Latest news with #TVviewing
The Independent
21-07-2025
- Science
- The Independent
Researchers find your dog might actually have a preferred TV show
Researchers at Auburn University in Alabama studied the TV viewing habits of 453 dogs aged between four months and 16 years. Their findings indicated that excitable dogs were more likely to react as if TV stimuli existed in a 3D environment, while fearful dogs responded more to non-animal sounds such as car noises or doorbells. Separate scientific research revealed that dogs' comprehension of human speech significantly improves when spoken at a slower tempo. This slower speech rate matches the receptive abilities of dogs, allowing them to better understand commands. The study, published in the Plos Biology journal, analysed vocal sounds from 30 dogs and humans speaking in various contexts across five languages.
Forbes
30-06-2025
- Business
- Forbes
Streaming Surpasses Linear TV For First Time In Latest Nielsen Report
The Netflix Epic building in Los Angeles, California, US, on Thursday, Oct. 3, 2024. Netflix Inc. is ... More scheduled to release earnings figures on October 17. Photographer: Kyle Grillot/Bloomberg © 2024 Bloomberg Finance LP Nope, streaming hasn't slowed its relentless takeover of the TV viewing universe. According to a recently released Nielsen report, streaming viewing has surpassed linear TV (broadcasting and cable) for the first time. Despite a May boost from the NBA playoffs and to a lesser extent the NHL and global news turmoil, there's no great silver lining for traditional TV. Those hoping for a 'man bites dog' story here are just going to have to keep waiting for the video equivalent of Godot. Nielsen started The Gauge report in May 2021 to report on broad monthly TV usage across broadcast, cable, streaming and gaming platforms as well a look inside those platforms for specific service performance and trends. The latest Nielsen report comes in a mind-numbingly complex media environment for studios, networks, major media companies and advertisers. There was certainly an atmosphere of optimism – and a great deal of partying – surrounding the annual Cannes Lions media ad industry gathering last week. But uncertainty abounds about the structural future of the media business, with massive corporate reorganizations under way at Comcast with the Versant cable networks spin-off, a similar separation at Warner Bros. Discovery, and the agonizing drama of the proposed Paramount-Skydance Media merger. And by the way you've got the ups and downs of the Trump global trade policy, the Federal Reserve's wait and see on interest rates, shaky consumer confidence, multiple wars, and a ceaselessly vitriolic political environment in the U.S.. This is no Johnny come lately story. In the last 10 years streaming subscriber growth is up 70% to now reach over 80% of the U.S. population. Streaming usage is up 71% since 2021. Overall streaming TV revenues grew by one estimate from $16 billion in 2015 to $55 billion in 2023, and spending on connected TV advertising alone is estimated to be $33 billion in 2025, growing to nearly $47 billion in 2028. Maybe the most surprising element of The Gauge findings was that it took this long for streaming viewing to actually surpass linear TV. According to Nielsen's May report, streaming accounted for a record 44.8% of all TV usage in May. By comparison, broadcasting (20.1%) and cable (24.1%) falling just short at 44.2%. In the last year alone, streaming's share of TV viewing has increased by 25% while shares for broadcasting and cable have fallen 15% and 10%, respectively. This is the first time the lines of streaming and linear usage have crossed. And with a summer ahead of no Olympics, no playoffs in any major sport, no college football or basketball, and no other major event programming, the trendlines aren't turning around any time soon (if ever). In terms of where the overall viewing is going, the dynamic duo of YouTube and Netflix rolls forward. In May YouTube garnered 12.5% of all TV viewing. What Nielsen calls 'YouTube Main' alone (excluding YouTube TV) has grown 120% in its viewing size since 2021. Netflix is next at 7.5%. Disney led all major media companies with 5% share of viewing. In its report release Nielsen's CEO Karthik Rao praised the traditional media world - all key Nielsen customers - noting that they 'have deftly adapted their programming strategies to meet their viewers where they are watching TV – whether it's on streaming or linear platforms.' But the competition is brutal. If there is a particularly major surprise within the Nielsen numbers it might be that the Roku Channel actually has a slightly higher audience share than those from Paramount, Fox (Tubi), Warner Bros. Discovery (mostly Max) or Comcast's Peacock. Quick, name a hit show from the Roku Channel. Yeah, I didn't think so.
