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22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands
22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands

Hans India

time3 days ago

  • Lifestyle
  • Hans India

22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands

Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it's the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season's most stylish picks. The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men's and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style. Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others. Customer shopping trends witnessed in Andhra Pradesh ● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear. ● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS among others. ● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand. Exciting new launches for 22nd edition of EORS The 22nd edition of EORS will make shopping delightful with a slew of new launches. These include the US-based iconic brand GAP, and the famed designer Tarun Tahiliani's luxury pret line - OTT, both launching on Myntra for the first time. Other exciting new collection launches in the Beauty category include Emporio Armani, Elie Saab, K-18, and the new Alia Bhatt x L'Oréal Casting Crème Gloss line. Sneaker lovers are in for a treat with new arrivals including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda. Home and living gets a refresh with stylish launches from Royal Oak, COIRFIT, and Drogo. Furthermore, as part of its continued support for emerging talent, customers will be able to shop from new D2C brand launches under Myntra's Rising Stars (MRS) Home Edit program including Phool, Modish Couture, and Sleep Spa this season. New launches in the watches and wearables category include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin—making this season of EORS one of the most comprehensive and thrilling yet. Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, 'Each edition of EORS is a testament to Myntra's vision of redefining the way India shops. It's more than just an event, it's a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.' With over 10k styles across fashion, beauty, accessories and home, M-Now has emerged as the go-to option for customers in Bengaluru, empowering fashion-forward shoppers to receive their orders starting ~30 minutes. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi's, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry. The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access. Exciting partner bank offers on 22nd edition of EORS - ● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs ● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking ● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs ● Paytm UPI: Assured cashback of ₹20 on each transaction Leveraging the power of Social commerce for 22nd edition of EORS

Devangi Nishar Parekh's Cannes Conversations Honoured Craft, Couture and Cinema
Devangi Nishar Parekh's Cannes Conversations Honoured Craft, Couture and Cinema

News18

time21-05-2025

  • Entertainment
  • News18

Devangi Nishar Parekh's Cannes Conversations Honoured Craft, Couture and Cinema

Last Updated: Devangi Nishar Parekh, MD of Aza Fashions talks about representing Indian fashion at the 78th Cannes Film Festival. Craft, Couture & Cinema took centre stage in Devangi Nishar Parekh Cannes journey. Celebrating Indian craftsmanship at the 78th Cannes Film Festival, Devangi Nishar Parekh, Managing Director, Aza Fashions and founder of Araiya by Aza, was on the Voices of Influence: Craft, Creativity and Cultural Presence panel at the Bharat Pavilion. Marking her Cannes debut with the best in Indian fashion – Tarun Tahiliani, Anamika Khanna, Rimzim Dadu, Nupur Kanoi, Gauri & Nainika and Richa Khemka, Devangi's fashion narrative spoke a modern India story that was confident, culturally rooted, and globally admired. Sharing her experience with News18, Devangi spoke about representing Indian fashion, speaking at the Bharat Pavilion and why the Cannes red carpet new dress code guideline made sense. Describe your first-ever experience of the 78th Festival de Cannes through fashion. Representing Indian fashion at such a globally influential platform as the Cannes Film Festival was an incredible honour. Cannes is a celebration of creativity – a confluence of cultures, a vibrant exchange of ideas, and a meeting point for brilliant minds from around the world. Being there was a chance to showcase the amalgamation of rich craftsmanship and contemporary aesthetics that defines modern Indian fashion. I enjoyed engaging with people from diverse backgrounds, sharing stories, and seeing how Indian fashion resonates with a global audience. The conversations were about storytelling – how each piece, handcrafted with love and precision, reflects modern India's evolving identity. advetisement Take us through your vision of shaping India's global identity through fashion at Cannes 2025. Indian fashion has a rich history with beautiful craftsmanship; at the same time, it is forward-thinking and globally relevant. At Cannes, I wanted to present a narrative that speaks to the modern India story — one that is confident, culturally rooted, and globally admired. The designers and looks I selected – Anamika Khanna, Tarun Tahiliani, Rimzim Dadu, Nupur Kanoi, Gauri and Nainika and Richa Khemka all speak to this. Representing India fashion with Indian designers: Why did you pick these looks for the Cannes Film Festival? Each of my outfits was carefully created in collaboration with the designers, focusing on handcrafted detailing and thoughtful narratives. The Tarun Tahiliani concept saree was another modern interpretation of India's timeless drape – structured yet soft, and rooted in tradition. Another piece I loved was the quilted jacket and hand-embroidered skirt set by Richa Khemka, which had a symbolic meaning behind it: that even the tiniest fragments of art – like individual tiles – can come together to create a beautiful whole. Sustainability is also at the heart of my vision, and it was important to me that the jewellery I wore represented my philosophy of innovation and ethical practices. Wearing jewellery from Araiya by Aza at Cannes was not just about fashion but about telling the story of a forward-looking, responsible, and proud India, which is going to play a pivotal role in the growth of the global lab-grown diamond industry going forward. Memories of the 78th Cannes Film Festival that will always hold a special place in your journey? Speaking at the Bharat Pavilion – a space dedicated to celebrating India's cultural and creative influence – and sharing my vision and journey on a panel of Indian women shaping a global narrative, will always hold a special place in my heart. For this, I wore an archival Anamika Khanna creation, a powerful tribute to India's artisanal heritage. The meticulously tailored jacket weaves together Kathiawari stitches, Ahmedabad's jali and haveli motifs, Ajrakh-inspired patterns from Kutch, Bengal's kantha, Punjab's phulkari, and the flowing grace of chanderi weaves from Madhya Pradesh – a living archive of pan-Indian craftsmanship, reimagined with contemporary elegance. This stunning jacket was paired with embroidered brocade pants, another rich legacy craft. Advertisement top videos View All Do you feel fashion should be restricted, and were the Cannes dress code rules justified? I believe that maintaining ease of movement for all guests is important at an event of this scale, and from a practical perspective, the guidelines do make sense given the vast number of individuals attending the festival. Watch CNN-News18 here. The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! tags : cannes film festival Location : New Delhi, India, India First Published: May 21, 2025, 16:24 IST News lifestyle Devangi Nishar Parekh's Cannes Conversations Honoured Craft, Couture and Cinema

