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Time of India
2 days ago
- Automotive
- Time of India
Shaping the future of mobility: The transformative power of automotive design
The transformative power of automotive design. The article is authored by Ajay Jain- Head of India Design Studio at Tata Motor. Design is often perceived as the art of creating visually pleasing concepts. However, in the automotive industry, it transcends mere visual appeal— it shapes materials into sophisticated, purposeful vehicles and translates complex technologies into intuitive, human-centric experiences. From enhancing vehicle safety and performance to embedding cutting-edge technology, design plays an instrumental role in shaping the industry's future. In recent years, factors such as rapid digitisation, the rise of electric and connected vehicles, evolving regulatory frameworks, and increasing consumer demand for personalisation have placed automotive design at the forefront of industry transformation. Recent projections indicate that by 2030, the auto component industry is expected to triple in size to USD 200 billion and automotive design will be a key catalyst in enabling this growth. Most importantly, it reflects a brand's core values—whether its sustainability, innovation, or heritage—ensuring a lasting impact in an ever-evolving market. Driving multidimensional experiences through design by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This Device Made My Power Bill Drop Overnight elecTrick - Save upto 80% on Power Bill Pre-Order Undo In the automotive industry, design is far more than just a differentiator—it is a strategic tool that shapes both the product and the brand. Designing an automobile demands a precise balance of science, art, and engineering. It involves selecting the right materials, shaping them into optimal forms, and refining the 'touch and feel' of a vehicle to create a memorable customer experience. Every design choice, whether in exterior styling, interior comfort, or the integration of intuitive controls, directly influences consumer perceptions and purchasing decisions. Tata Sierra design explained: Glass panels but no safety compromises! | TOI Auto To achieve this, automakers rely on cross-functional collaboration where design teams work alongside engineering, product development, manufacturing, and marketing departments. This synergy ensures that every vehicle combines technical precision with emotional appeal, ultimately shaping a distinct and enduring brand identity. The automotive design process involves various specialised roles, each contributing unique expertise. Shape designers define the exterior form through sketches and digital renderings, while space designers optimise interior layouts for comfort and functionality. Surface designers select materials, textures, and finishes to enhance the vehicle's tactile and visual appeal, while interaction designers create intuitive controls that blend the latest technology with functional mechanics for safer and seamless user experiences. Redefining the future of mobility The future of mobility is driven by tech innovations and sustainability, reshaping automotive design and user experiences. As consumers increasingly expect granular personalisation with features like internet connectivity, embedded IoT devices, and advanced smart technologies, vehicles are evolving into mobile extensions of the digital ecosystem. Building on this transformation, the growing adoption of autonomous driving technology is prompting a fundamental re-evaluation of vehicle architecture . With self-driving capabilities reducing the need for driver-centric designs, automakers are shifting their focus to occupant-centric layouts, creating more flexible and experiential interiors. A major shift in automotive design is also witnessed by the rapid rise of electric vehicles (EVs). Unlike traditional internal combustion vehicles, EVs offer greater flexibility in layout due to the absence of large engines and complex drivetrains. This allows designers to prioritise spacious, modular interiors and experiment with aerodynamic, minimalist exteriors that enhance energy efficiency. Moreover, as the concept of sustainability takes centre stage for both consumers and brands, the use of eco-friendly materials, recycled components, and energy-efficient manufacturing processes is gaining momentum. With tightening environmental regulations and growing consumer awareness, automakers are increasingly embracing circular design practices to reduce waste and extend vehicle lifecycles. Shaping the way forward Automotive designers are no longer bound by traditional constraints—they are redefining vehicles as dynamic, multifunctional spaces. By leveraging AI, smart sensors, and adaptive systems, vehicles are being transformed into immersive environments that offer personalised comfort, entertainment, and productivity features. The convergence of technology and sustainable principles is enabling the creation of vehicles that forge deeper, more meaningful connections with consumers. Cars are evolving from mere modes of transportation into versatile, experience-driven platforms, reflecting a future where design, innovation, and sustainability are inseparably linked.
