Latest news with #TerenceReilly
Time of India
2 days ago
- Business
- Time of India
The rise of the Digital Vegan: Why celebrity endorsements are losing their shine
HighlightsAuthenticity has become a crucial factor in brand communication, particularly for Generation Z, who prioritize genuine connections over celebrity endorsements. The concept of 'Digital Vegans' represents a shift in consumer behavior, where users seek unfiltered experiences and trust micro-creators rather than macro-influencers. The future of brand building is moving towards creating meaningful connections and immersive ecosystems rather than relying on loud advertising campaigns. In today's culture of constant scrolling and content overload, trust has emerged as the rarest and most valuable commodity. For Gen Z, a generation raised on algorithmic content, viral trends, and curated perfection, authenticity is more than a buzzword. It's non-negotiable. And nowhere is this shift more visible than in how brands choose to communicate. Celebrity endorsements , once a guaranteed ticket to visibility and credibility, are rapidly losing relevance. The sparkle is fading. Not because fame has lost its power, but because fame without authenticity feels hollow. In its place, a new mindset is taking root: the Digital Vegan . Not a demographic, but a digital philosophy. One that prioritises unfiltered connection, purpose-led engagement, and discovery that feels earned, not engineered. Who Are Digital Vegans? Digital Vegans are the users who scroll past the ads, skip the sponsored posts, and seek out brands through word-of-mouth, subcultures, and long-form storytelling . They're the ones watching explainer videos at 2 AM, reading Reddit threads, and trusting micro-creators over macro-influencers. They don't want the polished pitch - they want the process, the product, and the person behind it. For them, the litmus test is simple: does the person promoting this product actually live it? If the answer is no, the interest dies fast. Authenticity is the New Influence Take the world of fantasy sports and skill-based gaming. It's filled with creators who don't just promote games -they live them. They share strategies, data breakdowns, and personal experiences not for brand deals, but out of genuine passion. This kind of content doesn't sell, it teaches. And in doing so, it builds a much deeper level of trust. Compare that to a celebrity appearing in a flashy ad for a fantasy gaming app they've likely never used, it doesn't land the same. That's why the future is user-led. Brands aren't discovered through ads -they're discovered through people. And those people are building trust, one honest interaction at a time. As some are already calling out, trust is fast becoming the currency of the digital world. Rewriting the Rules of Endorsement Sure, iconic partnerships like Michael Jordan and Nike changed the game. But they worked because they weren't surface-level. They evolved together. Contrast that with the rise of campaigns like Terence Reilly's, who made Crocs cool again, not with an endorsement deal, but by owning the culture around them. Or Red Bull, which chose to build an entire world of adventure and extreme sports, where the product became a symbol of something bigger. The Quiet Brands Will Win The future of brand building won't be led by volume. It'll be led by meaning. Loud campaigns are being replaced by immersive ecosystems. What matters most now is the ability to create belonging, to show up where your audience already lives, and to do it with honesty. So don't chase the biggest name. Chase resonance. Don't just be seen. Be believed. Because in the age of Digital Vegans, the most powerful brands are the ones that whisper and still get heard.
