Casio Calculators'new campaign pays tribute to the countless moments
HighlightsCasio has launched a campaign titled 'The Calculator India Trusts,' emphasizing the role of calculators in shaping the future through various moments in education, business, and home life. The campaign aims to enhance brand engagement particularly in Tier 2 and Tier 3 towns in India, highlighting the importance of brand trust in consumer purchasing decisions. The campaign features a film that illustrates the concept of trust as an enduring legacy, showcasing the Casio calculator as a symbol of perseverance and success across generations.
Casio has launched a dedicated campaign: 'The
Calculator India Trusts
.'
Rooted in the belief that every calculation shapes the future, the initiative pays tribute to the countless moments—both big and small—that
Casio calculators
have supported across classrooms, businesses and homes.
Casio India has planned to roll out a multi-touchpoint campaign across the country like YouTube, Instagram, Facebook along with promotional collaterals in the retail stores to deepen engagement with traders and retailers, especially across Tier 2 and Tier 3 towns, where brand trust plays a critical role in purchase decisions, the brand stated in a press release.
'This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and
innovative calculators
aimed at taking the country forward with its applications across varied fields' said Takuto Kimura, managing director, Casio India. 'Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.'
At the heart of the campaign is a film that explores the quiet strength of trust—an enduring legacy passed from one generation to the next. More than a device, the Casio calculator is portrayed as a symbol of perseverance, ambition, and everyday triumphs, it added.
This creative concept has been envisioned and executed by
Backlot Films
with the help of producer Harpreet Singh and director Vishal Gupta who brought out the facets of simple yet effective storytelling to establish the trust of millions of consumers using Casio Calculators in their daily lives in India.
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