Latest news with #TaghridAlSaeed
Campaign ME
16-05-2025
- Business
- Campaign ME
Community-inspired Campaign Joy shows memorable moments at Miral
Miral, a leading creator of immersive destinations and experiences in Abu Dhabi, has launched a human-centric campaign titled Campaign Joy, which aims to foster deeper connections with visitors, members of the community and Miral's key partners through the powerful emotion of joy. Campaign Joy is being rolled out through an integrated marketing and communications approach, starting with social and digital, followed by out of home (OOH) advertising, radio, publications and community-focused activities and events primarily in the UAE. The campaign was executed in partnership with creative agency Truant, social media agency Digital Farm, media agency Initiative, production house Filmworks with production support from P3, and PR support from Burson. In conversation with Campaign Middle East, Taghrid AlSaeed, Executive Director of Marketing, Communications and Events at Miral, said, 'At Miral, joy is the driving force behind everything we create, For us, delivering joyful experiences is about nurturing deeper connections with our colleagues, partners, communities and guests, just as much as it involves providing entertainment. This notion is only possible because of the passionate people within Miral, who bring that spirit of joy to life every day.' AlSaeed added, 'Joy is deeply rooted in our DNA, and we truly believe that when people feel joy, they thrive. It's what makes our partnerships meaningful and our efforts impactful. We are truly excited to continue building on this powerful foundation with our teams, partners, visitors and the wider community.' The campaign, led by a hero video, sheds light on Miral's aspirations to create an enduring positive impact, showcasing the contagious nature of joy and its ability to foster unity. Inspired by the people within the organisation, the campaign demonstrates the lasting impact of delivering Miral's promise to create memorable moments and build immersive experiences that stand the test of time. 1/5 Miral Campaign Joy Campaign Joy aims to position Miral as a collective of passionate people who craft unforgettable memories for guests across its destinations. 'Ultimately, the campaign reinforces Miral's commitment to putting the community at the heart of its endeavors, creating a meaningful and enduring positive impact,' AlSaeed said. The campaign involves a four- to six-week media plan, with future activations planned to be rolled out over the next year. The success of this campaign will be measured through social media engagement, PR and website traffic, as well as brand awareness and reputation using YouGov metrics. CREDITS: Campaign title: Campaign Joy Client: Miral Creative agency: Truant Social media agency: Digital Farm Media agency: Initiative Production house: Filmworks Production support: P3 PR: Burson
Mid East Info
15-05-2025
- Entertainment
- Mid East Info
My Community Canvas: Miral Celebrates Family, Inclusion, and Marine Life at SeaWorld Yas Island, Abu Dhabi
Abu Dhabi, UAE— May 2025—Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, in collaboration with Zayed Higher Organisation for People of Determination and SeaWorld® Yas Island, Abu Dhabi, hosted 'My Community Canvas,' a heartwarming initiative celebrating family, inclusion and marine life through art. Organised to mark the International Day of Family, the initiative underscores Miral's commitment to art and culture, outlined in its Group CSR strategy and in alignment with the UAE's Year of Community 2025. Held at Seaworld Abu Dhabi, the event welcomed 26 people of determination from Zayed Higher Organisation for People of Determination, as well as visitors of the theme park, to take part in a collaborative art experience session inspired by the wonders of the ocean. Participants worked together to create a large-scale community canvas, illustrating scenes of joy, family, and underwater beauty through vibrant colours and imaginative scenes. This initiative is a celebration of creativity, inclusion, and the deep bonds that connect us as a community,' said Taghrid AlSaeed, Executive Director of Marketing, Communications & Events at Miral. 'By bringing the community together to celebrate International Family Day, we want to showcase the power of shared experiences through the universal language of art while highlighting the importance of caring for our marine life. We are proud to have partnered with Zayed Higher Organisation for People of Determination to create an experience that sparks imagination and reflects what we truly stand for at Miral: creating meaningful moments that make a real impact.' During the session, participants were encouraged to envision a joyful day spent with their families at SeaWorld Abu Dhabi by depicting scenes of playful moments near the ocean, magical marine animal encounters, or simply enjoying time together surrounded by the wonders of the sea. As a symbolic gesture of unity, each participant also imprinted their hand on the canvas, signifying a personal pledge to the values of One Ocean, One Community. Nawal Al Shamsi, Director of the Communication and Marketing Office at Zayed Higher Organization for People of Determination, said, 'This initiative is a true embodiment of the values of empowerment and social inclusion that we strive to instil at Zayed Higher Organization. We are proud to partner with Miral and SeaWorld Abu Dhabi for 'My Community Canvas', which provided people of determination with the opportunity to express their creativity in a nurturing and stimulating environment that celebrates