Latest news with #TacoBellRewards
USA Today
2 days ago
- Business
- USA Today
Taco Bell unveils new Baja Blast flavor with purple twist
Fans of one of Taco Bell's most popular items are in for a treat as the chain announced Aug. 12 a new flavor of its famous Mountain Dew Baja Blast beverage. For the first time in two decades, Taco Bell is expanding the Baja Blast line with a new flavor called Mountain Dew Baja Midnight. The drink, described by the chain as an "unexpected purple twist on the iconic tropical lime flavor fans know and love," will be available nationwide on Thursday, Aug. 14, as a permanent menu addition. Taco Bell says Mountain Dew Baja Midnight blends passionfruit flavor with the "instantly recognizable" taste of Mountain Dew Baja Blast. 'McDonaldland' debuted in 1971. Now its back. What to know about the new meal. Prices, frozen version, how to get a free drink with purchase The drink will be available in a regular and frozen option. The frozen version, called a Mountain Dew Baja Midnight Freeze, is only available for a limited time. The Baja Midnight drink costs $2.49 for a small, $2.79 for a medium and $2.99 for a large, while the Baja Midnight Freeze drink costs $3.79 for a regular and $3.99 for a large. Additionally, on Aug. 15, Taco Bell Rewards members can try a medium Mountain Dew Baja Midnight for free when they spend $5 or more in the Taco Bell app. 'BAJA BLAST has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,' said Taylor Montgomery, Chief Marketing Officer at Taco Bell, in a news release. 'Our fans made it iconic, and they're the reason we're expanding the universe for the first time with Mountain Dew Baja Midnight. It's unexpected, it's Taco Bell purple, and it's tasty enough to earn its place in the fandom.' Taco Bell unveiled new Refrescas drinks earlier this summer Taco Bell also announced on June 26 it was introducing new beverages called Refrescas to menus nationwide. According to the chain, the drinks are crafted to "quench every kind of craving – whether you're seeking a refreshing sip, an energizing boost or a frozen escape." The six drinks include three refreshers, two energy drinks and a cooling freeze. According to Taco Bell, the three Agua Refrescas join menus permanently after initially being tested in Southern California in 2024, with a positive response. The Agua Refrescas cost $3.99 for a 20-ounce drink while the Rockstar Energy Refrescas cost $4.49 for a 20-ounce beverage. The Refrescas Freezes are available in a 16-ounce or 20-ounce option and cost $3.79 and $3.99, respectively. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
2 days ago
- Entertainment
Here's what the new Taco Bell Mountain Dew Baja Midnight tastes like
This is the first follow-up flavor to the cult classic beverage in 20 years. 2:18 Taco Bell customers flipped out earlier this year when the fast food chain announced its massive new menu plans at Live Más LIVE, and now, the highly anticipated second iteration of a fan-favorite beverage is hitting menus this month. The new Taco Bell exclusive Mountain Dew Baja Midnight marks the first-ever permanent flavor expansion of the cult classic Mountain Dew Baja Blast. What to know about new Mountain Dew Baja Midnight at Taco Bell The new soda, which hits menus nationwide on Aug. 14, "blends a refreshing blast of passion fruit flavor with the signature tropical lime flavor" of the original, Taco Bell stated in a press release Tuesday. To compliment its bright teal counterpart, Mountain Dew Baja Midnight is a Taco Bell purple hue, which when paired side by side evokes the company colors of the 1990s. "BAJA BLAST has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience," Taco Bell CMO Taylor Montgomery said in a statement. "Our fans made it iconic, and they're the reason we're expanding the universe for the first time with MOUNTAIN DEW BAJA MIDNIGHT. It's unexpected, it's Taco Bell purple, and it's tasty enough to earn its place in the fandom." Baja Midnight comes in two formats, a regular fountain soda or a "Freeze," for fans who prefer it frozen and icy. How to get free Mountain Dew Baja Midnight at Taco Bell On Aug. 15 to celebrate the newest drink launch, Taco Bell Rewards Members can enjoy a medium size Mountain Dew Baja Midnight for free when they spend $5 or more in the Taco Bell app. The offer is available at participating U.S. Taco Bell locations, while supplies last.
