Latest news with #TheHouseofRare
Hans India
13-05-2025
- Business
- Hans India
Rare'Z by Rare Rabbit Steps into New Territory with Premium Leather Slip-Ons for Men
In a strategic move to diversify its product offering and capture a fast-growing segment of the Indian footwear market, Rare'Z by Rare Rabbit has announced the launch of its first-ever open footwear category: Premium Leather Slip-Ons for Men. With this introduction, The House of Rare deepens its commitment to thoughtful design, everyday versatility, and consumer-led innovation. The initial launch includes five distinctive styles in multiple colorways such as Beige, Bordo, Silver, Black, Sand, Tan and Navy, all crafted in genuine leather with customized ergonomic soles. These slippers blend Rare'Z's signature design sophistication with the comfort and ease demanded by today's casual lifestyle. 'We observed a clear white space in the market for premium slip-ons that deliver both comfort and aesthetics, particularly in South India, where our brand already enjoys a strong presence,' said Pulkit Verma, Chief Business Officer, The House of Rare. 'This new category allows us to respond to a consumer need that aligns naturally with our design DNA and retail momentum.' The launch comes at an opportune time: the global sandals market is projected to reach USD 102.21 billion in 2025, while the Indian market is expected to cross USD 10.26 billion the same year. Despite the category's scale, premium options remain limited, particularly those combining high-quality materials with long-wear comfort. Rare'Z seeks to fill this gap by offering a refined product built for both form and function. Designed in-house, each pair features exclusive branded molds, ergonomic footbeds, and high-grade leather uppers, bringing a premium sensibility to a product often overlooked in the fashion hierarchy. The slippers are positioned to serve a range of use cases, ranging from casual lounging and weekend errands to work-from-home days and travel-ready wardrobes. A permanent category addition to Rare'Z's expanding footwear portfolio, the brand has planned a phased rollout across India, beginning with South Indian markets such as Tamil Nadu, Karnataka, and Kerala where open footwear enjoys strong cultural and climate-led relevance. Over time, the brand intends to scale this into a parallel category alongside its existing closed footwear offerings, while deepening its presence in multi-brand outlets and exclusive retail formats. This category launch reinforces Rare'Z's mission to offer premium, well-crafted wardrobe solutions for the contemporary Indian man. With lifestyle preferences shifting toward relaxed silhouettes and functional fashion, the brand's leather slip-ons arrive at a moment where design, comfort, and culture intersect. The collection is now available on and at select Rare Rabbit stores across India. Price: INR 3299 onwards
Fashion Network
05-05-2025
- Business
- Fashion Network
The House of Rare launches first unified Rareism and Rare Ones store in Mumbai
The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, marking a key milestone in the label's retail expansion. Located on the first floor of Phoenix Market City Mall in Kurla West, the 1,350 square foot space offers contemporary fashion for women and boys under one roof. The new store aims to provide a cohesive shopping experience for mothers and their children, showcasing the brands' Spring/Summer 2025 collections across varied silhouettes, colours, and transitional styles, The House of Rare announced in a press release. Rareism focuses on womenswear, combining comfort and modern styling, while Rare Ones caters to boys aged six to sixteen with trend-driven premium apparel. 'With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families,' said Rareism's chief brand officer Abhishek Srivastava in a press release. 'We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love– style, comfort, and a shopping experience tailored for both women and young boys.' The store launch reinforces The House of Rare's strategy to create design-led fashion environments across India, according to the business. The Mumbai store is the first in a series of concept stores planned nationwide in the coming year.
