Latest news with #TaiwanTourismAdministration
Malaysian Reserve
6 days ago
- Business
- Malaysian Reserve
Taiwan Taps into Singapore's Year-End Travel Market
Inviting Singapore Residents to Embark on a Relaxing and Immersive Journey through Taiwan SINGAPORE, Aug. 12, 2025 /PRNewswire/ — To attract travellers during the peak year-end holiday season, Taiwan Tourism Administration, is joining hands with local governments and tourism industry stakeholders from across Taiwan to participate in Singapore's largest outbound travel fair—NATAS Holidays 2025, taking place from August 15 to 17. A delegation of 117 representatives from 70 organisations will showcase Taiwan's rich tourism resources under the campaign theme 'Take a Sip of Taiwan,' highlighting immersive experiences, dynamic events, and the island's distinctive cultural charm. According to on-site surveys from NATAS Holidays 2024, 90.1% of respondents had previously visited Taiwan, with nearly half having visited three times or more, reflecting strong interest in Taiwan. Singapore continues to top global rankings in economic competitiveness, with high outbound travel spending. Coupled with frequent direct flights, shared languages, and cultural similarities, Taiwan and Singapore enjoy ideal conditions for bilateral tourism growth. Based on statistics from Taiwan Tourism Administration, a total of 169,614 Singapore travellers visited Taiwan as of May 2025, demonstrating stable market performance. A Visa research report further noted that Singapore residents' outbound travel spending from the end of 2024 to the Lunar New Year in 2025 hit a record high, signaling a continued rise in international travel demand. This presents a critical opportunity to capture the attention of Singapore residents as they plan their year-end holidays. Creative Showcase of Taiwan's Slow Travel Charm This year's Taiwan Pavilion at NATAS stands out with its vibrant Taiwan Tourism 3.0 branding, featuring a visually striking design and interactive elements such as the 'SHANLAN Express tourism train' photo zone—an engaging tribute to Taiwan's scenic railway journeys. The 'Take a Sip of Taiwan' concept is woven into a variety of activities to showcase the island's renowned hospitality and culinary diversity. From lush mountain landscapes and seasonal beauty to artistic crafts and cultural depth, the pavilion presents a one-stop journey through Taiwan, offering visitors a taste of slow, meaningful travel. Daily interactive experiences will include layering stamp collection, survey for prize giveaways, and lucky draws—with those purchasing Taiwan travel packages at NATAS able to redeem exclusive gift sets and stand a chance to win free stays at luxury hotels. Additionally, Taiwan's 'Star Hotel' and 'Taiwan Host' will host on-site activities such as quizzes and social media challenges, participants will enter a draw to win round-trip flights from Singapore to Taiwan. The pavilion also features hands-on cultural zones. The Taiwan Leisure Farms Development Association will present a DIY fan-painting workshop, participants can illustrate local flora and fauna, deepening their understanding of Taiwan's agri-tourism. Premium Taiwanese tea brand 'CHA SAN DAI' will engage visitors with a five-senses experience, exploring Alishan's rich tea heritage and allowing them to package their own personalized tea sachets. Creative brand 'HANDS' will demonstrate how to repurpose reclaimed wood from historic Taiwanese homes into traditional window-pattern coasters, introducing visitors to the mortise-and-tenon craftsmanship that symbolizes Taiwan's sustainable and artisan spirit. W.H.O Theatre to Headline Opening Performance In a special highlight, Taiwan has been invited by the NATAS organizers to perform the opening act at the NATAS Opening Ceremony on August 15. Taiwan's youth diabolo troupe, 'W.H.O Theatre,' will present their dynamic piece 'Shake It Like Boba!'—a high-energy performance inspired by bubble tea and enhanced with sound and light effects, expected to generate buzz on social media. The troupe will also perform live on both the main stage and the Taiwan Pavilion stage throughout the exhibition, engaging with visitors through captivating performances. B2B Meetings to Deepen Trade Ties To further strengthen bilateral tourism partnerships, Taiwan Tourism Administration will host a Taiwan Tourism Workshop on August 18 at Hilton Orchard Singapore, facilitating one-on-one business matchmaking between Taiwanese and Singapore's travel trade professionals. The event aims to encourage collaboration in developing innovative, themed, and high-end customized travel itineraries to attract more travellers to Taiwan while enhancing service quality and product diversity. Singapore remains one of Taiwan's most important and stable inbound tourism markets. Looking ahead, Taiwan Tourism Administration will continue to pursue brand internationalization, market segmentation, and in-depth tourism development, leveraging diversified marketing strategies and collaborative models to elevate Taiwan's global tourism profile. Event Information NATAS Holidays 2025 Date: August 15th (Fri.) to August 17th (Sun.), 2025 Time: 10:00~21:30 Location: Singapore Expo, 5H01 Target Audience: General public Taiwan Tourism Workshop 2025 Date: August 18th, 2025 (Mon.) Time: 13:25~17:25 Location: Singapore Hilton Orchard, Singapore Target Audience: Taiwan and Singapore tourism industry professionals. By invitation only.
