Latest news with #TheColoursofIndia
Time of India
2 days ago
- Entertainment
- Time of India
Asian Paints brings the spirit of Independence alive in every colour with ‘The Colours of India' campaign
Every Independence Day stirs a familiar yet powerful emotion– a swell of pride, a rush of nostalgia, and a celebration of what makes our country truly unique. But this year, that feeling took on a vivid and tangible form for many. In a special collaboration, Asian Paints joined hands with The Times of India to transform the very front page of one of the nation's most iconic newspapers, changing its legendary masthead from THE TIMES OF INDIA to THE COLOURS OF INDIA. The creativity didn't stop there. As readers saw the front page, they were greeted by a curated palette of authentic saffron, white and green – the Tricolour, which was not just symbolic, but actually came from Asian Paints' extensive colour library, each with its own shade code. This thoughtful design transformed the simple act of flipping a page into a moment of patriotism, while also showcasing the vastness of Asian Paints' offerings of over 5,000 unique shades. Titled The Colours of India , the campaign can be called a masterclass in print innovation with its striking and disruptive approach that wove national pride directly into the newspaper's identity. The masthead change integrated the celebration of Independence Day into the publication's core. The act of turning the page became an immersive experience into Asian Paints offerings while also being a heartfelt tribute to the Tricolour and a reminder that patriotism can be 'seen, touched, and cherished every day' in our own homes. Each shade in The Colours of India comes directly from Asian Paints' extensive colour library and is backed by the Asian Paints' legacy of protecting homes and memories. For over 80 years, Asian Paints has been India's leading name in paint and décor, synonymous with quality, innovation, and trust. Found in one out of every two Indian homes, the brand has been a part of life stories across generations, witnessing milestones, celebrations, and everyday moments. From bold statement hues to subtle timeless tones, Asian Paints' portfolio gives every Indian the freedom to bring their personal vision to life without compromise. Commenting on the campaign, Amit Syngle, Managing Director & CEO, Asian Paints said, 'Marking India's 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of one's shared spirit and individuality. For over eight decades, we've been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren't limited to one day — they can be lived and cherished every day in the spaces we call our own." The Colours of India reached millions nationwide, turning a daily ritual into a striking expression of unity, identity, and design.
The Hindu
4 days ago
- General
- The Hindu
Asian Paints Transforms Patriotism Into a Palette of Colours
Patriotism in India lives in everyday moments as much as in national celebrations — in the symbols we cherish, the stories we share and the spaces we create. This Independence Day, Asian Paints brings that enduring spirit into homes with 'The Colours of India' — a thoughtfully curated palette of authentic Tricolour hues. From vibrant saffron to pure whites and lush greens, each shade reflects a facet of India's identity and pride. Brought to life through a bold print campaign in the nation's leading newspapers, the initiative transforms colour into a powerful medium of unity, expression, and belonging. Each shade of saffron, white and green featured in The Colours of India is an actual shade from Asian Paints' extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the Tricolour, but also the sheer vastness of Asian Paints' offering — a portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty — a legacy of protecting homes and memories for over eight decades. Amit Syngle, Managing Director & CEO of Asian Paints expressed his views saying, 'Marking India's 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices - they are expressions of one's shared spirit and individuality. For over eight decades, we've been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren't limited to one day - they can be part of the spaces we live in, every day.' The brand's connection to Indian homes for over eighty years is deep. Present in one out of every two households in the country, Asian Paints has witnessed both milestone moments and everyday life. From festive celebrations to quiet family gatherings, its shades have been a part of different life stories. This enduring relationship forms the essence of Asian Paints Ki Warranty — rooted in colour, care, the commitment to protect Indian homes and the memories within them, across generations. In the end, The Colours of India is as much about design as it is about belonging. It's about finding the nation's spirit not just in monuments and marches, but in the quiet comfort of a living room wall, the sunlit corner of a bedroom, or the warm welcome of a front door. With each stroke, Asian Paints shows that patriotism can be personal — woven into the textures, shades, and spaces that shape our daily lives. This Independence Day, the Tricolour need not only fly in the sky; it can live within our homes, infusing them with the pride, warmth, and beauty of India every single day. 'This article is part of sponsored content programme.'
The Hindu
21-04-2025
- Entertainment
- The Hindu
Delhi-based theatre artist's interactive show makes the most of melodies and melancholy, humour and heartbreak
Haunting melodies and melancholic reflection knit a daisy chain of emotions as theatre artist Mallika Taneja portrayed the pain of broken dreams and crushed aspirations at a show staged during Adishakti's 11th Remembering Veenapani Festival. 'Do You Know This Song', the Delhi-based artist's solo theatrical piece, transported the audience into a sort of wormhole of childhood artefacts, memory fragments and elusive voices. With a harmonium, hardbound book 'The Colours of India', and an assortment of fabric dolls, Taneja would sing, speak and share secrets in a space that was reconfigured to seat the audience on either side of the performer, rendering an almost three-dimensional feel to the proceedings. The interactive musical theatre, which virtually dissolved the performer-observer barrier, has the audience group- reading multi-lingual lines from a pamphlet that resembles a roughbook filled with scribblings, qaudrant shapes and queries on the margins. Some vocal warm-up and sing-along exercises follow under her baton. The audience is now fully primed to join the artist's search for a long-forgotten voice of a singer who once reigned supreme, but was consigned to oblivion. Alternating between humour and heartbreak, the ethereal and real, the intangible and the palpable, the artist digs into her memories to reconnect with a voice that belonged to the singer within who had belief in her talent and dared to dream of making it big. Among the featured songs in the piece are'Vali' and 'So Ja Re', from Taneja's concept album, 'Sapno ki Duniya Mein' (In The World of Dreams)—a collage of songs and sounds for the theatre piece. Taneja has said that the show was as much about loss and grief as about wanting to find voice, family and fulfil dreams. It speaks of dreams getting shattered, especially those of women who get trapped into domesticity--- the whistle of the pressure cooker on the set that also symbolising one of several structural impediments that stifle dreams. In a particularly poignant moment in the story-telling act, the artist reads out a letter that asks of her well-being, about 'the dark circles under your eyes', whether she gets enough sleep and wonders what would happen if she stayed off the kitchen for a day. The show ends with the artist curling up amid the dolls and descending into sleep to the refrain, 'So ja re, gudiya re; sapno ki duniya mein kho ja re, gudiya re' (Go to sleep, dear one; Be lost in dreamland, dear one). Taneja, whose previous works have focused at the intersections of body, cities and gender, is a symbolic marker of everyday struggles that stifle the spark of human imagination and creative endeavour; it offers a remembrance of and expression of solidarity with, than propose any remedy for the multitude of hapless souls trapped in a loop of incomplete stories and unfufilled potential.
