YouTube tops Disney and Netflix in TV viewing, Nielsen finds
On Tuesday, Nielsen released its April 2025 'Media Distributor Gauge' report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching television.
This marks a significant uptick from 12% the previous month and an even more notable increase from just 9.6% a year ago.
The new data underscores YouTube's continued dominance in the living room, beating top media companies such as Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing in April, with 10.7% of the total.
Additionally, according to internal data from YouTube, TVs were the primary device for YouTube viewing in the U.S. during the first quarter of 2025.
Plus, YouTube's share of TV viewing is poised for additional growth. During its annual Upfront event for advertisers earlier this month, the company announced a significant deal with the NFL. This agreement will see YouTube exclusively stream the first Friday game of the season to a global audience, marking the first time the platform has been a live broadcaster for NFL games.
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These statements can be identified by the use of forward-looking terminology such as "expects," "believes," "estimates," "projects," "intends," "plans," "goal," "seeks," "may," "will," "should," "look forward to," or "anticipates" or the negative or other variations of these or similar words, or by discussions of future events, strategies or risks and uncertainties. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results, or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in PENN Entertainment's filings with the Securities and Exchange Commission (the "SEC"), including PENN Entertainment's current reports on Form 8-K, quarterly reports on Form 10-Q and its annual report on Form 10-K for the year ended December 31, 2024. Forward-looking statements speak only as of the date they are made and, except for PENN Entertainment's ongoing obligations under the U.S. federal securities laws, PENN Entertainment undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise. View source version on Contacts Media Contact: Jeff MorrisVP, Public AffairsPENN Entertainment, 610/373-2400 Mike NievesSVP, Finance & TreasurerPENN Entertainment, 610/373-2400 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
