Clothier, the head of global track and field's unit responsible for anti-doping efforts. Many runners and coaches suspect that their rivals dope, and they point to the roster of athletes barred from international competitive racing. Kenya, which has a smaller population than 25 other countries, has the most names on the list. Some of Kenya's most prominent runners have been caught doping and barred from competition. The women's marathon world-record holder, Ruth Chepngetich, who is from the Rift Valley, was suspended this month after testing positive for a prohibited substance. Her agent did not respond to a request for comment. International officials have made headway. Kenyans are now among the most-tested athletes anywhere, Clothier said, adding that as widespread as the doping is, it was far worse just a few years ago. Yet, global anti-doping bodies suspect that policing efforts may be touching only the edges of a cheating epidemic. Officials in Kenya responsible for tackling doping have been caught taking bribes. Some have been arrested. The scale of the problem prompted track and field's governing body to threaten to ban Kenya from global competition unless its government committed to spending $25 million to fight doping, a staggering amount in the anti-doping world. 'We have to teach them a different way of seeing things: that using illegitimate means of doing well is not going to help them in the long run; it damages their health, and they might not be successful,' said Barnabas Korir, an executive committee member of Kenya's athletics federation who also sits on a multiagency anti-doping body. 'It's a matter of changing the whole attitude.' Runners Everywhere Before dawn on any given day, runners kick up the red earth along the main road to Iten or other training routes. At the busiest times, it can seem that more people are running than walking alongside the road. The best are on teams of their own. Their up-and-coming athletes sleep, eat and train in camps. The most promising compete in races locally and regionally, and if they succeed, teams send them abroad to earn prize money or sponsorships. Thousands of other athletes exist on the periphery of this structure, outside the teams. On a Tuesday this year, one of them, Daniel Rotich, 24, was at Kipchoge Keino Stadium, named for one of Kenya's most revered runners. It's a ramshackle building that is a magnet for runners looking to improve. Rotich arrived before first light, waiting for a coach who would ultimately not show. With a young child and another on the way, Rotich convinced his wife that he should try running because he had shown promise in school. He had maize and beans to last another few weeks, enough time, he hoped, to improve his pace and attract the attention of a camp that would provide housing and food in return for a share of any earnings. His wife sent him the equivalent of a dollar every second day, he said, and he slept on a thin blue mat in a room with a mud floor that a friend let him use. 'It's hard, but we have to survive until you make it,' he said after running 10 drills of 1,000 meters each. 'It might take two years or six months.' His story is typical. 'You'll never find anybody running for health,' Toby Tanser, a former runner who has written books on Kenyan running, said one morning above the cheers of children emanating from a field day nearby. Though many runners here convince themselves that they can rise above the pack, Tanser said, 'the sad reality is that around 95% of runners training in Iten are never going to have a career.' A Better Life To beat the competition and earn life-changing income, which could mean as little as $5,000 or $10,000 a year, doping is an attractive proposition. Over the past decade, Alfred, an athlete who acknowledged using banned drugs, achieved success in modest races. The income, he said, allowed him to provide a home for his immediate family and his mother, who had been living in the mud-and-thatch house where he was raised. Doping was the only route he saw to a better life, said Alfred, who agreed to be interviewed on the condition his last name not be used. Getting access to banned substances is straightforward, according to anti-doping officials and athletes. Pharmacies line the streets of Eldoret, a city of about a half million and the region's principal commercial hub, about a 30-minute drive from Iten. Runners can procure just about anything they need to boost performance. For those who can't pay, some pharmacists or doctors will strike deals for a percentage of future earnings, athletes and anti-doping officials said. Pharmacists in and around Iten and Eldoret declined to be interviewed. 'If any dodgy doctor or pharmacist says, 'Try this,' people just do it,' said Clothier, the anti-doping official. The authorities' crackdown also took aim at drug suppliers. In May, an Indian national was arrested in Iten carrying prohibited drugs, including human growth hormones. Efforts such as presentations about the risks of doping have backfired, said Joseph Cheromei, a well-regarded local coach known for his hard line against doping. The presentations from anti-doping officials, Cheromei added, instead outlined for runners which substances would increase their speed. Scrambling to Avoid Capture Blanket testing is the latest tool that officials have devised to catch cheats in Iten. One morning in November, officials descended on a track where scores of athletes were training, locking the gates behind them. Pandemonium ensued, according to Ben Kipchirchir, a Kenyan runner. Kipchirchir said he witnessed athletes clamber over walls and vault fences to escape. 'They were running this way and that,' he said, smiling ruefully. Often, Kenyans and others taking drugs show little regard for the physical risks, such as dangerously elevated heart rates, kidney and liver disease, and even death. In the fall of 2024, at the same Iten track, a 20-year-old man trying out for an American college scholarship collapsed and died after a 3,000-meter trial, news reports said. He is one of many young Kenyan athletes to die while running, according to news reports about their deaths. The causes of death have been hard for athletics officials to determine because they have been unable to get access to autopsy results. 'If someone drops dead like that, an athlete who is fit, a young one, there has to be a reason,' said Korir, the Kenyan official. 'It can't be someone just drops dead.' Kipchirchir's goal to go pro gets harder with each day, as younger rivals join the scramble to get ahead. Wearily, he watches them speed up, ultimately — thanks to 'the medicine,' he said — blitzing past him in the race to change their lives. 'It's not fair,' he said.
