Latest news with #Task
Campaign ME
18 hours ago
- Entertainment
- Campaign ME
The story beyond the script: Cinema's sustainability premiere
There's something timeless about the cinema experience: the hush as the lights dim, the collective anticipation, the larger than life stories that unfold on a screen. Cinema advertising has always invited brands to share the stage with these stories, reaching audiences when they are most receptive and inspired. And now, cinema is about to premiere its most urgent sequel: sustainability. The opening credits of this sequel rolled on June 17, 2025, at Cannes Lions. On the world's most creative stage, Ad Net Zero announced the inclusion of cinema in its Global Media Sustainability Framework – a move that finally gives our industry a standardised way to measure and manage the carbon footprint of every cinema campaign. As the UAE's Cannes Lions representative and a proud member of Screen Advertising World Association (SAWA – the global cinema advertising association), Motivate Val Morgan has had the privilege of witnessing firsthand how collective hard work can drive meaningful industry change. The dedication and expertise of SAWA's Global Task Force on Sustainability have ensured that cinema now takes its rightful place in the global conversation around sustainable media, giving our industry the tools – and the collective confidence – to move forward with purpose. A framework for transparency in sustainability The framework offers cinema a clear and consistent methodology for tracking emissions. This methodology dissects the lifecycle of an advertising campaign into its fundamental phases: creative production, file storage, delivery to cinemas, projection, and the broader operational aspects. For the first time, it enables our industry to account not only for the energy used to bring stories to the screen, but also for the hidden footprint of digital processes and operational activities that support every campaign. For brands and agencies, this means cinema's environmental impact can be assessed and compared transparently, using robust and credible data. For the industry, it's a long-awaited validation of cinema's commitment to doing business responsibly – and a practical toolkit for making every campaign more sustainable. Among the qualities that distinguish cinema, the framework now enables us to recognise, both in spirit, and in data, the particular efficiency of a shared viewing environment. In cinema, a single ad is experienced by many, often in a setting that encourages attention and focus. This is just one aspect of how cinema's unique context is now reflected in our approach to sustainable media. With the Middle East cinema market projected to grow from $1.66bn in 2024 to $3.44bn by 2033, and laser projection technology alone capable of reducing individual cinema carbon footprints by up to 70 per cent, the timing for standardised measurement couldn't be more critical. The real work: Turning tools into action But, as anyone in cinema knows, the story is never just about the script – it's about what the cast and crew do with it. The inclusion of cinema in the framework is an essential first step, not a conclusion. The real value lies in what comes next: turning measurement into meaningful action. For the industry, the immediate priority is clear: adopt the new framework, start collecting and auditing emissions data, and foster a culture of shared learning. It means looking beyond compliance, to set ambitious but achievable reduction goals – investing in energy efficient projection, pushing for greener production techniques, and making sustainability a core part of every (creative) brief. Collaboration, data-sharing, and a willingness to challenge old habits will define our success. Collaboration is the plot twist This new chapter is a chance for cinema advertising to prove that sustainability isn't a constraint, but a catalyst. As audiences and clients alike seek experiences and platforms that reflect their values, cinema's transparency and willingness to evolve only strengthen its unique appeal. We have an opportunity and, I'd argue – a responsibility, to model what ambitious, collective action can look like in media. As the Cannes Lions UAE representative, we see firsthand how global standards can drive local impact. The UAE, with its youthful population, spirit of partnership, and appetite for innovation, is particularly well positioned to lead this next act. We're ready to support clients, cinemas, and collaborators alike in turning measurement into movement. The tools are ready. The framework is in place. Now it's up to all of us, from the UAE to the world, to take the stage, work together, and deliver on the promise of a more sustainable future for cinema advertising. Because, as every great film reminds us, it's the unexpected collaboration – the plot twist – that makes the whole story worth watching. By Sahal Valliyot, Deputy Manager – Marketing and PR, Motivate Val Morgan
Deccan Herald
17-07-2025
- Business
- Deccan Herald