family and diversity. We believe that such initiatives play a vital role in supporting the inclusion of people of determination, unlocking new avenues for participation and influence through art.' Through 'My Community Canvas', Miral aims to nurture artistic expression and marine awareness while reaffirming its commitment to fostering inclusive communities through its CSR strategy. This initiative demonstrates Miral's dedication to create immersive and impactful experiences, celebrating diverse communities while ensuring joyful and memorable moments. About Miral: Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, contributing to the growth of the leisure and entertainment industry and the City's economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world and create unforgettable memories, accelerating the realisation of the Emirate's tourism vision and growth. Responsible for the development of Yas Island and overseeing Saadiyat Island's Destination Management Strategy, Miral's portfolio of world-class assets incorporates entertainment, leisure, culture, sport, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. These include teamLab Phenomena Abu Dhabi, SeaWorld Yas Island, Abu Dhabi, Ferrari World Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi, CLYMB™ Abu Dhabi, Yas Waterworld Abu Dhabi, Yas Marina, and Yas Bay Waterfront, home to the UAE's largest indoor multi-purpose venue Etihad Arena, amongst others. Miral also has several projects being developed on Yas Island and across the emirate, including Natural History Museum Abu Dhabi and a Harry Potter-themed land within Warner Bros. World Abu Dhabi. Miral encompasses three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of world-class, award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas and hospitality properties across Yas Island.
ME Construction
03-04-2025
- Business
- ME Construction
Miral, ADM and ALEC plant 300 trees at Al Masar Park in Khalifa City
Industry News Miral, ADM and ALEC plant 300 trees at Al Masar Park in Khalifa City By As part of this initiative, participants engaged in a tree-planting activity, planting 200 Ghaf trees, 50 Delonix regia, and 50 Azadirachta indica Miral partnered with Abu Dhabi Municipality (ADM) and ALEC to plant 300 trees at Al Masar Park in Khalifa City. This initiative concludes Miral's 'Planting Roots for a Sustainable Future' campaign, as part of its Group CSR Strategy, which focuses on environmental protection. This initiative aligns with the 'Year of Community' initiative, bringing together over 200 attendees, including employees from Miral and ALEC, and 80 school students from Yasmina British Academy and Yas American Academy. As part of this initiative, participants engaged in a tree-planting activity, planting 200 Ghaf trees, 50 Delonix regia (Flame trees), and 50 Azadirachta indica (Neem tree/Indian lilac). Through this they not only raised awareness about environmental conservation but also contributed to creating a greener future. They gained insights into the ecological and cultural significance of Ghaf trees. These trees hold importance in sustaining the region's ecosystem, playing a crucial role in environmental preservation, said a statement. 'Our vision is to shape world-class destinations that not only redefine experiences but also contribute meaningfully to a sustainable future for our community,' said Taghrid AlSaeed, Executive Director of Marketing, Communications & Events at Miral. 'Planting these trees including the Ghaf trees, a symbol of resilience and heritage in the UAE, represents our long-term commitment to environmental protection and creating a greener future. By partnering with Abu Dhabi Municipality (ADM) and ALEC, we hope to inspire upcoming generations to become champions of sustainability and environmental care, fostering a sense of collective ownership in creating a healthier and vibrant environment for all.' Salma Al Mansouri, Director of Al Tawajud Al Baladi – Khalifa, reaffirmed Abu Dhabi Municipality's commitment to support events and initiatives that contribute to improving the quality of life for individuals in the UAE. She shed light on how the initiative aligns with the objectives of the 'Plant the Emirates' National Programme that was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, which aims to enhance agricultural development, increase national food security, and expand green spaces. Al Mansouri emphasised Abu Dhabi Municipality's keenness to collaborate with the private sector to support efforts in environmental protection and the sustainability of green areas in the emirate. 'At ALEC, sustainability isn't just a principle – it's part of how we build. Partnering with Miral and Abu Dhabi Municipality on the 'Planting Roots for a Sustainable Future' initiative is a meaningful way for us to give back to the communities we help shape. Planting resilient tree species like the Ghaf—a symbol of endurance and heritage in the UAE—reflects our commitment to nurturing ecosystems and creating a lasting environmental legacy. Together, we're not just planting trees; we're fostering a culture of sustainability that will inspire future generations and help ensure a greener, more vibrant Abu Dhabi for years to come,' commented Dewald Smith, Senior Project Manager at ALEC. The Ghaf tree was recognised as the national tree of the UAE in 2008, showcasing resilience, endurance, and adaptability. Miral's 'Planting Roots for a Sustainable Future' initiative reflects its commitment to creating long-term value for the UAE, while prioritising economic growth, environmental responsibility, and community well-being within its CSR strategy.