New York Post
22-07-2025
- Entertainment
- New York Post
Taco Bell invites fans to construct custom dishes — and plucking the tastiest creations for their menu
Taco Bell customers are putting on their chef hats. The fast-food company launched a new nationwide in-app experience called Fan Style that allows fans to create, name and share their custom orders for anyone else to order. When other patrons order the custom creation, the original creator receives reward points equal to the value of the customized item. The more it gets ordered by app users, the more rewards the creator gets. Advertisement 3 Taco Bell is launching an in-app experience called Fan Style that allows fans to create, name, and share their custom orders. Taco Bell Whether you want to remove Spicy Ranch and add Creamy Jalapeño Sauce or make your nachos vegetarian-friendly, anything goes with Fan Style. Taco Bell said that later this year, select Fan Styles — presumably the most popular ones — will get a spot on Taco Bell's national menu and will be featured for a limited time. Advertisement According to the press release, chosen Fan Styles will be judged on factors such as creativity, originality, name appeal and operational feasibility. 'It's more than just customization; it's a way for fans to show off their go-to creations and get the spotlight they've always said their orders deserve,' the release explained. Taco Bell noted that 'well over half of all Taco Bell app checkouts include a customized menu item,' and this is a fan-first way to crowdsource a 'menu-worthy' item. 'If it's your go-to, it could be the next big thing,' the restaurant chain said. Advertisement 3 Later this year, select Fan Styles will get a spot on Taco Bell's national menu for a limited time. Taco Bell No purchase is required to participate, but users must be a Taco Bell Rewards program member and signed into their account on the mobile app to create a Fan Style order. Fans have the chance to get their order on the menu until 11:59 p.m. PT on Wednesday, August 13. While it's up to the creators to show off their custom order, Taco Bell is giving some lucky fans the opportunity for a huge boost. Advertisement On July 29 from 2 p.m. to 5 p.m., Taco Bell will have a one-time Tuesday Drop on the mobile app that will unlock a limited number of real-world advertising placements that fans can claim. These ad placements can include digital billboards, movie theater previews or even sky banners. 3 Fans have the chance to get their order on the menu until 11:59 p.m. PT on Wednesday, August 13. Taco Bell 'Our fans know every inch of the Taco Bell menu, so it only makes sense that they help dream up what belongs on it next,' Taylor Montgomery, Chief Marketing Officer at Taco Bell, said in a statement. 'Fan Style is about giving them the power to show off their creativity and pride in their go-to orders. This isn't just customization; it's about creating something that's perfectly theirs, and maybe even inspiring someone else's new favorite. It's the ultimate fan-first move – and it just might land their creation on menus nationwide.'
Yahoo
23-06-2025
- Entertainment
- Yahoo
SAVE LIKE A PRO, EAT LIKE A LEGEND: TACO BELL® TEAMS WITH TONY HAWK FOR HIS TAKE ON BUILD YOUR OWN LUXE CRAVINGS BOX + UNIQUE IN-GAME ITEMS
Taco Bell joins forces with skateboarding legend and longtime fan Tony Hawk to debut Tony Hawk's version of the Build-Your-Own Luxe Cravings Box, allowing fans to unlock unique in-game rewards via all Luxe Cravings Boxes for Tony Hawk's Pro Skater™ 3 + 4 and proving smart spending powers bold living. TLDR: Taco Bell continues to lead the value game by teaming up with skateboarding icon Tony Hawk to share his take on the Build Your Own Luxe Cravings Box (BYOLCB) — available only through the Taco Bell app and website. Tony Hawk's legendary Taco Bell allowance taught him how to stretch every dollar—and now, with $5*, $7*, $9* Luxe Cravings Boxes and his own BYOLCB, fans can eat like a pro and save like one too. Fans can now get even more for less—every in-app Luxe Cravings Box order unlocks unique in-game items in Tony Hawk's Pro Skater™ 3 + 4, including the Salsa Verde Skateboard, Taco Bell Hoodie, Verde Grip Tape, and more. New drops roll out weekly from July 11 to August 13**. On Tuesday, June 24, Taco Bell Rewards Members can claim one of 500 custom skateboard decks at 2PM PT—via in-app Tuesday Drops—designed after the in-game item from Tony Hawk's Pro Skater™ 3 + 4, with the first 15 autographed by Tony Hawk himself***. In a rare double Tuesday Drop, Taco Bell Rewards Members will also be able to claim one of 50K demo codes to play the game early