23-05-2025
No more ‘Pak' in Mysore Pak ? Moti Pak, Aam Pak being rebranded as…, unique support to ‘Operation Sindoor' by Jaipur shopkeepers went viral
Sweets like Mysore Pak, Moti Pak, Aam Pak and Gond Pak are famous among people and have been eaten by generations in India. To support the Indian Army's Operation Sindoor conducted against Pakistan some sweet shop owners in Jaipur renamed traditional Indian sweets that have the word 'Pak' in their name.
In rebranding Mysore Pak, Moti Pak, Aam Pak and Gond Pak are now being rebranded with 'Shree' instead. In some of Jaipur sweet shops their names will now be Mysore Shree, Moti Shree, Aam Shree and Gond Shree, according to a NDTV India report.
Cracking a joke at Anand Ranganathan, BJP leader Tajinder Bagga wrote, ' anger against @ARanganathan72 for eating lots of Mysore Pak.'
anger against @ARanganathan72 for eating lots of Mysore Pak 🤪
— Tajinder Bagga (@TajinderBagga) May 22, 2025
The rebranding was also trending on social media since last week, wherein some of the vendors claimed the word 'Pak' has unnecessary association with Pakistan. 'This is our small contribution to show support for the armed forces,' one shop owner was quoted in media report.
However some of the scholars and netizens didn't agree with this logic and claimed that it has no association with the country. Indian linguist and lecturer Abhishek Avtans took to X (formerly Twitter) and wrote 'Who is going to tell them that pak in Mysore Pak, Moti Pak, Aam Pak etc. is from paka, a Kannada word which means 'sweet condiment'… The shared root for both words is Sanskrit pakvá (cooked, ripe, baked).'
Mysore Pak Renamed Mysore Shree
Sweet Vendors have removed 'Pak' From Mithai Names & replaced Pak with 'Shree' Supporting #OperationSindoor.
📝Not all 'Pak' refers to rogue nation.
'Pak' refers to cooking/food style
In Odia, 'Paaga'- a consistency of sugar syrup or batter/food
— Anita Sabat – ଡ. ଅନୀତା ସାବତ (@anitaexplorer) May 23, 2025
Another wrote on X stating, 'Pak' is common to many Indian languages & refers to cooking' The rebranding effort went viral, where some of the users mocked the move.
'Remove Pak from mysore pak but what you will do with China, what you will name chini' joked one X user.
While the sweet sellers' intentions may stem from patriotic fervour, critics argue the move ignores linguistic history. The word Pak has roots in Indian languages, not foreign ones, making the boycott seem misplaced.
