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Taco Bell unveils new Baja Blast flavor with purple twist

Taco Bell unveils new Baja Blast flavor with purple twist

USA Todaya day ago
Fans of one of Taco Bell's most popular items are in for a treat as the chain announced Aug. 12 a new flavor of its famous Mountain Dew Baja Blast beverage.
For the first time in two decades, Taco Bell is expanding the Baja Blast line with a new flavor called Mountain Dew Baja Midnight.
The drink, described by the chain as an "unexpected purple twist on the iconic tropical lime flavor fans know and love," will be available nationwide on Thursday, Aug. 14, as a permanent menu addition.
Taco Bell says Mountain Dew Baja Midnight blends passionfruit flavor with the "instantly recognizable" taste of Mountain Dew Baja Blast.
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Prices, frozen version, how to get a free drink with purchase
The drink will be available in a regular and frozen option. The frozen version, called a Mountain Dew Baja Midnight Freeze, is only available for a limited time.
The Baja Midnight drink costs $2.49 for a small, $2.79 for a medium and $2.99 for a large, while the Baja Midnight Freeze drink costs $3.79 for a regular and $3.99 for a large.
Additionally, on Aug. 15, Taco Bell Rewards members can try a medium Mountain Dew Baja Midnight for free when they spend $5 or more in the Taco Bell app.
'BAJA BLAST has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,' said Taylor Montgomery, Chief Marketing Officer at Taco Bell, in a news release. 'Our fans made it iconic, and they're the reason we're expanding the universe for the first time with Mountain Dew Baja Midnight. It's unexpected, it's Taco Bell purple, and it's tasty enough to earn its place in the fandom.'
Taco Bell unveiled new Refrescas drinks earlier this summer
Taco Bell also announced on June 26 it was introducing new beverages called Refrescas to menus nationwide. According to the chain, the drinks are crafted to "quench every kind of craving – whether you're seeking a refreshing sip, an energizing boost or a frozen escape."
The six drinks include three refreshers, two energy drinks and a cooling freeze. According to Taco Bell, the three Agua Refrescas join menus permanently after initially being tested in Southern California in 2024, with a positive response.
The Agua Refrescas cost $3.99 for a 20-ounce drink while the Rockstar Energy Refrescas cost $4.49 for a 20-ounce beverage. The Refrescas Freezes are available in a 16-ounce or 20-ounce option and cost $3.79 and $3.99, respectively.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
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