Latest news with #Thai-based
Malaysian Reserve
16-07-2025
- Entertainment
- Malaysian Reserve
ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile
BANGKOK, July 16, 2025 /PRNewswire/ — Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has joined forces with Soul M Game Inc., a renowned game developer from South Korea, to launch IRIS ORIGIN SEA — a legendary PC game reimagined for mobile with enhanced graphics and seamless cross-platform play. Under a newly signed Memorandum of Understanding (MOU), this iconic title will launch exclusively in the Southeast Asian (SEA) market, where gamers will be the first in the world to experience its new chapter in 2025. Mr. Attachet Chaichanasongkram, CEO / Co-Founder, Ultimate Game commented, 'IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region.' 'Ultimate Game is committed to revitalizing iconic titles for the modern era. Our journey began with Luna Origin, and now continues with IRIS ORIGIN SEA — marking our first strategic entry into the Southeast Asian market. Looking ahead, we also plan to pursue a public listing within the next five years to support long-term business growth.' Mr. Attachet further emphasized the company's commitment to innovation through global partnerships: 'Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we are able to analyze performance and optimize strategies across all functions — accelerating progress toward our business objectives while continually improving our service offerings.' Mr. Um Tae Doo, CEO, Soul M Game Inc., added, 'IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together.' He continued, 'We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision — particularly in Thailand, which already boasts a robust MMORPG player base.' Mr. Kodchawara Vanichayapron, CMO / Co-Founder, Ultimate Game Concluded, 'Our marketing strategy for IRIS ORIGIN SEA is centered on Digital Marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region.' For updates, please visit: #IrisOriginSEA # IrisSEA #Irisorigin #gamemobile #mmorpg
Korea Herald
16-07-2025
- Business
- Korea Herald
ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile -- Launching IRIS ORIGIN SEA Exclusively in Southeast Asia in 2025
BANGKOK, July 16, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has joined forces with Soul M Game Inc., a renowned game developer from South Korea, to launch IRIS ORIGIN SEA — a legendary PC game reimagined for mobile with enhanced graphics and seamless cross-platform play. Under a newly signed Memorandum of Understanding (MOU), this iconic title will launch exclusively in the Southeast Asian (SEA) market, where gamers will be the first in the world to experience its new chapter in 2025. Mr. Attachet Chaichanasongkram, CEO / Co-Founder, Ultimate Game commented, "IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region." "Ultimate Game is committed to revitalizing iconic titles for the modern era. Our journey began with Luna Origin, and now continues with IRIS ORIGIN SEA — marking our first strategic entry into the Southeast Asian market. Looking ahead, we also plan to pursue a public listing within the next five years to support long-term business growth." Mr. Attachet further emphasized the company's commitment to innovation through global partnerships: "Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we are able to analyze performance and optimize strategies across all functions — accelerating progress toward our business objectives while continually improving our service offerings." Mr. Um Tae Doo, CEO, Soul M Game Inc., added, "IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together." He continued, "We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision — particularly in Thailand, which already boasts a robust MMORPG player base." Mr. Kodchawara Vanichayapron, CMO / Co-Founder, Ultimate Game Concluded, "Our marketing strategy for IRIS ORIGIN SEA is centered on Digital Marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region."
