31-07-2025
Bedard Piya: India's First Gen AI Animated Drama Is Streaming On This Platform
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Pratilipi and Teevra Studios recently launched India's first-ever generative AI animated series, called Bedard Piya, on YouTube.
Generative AI, or gen AI, is a new technology that can create stories, pictures, videos, music and even conversations all by itself. Following this new trend, Pratilipi, a popular storytelling platform, has teamed up with Teevra Studios, a company that uses artificial intelligence to create content. Together, they have launched India's first-ever gen AI animated series, called Bedard Piya, on YouTube. Since its premiere on July 19, six episodes have already been released, and the first season is planned to have a total of 20 episodes.
As per Media Infoline, Rajeev Tamhankar, Pratilipi Comics Head, said, 'At Pratilipi, we're reimagining how great stories evolve. Our goal has always been to extend the life of our most-loved IPs across mediums. From micro-dramas to TV shows, and now, with the rise of Gen AI, into animated series and films. With Teevra's cutting-edge execution and our IP strength, we're setting the stage for a storytelling revolution."
Co-Founder and CEO of Teevra Studios, Manasva Bhargava, adds, 'Our mission is to blend creative emotion with AI speed. Bedard Piya felt like the perfect launchpad. It's a story with deep emotional resonance and massive fan following, and we wanted to bring it to life with cinematic detail, powered by the latest Gen AI pipelines we are building at Teevra Studios."
The show's official synopsis reads, 'She didn't know the man she was marrying. He didn't believe in love. One marriage. Many secrets. Two broken hearts. Watch the story of Khushi and Rajat. a journey of pain, truth, and unexpected love. Based on a popular Pratilipi story by Priya Yadav."
As per a 2023 Goldman Sachs report, generative AI might help the global economy grow by around 7 per cent over the next ten years, which could add nearly $7 trillion to the total value of goods and services. Even though there's still some doubt about how big its impact will be, Goldman Sachs economists Joseph Briggs and Devesh Kodnani mentioned that the technology's impact could be profound. Generative AI can create things like text, images and videos that look and sound just like they were made by humans. Because of this, the technology could lead to major changes in the global economy.
First Published:
July 31, 2025, 17:14 IST
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