BBC News
25-06-2025
- BBC News
Brits spending more time on mobile phones than TV
People in the UK are for the first time spending more time using their mobile phones rather than watching TV, research has people are leading the shift, with 15 to 24-year-olds devoting nearly five hours a day to their phones.A survey by the Institute of Practitioners in Advertising (IPA) found that while most people find TV relaxing, viewers are more likely to feel sad when watching videos on a handheld tends to be "always on", the report found, with people consistently looking at phones throughout the day, whereas TV viewing is usually in the evening. "We can't definitively say that devices drive how people feel," but there are "distinct patterns" said Simon Frazier, the IPA's head of data innovation."Consistently high mobile phone usage throughout the day could imply that adults remain more distracted, on-the-go, or less 'switched off'," he a survey of nearly 6,500 people aged 15-years-old and over, found that individuals spend an average of three hours and 21 minutes each day on their compares to three hours and 16 minutes watching the TV - the first time that daily mobile phone viewing has surpassed the telly in the 20 years IPA has been publishing the survey. Phones are "always on, always within reach and increasingly central to how we consume content, connect and unwind", said Dan Flynn, deputy research director at the aged 15 to 24 spend under two hours a day watching TV, while 65 to 74 year-olds spend nearly five hours watching TV and less than two hours on their phones. Changing news Separate research recently found a shift towards people getting news from social media, with traditional news media "struggling to connect with much of the public".The Reuters Institute 2025 Digital News Report found "declining engagement, low trust, and stagnating digital subscriptions" for mainstream podcasters, YouTubers, and TikTokers are being "supercharged" - although their fact-checking may not be the politicians are bypassing traditional journalism in favour of interviewers who are on their side, or "influencers" who "often get special access but rarely ask difficult questions".This is helping to spread stories that are not correct, the report is particularly happening in the US under Donald Trump, as well as parts of Asia, Latin America and Eastern Europe, the report said, and may be contributing to people's political views becoming increasingly although false stories are rife, "all generations still prize trusted brands with a track record for accuracy, even if they don't use them as often as they once did", the report added.
The Guardian
24-06-2025
- The Guardian
Adults in Great Britain now spending more time on mobiles than watching TV
The amount of time adults in Great Britain spend using their mobile phones has finally overtaken that spent watching TV, according to a report that calculates the daily average for watching all types of screen is now almost 7.5 hours. For the first time a typical person aged 15 or over spends longer each day on their mobile (three hours and 21 minutes) than on watching a traditional set (three hours and 16 minutes), the annual TouchPoints survey found. This tipping point has been driven by a steady rise in mobile phone usage over the past decade, which has almost tripled from one hour and 17 minutes a day. TV set viewing has remained relatively stable with the average amount of daily viewing just a little longer in 2015 at three hours and 23 minutes. The research, which is published by the Institute of Practitioners in Advertising (IPA), assesses that over-15s spend on average 7.5 hours a day engaged in screen-based activities – including using mobiles, laptops, tablets, games consoles and watching TV – up from 6.5 hours a decade ago. The survey's findings also highlight the 'always on' nature of mobile consumption. TV set viewing shows peak viewing in evenings, while computer use aligns with the traditional 9-5 workday. However, mobile phone usage remains consistently high from morning until bedtime, suggesting that handsets are now the most constant media companion. 'This data marks a milestone in the evolution of media consumption,' said Dan Flynn, the deputy research director at the IPA, which has been running the TouchPoints survey since 2005. 'It's a clear signal of how embedded mobile phones have become in our daily lives. Always on, always within reach and increasingly central to how we consume content, connect and unwind.' The survey shows the dramatic shift in the habits of younger people, with research by media regulator Ofcom last year finding that less than half of young people watch any live television in an average week. Younger generations have been increasingly drawn to watching streaming platforms such as YouTube, TikTok and Netflix on mobile, as well as scrolling social media platforms including Instagram and Facebook, rather than choosing to sit down in front of traditional TV. The latest TouchPoints survey, which polled 6,416 people over 15, found that the youngest cohort aged up to 24 now spends four hours 49 minutes on their mobile phones, almost 50% more time than the overall average. This demographic also spends just one hour 49 minutes watching traditional TV. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion 'The data doesn't just confirm that mobiles are now the dominant screen in our lives, it also underscores how rapidly our media habits are evolving,' said Denise Turner, the incoming IPA research director. The data also tracks the emotions and feelings of participants as well as their daily media consumption routines, highlights some of the increasing concerns relating to content on internet-based platforms. Viewers were 55% more likely to report feeling sad when watching video on a mobile phone compared with a TV set. Similarly, British adults reported being 52% more likely to feel relaxed when watching traditional TV compared with viewing video on a mobile phone. 'We watch TVs and use mobile phones for very different reasons,' said Lindsey Clay, the chief executive of the TV industry body Thinkbox. 'What's chilling is that much mobile time is spent on toxic social media, fuelling the youth mental health crisis and disengagement with trusted news. As the IPA study notes, TV creates positive feelings, mobile the opposite.' The survey found that browsing social media and sending messages accounted for the biggest proportion of time spent on mobiles, at 49%. This was followed by radio and audio services, at 20%, and watching TV and video at 15%.
TechCrunch
27-05-2025
- Business
- TechCrunch
YouTube tops Disney and Netflix in TV viewing, Nielsen finds
Nielsen's latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 'Media Distributor Gauge' report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching television. This marks a significant uptick from 12% the previous month and an even more notable increase from just 9.6% a year ago. The new data underscores YouTube's continued dominance in the living room, beating top media companies such as Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing in April, with 10.7% of the total. Additionally, according to internal data from YouTube, TVs were the primary device for YouTube viewing in the U.S. during the first quarter of 2025. Plus, YouTube's share of TV viewing is poised for additional growth. During its annual Upfront event for advertisers earlier this month, the company announced a significant deal with the NFL. This agreement will see YouTube exclusively stream the first Friday game of the season to a global audience, marking the first time the platform has been a live broadcaster for NFL games.
