Miral, ADM and ALEC plant 300 trees at Al Masar Park in Khalifa City
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As part of this initiative, participants engaged in a tree-planting activity, planting 200 Ghaf trees, 50 Delonix regia, and 50 Azadirachta indica
Miral partnered with Abu Dhabi Municipality (ADM) and ALEC to plant 300 trees at Al Masar Park in Khalifa City. This initiative concludes Miral's 'Planting Roots for a Sustainable Future' campaign, as part of its Group CSR Strategy, which focuses on environmental protection.
This initiative aligns with the 'Year of Community' initiative, bringing together over 200 attendees, including employees from Miral and ALEC, and 80 school students from Yasmina British Academy and Yas American Academy.
As part of this initiative, participants engaged in a tree-planting activity, planting 200 Ghaf trees, 50 Delonix regia (Flame trees), and 50 Azadirachta indica (Neem tree/Indian lilac). Through this they not only raised awareness about environmental conservation but also contributed to creating a greener future. They gained insights into the ecological and cultural significance of Ghaf trees. These trees hold importance in sustaining the region's ecosystem, playing a crucial role in environmental preservation, said a statement.
'Our vision is to shape world-class destinations that not only redefine experiences but also contribute meaningfully to a sustainable future for our community,' said Taghrid AlSaeed, Executive Director of Marketing, Communications & Events at Miral. 'Planting these trees including the Ghaf trees, a symbol of resilience and heritage in the UAE, represents our long-term commitment to environmental protection and creating a greener future. By partnering with Abu Dhabi Municipality (ADM) and ALEC, we hope to inspire upcoming generations to become champions of sustainability and environmental care, fostering a sense of collective ownership in creating a healthier and vibrant environment for all.'
Salma Al Mansouri, Director of Al Tawajud Al Baladi – Khalifa, reaffirmed Abu Dhabi Municipality's commitment to support events and initiatives that contribute to improving the quality of life for individuals in the UAE. She shed light on how the initiative aligns with the objectives of the 'Plant the Emirates' National Programme that was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, which aims to enhance agricultural development, increase national food security, and expand green spaces. Al Mansouri emphasised Abu Dhabi Municipality's keenness to collaborate with the private sector to support efforts in environmental protection and the sustainability of green areas in the emirate.
'At ALEC, sustainability isn't just a principle – it's part of how we build. Partnering with Miral and Abu Dhabi Municipality on the 'Planting Roots for a Sustainable Future' initiative is a meaningful way for us to give back to the communities we help shape. Planting resilient tree species like the Ghaf—a symbol of endurance and heritage in the UAE—reflects our commitment to nurturing ecosystems and creating a lasting environmental legacy. Together, we're not just planting trees; we're fostering a culture of sustainability that will inspire future generations and help ensure a greener, more vibrant Abu Dhabi for years to come,' commented Dewald Smith, Senior Project Manager at ALEC.
The Ghaf tree was recognised as the national tree of the UAE in 2008, showcasing resilience, endurance, and adaptability. Miral's 'Planting Roots for a Sustainable Future' initiative reflects its commitment to creating long-term value for the UAE, while prioritising economic growth, environmental responsibility, and community well-being within its CSR strategy.
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