Time of India
an hour ago
- Time of India
Vendors evicted during Prez visit want biz back
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Time of India
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Trading guide Grow a Garden: How to exchange Fruits and Pets — security measures, restrictions, and limitations
After much anticipation within the community, the trading feature in the popular game Grow a Garden has officially launched. With it, players can now trade their surplus fruits or hard-earned pets for rare items, coveted creatures, or hefty sums of Sheckles. The update introduces a streamlined and secure system for item exchange, a long-requested feature that aims to foster community interaction while providing more avenues for progression. Whether you're looking to part ways with a Raccoon in exchange for a Kitsune, or trying to save enough currency to buy the elusive Prismatic seed, the new Grow a Garden Trading Guide provides players with an accessible route to meet their goals. Here's how it works. 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Players can acquire this essential item through two main methods, as mentioned in a report by Beebom: Live Events Using in-game currency: Purchase the Trading Ticket for 100,000 Sheckles. Using Robux: Alternatively, the ticket can be bought for 19 Robux. It's important to note that the Trading Ticket is consumable. Once a trade is completed and accepted by both parties, the ticket is used up. However, in cases where the trade is declined or fails to finalize, the ticket remains intact for reuse in future negotiations. Step-by-Step Guide: How to Trade in Grow a Garden The trading feature is now a permanent fixture in the game and operates through a dedicated in-game interface. Here's a simple walkthrough of how to conduct a trade: Hold the Trading Ticket in Hand: Before initiating a trade, ensure you are holding the ticket. Approach Another Player: Walk up to the intended trade partner. Send a Request: Hold the 'E' key to send a trade request. If accepted, the trading window opens. Add Items for Trade: Click on the green square with the plus icon to select fruits or pets. Include Sheckles (Optional): A Sheckles input box on the left corner allows the addition of currency to sweeten the deal. Mutual Acceptance: Both players must click the "Accept" button to indicate agreement. Final Confirmation: After acceptance, both parties must click "Confirm" to execute the trade. A confirmation message then appears in the center of the screen, indicating a successful exchange. Security Measures in the Trading System Grow a Garden developers have emphasized safeguarding players from deceitful exchanges. To this end, the trading hub includes multiple layers of protection: Cooldown Timers: Every action, including adding items or confirming, enforces a short 5-second cooldown. This ensures that no one can quickly switch or remove items to mislead their trading partner. Dual Confirmation: Each trade involves a two-step acceptance system, both sides must press 'Accept' followed by 'Confirm.' Trade Timeouts: If one player does not respond to the request within a specific time frame, the trade is automatically cancelled. These safeguards aim to cultivate trust within the Grow a Garden community, particularly among younger or less experienced players. Key Restrictions and Limitations While the trading system significantly expands gameplay possibilities, it is important to understand certain constraints. Seeds Not Tradeable: At the time of writing, only fruits and pets are eligible for trade. Seed items, including those like Bone Blossom, remain non-tradeable. This limitation has been cited as a measure to preserve game balance and progression. Limited Use of Tickets: As mentioned earlier, each Trading Ticket supports only a single successful trade. Players planning multiple exchanges must stockpile or purchase multiple tickets. Value Monitoring Tool: A key feature in the trading hub displays the combined value of items on each side of the trade. This allows players to assess whether a proposed exchange is fair or skewed, especially useful in a marketplace where rarities vary greatly. Trading Etiquette and Community Tips As trading becomes a central mechanic in Grow a Garden, players are encouraged to uphold community standards by engaging in honest, respectful exchanges. Check Rarity Levels: Before proposing a trade, assess the rarity and in-game utility of items. Rarer pets such as Kitsune or Prismatic items may require greater value offerings. Don't Rush Decisions: Utilize the cooldown periods to double-check selections and avoid mistakes. Avoid Spam Requests: While sending multiple trade requests may seem effective, it can disrupt the lobby experience for others. Report Misconduct: Players who attempt to manipulate or scam others can be reported through in-game support. Why the Trading System Matters in Grow a Garden The addition of the trading system transforms Grow a Garden from a single-player cultivation simulator into a dynamic, cooperative economy. The marketplace now incentivizes resource gathering and encourages players to build friendships, negotiate deals, and build wealth. The Trading Ticket, while a gatekeeping mechanism, ensures that trades are deliberate and valuable, fostering a more balanced economy. Moreover, the in-game interface reflects the studio's commitment to accessibility and player safety. Future Updates and Player Feedback While the system has been praised for its intuitive design and security, the community continues to call for expanded trade options, including: Seed Trading: Allowing high-level players to share rare seeds. Multi-Item Trades: Supporting more complex trades involving more than one item slot. Global Trade Hub: A feature where players can post offers publicly for wider interaction. Developers have acknowledged these suggestions and confirmed that future updates will consider expanding trading options based on community response. A New Season of Exchange in Grow a Garden The Grow a Garden Trading Guide marks a pivotal shift in the game's lifecycle. With the ability to trade fruits and pets securely, players now have more freedom than ever to customize their gardens, collect rare companions, and strategize their gameplay. As the trading system matures, it is expected to become a cornerstone of Grow a Garden's ecosystem, one that empowers both newcomers and veterans alike. FAQs What can players trade in Grow a Garden? Currently, players can trade fruits and pets. However, seeds are not tradeable at this time to preserve game balance. Can I trade with random players in the game? Yes. As long as both players have Trading Tickets and agree to the exchange, trades can be made freely