Janhvi Kapoor honours Indian heritage at Cannes in backless mint green gown adorned with traditional jewellery. See photos
Janhvi Kapoor honours Indian heritage at Cannes in backless mint green gown adorned with traditional jewellery. See photos

Indian Express

time21-05-2025

  • Entertainment
  • Indian Express

Janhvi Kapoor honours Indian heritage at Cannes in backless mint green gown adorned with traditional jewellery. See photos

After stunning in a blush pink Tarun Tahiliani couture outfit at her Cannes debut, Janhvi Kapoor's second look from the film festival is out. While her first appearance was a tribute to her mother, the late actor Sridevi, Janhvi's second outfit pays homage to India's rich cultural heritage and traditional jewellery. The actor wore a custom-made Anamika Khanna ensemble for the official premiere screening of her film Homebound at Cannes. The look featured a backless mint green gown with a long, flowing trail. The upper part of the high-neckline gown was adorned with antique gold embroidery, giving it a regal look with a modern edge. Janhvi accessorised the look with a curated blend of archival traditional Indian jewellery paired with custom jade and jadau pieces, which lent the attire a vintage charm. She wore her hair in a sleek bun and completed the look with traditional earrings. Rhea Kapoor shared photos of Janhvi's look and wrote, 'For the Official Premiere Screening of Homebound this morning in Cannes. @janhvikapoor wears custom @ couture. She wears a mix of archival traditional Indian jewels mixed with custom jade and jadau creations.' A post shared by Rhea Kapoor (@rheakapoor) Janhvi made her debut at Cannes on Tuesday. She arrived at the film festival with her Homebound co-stars Ishaan Khatter and Vishal Jethwa. The film's producer Karan Johar and director Neeraj Ghaywan also accompanied them. For her debut appearance, the actor wore a Tarun Tahiliani couture outfit that was handcrafted all the way from Banaras. Fans believed that the traditional lehenga with a ghoonghat was Janhvi's way of paying tribute to her mother Sridevi, while also staying true to her Indian roots. About Homebound Homebound tells the story of two friends from a village in North India who pursue jobs in the police force in search of the dignity they have been denied all their lives. However, as they move closer to achieving this dream, their relationship begins to feel the strain. Homebound has Hollywood legend Martin Scorsese as its executive producer. The film is produced by Karan Johar, Adar Poonawalla, Apoorva Mehta, and Somen Mishra.

Cannes Film Festival 2025: Janhvi Kapoor's stunning red carpet debut with 'Homebound'
Cannes Film Festival 2025: Janhvi Kapoor's stunning red carpet debut with 'Homebound'

Khaleej Times

time21-05-2025

  • Entertainment
  • Khaleej Times

Cannes Film Festival 2025: Janhvi Kapoor's stunning red carpet debut with 'Homebound'

Janhvi Kapoor just hit a major milestone—making her grand debut at the 78th Cannes Film Festival with her latest film Homebound. Directed by the critically acclaimed Neeraj Ghaywan, the film has been officially selected under the prestigious Un Certain Regard section, a spotlight reserved for films with unique storytelling and vision. Homebound stars Ishaan Khatter and Vishal Jethwa, and its Cannes selection marks a significant moment in Indian cinema, placing Kapoor among a rare group of Indian actresses who've had a film in the official selection at Cannes. For her first-ever Cannes red carpet, Kapoor donned a Tarun Tahiliani creation. With Homebound, she steps confidently onto the global stage—blending star power with meaningful cinema.

Janhvi Kapoor Honours Mom Sridevi, Indian Heritage As She Makes Her Cannes Red Carpet Debut; DECODED
Janhvi Kapoor Honours Mom Sridevi, Indian Heritage As She Makes Her Cannes Red Carpet Debut; DECODED

News18

time21-05-2025

  • Entertainment
  • News18

Janhvi Kapoor Honours Mom Sridevi, Indian Heritage As She Makes Her Cannes Red Carpet Debut; DECODED

Janhvi Kapoor made a show-stopping debut at the 78th Cannes Film Festival in a custom Tarun Tahiliani creation. Styled by Rhea Kapoor, the blush pink outfit featured a sculpted corset, pleated skirt, and a ghoonghat-inspired drape. Crafted from real tissue woven in Benaras, the look paid tribute to her mother, Sridevi. Layered pearls, a sleek bun, and soft makeup completed her royal ensemble. Janhvi's Cannes debut wasn't just stylish - it was iconic, elegant, and deeply rooted in tradition. Watch the video for more. bollywood news | entertainment news live | latest bollywood news | bollywood | news18 | n18oc_moviesLiked the video? Please press the thumbs up icon and leave a comment. Subscribe to Showsha YouTube channel and never miss a video: Showsha on Instagram: Showsha on Facebook: Showsha on X: Showsha on Snapchat: entertainment and lifestyle news and updates on:

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