Al Etihad
02-04-2025
- Business
- Al Etihad
In collaboration with Abu Dhabi Municipality and ALEC, Miral plants 300 trees as part of Planting Roots for a Sustainable Future initiative
2 Apr 2025 12:11 ABU DHABI (ALETIHAD)Miral, in collaboration with Abu Dhabi Municipality (ADM) and ALEC, has planted 300 trees at Al Masar Park in Khalifa City, Abu Dhabi. The activity successfully concludes Miral's Planting Roots for a Sustainable Future initiative, reaffirming its commitment to protecting the environment, a main pillar under its Group Corporate Social Responsibility (CSR) initiative also aligned with the aspirations of the UAE Year of Community, bringing together more than 200 attendees, including employees from Miral and ALEC, as well as around 80 school students from Yasmina British Academy and Yas American Academy. As part of the initiative, participants planted 200 Ghaf trees, 50 Delonix regia (Flame trees), and 50 Azadirachta indica (Neem/Indian lilac trees), actively raising awareness while contributing to a greener future. Participants also gained firsthand insight into the ecological and cultural significance of Ghaf trees and the vital role they play in sustaining the Middle East's ecosystem while directly contributing to environmental Director of Marketing, Communications and Events at Miral, Taghrid AlSaeed, said, 'Our vision is to shape world-class destinations that not only redefine experiences, but also contribute meaningfully to a sustainable future for our community. Planting these trees, including the Ghaf trees, a symbol of resilience and heritage in the UAE, represents our long-term commitment to environmental protection and creating a greener future. By partnering with Abu Dhabi Municipality (ADM) and ALEC, we hope to inspire upcoming generations to become champions of sustainability and environmental care, fostering a sense of collective ownership in creating a healthier and vibrant environment for all.'Director of Al Tawajud Al Baladi – Khalifa, Salma Al Mansouri, reaffirmed ADM's commitment to supporting events and initiatives that contribute to improving the quality of life for individuals in the UAE. Al Mansouri shed light on how the initiative aligns with the objectives of the Plant the Emirates National Programme launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, which aims to enhance agricultural development, increase national food security, and expand green spaces. Al Mansouri emphasised ADM's keenness to collaborate with the private sector to support efforts in environmental protection and the sustainability of green areas in the Project Manager at ALEC, Dewald Smith, said, 'At ALEC, sustainability isn't just a principle, it's part of how we build. Partnering with Miral and Abu Dhabi Municipality on the Planting Roots for a Sustainable Future initiative is a meaningful way for us to give back to the communities we help shape. Planting resilient tree species like the Ghaf, a symbol of endurance and heritage in the UAE, reflects our commitment to nurturing ecosystems and creating a lasting environmental legacy. Together, we're not just planting trees; we're fostering a culture of sustainability that will inspire future generations and help ensure a greener, more vibrant Abu Dhabi for years to come.'The Ghaf tree holds a special place in Emirati culture and heritage. Recognised as the national tree of the UAE in 2008, it symbolises resilience, endurance, and adaptability. Similarly, the Delonix regia and Azadirachta indica are resilient tree species that not only provide shade and beautify the landscape, but also contribute to the emirate's natural ecosystem. The Planting Roots for a Sustainable Future initiative is yet another testament to Miral's ambition in creating long-term value for the UAE, balancing economic growth with environmental responsibility and community wellbeing under its CSR in September 2023, Miral's Group CSR Strategy focuses on eight pillars: Skill Development & Livelihood, Education, Social Welfare, Health & Wellness, Promotion of Sports, Arts, Culture & Tourism, Environment, and Animal Welfare. Through various initiatives, Miral engages with community members from all walks of life, working to create meaningful and lasting impact.