Straits Times
6 days ago
- Business
- Straits Times
Taiwan Taps into Singapore's Year-End Travel Market
Inviting Singapore Residents to Embark on a Relaxing and Immersive Journey through Taiwan SINGAPORE, Aug. 12, 2025 /PRNewswire/ -- To attract travellers during the peak year-end holiday season, Taiwan Tourism Administration, is joining hands with local governments and tourism industry stakeholders from across Taiwan to participate in Singapore's largest outbound travel fair—NATAS Holidays 2025, taking place from August 15 to 17. Taiwan Tourism x NATAS Holidays 2025 A delegation of 117 representatives from 70 organisations will showcase Taiwan's rich tourism resources under the campaign theme "Take a Sip of Taiwan," highlighting immersive experiences, dynamic events, and the island's distinctive cultural charm. According to on-site surveys from NATAS Holidays 2024, 90.1% of respondents had previously visited Taiwan, with nearly half having visited three times or more, reflecting strong interest in Taiwan. Singapore continues to top global rankings in economic competitiveness, with high outbound travel spending. Coupled with frequent direct flights, shared languages, and cultural similarities, Taiwan and Singapore enjoy ideal conditions for bilateral tourism growth. Based on statistics from Taiwan Tourism Administration, a total of 169,614 Singapore travellers visited Taiwan as of May 2025, demonstrating stable market performance. A Visa research report further noted that Singapore residents' outbound travel spending from the end of 2024 to the Lunar New Year in 2025 hit a record high, signaling a continued rise in international travel demand. This presents a critical opportunity to capture the attention of Singapore residents as they plan their year-end holidays. Creative Showcase of Taiwan's Slow Travel Charm This year's Taiwan Pavilion at NATAS stands out with its vibrant Taiwan Tourism 3.0 branding, featuring a visually striking design and interactive elements such as the "SHANLAN Express tourism train" photo zone—an engaging tribute to Taiwan's scenic railway journeys. The "Take a Sip of Taiwan" concept is woven into a variety of activities to showcase the island's renowned hospitality and culinary diversity. From lush mountain landscapes and seasonal beauty to artistic crafts and cultural depth, the pavilion presents a one-stop journey through Taiwan, offering visitors a taste of slow, meaningful travel. Daily interactive experiences will include layering stamp collection, survey for prize giveaways, and lucky draws—with those purchasing Taiwan travel packages at NATAS able to redeem exclusive gift sets and stand a chance to win free stays at luxury hotels. Additionally, Taiwan's "Star Hotel" and "Taiwan Host" will host on-site activities such as quizzes and social media challenges, participants will enter a draw to win round-trip flights from Singapore to Taiwan. The pavilion also features hands-on cultural zones. The Taiwan Leisure Farms Development Association will present a DIY fan-painting workshop, participants can illustrate local flora and fauna, deepening their understanding of Taiwan's agri-tourism. Premium Taiwanese tea brand "CHA SAN DAI" will engage visitors with a five-senses experience, exploring Alishan's rich tea heritage and allowing them to package their own personalized tea sachets. Creative brand "HANDS" will demonstrate how to repurpose reclaimed wood from historic Taiwanese homes into traditional window-pattern coasters, introducing visitors to the mortise-and-tenon craftsmanship that symbolizes Taiwan's sustainable and artisan spirit. W.H.O Theatre to Headline Opening Performance In a special highlight, Taiwan has been invited by the NATAS organizers to perform the opening act at the NATAS Opening Ceremony on August 15. Taiwan's youth diabolo troupe, "W.H.O Theatre," will present their dynamic piece "Shake It Like Boba!"