Asian Paints Transforms Patriotism Into a Palette of Colours
Each shade of saffron, white and green featured in The Colours of India is an actual shade from Asian Paints' extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the Tricolour, but also the sheer vastness of Asian Paints' offering — a portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty — a legacy of protecting homes and memories for over eight decades.
Amit Syngle, Managing Director & CEO of Asian Paints expressed his views saying, 'Marking India's 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices - they are expressions of one's shared spirit and individuality. For over eight decades, we've been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren't limited to one day - they can be part of the spaces we live in, every day.'
The brand's connection to Indian homes for over eighty years is deep. Present in one out of every two households in the country, Asian Paints has witnessed both milestone moments and everyday life. From festive celebrations to quiet family gatherings, its shades have been a part of different life stories. This enduring relationship forms the essence of Asian Paints Ki Warranty — rooted in colour, care, the commitment to protect Indian homes and the memories within them, across generations.
In the end, The Colours of India is as much about design as it is about belonging. It's about finding the nation's spirit not just in monuments and marches, but in the quiet comfort of a living room wall, the sunlit corner of a bedroom, or the warm welcome of a front door. With each stroke, Asian Paints shows that patriotism can be personal — woven into the textures, shades, and spaces that shape our daily lives. This Independence Day, the Tricolour need not only fly in the sky; it can live within our homes, infusing them with the pride, warmth, and beauty of India every single day.
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