Latest news with #TakutoKimura
Time of India
19 hours ago
- Business
- Time of India
Casio Calculators'new campaign pays tribute to the countless moments
HighlightsCasio has launched a campaign titled 'The Calculator India Trusts,' emphasizing the role of calculators in shaping the future through various moments in education, business, and home life. The campaign aims to enhance brand engagement particularly in Tier 2 and Tier 3 towns in India, highlighting the importance of brand trust in consumer purchasing decisions. The campaign features a film that illustrates the concept of trust as an enduring legacy, showcasing the Casio calculator as a symbol of perseverance and success across generations. Casio has launched a dedicated campaign: 'The Calculator India Trusts .' Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that Casio calculators have supported across classrooms, businesses and homes. Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decisions, the brand stated in a press release. 'This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields' said Takuto Kimura, managing director, Casio India. 'Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.' At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs, it added. This creative concept has been envisioned and executed by Backlot Films with the help of producer Harpreet Singh and director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India. Watch the video here:
Hans India
3 days ago
- Entertainment
- Hans India
Vicky Kaushal fronts G-Shock's bold new campaign
G-SHOCK, the revolutionary timepiece brand from Casio, has launched a dynamic new campaign featuring brand ambassador and acclaimed actor Vicky Kaushal, reaffirming its core philosophy—'Rise Above the Shocks.' With this campaign, the brand celebrates a new era of resilience, one defined not just by toughness on the outside, but by strength of spirit, individuality, and perseverance. The spotlight of the campaign is the DW-5000R, a contemporary reimagining of the first G-SHOCK watch that started it all. With its signature square dial, rugged resin body, and unapologetic street-style flair, the model is a nod to the brand's legendary beginnings. Other standout models such as the GA-2100, DW-5600, and GA-110 also feature, embodying G-SHOCK's essence—style fused with shock-resistant engineering. Takuto Kimura, Managing Director of Casio India, stated: 'With 'Rise Above the Shocks,' we're saluting a generation that's bold, unfiltered, and unafraid. G-SHOCK watches are not just accessories—they're expressions of inner grit and self-belief. Vicky Kaushal perfectly captures this ethos, standing tall as a symbol of strength and authenticity.' Vicky Kaushal shared his personal connection to the message: 'There's quiet power in perseverance. This campaign is for everyone who has taken life's toughest blows and still chosen to rise. G-SHOCK stands for that spirit, and I'm honoured to represent it.' The campaign, brought to life by Method Productions with producer Ravneet Mahajan and director John Fredrick Peter, balances cinematic grit with modern storytelling—striking a chord with Gen Z and millennial audiences. The visuals focus on the evolving definition of toughness in today's context—emphasizing emotional resilience, confidence, and self-expression. Launched in 1983 after two years of rigorous development and over 200 prototypes by Project Team Tough, G-SHOCK has revolutionized global perceptions of durability. As it nears its 40th anniversary, the brand has sold over 150 million units in 140 countries, remaining a global icon of innovation and reliability. With its latest India-focused campaign, G-SHOCK reaffirms its deep bond with loyal fans while inspiring a new generation to wear their inner strength on their wrist. As always, it's not just about telling time—it's about telling a story of defiance, style, and resilience.
Fashion Network
6 days ago
- Entertainment
- Fashion Network
G-Shock launches ‘Rise Above the Shocks' campaign with Vicky Kaushal
G-Shock, a watch brand from Casio has launched a new campaign with their brand ambassador actor Vicky Kaushal with the message 'Rise Above the Shocks'. Through the campaign, the brand will showcase its designs that include the DW-5000R, GA-2100, DW-5600, and GA-110. Through this campaign, the brand aims to widen its reach by connecting with India's Gen Z and millennial audiences. Commenting on the campaign, Takuto Kimura, managing director of Casio India in a statement said, 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless, for whom G-Shock reflects this very mindset. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.' Vicky Kaushal added, 'There is strength in silence and power in perseverance. 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them and have a 'Never Give Up outlook in life'.'
Fashion Value Chain
6 days ago
- Entertainment
- Fashion Value Chain
G-SHOCK, Vicky Kaushal Champion Gen Z Resilience
G-SHOCK, Casio's globally iconic watch brand, has launched a new campaign featuring brand ambassador Vicky Kaushal, spotlighting Gen Z's redefined take on strength and resilience. The latest creative push builds on the brand's 'Rise Above the Shocks' ethos, this time channelling an inner form of toughness that Gen Z and millennials embrace as they navigate societal pressures and personal setbacks. Highlighting G-SHOCK's most recognisable models, including the DW-5000R — a modern nod to the brand's original 1983 model — the campaign celebrates those who stay true to themselves despite external expectations. The campaign also features standout models like the GA-2100, DW-5600, and GA-110, each reflecting the values of creativity, identity, and strength in design. Takuto Kimura, Managing Director of Casio India, commented: 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless. This campaign reflects how today's youth are rewriting what it means to be tough — with authenticity, boldness, and style.' Vicky Kaushal, sharing his thoughts on the campaign, said: 'There is strength in silence and power in perseverance… 'Rise Above the Shocks' is for everyone who's had the resilience to face life's toughest blows and keep going.' Produced by Method Productions, the campaign film was led by producer Ravneet Mahajan and directed by John Fredrick Peter, bringing to life the gritty spirit of the collection while anchoring it in storytelling that resonates with a new-age audience. With a renewed focus on youth, the campaign is a celebration of resilience—both stylistically and spiritually—cementing G-SHOCK's place in the hearts of India's new generation of go-getters and self-starters.