—a high-energy performance inspired by bubble tea and enhanced with sound and light effects, expected to generate buzz on social media. The troupe will also perform live on both the main stage and the Taiwan Pavilion stage throughout the exhibition, engaging with visitors through captivating performances. B2B Meetings to Deepen Trade Ties To further strengthen bilateral tourism partnerships, Taiwan Tourism Administration will host a Taiwan Tourism Workshop on August 18 at Hilton Orchard Singapore, facilitating one-on-one business matchmaking between Taiwanese and Singapore's travel trade professionals. The event aims to encourage collaboration in developing innovative, themed, and high-end customized travel itineraries to attract more travellers to Taiwan while enhancing service quality and product diversity. Singapore remains one of Taiwan's most important and stable inbound tourism markets. Looking ahead, Taiwan Tourism Administration will continue to pursue brand internationalization, market segmentation, and in-depth tourism development, leveraging diversified marketing strategies and collaborative models to elevate Taiwan's global tourism profile. Event Information NATAS Holidays 2025 Date: August 15th (Fri.) to August 17th (Sun.), 2025 Time: 10:00~21:30 Location: Singapore Expo, 5H01 Target Audience: General public Taiwan Tourism Workshop 2025 Date: August 18th, 2025 (Mon.) Time: 13:25~17:25 Location: Singapore Hilton Orchard, Singapore Target Audience: Taiwan and Singapore tourism industry professionals. By invitation only.
Cision Canada
18-07-2025
- Entertainment
- Cision Canada
Taiwan's International Balloon Festival Soars Again
Canadians Invited to Experience a Summer of Skybound Magic in Taitung VANCOUVER, BC, July 18, 2025 /CNW/ -- The Taiwan Tourism Administration warmly invites Canadian travelers to experience one of Asia's most breathtaking summer spectacles: the 2025 Taiwan International Balloon Festival, running through August 21 in Taitung County, eastern Taiwan. Now in its 15th year, this world-renowned event combines vibrant hot air balloon displays, immersive cultural programming, and the stunning natural beauty of Taiwan's East Rift Valley. With tethered balloon rides, special-shaped balloons from around the globe, and dazzling night glow concerts, it's a must-visit for families, photographers, and adventurous travelers alike. A Decade and a Half of Aerial Wonder Since its humble launch in 2011 with just 13 balloons and a single mural balloon made from local children's art, the Taiwan International Balloon Festival has grown into a global celebration of flight and culture. It holds the distinction of being one of the longest-running hot air balloon festivals in the world, with a record-setting 66-day event in 2013. Over the years, Taitung has introduced the world's first Hello Kitty, OhBear, Mazu, and now Doraemon-shaped balloons, blending pop culture with global aviation artistry. The event also champions accessibility and innovation with custom balloons designed for passengers with disabilities, tethered rides, and collaborations with international artists and designers. 2025 Highlights: Balloons, Concerts & Drones Daily morning and afternoon balloon flights at sunrise (5:30–7:00 a.m.) and sunset (5:00–6:30 p.m.) Tethered rides available online or onsite (NT$550–650; approx. CA$23–28) A record 12 Night Glow Concerts this year, including multimedia shows combining music, projection mapping, and the return of the Doraemon-themed drone displays A new stamp-collecting adventure via the festival's official LINE app encourages exploration of nearby townships like Yanping and Luye Exclusive hot air balloons from Canada, Brazil, and beyond join Taiwan's iconic fleet Taitung's festival remains closed on Tuesdays, with ride reservations limited to two tickets per person. Tickets can be purchased from EZTravel's dedicated page. Why Taitung? Tucked along Taiwan's less-traveled southeast coast, Taitung is known for its lush landscapes, friendly Indigenous communities, and laid-back pace of life. This year, the Luye Highland serves as the main launch site, while satellite events and "check-in" tourism spots are scattered across the county—encouraging travelers to explore beyond the balloons. With over a million visitors annually, it's good to plan your trip to and