Yahoo
03-06-2025
- Business
- Yahoo
Stanley Cups Are 40% Off For The First Time Ever — But Time Is Running Out
Forget hockey championships and the Owala FreeSip — for the first time ever, we spotted The 40-ounce Stanley cup for 40% off on Amazon. Yes, that one. Whether your preference is for the OG 40-ounce tumbler or the slightly smaller 30-ounce cup, enjoy 40% off both sizes of the dreamy green/gray/blue 'shale' and classic blue/gray 'blue spruce' and the 30-ounce size of the summer-ready 'mist.' You heard us, f-o-r-t-y percent off, meaning you can grab a brand new, mega-viral tumble starting at an unheard of $21. The lowest price we've seen them at, ever. So you better act fast. Lest we forget, the Stanley Quencher is break-the-Internet famous. Just a few years ago, the cup boasted a 150,000-person waitlist. So if you're thinking about finally getting one (or finally getting another) — now would be the time. According to the New York Times, Stanley discontinued the cup in 2019, assuming their mostly male customer base wasn't interested. When a trio of parenting bloggers noticed a wave of their female readers loving the cup, they campaigned for Stanley to bring the Quencher back, creating a loyal women-led fanbase. 'The Stanley Quencher success story is one of our brand listening to women for incredible results,' Terence Reilly, global president of Stanley previously told HuffPost. 'The Quencher's popularity comes from listening to female consumers and providing them with the colors, innovation, durability and style they covet.' There's no telling how fast these beloved cups will sell out (a few discounts actually vanished while we were putting this story together) so move quickly to nab this first-time deal. 'If you're on the fence about getting one, I highly recommend it. The Stanley cup is more than just a water bottle it's an investment in staying hydrated with ease and style. Definitely worth the hype!' — Jesse 'I started drinking so much more water ever since I have got this beauty in my hand!!' — Situ Sabu 'First time Stanley cup user and I must say it was everything I hoped for! Simple cute perfect cup! Helps me drink water more than usual. I bring to work every day and my water stays cold I don't use ice just cold water from the water machine ! I love it' — Cece 'Really like this 40oz Stanley Cup. It keeps the water cold and ice does not melt for at a minimum 24 hours. Keeping it filled reminds me to keep drinking water to stay hydrated' — kam 'I love this so much. The handle is comfortable and the color is so pretty! I had ice in it one day and forgot about it. The next day the ice is still in there. I wish I bought it sooner!' — Sammie Krzy 'The Stanley (30 oz) has quickly become my go-to for staying hydrated throughout the day. The 30 oz capacity is just right, offering plenty of space for water, coffee, or any drink of choice. The handle is super convenient for carrying, and the straw makes sipping easy, especially while driving or at work. The insulation works wonderfully—my drinks stay cold for hours. It's durable, well-built, and fits perfectly in most car cup holders. Highly recommend it for anyone looking for a practical, stylish, and reliable tumbler!' — Shannon 'I absolutely was not going to fall for the hype. What's so special about a mug? I own plenty of other mugs to keep my water cold. But my granddaughter purchased one. She asked me to hold it one evening during her game. I realized my mugs didn't have a handle. And mine were too big for my cup holder. I had to lay them on my seat. And sometimes they did leak. So I ordered this 30 oz Stanley in the Rose Quartz color. I could care less about the limited edition colors. I had to wait about 2 weeks for delivery. Worth the wait. I like the mug so much, I purchased another one in Blue Spruce. I like the darker color for my cup holder as the lighter color can get marks on it easily. Love the handle. Keeps ice for a long time. I drink more water. My granddaughter saw my Blue Spruce and she wanted the same color. Went to Dicks and saw the latest limited edition Chrome Black. Tempted to get it. But how many mugs does a person need? My granddaughter loves black. But she still decided on the Blue Spruce. Definitely glad we purchased these mugs. Especially since it's getting a teen to drink more water. I researched the lead issue being mentioned. Google it. Trust me, I'm a clean product freak and I'm not concerned.' — Justsuern 'Finally succumbed to the Stanley trend and I can see why it's so popular. These things keep my ice freezing cold for a long time! I also thought the handle aspect would be difficult for me but I've actually found it a lot easier for me to manage and have found that I actually prefer the handle' — Mandy 'I decided to purchase a Stanley cup and I have made the best choice. They have so many colors, different styles and sizes to choose from. What stands out the MOST is its impressive insulation. It keeps my water ice cold for hours which it can last a day. The handle is sturdy and is a great addition to the cup. The handle makes it easy and super convenient to carry around. I've had zero issues with leaks. I've purchased the little leak proof accessories to aid in cases I accidentally tip it over. The large capacity is a game-changer; I no longer need constant refills. If you're looking for a durable, high-quality tumbler and one that's looks stylish this is the one. I highly recommend this brand. You won't regret your purchase.' — Kim. L The Real Deal: We use deal trackers and commerce experience to sift through 'fake' hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there's an exception, we'll tell you why.) People Are Buying This Glow-Inducing Serum Spray In Multiples, And It's Only $18 Right Now This Pressure Washer 'Delivers Professional-Level Results At Home' — And It's Under $100 Today People Who Run Hot Swear By These 8 Summer Products