at 3PM PT****. Tony Hawk's Build Your Own Luxe Cravings Box and Taco Bell X Tony Hawk's Pro Skater™ assets can be found here. IRVINE, Calif., June 23, 2025 /PRNewswire/ -- Taco Bell has always delivered bold, craveable, and affordable meals—and now the brand is taking value to new heights with skateboarding icon and lifelong fan, Tony Hawk. We've tapped Tony Hawk to share his take on the Build Your Own Luxe Cravings Box (BYOLCB): a full-sized, flavor-packed meal, made for fans who know exactly what they want. Even better? Starting July 11, the box unlocks unique in-game item drops for Tony Hawk's Pro Skater™ 3 + 4—available for a limited time only through the Taco Bell app. "At Taco Bell, delivering bold flavor at unbeatable value for our fans isn't a trend—it's part of our DNA" said Taco Bell's Chief Marketing Officer, Taylor Montgomery. "We're seeing 1 in 5 Luxe Cravings Boxes being scooped up by Taco Bell first timers, meaning our value is not just satisfying cravings—it's so compelling it's bringing new fans. Now, we're turning it up another notch with this epic collaboration proving that craveability and value aren't mutually exclusive." From Skater Fuel to Full-Circle FeastTony knows how to push limits—on the board and on a budget. A 12-time national champ, gold medalist, and the first to land the 900, his impact on skating is legendary. And when every dollar counted, Taco Bell's unbeatable value made it possible for him to eat like a champ on a skater's budget. Now, Taco Bell is honoring that legacy with a new box that lets fans eat like Tony and live más for less. Fans can make every dollar go pro—just like Tony did back in the day and eat like a legend with his customized Build Your Own Luxe Cravings Box. Tony Hawk's BYOLCB is a modern-day nod to the iconic Taco Bell meals that fueled his early skate sessions—packed with some of his all-time favorites like a Cheese Quesadilla, Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium Lipton® Iced Tea to top it off. "Taco Bell was my fuel in the early days of Birdhouse. It kept me going while I was chasing a dream," said Tony Hawk. "I had a self-imposed Taco Bell allowance and practically lived on it while creating a brand and skating nonstop. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game features is my version of living the dream. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way." As part of the collaboration, Taco Bell has also teamed up with Uber Eats to launch the Tony Hawk's Pro Skater Bundle – available on the Uber Eats app for a limited time (the only delivery platform carrying it!). Mirroring the Tony Hawk's Build Your Own Luxe Cravings Box, the bundle brings unbeatable craveability and convenience straight to your doorstep. Plus, fans who order the Tony Hawk's Pro Skater Bundle on Uber Eats will have access to Tony Hawk's Pro Skater™ 3 + 4 demo codes and can enter a Sweepstakes sponsored by Uber Eats for a chance at other amazing prizes. Terms apply. See Uber Eats app for details. In-Game Unlocks That ShredTony Hawk's version of the BYOLCB is dropping just in time for the launch of Tony Hawk's Pro Skater™ 3 + 4—a highly anticipated reboot of one of the most iconic games of the early 2000s, packed with new in-game items, more skaters, new parks, gnarlier tricks, music, and a heavy dose of nostalgia. This time around, players can spot Taco Bell restaurants in the background of select skate maps, bringing the collab to life in-game. Taco Bell's also taking the collab beyond the box. Starting July 11, every in-app order of a $5, $7, or $9 Luxe Cravings Box—or Tony Hawk's take on the Build Your Own Luxe Cravings Box—unlocks a unique in-game item each week. That's right: gear up, game on, and get rewarded just for living más. 7/11–7/17: Salsa Verde Skateboard 7/18–7/24: Taco Bell Hoodie 7/25–7/31: Taco Bell Sweatpants 8/1–8/7: Verde Grip Tape 8/8–8/13: Taco Bell Puffer Vest One Day. One Drop. Endless June 24, Taco Bell Rewards Members can take a shot at the summer's biggest reward: 500 limited-edition custom skateboard decks at 2PM PT, with the first 15 autographed by the legend himself, Tony Hawk. The design brings the in-game item to life—based on the unique skateboard fans can unlock in Tony Hawk's Pro Skater™ 3 + 4, now turned into a real-world collectible. Plus, 50,000 early-access demo codes for Tony Hawk's Pro Skater™ 3 + 4 will also be up for grabs at 3PM PT. Only through the Taco Bell app. No grind required. Luxe Cravings Boxes = Iconic Cravings, Unmatched ValueThe Luxe Cravings Boxes continue to highlight the brand's commitment to delivering bold flavor, variety, choice, and control without breaking the