Tony Leung Joins Skechers Family As Newest Brand Ambassador For Asia-Pacific Region
The new campaign invites audiences to rediscover life through the lens of the brand's signature innovations. The partnership highlights the core DNA of comfort, merging Tony Leung's lifestyle philosophy with Skechers' brand ethos to redefine the lifestyle experience from the inside out.
Ms. Zann Lee, Managing Director of Skechers Southeast Asia, shared about the partnership, 'For Skechers, comfort goes beyond physical sensation; it's a mindset for navigating life with ease and assurance. From his award-winning performances to his signature understated style, Tony Leung has long embodied a persona that is grounded, authentic, and quietly powerful. This partnership is more than a brand-celebrity collaboration—it is a shared expression of what Skechers comfort truly means: a true-to-life wearing experience through its lightweight cushioning, adaptive support and responsive design. Tony Leung steps into Skechers' relaxed lifestyle, where ease, style, and confidence merge into all facets of daily life.'
Tony Leung shared, 'Life is about the near and far, the start and pause—comfort can be found in every step,' echoing Skechers' belief that comfort is not just a physical feeling, but a personal rhythm—a way of moving through life with calm, ease, and authenticity. In the brand's long-form commercial, Tony transitions effortlessly through various real-life scenes, showcasing Skechers' diverse comfort offerings. From Skechers Hands Free Slip-ins®, GOWALK8™, and Max Cushioning® Glide-Step® technology to breathable insoles, stable cushioning, and supportive midsoles, each product is designed for a different everyday purpose—including commuting, walking, and running.
With Tony Leung's official announcement, Skechers will roll out an integrated brand campaign that deepens the concept of comfort as a lifestyle choice. His appointment enriches Skechers' ambassador network across age groups, style segments, and social circles. It also marks a key step in marking a pivotal shift for Skechers—turning functional comfort into a defining lifestyle philosophy, made possible through Leung's powerful influence.
In a market flooded with over-engineered concepts, Skechers stays rooted in what matters: authentic comfort. Through tangible product experiences and emotional connections, the brand builds long-term trust with consumers—delivering comfort that is real, responsible, and resilient.
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Hype Malaysia
a day ago
- Hype Malaysia
Tony Leung Joins Skechers Family As Newest Brand Ambassador For Asia-Pacific Region
Skechers, The Comfort Technology Company® and a global leader in lifestyle and performance footwear, has announced that internationally acclaimed actor Tony Leung (梁家辉) is the official brand ambassador for the Asia-Pacific region. Together, they have launched a campaign titled 'Explore Your Comfort'. The new campaign invites audiences to rediscover life through the lens of the brand's signature innovations. The partnership highlights the core DNA of comfort, merging Tony Leung's lifestyle philosophy with Skechers' brand ethos to redefine the lifestyle experience from the inside out. Ms. Zann Lee, Managing Director of Skechers Southeast Asia, shared about the partnership, 'For Skechers, comfort goes beyond physical sensation; it's a mindset for navigating life with ease and assurance. From his award-winning performances to his signature understated style, Tony Leung has long embodied a persona that is grounded, authentic, and quietly powerful. This partnership is more than a brand-celebrity collaboration—it is a shared expression of what Skechers comfort truly means: a true-to-life wearing experience through its lightweight cushioning, adaptive support and responsive design. Tony Leung steps into Skechers' relaxed lifestyle, where ease, style, and confidence merge into all facets of daily life.' Tony Leung shared, 'Life is about the near and far, the start and pause—comfort can be found in every step,' echoing Skechers' belief that comfort is not just a physical feeling, but a personal rhythm—a way of moving through life with calm, ease, and authenticity. In the brand's long-form commercial, Tony transitions effortlessly through various real-life scenes, showcasing Skechers' diverse comfort offerings. From Skechers Hands Free Slip-ins®, GOWALK8™, and Max Cushioning® Glide-Step® technology to breathable insoles, stable cushioning, and supportive midsoles, each product is designed for a different everyday purpose—including commuting, walking, and running. With Tony Leung's official announcement, Skechers will roll out an integrated brand campaign that deepens the concept of comfort as a lifestyle choice. His appointment enriches Skechers' ambassador network across age groups, style segments, and social circles. It also marks a key step in marking a pivotal shift for Skechers—turning functional comfort into a defining lifestyle philosophy, made possible through Leung's powerful influence. In a market flooded with over-engineered concepts, Skechers stays rooted in what matters: authentic comfort. Through tangible product experiences and emotional connections, the brand builds long-term trust with consumers—delivering comfort that is real, responsible, and resilient.
