Latest news with #TheElysianCollection
Perth Now
15-07-2025
- Entertainment
- Perth Now
Brad Pitt launches planet-friendly packaging for his skincare brand
Brad Pitt 's Beau Domaine brand is introducing planet-friendly packaging. The 61-year-old Hollywood star's French skin care brand - which he co-founded three years ago - is set to roll out a range of new product packaging, which uses matte white bottles with wooden tops. He told WWD: "Every detail of the new look is intentional. From the recycled glass to the oak cap. "I wanted science-backed skincare that makes sense — not just for your skin, but for what you stand for." When the brand originally launched, the original casing was made up of dark glass bottles with wooden tops. They were made from Château de Beaucastel - which is a Perrin-owned vineyard in Provence owned by the Perrin family. Now, the brand's bottles have been designed to be more light-weight in a bid to bring down their carbon footprint. In another move to reduce waste, the company is looking to use grape pomace - which is the leftover residue during the winemaking process - in bioatice skincare products. Last month, Brad also launched a line of linen clothing for summer, having founded his own God's True Cashmere company in 2019 with designer and spiritual healer Sat Hari. Now the brand is branching out into warm weather wear with The Elysian Collection, a unisex range made from biodegradable linen. Brad said in a statement: "This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. "Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy." Hari added: "I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. "There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer."
Perth Now
09-06-2025
- Entertainment
- Perth Now
Brad Pitt launching linen range
Brad Pitt is launching a line of linen clothing for summer. The Hollywood actor launched his own clothing company called God's True Cashmere in 2019 with designer and spiritual healer Sat Hari and now the brand is branching out into warm weather wear with The Elysian Collection, a unisex range made from biodegradable linen. Brad said in a statement: "This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy." Hari added: "I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. "There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer." The pieces - which include shirts, trousers and shorts - come in shades of cream, white, yellow and green. God's True Cashmere launched with a range of cashmere shirts which feature seven buttons made from healing stones that are aligned with the body's chakras. The shirts retail from around £1,500 and the collection also includes cashmere hats, scarves and socks as well as jackets and T-shirts, which sell from around £500. Hari previously revealed she designs all the garments with the actor's help. She previously told the New Yorker: "Brad and I design it all together. "We pick the gemstone snap that we feel resonates with the shirt. It's almost like the shirt asks for the snap that it needs." She also explained the idea for the company came after she had a dream in which she saw Brad dressed head-to-toe in green cashmere. She said of the dream: "I looked at him and said: 'What are you doing? Are you going golfing? You look like a leprechaun'. And he said: 'No, I just need more softness in my life'." She later told the actor about the dream: "And he said: 'That's strange, because on Tuesday I told my stylist: 'I need more green cashmere in my life. I need more softness'." They went on to start the company together after Hari made him a green cashmere shirt.