Zawya
10-02-2025
- Health
- Zawya
Miral empowers communities through impactful initiatives in 2024
Abu Dhabi, UAE — Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has announced the achievement of key milestones within its comprehensive Corporate Social Responsibility (CSR) strategy, highlighting its commitment to people, community, and the environment. Since the launch of the strategy in late 2023, Miral has implemented almost 175 impactful initiatives across all eight strategic pillars and engaged with more than 3,000 community members across Abu Dhabi. Building on its long-standing commitment to the people and communities it serves, these initiatives demonstrate Miral's dedication to creating a positive impact across the community and enriching lives through meaningful experiences. 'We are immensely proud of our progress in embedding social responsibility into the heart of everything we do,' said Taghrid AlSaeed, Executive Director of Marketing, Communications & Events at Miral. 'As we look forward to 2025 and in line with the UAE's Year of Community, our focus on delivering long term, measurable results through our CSR Strategy becomes even more vital. From empowering individuals with skill development programmes to championing health and wellness, we are committed to supporting the UAE's vision for stronger, more connected communities. By building strategic partnerships and addressing the needs of the community, our efforts offer meaningful opportunities that resonate with communities across Abu Dhabi and beyond'. Over the past year, Miral has fostered strategic long-term collaborations with over 20 partners to drive impactful initiatives and ensure social benefits, including Abu Dhabi Department of Education and Knowledge (ADEK), Department of Community Development (DCD), Abu Dhabi Municipality (ADM), Emirates Foundation, Abu Dhabi Sports Council (ADSC), Zayed Higher Organisation for People of Determination (ZHO) and Aldar Academies. Guided by its eight CSR pillars — Skill Development & Livelihood; Education; Social Welfare; Health & Wellness; Promotion of Sports; Arts, Culture & Tourism; Environment; and Animal Welfare - Miral has implemented numerous initiatives that engaged with community members from all walks of life. These included the Miral Pink Run on Yas Island, where over 1,000 people came together to raise awareness about breast cancer, beach clean-up at Al Sadr Beach in Abu Dhabi, where 250 volunteers collected nearly 1,000 kg of waste, promoting environmental stewardship, Life of Pi charity screenings at Etihad Arena for orphans, senior citizens and People of Determination, and the Cheering Squad at Sheikh Khalifa Medical City (SKMC) ahead of the Abu Dhabi HSBC Championship at Yas Links, where golf star Adam Scott brought joy to children battling cancer. Miral also hosted two vibrant events at Mamsha Al Saadiyat, the Miral Reading Experience, aimed at fostering a culture of reading through a variety of literary workshops and book donation drive, and the Funoon Bil Arabi event, held in celebration of Arabic Language Day, where over 900 visitors immersed in the beauty of Arabic language through workshops, live performances, storytelling, and film screenings. Other initiatives included Winged Horizons, a conservation educational programme to protect local birds of prey in partnership with the Mohamed bin Zayed Raptor Conservation Fund and Aldar Education; training workshops for Miral employees with Emirates Foundation's national volunteer programme SANID to improve crisis management and emergency response; and successful blood drives in partnership with Abu Dhabi Healthcare Company (SEHA)'s Blood Bank, where over 200 participants contributed to collecting 94.5 litres of blood. Building on the success of its CSR Strategy, Miral unveiled its comprehensive Sustainability Strategy, outlining ambitious plans to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030 as part of its ongoing environmental and social commitment. -Ends- About Miral Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, contributing to the growth of the leisure and entertainment industry and the City's economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world and create unforgettable memories, accelerating the realisation of the Emirate's tourism vision and growth. Responsible for the development of Yas Island and overseeing Saadiyat Island's Destination Management Strategy, Miral's portfolio of world-class assets incorporates entertainment, leisure, culture, sport, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. These include SeaWorld Yas Island, Abu Dhabi, Ferrari World Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi, CLYMB™ Abu Dhabi, Yas Waterworld Abu Dhabi, Yas Marina, and Yas Bay Waterfront, home to the UAE's largest indoor multi-purpose venue Etihad Arena, amongst others. Miral also has several projects being developed on Yas Island and across the emirate, including teamLab Phenomena Abu Dhabi, Natural History Museum Abu Dhabi, and a Harry Potter-themed land within Warner Bros. World Abu Dhabi. Miral encompasses three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of world-class, award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas and hospitality properties across Yas Island. For more information, visit