around Taitung early. To get to and from Taitung, it's recommended to use the Taiwan PASS, which has several different versions offering discounted unlimited rail travel. The Taiwan Tourist Shuttle which runs from Taitung Bus Station to Luye Highland, while the Taiwan Tour Bus has a range of different tour options for other things to do in the area. Plan Your Balloon Adventure "Taiwan's balloon festival offers more than just a scenic flight—it shows off the creativity, resilience, and hospitality of Taitung's people," says Sylvia Lee, Director of the Taiwan Tourism Administration's San Francisco Office. "From the cool morning ascents over rice paddies to the glowing spectacles under the stars, it's an unforgettable summer journey we're excited to share with our Canadian friends." For more information on the Taiwan International Balloon Festival, visit the official website: For related photos and files, please click here. To plan your trip to Taitung for the International Balloon Festival, visit the Taiwan Tourism Information Centre in Vancouver at Unit 626, 6081 No. 3 Road, Richmond, BC V6Y 2B2. ABOUT TAIWAN TOURISM ADMINISTRATION The Taiwan Tourism Administration is the official government agency of Taiwan (R.O.C.) responsible for domestic and international tourism policy development and execution. The Western Canada market is managed by the San Francisco office of TTA. The marketing slogan currently in use for Taiwan is "Waves of Wonder." The official ambassador of the TTA is OhBear, a cartoon Formosan Black Bear, the national animal of Taiwan. +1 (672) 202-8988 SOURCE Taiwan Tourism Administration
Cision Canada
26-06-2025
- Entertainment
- Cision Canada
Taiwan's Solar Festival Invites Canadians to Experience the Island's Vibrant Summer Celebrations
VANCOUVER, BC, June 25, 2025 /CNW/ -- The Taiwan Tourism Administration is proud to present the 2025 Solar Festival, a series of events celebrating Taiwan's rich cultural heritage and natural beauty. Running until September, travelers from around the world are invited to experience a season filled with music, art, tradition, and community spirit across the island. Highlights of the 2025 Summer Festival Series Solar Festival in Dapeng Bay This year's Solar Festival launches at the scenic Dapeng Bay Binwan Pier with an exciting mix of water activities, icy treats, and immersive travel experiences, built around the themes of aquatic adventure, chilled indulgences, and scenic railway journeys. A destination known for its thrilling water sports like windsurfing, the site also offers 13 distinctive icy desserts, each representing a unique tourism region in Taiwan. The festivities also feature a lively stamp rally zone, pop-up performances, and an interactive travel wall that engages all five senses—sight, taste, touch, sound, and movement—highlighting the vibrant essence of summer in Taiwan. Summer Refreshments for Every Palate Situated along the Tropic of Cancer at 23.5°N, Taiwan is renowned for its dramatic landscapes, rich biodiversity, and a climate that spans tropical and subtropical zones—making it one of the most mountain-dense and flavor-rich islands in the world. This natural bounty has fostered internationally acclaimed high mountain teas, award-winning coffees, and an iconic culture of shaved ice and soft-serve treats. As temperatures rise, the island comes alive with refreshing flavors—from cold-brewed teas and aromatic iced coffees to fruit-infused soft serves and shaved ice topped with local ingredients. Visitors can enjoy these delights while exploring a lineup of signature summer events, including: Yehliu Stone Light - Night Visit to the Queen from June 28 to July 13, at Yehliu Geopark Tri-Mountain Cool - Off Festival taking place from July 1 to July 31 at various visitor centers across the Tri-Mountain National Scenic Area Alishan Four Seasons Tea Journey - Summer Tea Gathering on July 5 at Dinghu Ecological Park Additional Summer Events Across Taiwan Beyond the major highlights, Taiwan's summer calendar is packed with other regional festivals, activities, and special offers: Dadaocheng Summer Festival — Fireworks and concerts in one of Taipei's most historic neighborhoods. Penghu Wind Chasing Music and Light Festival — A blend of live music and light installations, offering nights filled with starlight and sound. Taichung International Cake and Pastry Fair — A celebration of pastry craftsmanship, showcasing both traditional and contemporary Taiwanese confections. 