Karnataka targets a USD 20B quantum‑driven economy by 2035
With a goal to make Karnataka a USD 20 billion quantum advantage-driven economy by 2035, the state government on Wednesday reaffirmed its commitment to supporting the growth of the quantum technology sector. The government has also announced that a dedicated 'Quantum Task Force' will be constituted and a strategic roadmap will be prepared, it said. As part of Karnataka's vision for comprehensive development of the quantum ecosystem, the 'Quantum India Bengaluru Summit' has been planned on July 31 and August 1. In this context, a high-level meeting was convened on Wednesday at Vidhana Soudha by the Department of Science & Technology, where key representatives from leading quantum technology companies participated. Ministers N S Boseraju (Minor Irrigation, Science & Technology), M B Patil (Industries), and Priyank Kharge (IT&BT) addressed the participants and shared their vision and assurances, an official release said. Minister Boseraju said the Karnataka government is ready to offer all necessary support to make the state a leader in the quantum sector. "Under the leadership of Chief Minister Siddaramaiah and Deputy Chief Minister D K Shivakumar, a roadmap will be developed. We will consult the CM on forming a dedicated Task Force to guide this roadmap. Our government is committed to framing the necessary policies to support this mission," he said. "Our goal is to make Karnataka a USD 20 billion quantum advantage-driven economy by 2035. As part of this vision, India's first 'Quantum India Conclave' will be held on July 31 and August 1 under the Department of Science & Technology," he added. Industries Minister M B Patil said that the objective is for Karnataka to lead in quantum technology. "The state government is fully prepared to offer land, infrastructure, and all types of support needed for industries to thrive. We have asked industry representatives to submit their specific requirements, and we are ready to respond with the necessary facilitation," he added. IT&BT Minister Priyank Kharge highlighted that skill development in human resources is crucial for Karnataka to lead the quantum revolution. "We are committed to enabling a robust ecosystem of innovation and deep-tech collaboration. Through a phased approach under the proposed Quantum Mission, we aim to become a bridge between industry, academic institutions, and innovation networks. Karnataka must be at the forefront on the global quantum map," he added. Noting that Karnataka is well-positioned to emerge as a major stakeholder in India's quantum ecosystem, officials said the state offers top academic institutions, industry-friendly policies, world-class infrastructure, forward-looking industries capable of adopting cutting-edge technologies, and a skilled talent pool – strengths that are rare to find in other states.
The Star
10-07-2025
- Business
- The Star
Vietnam proposes three priorities to strengthen Asean's centrality
KUALA LUMPUR: Vietnam's Deputy Prime Minister and Minister of Foreign Affairs Bui Thanh Son has proposed three key priorities to reinforce Asean's central role amid rising regional and global uncertainties at the plenary session of the Asean Foreign Ministers' Meeting in Kuala Lumpur on Wednesday (July 9). His proposals included driving economic growth to make Asean the world's fourth-largest economy by 2030, building a leading digital community and deepening people-to-people connectivity to advance a more inclusive and action-oriented Asean. The plenary, which followed the official opening of the 58th Asean Foreign Ministers' Meeting (AMM-58), focused on implementing decisions made at the 46th Asean Summit and charting the path forward for Asean Community-building efforts. Ministers emphasised the need to sustain Asean's role as a platform for cooperation, dialogue and strategic trust. They also agreed to accelerate the implementation of the Asean Community Vision 2045 and associated strategies, calling on all Asean sectoral bodies to identify priorities and translate high-level directions into concrete actions. Particular emphasis was placed on enhancing intra-regional trade and investment, facilitating trade, expanding connectivity in infrastructure, energy grids, digital networks and diversifying external partnerships. Ministers also stressed the importance of strengthening Asean's resilience to emerging growth drivers and responding to the impacts of climate change, natural disasters and extreme weather events. Sơn reaffirmed the core values that underpin Asean's success, including unity and mutual respect. In today's volatile environment, he noted, Asean's centrality, unity and strong commitment to inclusive and sustainable development must continue to serve as guiding principles. Building on that foundation, he put forward three strategic directions: First, Asean must prioritise robust economic growth to achieve its target of becoming the world's fourth-largest economy by 2030. This involves deepening intra-regional economic integration and effectively