Latest news with #TequilaDonJulioReposado
Hypebeast
a day ago
- Entertainment
- Hypebeast
Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC
Tequila Don Juliohas teamed up with New York City'sMercer Labs Museum of Art and Technologyto presentPor Amor: An Immersive Tasting Experience,which takes you on a journey through the Blue Weber agave harvesting process,the history and legacy of founder Don Julio González and more — using proprietary technology to reimagine how tequila is experienced and celebrated through art and technology. Mercer Labs is a cultural institution that bridges the gap between art and technology, and this is the museum's first-ever full brand takeover. Tequila Don Julio continues to honor its long-standing tradition of pushing boundaries through innovation with this first-of-its-kind experience, which invigorates the expressions and flavors of the spirit. As guests enter the four-day only installation, they will be met with the sounds, flavors and rhythms of Mexico, which will be personified through interactive rooms that tap into the five senses. Tequila Don Julio tells the story of its founder, as well as its aged expressions — Tequila Don Julio Reposado, Tequila Don Julio 70 Añejo Cristalino, and Tequila Don Julio 1942 — through 4D spatial sound, LED mirrored infinity rooms and volumetric light displays, fusing its passion for innovation with Mercer Labs' capacity for boundless creativity. As visitors are enveloped by the sounds of Mexico and the rich scent of roasted agave and oak, they will also have the chance to craft and sip on their own signature Tequila Don Julio cocktails using fresh ingredients and artisanal tools. Mexico is the home of Don Julio, so the brand wanted this project to encapsulate the magic of the region and connect visitors to Mexico in a deeper way. 'Don Julio González devoted his life to crafting tequila of the highest quality,' said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. 'This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey.' The experience will take place from June 12-15, and complimentary tickets are available on a first-come, first-serve basis
Yahoo
29-05-2025
- Entertainment
- Yahoo
TEQUILA DON JULIO UNVEILS POR AMOR: AN IMMERSIVE TASTING EXPERIENCE THAT CELEBRATES MEXICAN CRAFT AND THE LEGACY OF FOUNDER DON JULIO GONZÁLEZ
The leading luxury tequila brand redefines storytelling with a first-of-its-kind multi-sensory tasting experience at Mercer Labs Museum of Art and Technology in New York City NEW YORK, May 29, 2025 /PRNewswire/ -- Tequila Don Julio, the #1 global tequila brand based on sales value1, unveils Por Amor: An Immersive Tasting Experience, a multisensory journey that reimagines how tequila is experienced and celebrated through art and technology. As the fastest-growing brand in the luxury tequila category2, Tequila Don Julio continues to lead the industry by honoring tradition and quality of its award-winning 100% Blue Weber Agave tequila while fearlessly pushing the boundaries in innovation. This four-day-only experience is a vivid expression of the brand's unwavering commitment to excellence, driven by innovation, fueled by purpose and rooted in the world inspired by Don Julio González. Experience the full interactive Multichannel News Release here: Hosted at New York City's Mercer Labs Museum of Art and Technology - a pioneering cultural institution reshaping how we experience art through technology- Por Amor: An Immersive Tasting Experience marks the museum's first-ever full brand takeover. As part of this, Tequila Don Julio will tap into their proprietary technologies like 4D spatial sound, LED mirrored infinity rooms, and volumetric light displays to tell its story in a way never experienced before. This groundbreaking collaboration was born from shared values of innovation and imagination: just as Mercer Labs fuses art and tech to push the boundaries of storytelling, Tequila Don Julio fuses passion and creativity to reshape the luxury tequila category. "Don Julio González devoted his life to crafting tequila of the highest quality," said Karina Sánchez, Global Brand Ambassador for Tequila Don Julio. "This experience honors his unwavering spirit of innovation—a place where tradition and imagination converge, inviting guests to celebrate the extraordinary that can be achieved when passion fuels every step of the journey." From June 12–15, Por Amor: An Immersive Tasting Experience will open its doors to the public, inviting guests on a guided journey through interactive rooms, each designed to unlock the five senses while showcasing the meticulous craft, passion, and creativity behind every bottle of Tequila Don Julio. With complimentary tickets available on a first-come, first-serve basis at guests can expect to: DISCOVER DON JULIO'S ORIGIN STORY - Hear Don Julio González's origin story, setting the tone for what lies ahead, awakening the senses and preparing all to experience the world he helped create. IMMERSE IN THE SPIRIT OF DON JULIO- Experience a guided tasting of Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Reposado and Tequila Don Julio 1942 alongside immersive projections, sounds and scents, transporting guests into vivid worlds that embody the essence of each variant. IGNITE THE SENSES- Hear the infectious energy and rhythms of Mexico, while smelling the warm aromas of roasted agave and rich oak that embody the heritage of Don Julio. STIR UP YOUR CREATIVITY - Craft their own signature Tequila Don Julio cocktail using fresh ingredients and artisanal tools, connecting directly to the craftsmanship behind every pour. "Mercer Labs is a home to the world's most forward-thinking creators, and this collaboration with Tequila Don Julio represents a perfect union of creative vision," said Roy Nachum, Co-founder and Creative Director of Mercer Labs. "We're proud to host the brand's first immersive takeover and give guests the opportunity to experience tequila in a way that's never been done before." By opening its world in such an immersive and unprecedented way, Tequila Don Julio reaffirms its position as a category leader and cultural force that continues to inspire, evolve and shape the future of luxury spirits and experiences. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. ABOUT TEQUILA DON JULIO:Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit ABOUT DIAGEODIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit Visit DIAGEO's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Instagram for news and information about DIAGEO North America:@Diageo_NA. Celebrating life, every day, everywhere. ABOUT MERCER LABSMercer Labs is a cultural institution that pushes the boundaries between art and technology. A space for experimentation and innovation, Mercer Labs is committed to redefining the museum experience, where art is not static, but alive—constantly progressing with technology. Through immersive exhibitions, interactive experiences, and forward-thinking collaborations, Mercer Labs serves as a center for the convergence of art, culture, and technology. As a collaborative platform, Mercer Labs fosters partnerships with artists, musicians, filmmakers, designers, and creatives creating an ecosystem where diverse forms of creative expression thrive. 1 According to data from 2024 IWSR Retail Sales Value2 According to data from 2024 IWSR Retail Sales Value View original content: SOURCE Tequila Don Julio