bank. With full-sized, premium menu items at $5, $7, and $9 price points—alongside the Cravings Value Menu—the lineup offers flexible options for any appetite or budget. Luxe Boxes are winning over fans, with more than one in four customers coming back to match the strong return rate seen with the Cravings Value Meal launch. The recent addition of Tony Hawk's customization of the Build Your Own Luxe Cravings Box reinforces Taco Bell's ability to serve craveable value at every level. Plus, the $9 Discovery Box now features the all-new Avocado Ranch Crispy Chicken Burrito—a bold, premium bite that elevates the lineup even further. The Luxe Boxes include: $5 Classic Luxe Cravings Box: Beefy 5 Layer Burrito Crunchy Taco Cinnamon Twists Medium Fountain Drink $7 Supreme Luxe Cravings Box: Chicken Chalupa Supreme Beefy 5-Layer Burrito Crunchy Taco Chips & Nacho Cheese Sauce Medium Fountain Drink $9 Discovery Luxe Cravings Box: Avocado Ranch Crispy Chicken Burrito (for limited time) Doritos Locos Tacos Crunchy Taco Cinnamon Twists Medium Fountain Drink About Taco Bell more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at our Newsroom at or check out You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel. * At participating locations for a limited time only (where applicable), while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos, meals and boxes, drinks exclude freezes and specialty beverages. ** Rewards Members who purchase a Luxe Cravings Box or a Build Your Own Luxe Cravings Box on the Taco Bell App from July 11 through August 13, 2025 will receive a code in your Taco Bell app Inbox and email associated with your Taco Bell account for an in-game code to unlock that week's exclusive Taco Bell cosmetic within Tony Hawk's™ Pro Skater™ 3 + 4. Use of the item(s) requires a valid license or subscription access to Tony Hawk's Pro Skater 3+4, sold separately. The item(s) will be available in-game (across all applicable platforms) upon commercial release of the game. Codes must be redeemed via an Activision account at Limit one (1) code per item per account. Non-transferable, no cash value. © 2025 Activision Publishing, Inc. ACTIVISION and PRO SKATER are trademarks of Activision Publishing, Inc. TONY HAWK is a registered trademark of Tony Hawk, Inc. The rating icon is a trademark of the Entertainment Software Association. All other trademarks and trade names are the property of their respective owners. Terms apply: ©2025 Taco Bell IP Holder, LLC. *** No Purchase Necessary. Open only to the first 500 verified Taco Bell Rewards Program Members who claim the offer on 6/24/25 starting at 2 PM PT via the Taco Bell app. Limit one (1) Skate Deck per account holder. Only the first fifteen (15) verified members who claim the offer will receive a signed skateboard deck. The deck will not include wheels or anything other than the board itself. Void where prohibited. Allow 4-6 weeks for shipment. May only be shipped within the United States. Failure to provide shipping info before offer expiration constitutes forfeiture of any right to the merchandise. Unclaimed merchandise will not be fulfilled or awarded, except at Taco Bell's sole discretion. Offer is non-transferable, cannot be combined with any other offer and has no cash value. Any applicable taxes are recipient's responsibility. Taco Bell Rewards Program is available at participating U.S. Taco Bell® locations. Terms apply. Subject to Privacy Policy at ©2025 Taco Bell IP Holder, LLC. Activision Publishing, Inc. is not offering or affiliated with this promotion. **** No purchase necessary. First 50,000 verified Rewards Members to sign up on 6/24/25 at 3 PM PT will receive a code in their Taco Bell app Inbox and email associated with their Taco Bell account for Tony Hawk's™ Pro Skater™ 3 + 4 demo. Rewards Members who receive the code can redeem early access to two levels of Tony Hawk's™ Pro Skater™ 3 + 4, College and Foundry via their Activision account at Codes may only be used through July 11, 2025. Limit one (1) code per account. Non-transferable, no cash value. © 2025 Activision Publishing, Inc. ACTIVISION and PRO SKATER are trademarks of Activision Publishing, Inc. TONY HAWK is a registered trademark of Tony Hawk, Inc. The rating icon is a trademark of the Entertainment Software Association. All other trademarks and trade names are the property of their respective owners. Terms apply: ©2025 Taco Bell IP Holder, LLC. Activision Publishing, Inc. is not offering or affiliated with this promotion. Ronald Quintero – Taco Bell Katie Snyder - View original content to download multimedia: SOURCE Taco Bell Corp. Sign in to access your portfolio