Yahoo
23-05-2025
- Business
- Yahoo
Shuffle Board: Cascale CEO Colin Browne Steps Down
Casual footwear brand Crocs has promoted Terence Reilly as executive vice president, chief brand officer, to oversee marketing and communications for both the Crocs and HeyDude brands. Reilly previously served as Crocs' chief marketing officer between 2013-2020 and rejoined the company last April. In this newly created role, he will report to CEO Andrew Rees and partner with executive vice president, brand president, Anne Mehlman. Rees will serve as interim president of HeyDude until a permanent leader is named. More from Sourcing Journal Activist Investor Takes the CEO Reins at Pitney Bowes Shares of Deckers Brands Sink on Trump Tariff Uncertainty Vietnam Completes Second Round of Trade Talks With U.S. Swiss performance brand On announced the election of Helena Helmersson as an additional independent member of the board of directors as well as a member of the nomination and compensation committee. Helmersson began her career at H&M in 1997 and climbed the ranks before ultimately serving as the group's CEO from 2020-2024. Kenneth Fox's seven-year stint on the board of directors—during which he helped the company go public in 2021—has ended, On announced at the 2025 annual general shareholders' meeting. Hoka's parent company, Deckers Brands, has tapped veteran director Cynthia 'Cindy' L. Davis as its new board chair, succeeding Mike Devine upon his retirement after 14 years with the company (six as chair). Davis joined the board in 2018 and has led its talent and compensation committee since 2019. She sits on the sustainability and governance panel and brings three decades of relevant leadership, branding, and fiscal and risk oversight experience. Victor Luis, a board member since 2020, will assume the talent and compensation committee chair. Online apparel retailer Custom Ink has expanded its senior leadership team. Cross-industry executive Phil Auerbach has joined as chief marketing officer, tasked with developing the company's customer base and increasing engagement. Justin Swietlik has been promoted to chief financial officer. Since joining the company in 2016, Swietlik held leadership roles in finance, spanning analysis, treasury, and strategic transaction activities, among others. Internal leader Kane Posner has been appointed to a newly created role of senior vice president, strategy, to lead pricing, merchandising, strategy and business operations. All three will report to CEO David Doctorow. E-commerce technology company Rokt expanded its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell—recently acquired by Rokt—has been named chief product officer. Claire Southey will focus on artificial intelligence (AI) driven customer relevancy in her role as chief AI officer. Both will report to Rokt's CEO, Bruce Buchanan. Pete Davies' return to the company was also announced. Previously responsible for Rokt's revenue growth (2013 to 2015), Davies will now serve as senior vice president of advertiser partnerships, a new role focused on demand expansion and growth in existing and emerging verticals. He reports to Craig Galvin, chief revenue officer. Biomaterials startup and Balenciaga supplier Gozen restructured leadership as it enters its next stage of commercial growth. Former CEO Ece Gözen has become chief innovation officer and creative director. Continuing to drive Gozen's creative leadership across material innovation, design strategy and brand expression, the new role will also see Gözen deepen the company's collaborative efforts as Lunaform starts to scale. Sedef Uncu Aki was appointed as Gözen's successor. Formerly serving as Gozen's chief product officer, Uncu Aki brings 25 years of experience delivering commercial success across the textile value chain. Cascale chief executive Colin Browne is stepping down as CEO, effective July 31. The former Under Armour executive took the helm of the organization (née The Sustainable Apparel Coalition) last May to lead the resetting effort. The Higg Index creator said Browne's decision to depart was of personal relevance. Cascade board chair Tamar Hoek said it's not a reset but a 'continuation' of the work done over the year. 'Strong institutions don't pause when people change; they grow,' Hoek said in a statement. 'Cascale remains focused on driving measurable impact across the value chain, and we are excited for what comes next.' The executive team and board will co-convene to guide Cascale through this continuing chapter. While the search for Browne's successor is currently (and globally) underway, Cascale said its executive team will stay its strategic course 'without pause' until then. Sign in to access your portfolio
Yahoo
23-05-2025
- Business
- Yahoo
Terence Reilly Takes On New Role As Chief Brand Officer For Crocs Inc.