The Star
10-07-2025
- Politics
- The Star
Opinion - Blaming Cambodia, hiding the truth: Thailand's dangerous game of cybercrime deflection
PHNOM PENH: While pointing fingers at its neighbour, Thailand quietly shelters the very crimes it accuses others of. In a recent statement reported by The Nation Thailand, a spokesperson for the Thai government attempted to frame Cambodia as the epicentre of Southeast Asia's cybercrime crisis. The accusation was neither new nor surprising — but it was profoundly hypocritical. For years, Thailand has sought to portray itself as a victim of transnational crime while deflecting attention from the fact that it is, in reality, a regional hub for cybercrime, drug smuggling and human trafficking. Rather than promoting honest regional cooperation, Thailand has chosen a path of political distraction — one that not only damages bilateral relations but also undermines genuine efforts to tackle organised crime across Southeast Asia. A convenient scapegoat Thailand's claims that Cambodia is the source of scam networks are a tired and convenient narrative, crafted to distract from the deep-seated criminal infrastructure operating within its own borders. Thai government officials continue to emphasise arrests of their nationals abroad, yet turn a blind eye to domestic trafficking networks, recruitment hubs and cyber-scam training centres operating under their own jurisdiction. Several international investigations have documented how Thai border provinces, such as Sa Kaeo, Tak, Chiang Rai and Mae Sot, serve as launchpads for scam syndicates. These criminal groups recruit, transport and traffic both Thai and foreign nationals into scam compounds in Laos, Myanmar and, occasionally, Cambodia. Victims — often young people desperate for jobs — are funnelled through Thailand by well-organised networks that Thai authorities have failed, or refused to dismantle. When Thai police do act, it's typically after pressure from international partners — not from any consistent domestic policy. In early 2024, Thai and Chinese police cooperated in Chiang Mai to investigate scam recruitment rings, yet similar networks continue to flourish elsewhere in the country. Why? Because for every arrest, many more are protected, hidden, or ignored by local officials. Drugs, human trafficking, and complicity Thailand's involvement in transnational crime extends beyond cyber scams. It remains a key player in the Golden Triangle's narcotics trade, one of the largest drug-producing and smuggling regions in the world. Methamphetamine and ketamine, smuggled in staggering quantities, often pass through Thai territory on their way to global markets. Worse still is Thailand's role in human trafficking. According to reports from Amnesty International and others institutions, Thailand has become both a source and a transit country for trafficking victims — especially those lured into scam centres in neighbouring countries. Thai nationals, foreign workers and even minors have been recruited via Thai-based agencies, smuggled across borders and forced into online scam operations. Yet instead of addressing its own complicity, the Thai government has adopted the strategy of deflection — targeting Cambodia with vague accusations while avoiding accountability at home. Dangers of political deflection Blaming Cambodia serves a political purpose. It helps Thai leaders avoid uncomfortable questions from the international community and the Thai public. It also allows them to project an image of law and order, even as corruption, weak enforcement and deliberate inaction allow criminal operations to flourish within Thailand itself. This approach is not only irresponsible — it is dangerous. It undermines regional trust, weakens cross-border collaboration and fuels unnecessary diplomatic tensions. Rather than building joint frameworks to combat transnational crime, Thailand has chosen to use Cambodia as a scapegoat. But the truth is harder to bury than officials may think. Cambodia's constructive approach Unlike Thailand's pattern of blame and evasion, Cambodia has publicly acknowledged the presence of scam operations on its territory and taken direct action. The Cambodian government has launched multiple raids, cooperated with foreign embassies, deported thousands of foreign suspects and strengthened its cybercrime laws. Cambodia has also welcomed multilateral cooperation, including working with UN agencies and neighbouring states. If Thailand is sincere about combating cybercrime, it should match Cambodia's transparency and willingness to cooperate — instead of waging a media campaign based on distortion and denial. Thailand's cybercrime problem is not Cambodia's creation — it is of Thailand's own making. From its porous borders and complicit officials to its role in trafficking and drug smuggling, Thailand has more to fix at home than to criticise abroad. If the Thai government truly wants to solve the regional crime crisis, it should begin by confronting the networks, enablers and institutions within its own territory. Otherwise, its repeated finger-pointing at Cambodia will be seen not as leadership — but as cowardice disguised as diplomacy. [Roth Santepheap is a geopolitical analyst based in Phnom Penh. The views and opinions expressed are his own.]