The Sun
6 days ago
- The Sun
Redefining comfort in high fashion
BEAUTY is pain – the high fashion society swears by this philosophy, often leaving no room for creativity to settle in comfort. Challenging this ethos that dictates the bon ton is Skechers × MSYD. Under the creative direction and styling of fashion stylist Min Luna, in the heart of Suria KLCC, the alliance demonstrated that comfort and high fashion can coexist on the same runway. Raw, expressive, comfortable The show began with minimalist pieces – structured and boxy in shades of black and military green, often the colour palette for Malaysian streetwear. These ready-to-wear pieces, such as the Reglan Sleeve Tee and Long Sleeve Shirt, from the Skechers × MSYD collection, are made for function, comfort and bold expression. Its clean finish seam and relaxed silhouette are for the fashion-forward renegades who refuse to conform to the uncomfortable standards of high fashion. They represent subtle, approachable confidence for the trendite who wants to stand out, but also identifies with their troupe. Masyadi Mansoor, the designer of MSYD, said: 'The collaboration gave me the freedom to create something that reflects the spirit of our streets: raw, expressive and always moving.' The first half of the show is reminisce of the monotonous, minimalist era that we are transitioning from – and as if to disrupt order, the first piece into the maximalist age strutted down the runway. Bigger, louder, bolder Beckoning the maximalist era, the collection made an abrupt transition to avant-garde as if to insinuate the metamorphosis that is meant to derange, bringing back unhinged creativity – the very soul of streetwear. Unsurprisingly, puffers, which dominated streetwear runways for the last decade, are still top choice for designers to showcase on the runway – and a particular stand out from the Skechers × MSYD collection is the neon blue puffer co-ord piece that hints the migration to bolder, colourful styles in 2026 Malaysian streetwear. The puffer fad, heralded in by Balenciaga in its autumn/winter 2016 collection, was popularised in the 1990s when Tommy Hilfiger introduced its hip-hop-inspired puffers – and these winter jackets made it to the early 2000s as they came in metallic finishes and futuristic designs. One could say the revival of Y2K trends in 2021, spearheaded by Gen Z influencers, has led to puffers being reintroduced to the fashion scene and especially, streetwear. Besides puffers, the debris of the Y2K trend were seen in the later pieces of the Skechers × MSYD collection. Bold colours. Intricate weaving. Funky styling. Loud expression was clearly the intent of this runway's showcase. Thriving in recession Although experts in the industry have predicted a fashion recession with the economy plummeting and spiralling into inflation, the KLFW's runway was a curious phenomenon for the local fashion turf as it continues to thrive in creativity and daring expression. In that, the Skechers × MSYD collection is a mirror to the thriving local fashion scene, especially in streetwear, as we get bolder – standing apart from 'trendsetters', making a name of our own. As the KLFW's lights dimmed, the city's style scene stood taller – and unapogetically its own. Sneak a peek at the Skechers × MSYD collaboration below:
Daily Express
04-08-2025
- Daily Express
Get Ready for the Grand Finale of MAGGI®'s Jom Masak & Menang Bersama!
Published on: Monday, August 04, 2025 Published on: Mon, Aug 04, 2025 Text Size: MAGGI®️'s engagement with local communities during Tematu Ethnofest 2025. A Celebration of Community, Culture and Culinary Heritage Communal feasting, traditional dances, and open houses, Pesta Kaamatan and Hari Gawai are more than just harvest celebrations. They are vibrant expressions of muhibah – the cherished spirit of unity, harmony and goodwill. Just like other beloved festivities across Malaysia, culinary delights take centre stage in people's hearts. Yet, beyond the bountiful spreads, lies a heartfelt connection: Kaamatan and Gawai bring people together – on shared values, traditions, identity and belonging. A campaign rooted in tradition and community MAGGI® is easing into the final celebration with a grand finale of its Jom Masak & Menang Bersama Contest. Themed 'Honouring the Cooks Behind Festivities', this year's Gawai Kaamatan campaign serves as a culmination that celebrates home cooks, mothers, elders, and grassroots chefs who preserve our rich cultural heritage through food. Every shared meal is a connection that keeps our traditions alive and bridges generations. Since 2003, MAGGI® has become ingrained in local communities, sharing the joy of Gawai and Kaamatan not just as a brand, but as part of the 'East Malaysian family'. Over the past two months, MAGGI® has deepened these connections through engaging activities, heartfelt stories, community outreach, culminating in a grand finale filled with joy and excitement. A lasting legacy of food and culture At the heart of this campaign are two esteemed local chefs – Chef Melvin Gatu from Sabah and Chef Laura Sim Bara from Sarawak – two cultural custodians dedicated to preserving traditional recipes. In collaboration with these culinary ambassadors, MAGGI® has co-created festive dishes that blend authentic East Malaysian flavours with MAGGI®'s popular staples like MAGGI® CukupRasa™ and MAGGI® Sambal Tumis. Not only these flavours bring convenience to modern cooking, but also make wholesome meals accessible to anyone, anywhere. After all, food connects people with their roots and heritage, while creating a sense of belonging, and building meaningful relationships within our communities. 