Latest news with #TheComfortTechnologyCompany
Hype Malaysia
6 hours ago
- Entertainment
- Hype Malaysia
Tony Leung Joins Skechers Family As Newest Brand Ambassador For Asia-Pacific Region
Skechers, The Comfort Technology Company® and a global leader in lifestyle and performance footwear, has announced that internationally acclaimed actor Tony Leung (梁家辉) is the official brand ambassador for the Asia-Pacific region. Together, they have launched a campaign titled 'Explore Your Comfort'. The new campaign invites audiences to rediscover life through the lens of the brand's signature innovations. The partnership highlights the core DNA of comfort, merging Tony Leung's lifestyle philosophy with Skechers' brand ethos to redefine the lifestyle experience from the inside out. Ms. Zann Lee, Managing Director of Skechers Southeast Asia, shared about the partnership, 'For Skechers, comfort goes beyond physical sensation; it's a mindset for navigating life with ease and assurance. From his award-winning performances to his signature understated style, Tony Leung has long embodied a persona that is grounded, authentic, and quietly powerful. This partnership is more than a brand-celebrity collaboration—it is a shared expression of what Skechers comfort truly means: a true-to-life wearing experience through its lightweight cushioning, adaptive support and responsive design. Tony Leung steps into Skechers' relaxed lifestyle, where ease, style, and confidence merge into all facets of daily life.' Tony Leung shared, 'Life is about the near and far, the start and pause—comfort can be found in every step,' echoing Skechers' belief that comfort is not just a physical feeling, but a personal rhythm—a way of moving through life with calm, ease, and authenticity. In the brand's long-form commercial, Tony transitions effortlessly through various real-life scenes, showcasing Skechers' diverse comfort offerings. From Skechers Hands Free Slip-ins®, GOWALK8™, and Max Cushioning® Glide-Step® technology to breathable insoles, stable cushioning, and supportive midsoles, each product is designed for a different everyday purpose—including commuting, walking, and running. With Tony Leung's official announcement, Skechers will roll out an integrated brand campaign that deepens the concept of comfort as a lifestyle choice. His appointment enriches Skechers' ambassador network across age groups, style segments, and social circles. It also marks a key step in marking a pivotal shift for Skechers—turning functional comfort into a defining lifestyle philosophy, made possible through Leung's powerful influence. In a market flooded with over-engineered concepts, Skechers stays rooted in what matters: authentic comfort. Through tangible product experiences and emotional connections, the brand builds long-term trust with consumers—delivering comfort that is real, responsible, and resilient.
Associated Press
29-04-2025
- Business
- Associated Press
Skechers to Present at the Barclays Americas Select Franchise Conference on May 6th
LOS ANGELES--(BUSINESS WIRE)--Apr 29, 2025-- Skechers USA, Inc. ('Skechers' or the 'Company') (NYSE: SKX), The Comfort Technology Company™ and a global footwear leader, today announced that John Vandemore, Chief Financial Officer, will participate in a fireside chat at the Barclays Americas Select Franchise Conference in London on Tuesday, May 6, 2025, at 6:15 a.m. PT / 9:15 a.m. ET. The audio portion of the fireside chat will be available live and on replay for 90 days on the Company's website at About Skechers USA, Inc. Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit and follow us on Facebook, Instagram and TikTok. View source version on CONTACT: Investor Relations Sonia Reback Eunice Han [email protected] Jennifer Clay [email protected] KEYWORD: EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: RETAIL FOOTWEAR FASHION SOURCE: Skechers USA, Inc. Copyright Business Wire 2025. PUB: 04/29/2025 09:00 AM/DISC: 04/29/2025 09:02 AM