2025 Rift Valley Tour-Tribal Food Paradise — The first and largest tribal food experience park in Taiwan. "Taiwan's summer festivals provide Canadians with a unique opportunity to immerse themselves in the island's rich traditions and vibrant atmosphere," said Sylvia Lee, Director of the Taiwan Tourism Administration's San Francisco office. "From the dazzling fireworks over Dadaocheng in northern Taiwan and nostalgic forest railway tours in the central region, to the vibrant summer carnival in Pingtung in the south, immersive indigenous village and culinary experiences along the east coast, and spectacular island fireworks in Penghu, the Taiwan Solar Festival unites festive highlights across the island—inviting every traveler to discover their own unique summer journey." For more information on the Solar Festival, visit the official website: For related photos and files, please click here. To plan your trip to Taiwan this summer, visit the Taiwan Tourism Information Centre in Vancouver at Unit 626, 6081 No. 3 Road, Richmond, BC V6Y 2B2. ABOUT TAIWAN TOURISM ADMINISTRATION The Taiwan Tourism Administration is the official government agency of Taiwan (R.O.C.) responsible for domestic and international tourism policy development and execution. The Western Canada market is managed by the San Francisco office of TTA. The marketing slogan currently in use for Taiwan is "Waves of Wonder." The official ambassador of the TTA is OhBear, a cartoon Formosan Black Bear, the national animal of Taiwan. Follow us on social media in North America: Instagram: @ Facebook: Tour Taiwan - America Media Contact Alex Trup, Marketing Director Taiwan Tourism Information Center [email protected] SOURCE Taiwan Tourism Administration
The Star
21-05-2025
- The Star
A floral escape in the mountains of Taiwan
Witness the vibrant blooms at Yangmingshan's Bamboo Lake in Taipei, Taiwan. — Taipei Travel Net Walking through a field of white calla lilies and surrounded by fresh mountain air is one of the best ways to welcome spring in Taiwan. While lilies bloom here from March to April, this same field transforms into an expanse of vibrant hydrangeas throughout May to June. This scenic field of flowers at Yangmingshan's Bamboo Lake, located in Taipei city, is home to the 100-day Bamboo Lake Calla Lily and Hydrangea Festival. The event is technically made up of two parts: The lily festival, which was held recently, has been celebrated for over two decades, while the hydrangea festival will kick off on May 23. The latter is currently in its 13th year, and will run until June 22. Themed 'A World Of Imagination', this year's event showcases creative foliage displays crafted by local farmers. Visitors can also experience two unique installations that make for ideal photo backdrops: The Tree Frog Dream House and the Wheel Of Love. Enjoy scenic nature walks, discover clear mountain creeks, join craft workshops, and sample local delicacies at the festival. 'Flowers create a unique bond between nature and people. As Taipei continues to enhance its Muslim-friendly offerings, we are committed to providing well-equipped facilities and thoughtful services to ensure all travellers feel welcomed and at ease,' Abe Chou, the director of Kuala Lumpur's Taiwan Tourism Administration office, said in a press statement. Recognised as one of the Muslim-friendly destinations, ranking third among non-organisation of Islamic Cooperation nations in the 2024 Global Muslim Travel Index, Taipei offers a range of halal dining options, prayer facilities at major attractions, and services tailored for Muslim travellers. Additionally, Taipei was awarded the 'Most Promising Muslim-Friendly Travel Destination City' by CrescentRating, a Singapore-based research organisation.
