Latest news with #TerraWortmann
The Sun
20-06-2025
- Business
- The Sun
CHiQ Captivates Global Audiences with Smart Living Innovation at 2025 Terra Wortmann Open
BERLIN, GERMANY - Media OutReach Newswire - 20 June 2025 - Following the success of its debut partnership, CHiQ, the pioneering smart home technology brand, returned for the second year as the official partner of the 2025 Terra Wortmann Open in Halle, Germany, on 14 June, showcasing how CHiQ's 'Smart with Style' seamlessly integrates with premium sports entertainment. Immersive Technology Takes Center Court This year, CHiQ's presence was woven into every aspect of the Terra Wortmann event. From the bold brand logo at the main venue to immersive, audience-focused experience zones, CHiQ embodied a youthful spirit and an unwavering commitment to excellence in a dynamic and engaging way. CHiQ's VIP lounge showcased next-generation QLED smart TVs, delivering crystal-clear tournament coverage that transformed passive viewing into an engaging sensory experience. The exhibition's centerpiece, CHiQ's revolutionary 10KG ColorLuxe Washing Machine drew continuous crowds with its sleek aesthetics, intuitive interface, and advanced performance capabilities. Visitors experienced firsthand how CHiQ's smart living philosophy translates complex technology into elegant, user-friendly solutions. Digital Amplification Reaches New Audiences CHiQ extended its tournament impact through strategic influencer partnerships across Europe, collaborating with prominent sports and fashion personalities to create compelling social media content. By leveraging these dynamic short-form videos, the brand resonated with younger demographics, establishing itself as a symbol of contemporary lifestyle and technological sophistication. Strategic Partnership Accelerates Market Expansion The tournament ran concurrently with CHiQ's groundbreaking collaboration with Ochama, Europe's leading e-commerce platform, launching the exclusive 'CHiQ Super Brand Days' campaign. This strategic alliance represents more than traditional co-branding, opening new pathways for CHiQ's European market penetration while setting innovative standards for integrated marketing approaches. The partnership demonstrates CHiQ's commitment to making advanced smart home technology accessible across European households through established retail networks and enhanced consumer touchpoints. Building Momentum Across European Markets Following its successful partnership with Germany's Porsche Tennis Grand Prix in May, CHiQ continues deepening its European market penetration through strategic sports marketing initiatives that expand brand influence boundaries. From thrilling on-court competition to CHiQ's futuristic smart living experiences at exhibition venues, the brand consistently delivers innovative experiences that resonate with European consumers. Moving forward, CHiQ will maintain its global vision combined with localized execution, leveraging sports' powerful unifying effect to integrate its 'Smart With Style' brand philosophy into consumers' daily lives while unlocking the brand's limitless potential.
Yahoo
18-06-2025
- Sport
- Yahoo
Zverev has winning start in Halle after first aid effort
German tennis player Alexander Zverev in action during againt US tennis player Giron during their men's singles first round match in the Terra Wortmann open tennis tournament. David Inderlied/dpa Alexander Zverev breezed into the second round of the Halle Open on Wednesday, 6-2, 6-1 over American Marcos Giron, and also found time to help an injured spectator. Second seed Zverev brought a bag of ice to a woman to ccol her neck where she was hit by a part of an advertising board that had fallen from an upper tier. Advertisement The 62-year-old woman was tended to by paramedics and taken to hospital for observation, but she appeared largely unhurt. "This has never happened in the 32-year history of the tournament. We deeply regret the incident," tournament director Ralf Weber said, promising the women a free ticket for the whole tournament next year as a small compensation. The match which was in the first set soon resumed, and Zverev won in 1 hour 19 minutes, with the help of 10 aces and 22 winners. He did not face a break point while breaking 43rd-ranked Giron four times. "I hope the lady is OK. Something like that should of course not happen," Zverev said post-match. Advertisement "Of course I am happy with the way I played. But the most important thing is that everyone here goes home healthy and happy." Zverev is making another attempt at winning a first career grass court title. He was a Halle runner-up twice and last week lost another final on the surface, against American Taylor Fritz in Stuttgart. Zverev, who next meets Italian Lorenzo Sonego, is the second seed in Halle, behind world number one and defending champion Jannik Sinner of Italy, who won his first match on Tuesday. Other action Wednesday saw two Russians advance. Third-seed Daniil Medvedev reached the quarter-finals 6-2, 7-5 over French player Quentin Halys, and eighth-seed Karen Kachanov beat Belgian Zizou Bergs, 7-5, 6-3 in the first round. Halle is among the tune-up events for Wimbledon, which starts on June 30. German tennis player Alexander Zverev reacts during againt US tennis player Giron during their men's singles first round match in the Terra Wortmann open tennis tournament. David Inderlied/dpa
