Latest news with #ThaiSELECT


The Sun
2 days ago
- Entertainment
- The Sun
DITP Showcases Thai Culinary Excellence with 'Thai SELECT Royal Gala Night'
BANGKOK, THAILAND - Media OutReach Newswire - 30 May 2025 - Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi graciously presided over the 'Thai SELECT Royal Gala Night.' The prestigious event, designed to spotlight Thai cuisine and the trusted Thai SELECT label on the global stage, celebrated the distinctive allure and tastes of Thai food, an integral part of the nation's rich cultural tapestry. Held under the theme 'THE FIVE SPIRITS OF THAI TASTE,' the gala provided an unparalleled culinary journey. The Department of International Trade Promotion (DITP), under the Ministry of Commerce, organized the event on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel in Bangkok. Her Royal Highness delivered the opening remarks, warmly welcoming the distinguished guests. The gala dinner featured an exquisite five-course meal, each course representing one of 'THE FIVE SPIRITS OF THAI TASTE,' masterfully interpreted by acclaimed chefs associated with the Thai SELECT initiative: · (1) The Awakening Spirit (sour) presented by BLUE ELEPHANT · (2) The Grounded Spirit (salty) presented by Amdang Typhoon Group · (3) The Fiery Spirit (spicy) presented by Royal Osha · (4) The Soulful Spirit (creamy) presented by R-HAAN · (5) The Nostalgic Spirit (sweet) presented by The Artisans Ayutthaya Adding to the evening's significance was the participation of Ethan Bernath, a globally recognized American chef, writer, and content creator known for shaping global culinary narratives. He engaged in a compelling dialogue with Thailand's leading chefs, exploring the authentic essence of Thai flavors. Thai SELECT is a prestigious certification awarded by the Ministry of Commerce to outstanding Thai restaurants, both within Thailand and internationally, as well as to high-quality ready-to-eat Thai food products. This mark of excellence signifies adherence to authentic flavors and traditional cooking techniques, fostering a worldwide appreciation for genuine Thai cuisine. As a vital component of Thailand's soft power, Thai food acts as a cultural envoy while driving business and economic prosperity. Mr. Pichai Naripthaphan, Minister of Commerce, stated, '...Today, Thai SELECT has emerged as a trusted global symbol and a vital instrument in advancing Thailand's soft power. Recently, the Ministry of Commerce has refreshed the image and upgraded the criteria for awarding the Thai SELECT label to four levels marked with a star symbol, comparable to Michelin stars, to better reflect international standards, authentic Thai flavors, and the rich cultural experience. This ensures that both domestic and international consumers can easily recognize and appreciate Thai cuisine, fostering its lasting acceptance on the global stage...' Reflecting on the gala, Chef Ethan Bernath remarked, 'Tonight's event beautifully captured the essence of Thai cuisine, not only in taste but also in culture. Every element brings out the depth of wisdom and passion from its creators. I'm glad that we now have the Thai SELECT symbol, which assures consumers and guarantees that Thai restaurants and food products around the world uphold high standards while preserving the authentic flavors of Thailand..' The Ministry of Commerce remains committed to elevating the global standing of the Thai SELECT program, including the introduction of the 'Orchid Star of Honor' emblem, a mark of the highest refinement in Thai culinary arts. Restaurants are now categorized under four tiers: Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual. Currently, there are over 18,800 Thai restaurants globally, with more than 1,800 holding the Thai SELECT certification. Furthermore, over 900 ready-to-eat Thai food products from more than 100 companies bear the Thai SELECT label. These accomplishments underscore the potent role of Thai cuisine in showcasing Thailand and its vibrant culture to the world.