implementing the upgraded Asean Trade in Goods Agreement, while leveraging existing FTAs with partners and expanding inter-regional linkages, particularly through the Regional Comprehensive Economic Partnership. Asean should also capitalise on e-commerce to unlock internal trade potential and expand into new markets and supply chains. Second, Asean should accelerate negotiations on a Digital Economy Framework Agreement that meets real-world needs, especially for micro, small and medium-sized enterprises. New growth drivers like digital transformation and innovation ecosystems should be embedded into Asean's cooperation frameworks with external partners to attract resources and technical support. These efforts must also be reflected in Asean's own programmes and subregional cooperation initiatives. As Chair of the Asean Initiative for Asean Integration (IAI) Task Force, Việt Nam will coordinate the implementation of these initiatives under the next IAI Work Plan. Third, Asean must deepen its engagement with the people. Beyond high-level declarations, Asean's presence must be felt through concrete and meaningful actions. The region's communication strategy should be enhanced to widely promote Asean's achievements and contributions through real stories of individuals and communities. Vietnam will soon develop a national implementation plan for Asean's strategic 2045 documents to bring Asean closer to its citizens, businesses, and localities. Sơn also reaffirmed Vietnam's support for Timor-Leste's accession to Asean and its readiness to assist the country in fulfilling membership criteria, including participation in legal instruments. He called on Asean to develop a clear roadmap to support Timor-Leste's effective integration and full implementation of member obligations. Earlier, in his opening address to AMM-58, Malaysian Prime Minister Datuk Seri Anwar Ibrahim stressed the need for Asean to remain proactive, strategically autonomous and united in shaping the region's future amid mounting global volatility. He said Asean's true strength lies in its solidarity, cohesion and commitment to overcoming differences through mutual respect, dialogue and consensus. He warned against the weaponisation of economic tools for geopolitical competition and urged Asean to act with clarity and resolve. Asean, he emphasised, must determine its own path with purpose, vision, and ambition. It should promote meaningful integration and stronger coordination across diplomatic and economic pillars to build an inclusive and sustainable economy. Anwar also highlighted key cooperation areas that directly benefit people, including connectivity, food security, digital transformation, education, healthcare and climate resilience. He expressed hope to welcome Timor-Leste as Asean's next official member and called on member states to support its integration not only institutionally but as part of Asean's shared regional vision. - Vietnam News/ANN
Time Business News
20-06-2025
- Time Business News
10 Laptop Hacks Every User Wishes They Knew Sooner
Whether you're a remote worker, frequent traveler, event planner, or IT professional, your laptop is your lifeline. Yet, most users only scratch the surface of what their machines can do. From extending battery life to boosting performance, these ten laptop hacks can significantly improve productivity and ease of use — no new hardware required. Let's dive into the hacks every user wishes they'd learned years ago. Too many background apps starting with your laptop can drastically slow boot times. To streamline performance: Windows : Press Ctrl + Shift + Esc to open Task Manager → Startup tab → Disable non-essential apps. : Press Ctrl + Shift + Esc to open Task Manager → Startup tab → Disable non-essential apps. macOS: System Settings → General → Login Items → Remove unwanted apps. Real-World Example: A marketing agency noticed reduced boot time from 58 seconds to just 18 seconds by disabling Slack, Zoom, and Dropbox from startup. Battery life is precious, especially on the move. Nearly all laptops have built-in power-saving settings — but most users don't optimize them. Actionable Tip: On Windows , go to Settings → System → Power & Battery → Enable 'Battery Saver.' , go to Settings → System → Power & Battery → Enable 'Battery Saver.' On macOS, enable 'Low Power Mode' from System Preferences → Battery. Pair this with reduced screen brightness and Wi-Fi toggling when offline for even longer battery sessions. Using your laptop as a second screen boosts multitasking without spending on an external display. On Windows : Use the Project to This PC feature. : Use the feature. On macOS: Use Sidecar with an iPad or Luna Display for cross-device display. Example: Event organizers often use this trick to monitor registration tools on one screen and control digital signage from another. Running out of space? Don't rush to delete photos or documents — reclaim it intelligently. Try These: Windows : Use Storage Sense (Settings → System → Storage). : Use (Settings → System → Storage). macOS: Use Manage