Crocs' Terence Reilly is going to be busy creating brand heat for both the Crocs and Hey Dude brands. Reilly, who rejoined Crocs in April 2024 as president for the Hey Dude brand, is now set to take over the newly created role of executive vice president and chief brand officer for both brands, effectively immediately. More from WWD Timberland Names Former Dr. Martens Exec Darren McKoy Global VP of Product Design and Creative Direction Crocs and G-Shock Make Waves With Glow-in-the-Dark Shoes That Come With a Detachable Watch Crocs Beats Q1 Forecasts, Withdraws Guidance on Tariff Uncertainty According to the company, the former Crocs chief marketing officer — he left in 2020 to become president of the Stanley brand — will have both marketing and communications oversight for the two brands. He will continue to report to Crocs Inc. chief executive officer Andrew Rees, and will collaborate with both Anne Mehlman, executive vice president and brand president for Crocs, and the Hey Dude brand leadership team to drive strategy and execution. Rees will serve as interim president for the Hey Dude brand until a permanent structure is announced, the company said. During Reilly's tenure as brand president, he built a brand leadership bench that included bringing in Rupert Campbell as chief commercial officer and Kerstyn Chang as chief product and merchandising officer. Both Campbell and Chang will continue to drive forward the Hey Dude vision and will report to Rees. 'The power of the Crocs and Hey Dude brands is unlike anything I've seen in my 25-plus years of connecting with consumers and culture to drive lasting business results. We have two of the largest casual footwear brands in the world, loved by communities of passionate fans,' Reilly said. 'While we have seen remarkable success over the last decade from Post Malone to Jelly Roll and so much in between, I believe we are just getting started.' The collaboration between American rapper and singer Post Malone and Crocs began in 2018, while the first collaborative shoe between singer and songwriter Jelly Roll and Hey Dude was launched in October 2024. Crocs acquired the Hey Dude brand in 2022. 'Since Terence rejoined Crocs, Inc. in 2024, the Hey Dude brand has seen significant traction under his leadership. He has galvanized a team, sharpened the brand's strategic focus and re-established authentic connections with our consumers. I am confident that the green shoots we are seeing today are building the foundation for sustainable long-term brand growth,' Rees said. 'With Terence in this new role and in partnership with our proven leadership team, this shift will create an elevated focus on driving heat and energy for both our brands and spark disruptive innovation as we engage with our consumers and customers around the world.' Reilly's appointment as the firm's chief brand officer comes at a time when growth in athleisure footwear is viewed as a period of opportunity for Crocs. UBS softlines analyst Jay Sole said in April that the global footwear industry has a compound annual growth rate of 5 percent to 6 percent, skewed to sports footwear. Athleisure is expected to drive the category, possibly at an annual 8 percent pace. And with other growth factors such as casualization and the focus on healthy lifestyles, Sole said the trend has extended to casual and comfort shoe styles, which he sees as a benefit to the Crocs brand. The company on May 8 posted first quarter earnings results that bested Wall Street's expectations. Net income was $160.1 million for the quarter ended March 31, on revenues of $937.3 million. Adjusted diluted earnings per share (EPS) were $3.00. Wall Street had expected adjusted diluted EPS of $2.49 on revenue of $907.9 million. While Crocs revenues were up 2.4 percent to $762 million, Hey Dude revenues were down 9.8 percent to $176 million. During the company conference call after it posted earnings results, Rees said the Crocs brand was making progress in new product introductions, such as sandals. At Hey Dude, he said the team continued to make progress on 'stabilizing the brand.' Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