Yahoo
29-01-2025
- Entertainment
- Yahoo
Popeyes and Don Julio announce ‘tequila-infused' chicken sandwich for Super Bowl 2025
Popeyes and Don Julio have come together to celebrate the upcoming Super Bowl with some new menu items. As this year's big game is taking place in New Orleans at the Caesars Superdome, the fast-food chicken restaurant will be coming out with limited-edition menu items meant to combine the Louisiana cooking style with 'the bold flavors of Tequila Don Julio Reposado.' According to a press release, customers aged 21 or older will be able to purchase the Concha Chicken sandwich, featuring a chicken breast marinated in reposado tequila, fried in a crunchy buttermilk breading, and topped with a tequila lime slaw. Other menu items include Louisiana Garlic 3-piece wings, which are also flavored with reposado tequila, and a Spicy Strawberry Hibiscus lemonade mocktail. These items will only be available in select Popeyes locations within six different cities on January 31: New York City, Miami, New Orleans, and the hometowns of the two Super Bowl teams — Philadelphia and Kansas City. After January 31, the menu items will solely be available at Popeyes' flagship store in New Orleans until the end of Super Bowl Sunday on February 9. For those unable to try the collaboration in person, the two companies have offered coupons. Popeyes is offering a buy-one-get-one chicken sandwich offer when ordering through UberEats and Don Julio will be offering $5 off to redeem on their website. The coupons will be available from January 29 through February 9. This year's Super Bowl will witness a rematch between the Philadelphia Eagles and the Kansas City Chiefs, who previously faced off in the 2023 Super Bowl where the Chiefs emerged victorious. Kickoff is scheduled to start at 6:30 p.m. ET. It's been announced that Grammy-winning singer and New Orleans native Jon Batiste will be performing the national anthem ahead of the game, while Lauren Daigle and Trombone Shorty will perform 'America the Beautiful.' This year's halftime show will be headlined by Grammy-winning rapper Kendrick Lamar, who will be joined by his longtime collaborator, R&B star SZA. Lamar, 37, was announced as the halftime performer in September by Jay-Z, whose company Roc Nation works with the NFL to select the halftime show performer. 'Kendrick Lamar is truly a once-in-a-generation artist and performer,' Jay-Z said in a statement at the time. 'His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick's work transcends music, and his impact will be felt for years to come.' It's not yet known if Lamar plans on bringing out any other guest performers. Fox is broadcasting the game this year, but for those who no longer have cable, Tubi will also be live-streaming it for free.
The Independent
28-01-2025
- Entertainment
- The Independent
Popeyes and Don Julio announce ‘tequila-infused' chicken sandwich for Super Bowl 2025
Popeyes and Don Julio have come together to celebrate the upcoming Super Bowl with some new menu items. As this year's big game is taking place in New Orleans at the Caesars Superdome, the fast-food chicken restaurant will be coming out with limited-edition menu items meant to combine the Louisiana cooking style with 'the bold flavors of Tequila Don Julio Reposado.' According to a press release, customers aged 21 or older will be able to purchase the Concha Chicken sandwich, featuring a chicken breast marinated in reposado tequila, fried in a crunchy buttermilk breading, and topped with a tequila lime slaw. Other menu items include Louisiana Garlic 3-piece wings, which are also flavored with reposado tequila, and a Spicy Strawberry Hibiscus lemonade mocktail. These items will only be available in select Popeyes locations within six different cities on January 31: New York City, Miami, New Orleans, and the hometowns of the two Super Bowl teams — Philadelphia and Kansas City. After January 31, the menu items will solely be available at Popeyes' flagship store in New Orleans until the end of Super Bowl Sunday on February 9. For those unable to try the collaboration in person, the two companies have offered coupons. Popeyes is offering a buy-one-get-one chicken sandwich offer when ordering through UberEats and Don Julio will be offering $5 off to redeem on their website. The coupons will be available from January 29 through February 9. This year's Super Bowl will witness a rematch between the Philadelphia Eagles and the Kansas City Chiefs, who previously faced off in the 2023 Super Bowl where the Chiefs emerged victorious. Kickoff is scheduled to start at 6:30 p.m. ET. It's been announced that Grammy-winning singer and New Orleans native Jon Batiste will be performing the national anthem ahead of the game, while Lauren Daigle and Trombone Shorty will perform 'America the Beautiful.' This year's halftime show will be headlined by Grammy-winning rapper Kendrick Lamar, who will be joined by his longtime collaborator, R&B star SZA. Lamar, 37, was announced as the halftime performer in September by Jay-Z, whose company Roc Nation works with the NFL to select the halftime show performer. 'Kendrick Lamar is truly a once-in-a-generation artist and performer,' Jay-Z said in a statement at the time. 'His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick's work transcends music, and his impact will be felt for years to come.' It's not yet known if Lamar plans on bringing out any other guest performers. Fox is broadcasting the game this year, but for those who no longer have cable, Tubi will also be live-streaming it for free.