Storage in About This Mac → Storage tab → Optimize Storage. Clear temporary files, duplicates, and cached data. Tools like CCleaner or CleanMyMac can automate the process. Cutting down on mouse usage can significantly boost your workflow. Popular Shortcuts: Alt + Tab (Windows) or Cmd + Tab (Mac) : Switch between apps quickly. or : Switch between apps quickly. Windows + V : Access clipboard history. : Access clipboard history. Cmd + Space (Mac): Launch Spotlight search. Pro Tip: Learn shortcuts for your favorite apps like Excel, Zoom, or Adobe Creative Suite — it pays off fast. Juggling multiple projects? Use virtual desktops to separate workspaces by task or client. Windows : Press Windows + Tab → Add Desktop. : Press Windows + Tab → Add Desktop. macOS: Use Mission Control → '+' sign in the top right. This setup helps IT staff or freelancers isolate browser sessions, presentations, or development tools without clutter. When your touchpad fails — or you want hands-free control — turn your smartphone into a trackpad. Apps like Unified Remote, Remote Mouse, or Apple's Remote App allow seamless control for presentations, media, and navigation. Use Case: At corporate events or training sessions, users often pair phones to control slides without standing near the laptop. Most laptops default to 'Balanced' mode, but you can create custom profiles for performance, meetings, or travel. On Windows : Control Panel → Power Options → Create a power plan. : Control Panel → Power Options → Create a power plan. On macOS: Use third-party apps like Turbo Boost Switcher or set up automation via Shortcuts. Hack: Create a 'Zoom mode' with reduced screen brightness, camera optimization, and Wi-Fi preference for smooth video calls. Overheating causes throttling, reduced performance, and shorter hardware life. Tips: Use a laptop stand to improve airflow. Clean out vents monthly with compressed air. Avoid placing your laptop on soft surfaces like beds or couches. Bonus Tip: Keep Task Manager (Windows) or Activity Monitor (Mac) open to spot resource-heavy apps heating up your system. Many users delay backups because they don't want another subscription. But Windows and macOS offer built-in, free solutions. Windows : File History → External drive or network location. : File History → External drive or network location. macOS: Time Machine → External drive setup. Schedule weekly backups, especially before travel or updates. If you're using laptop rental devices for events or short-term projects, backups become even more critical to prevent data loss. Laptops are more than just mobile computers — they're powerful tools, often underutilized. Whether you're managing a team, running a business, or organizing a conference, these laptop hacks can save time, improve performance, and simplify your tech life. Explore which ones fit your routine and start implementing them today. And if you're working temporarily or organizing an event, laptop rental services can help you access high-performance devices without the long-term investment. TIME BUSINESS NEWS
The Hindu
11-06-2025
- Business
- The Hindu
Andhra Pradesh government constitutes task force to identify economic growth avenues
The Andhra Pradesh government has constituted a task force for industrial development in the State. In the G.O. 92 issued on Monday (June 9, 2025), Industries Secretary N. Yuvaraj said the government has constituted a Task Force on Economic Development for Swarna Andhra Pradesh@ 2047. Chief Minister N. Chandrababu Naidu has been appointed Chairman of the task force, while Tata Sons Executive Chairman N. Chandrasekaran will be the Co-Chairman. The task force members include CII Director General Chandrajit Banerjee and Apollo Hospitals Vice-Chairperson Preetha Reddy, Suchitra Ella, Prof. Raj Reddy, Satish Reddy, GMR Group Chairman G.M. Rao, Chief Secretary K. Vijayanand, L&T Chairman Subrahmanyan, and TVS Motor Company Chairman Venu Srinivasan. The G.O. said that the primary purpose of the task force is to prepare a blueprint for the economic growth and development of Andhra Pradesh. It will hold meetings and interactions with senior industry leaders, government functionaries and subject experts of various sectors. It will deliberate and consolidate their inputs and arrive at the framework of the report accordingly. The task force will identify economic growth avenues for Andhra Pradesh, infrastructure gaps, assess capital requirements, and evaluate the existing policy framework. It will suggest policy and regulatory reforms needed, including the key policies, to transform the State into Swarna Andhra Pradesh by 2047. The task force will make an econometric projection of the GSDP by 2030 and 2047. It will also prepare a comprehensive report at the earliest. The CII will facilitate engagement with the subject experts. The Secretary, Industry and Commerce Department and CEO, APEDB are the nodal Points of Contact (PoC) for facilitating the meetings of the task force and interactions of the CII and task force Members with the respective Secretaries.