Malay Mail
3 days ago
- Business
- Malay Mail
DITP Showcases Thai Culinary Excellence with "Thai SELECT Royal Gala Night"
(1) The Awakening Spirit (sour) presented by BLUE ELEPHANT presented by BLUE ELEPHANT (2) The Grounded Spirit (salty) presented by Amdang Typhoon Group presented by Amdang Typhoon Group (3) The Fiery Spirit (spicy) presented by Royal Osha presented by Royal Osha (4) The Soulful Spirit (creamy) presented by R-HAAN presented by R-HAAN (5) The Nostalgic Spirit (sweet) presented by The Artisans Ayutthaya BANGKOK, THAILAND - Media OutReach Newswire - 30 May 2025 - Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi graciously presided over the "Thai SELECT Royal Gala Night." The prestigious event, designed to spotlight Thai cuisine and the trusted Thai SELECT label on the global stage, celebrated the distinctive allure and tastes of Thai food, an integral part of the nation's rich cultural tapestry. Held under the theme "THE FIVE SPIRITS OF THAI TASTE," the gala provided an unparalleled culinary journey. The Department of International Trade Promotion (DITP), under the Ministry of Commerce, organized the event on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel in Royal Highness delivered the opening remarks, warmly welcoming the distinguished guests. The gala dinner featured an exquisite five-course meal, each course representing one of "THE FIVE SPIRITS OF THAI TASTE," masterfully interpreted by acclaimed chefs associated with the Thai SELECT initiative:Adding to the evening's significance was the participation of Ethan Bernath, a globally recognized American chef, writer, and content creator known for shaping global culinary narratives. He engaged in a compelling dialogue with Thailand's leading chefs, exploring the authentic essence of Thai a prestigious certification awarded by the Ministry of Commerce to outstanding Thai restaurants, both within Thailand and internationally, as well as to high-quality ready-to-eat Thai food products. This mark of excellence signifies adherence to authentic flavors and traditional cooking techniques, fostering a worldwide appreciation for genuine Thai cuisine. As a vital component of Thailand's soft power, Thai food acts as a cultural envoy while driving business and economic prosperity., Minister of Commerce, stated, "...Today, Thai SELECT has emerged as a trusted global symbol and a vital instrument in advancing Thailand's soft power. Recently, the Ministry of Commerce has refreshed the image and upgraded the criteria for awarding the Thai SELECT label to four levels marked with a star symbol, comparable to Michelin stars, to better reflect international standards, authentic Thai flavors, and the rich cultural experience. This ensures that both domestic and international consumers can easily recognize and appreciate Thai cuisine, fostering its lasting acceptance on the global stage..."Reflecting on the gala,remarked, "Tonight's event beautifully captured the essence of Thai cuisine, not only in taste but also in culture. Every element brings out the depth of wisdom and passion from its creators. I'm glad that we now have the Thai SELECT symbol, which assures consumers and guarantees that Thai restaurants and food products around the world uphold high standards while preserving the authentic flavors of Thailand.."The Ministry of Commerce remains committed to elevating the global standing of the Thai SELECT program, including the introduction of the "Orchid Star of Honor" emblem, a mark of the highest refinement in Thai culinary arts. Restaurants are now categorized under four tiers: Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual. Currently, there are over 18,800 Thai restaurants globally, with more than 1,800 holding the Thai SELECT certification. Furthermore, over 900 ready-to-eat Thai food products from more than 100 companies bear the Thai SELECT label. These accomplishments underscore the potent role of Thai cuisine in showcasing Thailand and its vibrant culture to the #DITP #ThaiSELECT The issuer is solely responsible for the content of this announcement.


Arabian Post
19-05-2025
- Entertainment
- Arabian Post
Thai SELECT Royal Gala Night Elevates Thai Cuisine on the Global Stage with 'The Five Spirits of Thai Taste'
BANGKOK, THAILAND – Media OutReach Newswire – 19 May 2025 – The Department of International Trade Promotion (DITP), Ministry of Commerce, will host the Thai SELECT Royal Gala Night on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel, Bangkok. Presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event seeks to elevate the global stature of Thai cuisine and the Thai SELECT certification. Guests will experience a remarkable Thai culinary showcase themed 'THE FIVE SPIRITS OF THAI TASTE', celebrating the distinctive refinement of Thai flavors through an extraordinary gala dinner. This prestigious occasion underscores Thailand's commitment to promoting Thai SELECT, a mark of excellence that certifies the authenticity and quality of Thai cuisine. It applies to both restaurants serving traditional dishes and ready-to-eat Thai products made with genuine ingredients and time-honored techniques. The Thai SELECT seal serves as a powerful emblem of Thailand's soft power, enhancing the global reputation of its culinary heritage. In 2025, the Ministry of Commerce has taken bold strides to amplify the visibility of Thai SELECT, in alignment with the national strategy to harness cultural influence as a driver of economic growth. A newly introduced rating system—the Orchid Star of Honor—categorizes certified establishments into four tiers: Thai SELECT Three Stars, Two Stars, One Star, and Thai SELECT Casual. At the gala, guests will be immersed in 'THE FIVE SPIRITS OF THAI TASTE', representing the five essential dimensions of Thai cuisine: sour, sweet, creamy, salty, and spicy. Curated by acclaimed chefs from five celebrated Thai SELECT restaurants, each course is a culinary expression of one spirit, offering a journey through the vibrant soul of Thai gastronomy. The experience includes: · The Awakening Spirit (sour) by BLUE ELEPHANT · The Grounded Spirit (salty) by AMDANG TYPHOON GROUP · The Fiery Spirit (spicy) by R-HAAN · The Soulful Spirit (creamy) by Royal Osha · The Nostalgic Spirit (sweet) by The Artisans Ayutthaya Adding to the evening's distinction is a special appearance by Ethan Bernath, a prominent American chef, author, and digital food creator. He will share his impressions of Thai cuisine and engage with leading Thai chefs in a dialogue that explores the connection between flavor, well-being, and the Thai way of life. The Thai SELECT Royal Gala Night represents a pivotal moment in advancing the international prestige of Thai cuisine. By reinforcing the excellence embodied in Thai SELECT, the event opens new avenues for global expansion of Thai food businesses—further propelling economic growth through Thailand's cultural influence. Hashtag: #ThaiSELECT The issuer is solely responsible for the content of this announcement.