Hans India
3 days ago
- Automotive
- Hans India
What's Hitting the Road this Month: Upcoming Car Launches in June 2025
We are almost halfway through the year and the first half of the year saw some amazing launches from powerful SUVs and hatchbacks to EVs. June is also an exciting month, though there are not many launches, the few that are lined up are truly exciting and worth the wait. Here's a list of all the cars launching in June 2025 so that Indian consumers can stay informed. Tata Harrier EV Tata Harrier EV is undoubtedly the most anticipated car of the year. With many car enthusiasts looking forward to the launch of this car, it has finally entered the market with a bang. Launched in India on June 3, 2025, marks a significant addition to Tata Motor's electric vehicle lineup. This mid-size electric SUV combines robust performance, advanced technology, and premium features, positioning itself as a great contender in the electric SUV segment. The car gets an amazing infotainment system that boasts a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto. Tata Harrier EV is priced between Rs21.49 lakh (ex-showroom) for the base model and top variants priced up to Rs30 lakh. Key Features and Specs Battery Capacity - Available with 65 kWh and 75 kWh LFP battery packs. Range – Offers a range of up to 627 km on a single charge Power and Torque - 300–320 PS and 500–550 Nm Mercedes-AMG G 63 Collector's Edition Mercedes is all set to launch its limited-edition SUV this month. This special edition blends the G-Class's iconic design with exclusive India-inspired elements. Mechanically this car doesn't get many changes compared to the standard car but the exterior and interior get some minor changes like a different colour theme and some changes to the seat upholstery and materials used inside. The estimated price of this SUV is around Rs 3.6crore to 4 crore. Features and Specs Engine – 4.0-litre V8 bi-turbo with a 48V mild-hybrid system Power: 577 bhp + 20 bhp from the mild-hybrid boost Torque: 850 Nm. Transmission: 9-speed automatic with paddle shifters Mercedes-AMG GT 63 And GT Pro For all the Mercedes lovers, there's great news as Mercedes will launch yet another car this month. The automaker is planning to launch the new AMG GT with the GT 63 S E Performance and the GT 63 PRO 4MATIC+. These high-performance vehicles blend cutting-edge hybrid technology with track-ready engineering, setting new benchmarks in the grand tourer segment. Prices are expected to fall under the range of Rs 2.8–Rs3.5 crore. Features and Specs Engine – Plug-in hybrid that seamlessly blends a 4.0-litre twin-turbo V8 engine with a rear-mounted electric motor. Power and Torque (GT 63): 585 hp and 800 Nm Power and Torque (GT Pro): 612hp and 850Nm Acceleration: 0–60 mph in 2.7 seconds June 2025 may not be packed with a wide range of launches, but it surely has power-packed cars lined up. With a clear focus on sustainability, innovation, and technology, these new launches in India are set to redefine the driving experience.