'Over the years, MAGGI® has become more than just a brand in Sabah. It's a trusted kitchen companion not only during festive occasions but also in our customers' everyday meals,' said Rina Chin, MAGGI® Sales Planning Manager, Sabah – a local who feels honoured to be able to engage with the community throughout Kaamatan celebrations. 'It's about a deep bond we share with our consumers, a connection that goes beyond products and is truly priceless. Being part of many special occasions in Sabah, MAGGI® helps create a tradition of cherished moments that people genuinely look forward to each year,' she added. Beyond recipes, MAGGI®'s long-standing 'Jom Masak & Menang Bersama' annual contest holds firm to a tradition spanning over 20 years. From May 1st to June 30th, 2025, for every RM8 spent on participating MAGGI® products, RM0.10 would be contributed to NGOs supporting community upliftment, especially women empowerment, in Sabah and Sarawak. This year, PACOS Trust, Sabah (Partners of Community Organisation) supporting indigenous community development, and PurpleLily (Sarawak) empowering women through financial literacy and skills training – are the two beneficiaries to receive the collective donation during the grand finale – a ' giving back to the community' gesture of MAGGI®'s enduring commitment to social responsibility. 'Every year, our Gawai campaign resonates deeply with the people because it reflects the local culture, from traditional ethnic costumes to themes that celebrate who they are. It's more than just a campaign; it's a moment of how the people of Sarawak want themselves to be seen and how the annual festival is celebrated in a meaningful way,' remarked Amelia Chin Ai Ling, MAGGI® Field Sales Executive, Kuching. MAGGI® Kari tiada ganti - a flavour that satisfies every sense More than just a bowl of noodles, MAGGI® Kari offers a true Malaysian cultural experience. With its iconic aroma to the soul-warming taste, MAGGI® Kari is part of who we are. Beloved for its consistent, bold and deeply satisfying 12-spice broth, it is a sensory staple that transcends age, region and occasion. Moreover, it is a national favourite – a symbol of comfort and love shared across Malaysia. As we build excitement for the Jom Menang dan Masak Bersama grand finale anchored by 'MAGGI® Kari Lah, get ready for a vibrant 3-day celebration of taste and togetherness. This is the first ever nationwide Kari-Lah event that will immerse East Malaysians through a full-sensory journey where visitors can see, smell, hear, touch and taste the essence of MAGGI® Kari. The roadshow will be activated across key states with interactive games, photo ops, cooking demo, and your own personalized bowl of MAGGI®, rallying nationwide excitement with the first tour landing in Kuching, Sarawak! While the first two days will see MAGGI® Kari Lah taking centre stage, it's the culmination of the Gawai-Kaamatan campaign on the third and last day that keeps everyone suspense! In Sarawak, the Jom Masak & Menang Bersama grand finale will be held at VivaCity Megamall, Kuching, from August 1st to 3rd; while in Sabah, it takes place from August 8th to 10th, at ITCC Mall, Kota Kinabalu. Seven lucky finalists from the Jom Masak dan Menang Bersama Contest are set to come together for an exciting showdown with the chance to drive home a brand-new Isuzu D-Max. First and second runners-up will take home branded cookware worth RM3,000 and RM1,500 respectively. 'The grand finale will be a showcase of lively and energetic celebration that captures the true spirit of Gawai as it brings people together in the most festive way. I hope this year's celebration will be just as joyful and memorable for everyone,' Amelia said. For over two decades and so on, MAGGI® will remain close to the hearts of East Malaysians, celebrating the precious moments of Gawai-Kaamatan with locals, while continuing to preserve culinary heritage through food for many generations to come. More than just a household favourite, MAGGI® serves as a bridge between tradition and modernity, weaving generations together through the universal language of food. Join the crowd for a taste of flavour and festivity in a full-blown event packed with joy and mouth-watering moments. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