Malay Mail
19-05-2025
- Entertainment
- Malay Mail
Thai SELECT Royal Gala Night Elevates Thai Cuisine on the Global Stage with "The Five Spirits of Thai Taste"
An Extraordinary Gala Dinner Celebrates the Refinement of Thai Flavors and the International Prestige of Thai SELECT Certification BANGKOK, THAILAND - Media OutReach Newswire - 19 May 2025 - The Department of International Trade Promotion (DITP), Ministry of Commerce, will host theon Wednesday, May 28, 2025, at the Mandarin Oriental Hotel, Bangkok. Presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event seeks to elevate the global stature of Thai cuisine and the Thai SELECT certification. Guests will experience a remarkable Thai culinary showcase themed, celebrating the distinctive refinement of Thai flavors through an extraordinary gala prestigious occasion underscores Thailand's commitment to promoting Thai SELECT, a mark of excellence that certifies the authenticity and quality of Thai cuisine. It applies to both restaurants serving traditional dishes and ready-to-eat Thai products made with genuine ingredients and time-honored techniques. The Thai SELECT seal serves as a powerful emblem of Thailand's soft power, enhancing the global reputation of its culinary 2025, the Ministry of Commerce has taken bold strides to amplify the visibility of Thai SELECT, in alignment with the national strategy to harness cultural influence as a driver of economic growth. A newly introduced rating system——categorizes certified establishments into four tiers: Thai SELECT Three Stars, Two Stars, One Star, and Thai SELECT the gala, guests will be immersed in, representing the five essential dimensions of Thai cuisine: sour, sweet, creamy, salty, and spicy. Curated by acclaimed chefs from five celebrated Thai SELECT restaurants, each course is a culinary expression of one spirit, offering a journey through the vibrant soul of Thai gastronomy. The experience includes:bybybybybyAdding to the evening's distinction is a special appearance by Ethan Bernath, a prominent American chef, author, and digital food creator. He will share his impressions of Thai cuisine and engage with leading Thai chefs in a dialogue that explores the connection between flavor, well-being, and the Thai way of a pivotal moment in advancing the international prestige of Thai cuisine. By reinforcing the excellence embodied in Thai SELECT, the event opens new avenues for global expansion of Thai food businesses—further propelling economic growth through Thailand's cultural #ThaiSELECT The issuer is solely responsible for the content of this announcement.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Thai SELECT Royal Gala Night Elevates Thai Cuisine on the Global Stage with "The Five Spirits of Thai Taste"
An Extraordinary Gala Dinner Celebrates the Refinement of Thai Flavors and the International Prestige of Thai SELECT Certification BANGKOK, THAILAND / / May 19, 2025 / The Department of International Trade Promotion (DITP), Ministry of Commerce, will host the Thai SELECT Royal Gala Night on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel, Bangkok. Presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event seeks to elevate the global stature of Thai cuisine and the Thai SELECT certification. Guests will experience a remarkable Thai culinary showcase themed "THE FIVE SPIRITS OF THAI TASTE", celebrating the distinctive refinement of Thai flavors through an extraordinary gala dinner. This prestigious occasion underscores Thailand's commitment to promoting Thai SELECT, a mark of excellence that certifies the authenticity and quality of Thai cuisine. It applies to both restaurants serving traditional dishes and ready-to-eat Thai products made with genuine ingredients and time-honored techniques. The Thai SELECT seal serves as a powerful emblem of Thailand's soft power, enhancing the global reputation of its culinary heritage. In 2025, the Ministry of Commerce has taken bold strides to amplify the visibility of Thai SELECT, in alignment with the national strategy to harness cultural influence as a driver of economic growth. A newly introduced rating system-the Orchid Star of Honor-categorizes certified establishments into four tiers: Thai SELECT Three Stars, Two Stars, One Star, and Thai SELECT Casual. At the gala, guests will be immersed in "THE FIVE SPIRITS OF THAI TASTE", representing the five essential dimensions of Thai cuisine: sour, sweet, creamy, salty, and spicy. Curated by acclaimed chefs from five celebrated Thai SELECT restaurants, each course is a culinary expression of one spirit, offering a journey through the vibrant soul of Thai gastronomy. The experience includes: · The Awakening Spirit (sour) by BLUE ELEPHANT· The Grounded Spirit (salty) by AMDANG TYPHOON GROUP· The Fiery Spirit (spicy) by R-HAAN· The Soulful Spirit (creamy) by Royal Osha· The Nostalgic Spirit (sweet) by The Artisans Ayutthaya Adding to the evening's distinction is a special appearance by Ethan Bernath, a prominent American chef, author, and digital food creator. He will share his impressions of Thai cuisine and engage with leading Thai chefs in a dialogue that explores the connection between flavor, well-being, and the Thai way of life. The Thai SELECT Royal Gala Night represents a pivotal moment in advancing the international prestige of Thai cuisine. By reinforcing the excellence embodied in Thai SELECT, the event opens new avenues for global expansion of Thai food businesses-further propelling economic growth through Thailand's cultural influence. Media Contact Poranuch VorakitpokathornManaging DirectorPR Mongkutpetch Co., SOURCE: Thai SELECT View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data