11-07-2025
- Business
- New Straits Times
Bank Islam, FAM refresh pact to drive national football development
KUALA LUMPUR: Bank Islam Malaysia Bhd has reaffirmed its long-standing support for national football development through the fifth renewal of its strategic partnership with Football Association of Malaysia (FAM).
This includes joint marketing initiatives and continuation of the Team Harimau co-branded debit Card-i programme.
Bank Islam group chief business officer of retail banking Mizan Masram said it hopes that the issuance of the debit Card-i will drive the adoption of digital banking and electronic payments.
"Bank Islam is truly grateful to FAM for the trust placed in us and agreeing to extend this strategic collaboration.
"This partnership reflects our commitment to fostering the spirit of sportsmanship and strengthening support for a team that carries the nation's hopes," said Mizan.
Under the signed agreement, Bank Islam will organise activation programmes both digitally and on-site at events involving FAM.
The bank said these include the opening of special booths on match days, joint branding activities, social media content and fan engagement contests.
"This collaboration also offers supporters of the national football squad, Harimau Malaya, the opportunity to own a specially designed card as a way to express their support for the team, while enjoying various benefits, including ATM withdrawals and electronic payments for local and international purchases.
"For every issuance, annual and replacement fee of the Team Harimau Debit Card-i, RM2 will be channelled to FAM in support of nurturing young talents and the development of football programmes in Malaysia," it added.
To date, the Team Harimau Debit Card-i has recorded over two million users in the market.