Time of India
22-05-2025
- Automotive
- Time of India
Tata Altroz facelift 2025 launched: 6 airbags, 360⁰ camera, cruise control & more...Full feature list inside
Tata Altroz facelift 2025 price & features: The all-new Tata Altroz Facelift 2025 is here, and it's packed with upgrades! Priced from Rs 6.89 lakh (introductory), this premium hatchback gets a bold new look, advanced tech, enhanced safety, and more comfort than ever before. Bookings for the Tata Altroz facelift started on June 2, and it's already creating a buzz among car lovers. Tata Altroz Facelift Price and Booking Details Tata Motors has launched the Altroz facelift at a starting price of Rs 6.89 lakh (ex-showroom). This is Rs 24,000 more than the previous starting price of Rs 6.65 lakh. Tata Altroz Facelift 2025 variants Tata Altroz Facelift introductory price breakdown (In lakhs) These are introductory prices, which means they might go up later. The Tata Altroz facelift is available in four trims – Smart, Pure, Creative, and Accomplished. Tata Altroz Facelift colours As per mentions in Tata Motor website, the new Tata Altroz will be available in five colours - Dune Glow, Pristine White, Royal Blue, Ember Red, Pure Grey. When Will Tata Altroz Facelift bookings start? Bookings for the new Altroz facelift began on June 2, 2025. Customers can book it through Tata dealerships or online via the official Tata Motors website. Variants and Engine Options The new Tata Altroz facelift retains the tried-and-tested engine options from the earlier model: 1.2-litre petrol engine (86hp) with 5-speed manual, 6-speed DCT, and now a 5-speed AMT option. 1.5-litre diesel engine (90hp) with a 5-speed manual gearbox. 1.2-litre CNG engine (74hp) with a manual gearbox. However, the powerful Altroz Racer's 120hp turbo-petrol engine is not available in this facelifted version. Tata has also not yet announced prices for the AMT and DCT variants of some trims like Pure S, Creative S, and the high-end Accomplished +S. What's New in the Tata Altroz Facelift? The Tata Altroz facelift brings a host of exterior, interior, and feature upgrades, making it a compelling choice in the premium hatchback segment. Striking New Design Luminate LED Lamps: Stylish LED DRLs, twin LED headlamps and fog lamps offer superior visibility. Flush Door Handles: Sleek and satisfying to use. Infinity Tail Lamps: Eye-catching rear lights that boost visibility and style. 3D Front Grille: Sporty and aerodynamic. Premium Interior Upgrades Grand Prestigia Dashboard: A soft-touch 3-tone dash that feels luxurious. Smart Digital Steering Wheel: Illuminated and elegant, adding a premium feel. Executive Lounge Rear Seats: Better under-thigh support for added comfort. Centraluxe Console: Stylish and practical with centre armrest storage. Ambient Galaxy Lighting: Sets the perfect mood with soft interior lighting. Rear Armrest with Cup Holders, Metallic Door Handles, Height Adjustable Seat, Remote Commands and Cooled Glovebox: All enhancing convenience and comfort. Tata Altroz Facelift Features: Tech and Comfort 26.03cm Ultra View HD Infotainment by HARMAN™ Wireless Android Auto™ & Apple CarPlay™ 4 Speakers + 4 Tweeters with AudioworX sound modes Cruise Control for a more relaxing highway drive Air Purifier Wireless Smartphone Charger Rear AC Vents Xpress Cool Autofold ORVMs iRA Connected Car Tech with inbuilt voice assistants (Hey Tata, Alexa, Siri, Google) Voice-Assisted Electric Sunroof Safety First: Tata Altroz Facelift Safety Features 6 Airbags (Standard across variants) ALFA Architecture with Ultra High Strength Steel (UHSS). ESP (Electronic Stability Program) – Standard 360° HD Surround View System LED Fog Lamps Rear Defogger Rain Sensing Wipers ISOFIX child seat mounts SOS Emergency Calling (E-Call/B-Call) TPMS (Tyre Pressure Monitoring System) Ultra View 26.03cm HD Digital Cluster with: Integrated Map View Blind Spot Monitoring Built on Tata's ALFA architecture with ultra-high-strength steel, the Tata Altroz facelift is engineered to absorb impact and provide maximum safety. Connected Car Technology and Remote Commands With Tata's iRA technology, the Altroz facelift lets you: Remotely lock/unlock the car Honk and flash to locate the vehicle Track car health and location Access 24/7 roadside assistance Tata Altroz Facelift – Final Thoughts The Tata Altroz facelift 2025 brings a refined design, advanced technology, upgraded comfort, and unmatched safety features to India's premium hatchback segment. With multiple engine options and a starting price of Rs 6.89 lakh, it's a value-for-money offering that blends style, safety, and performance. Whether you're eyeing the sleek design, powerful features, or enhanced safety, the Tata Altroz facelift is ready to set new standards. Book yours today and experience the future of hatchbacks. Watch Tata Altroz Facelift Launch Video Here: Stay updated with the latest car launches, EV trends, and auto news—your ultimate destination for everything on wheels! Click here