Bangkok Post
30-06-2025
- Health
- Bangkok Post
RoyceLab Unveils The Botanique Lab Wellness Brand
RoyceLab International Co., Ltd., a Thai-based leader with over a decade of experience in immunity-focused dietary supplements, has officially expanded its footprint in the wellness sector with the launch of The Botanique Lab — a premium brand of therapeutic-grade essential oils. Sourced exclusively from France and the Mediterranean, the oils are 100% pure, natural, free from synthetic chemicals, and selected for their research-backed effects on the brain and nervous system. This expansion builds on the company's ownership of Immune Medical Wellness (IMW), a regenerative medical clinic focused on immune support, internal balance, and longevity. The launch signals RoyceLab's broader commitment to integrative health innovation. The grand opening in Bangkok was attended by His Excellency Mr. Jean-Claude Poimboeuf, French Ambassador to Thailand, and Madame Mariko Poimboeuf, as well as Khunying Natthika Wattanavekin Angubolkul, Chairwoman of E.A.T. Group, and Dr. Chansamon Wattanavekin, Founder of Kiatnakin Phatra Bank, along with prominent figures from Thailand's business and wellness circles. A Strategic Response to Wellness Market Shifts Dr. Piya Siangsukone, President of RoyceLab International, emphasised that the rise in mental health awareness, emotional resilience, and preventive care is transforming the health industry. 'People are shifting from reactive treatment to proactive self-care,' Dr. Piya said. 'Mental wellness is now a top priority. The Botanique Lab reflects RoyceLab's ability to anticipate this trend — offering science-backed, sensory-driven solutions that align with modern health needs.' Dr. Supanit Kulsiri, Vice President, added: 'The Botanique Lab is where nature and science meet to support optimal wellness. Our oils are selected for their therapeutic-grade purity and efficacy, designed to help relieve stress, fatigue, and emotional imbalance. Whether for executives facing burnout or individuals seeking inner calm, this is a space for true mind-body restoration.' Discover the Botanique Lab Experience The Botanique Lab offers an immersive wellness exhibition, where visitors can explore four sensory zones focused on stress relief, hormonal balance, self-reflection, emotional harmony, and chronic fatigue. Guests experience sound bath therapy, crystal healing, and custom aroma pairing — all reflecting the brand's integrative and research-backed approach to healing. Visitors are welcome to explore The Botanique Lab by appointment. To schedule a consultation or guided sensory experience: Instagram: @
Korea Herald
13-06-2025
- Business
- Korea Herald
ULTIMATE GAME COMMITS OVER 100 MILLION BAHT TO ADVANCE THAI GAMING INDUSTRY AND EXPAND ACROSS SOUTHEAST ASIA
BANGKOK, June 13, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has unveiled a bold strategic investment exceeding 100 million Baht to solidify its footprint in Southeast Asia's rapidly expanding mobile gaming sector. The initiative underscores the company's commitment to delivering high-quality MMORPG content and driving sustainable regional growth. Mr. Attachet Chaichanasongkram, CEO and Co-Founder of Ultimate Game, shared the company's vision for 2025: "At Ultimate Game, we are dedicated to offering premium MMORPG mobile games that align with the preferences of Southeast Asian gamers—over 82% of whom prefer mobile gaming, with 65% favoring the MMORPG genre. With more than 15 years of industry experience and the support of global partners like Google, we are confident in our ability to deliver engaging, data-driven content tailored to the region's evolving demands." The company continues to build on the success of its hit title LUNA ORIGIN, while preparing for the launch of several new titles in 2025. The sizable investment will be directed toward marketing and operations across Southeast Asia, with a target of attracting over 1.25 million players during the launch window. To support this expansion, Ultimate Game has significantly scaled its multilingual Customer Service operations—including Thai, English, and Bahasa Indonesia—by integrating advanced support technologies and prioritizing exceptional player experience. "Our long-term ambition is to become a publicly listed company within five years," Mr. Attachet added. "We aim to be a top-tier mobile game provider across Southeast Asia, with at least two major game launches planned for next year alone." Mr. Kodchawara Vanichayapron, Chief Marketing Officer and Co-Founder, outlined the company's go-to-market strategy: "Our 2025 marketing roadmap focuses on penetrating the Southeast Asian market by engaging three core gamer segments: Hardcore MMORPG enthusiasts, casual mobile users, and esports-driven competitive players. We are aligning game content and community strategies with localized trends and mobile-first behaviors in Thailand and beyond." The mobile gaming industry in Southeast Asia is projected to grow at an average annual rate of 7.41% between 2025 and 2033, with Thailand expected to see consistent growth of 7–10% per year. Therefore, Ultimate Game is implementing a comprehensive Localization strategy—customizing content and user experiences to meet the specific needs of each market. This is supported by a data-driven Digital Marketing approach, utilizing advanced analytics tools in collaboration with global partners such as Google and Soul M Game to precisely target key demographics. The company prioritizes games with strong IPs, stable infrastructures, and high potential for long-term community engagement, while also leveraging technologies like the Unity Engine, AI, and Big Data to optimize both development and marketing performance. In 2025, Ultimate Game aims to increase downloads and active user numbers by 20–30%, focusing on brand awareness, community engagement, experiential campaigns, and especially the new MORPGs.
