Latest news with #TheMcVitie
The Irish Sun
01-05-2025
- Entertainment
- The Irish Sun
Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives
AMANDA Holden, Roman Kemp and Denise van Outen were among a host of celebrities who attended a star-studded "blue carpet" event at Piccadilly Circus to celebrate 100 years of the humble McVitie's Chocolate Digestives. They were joined by Advertisement 4 Amanda Holden pictured eyeing up a biscuit while sporting a plunging skin tight latex dress at exclusive preview event for The McVities Chocolate Digestives Experience Credit: Will Ireland/PinPep 4 Amanda Holden pictured in playful pose for the media event Credit: Will Ireland/PinPep 4 Ashley James and friend pout for cameras as McVities celebrate its 100th anniversary Credit: Will Ireland/PinPep She said: 'As a lifelong fan of eating and dunking Chocolate Digestives, it's an honour to celebrate the 100th birthday at this this pop-up experience – it's a must-visit for all my fellow choccy digestive fans! 'It's amazing how such a humble biscuit has brought joy to so many over the years. 'I remember when I first introduced them to my children as a little treat. Advertisement Read more Showbiz News 'Whether they were wrapped in foil for days out – they had to be rationed – or being dipped into a hot chocolate, they are still enjoyed by me and my girls. "And here's a delightful surprise – I just found out I've been eating my biscuit upside down all this time! "Turns out, it's meant to be enjoyed choc side down - who knew?' At the heart of the experience is the Biscuit Bar, where visitors can sample never-before-seen creations made from a range of Digestives including White, Gold, Milk and Dark Advertisement Most read in Showbiz Exclusive Curated by Robert Craggs, the Michelin-trained head development chef for the biscuit maker, the menu showcases bold and unexpected flavour combinations. This ranged from the 'Hot Pink', a fusion of White Chocolate Digestives, wasabi, raspberry and white chocolate, to the 'Loaded Gold' featuring hazelnut praline and salted caramel. The best biscuit dunker in Britain has been found The bar also features a personalisation station where fans can build their own dream Chocolate Digestives with a range of toppings. Benazir Barlet-Bartada from McVitie's said: 'This 100th anniversary is not just about a biscuit. Advertisement 'It's a national celebration of every biscuit break, every conversation, and every cherished moment we've all shared with Chocolate Digestives over the last century.' To commemorate the momentous centenary milestone of the beloved biccie, limited-edition Chocolate Digestives merch, from t-shirts to socks and hats, will also be available to win. Visitors will have the chance to 'spin to win' to get their hands on a prize, ranging from a piece of must-have merch, through to packets of biscuits. There is also a collection of art pieces inspired by – and even made from – the tea-break staple. Advertisement Highlights include biscuit portraits of British icons, David Bowie, Sir Trevor McDonald and There's a unique work showing 25 of the greatest moments from the last 100 years, each depicted on individual Chocolate Digestives, brought to life on a biscuit using a delicate airbrushing technique. Benazir Barlet-Bartada added: 'We're thrilled to offer our loyal fans this incredible experience as a way to say thank you for the unwavering support over the last century - here's to the next 100.' The McVitie's Chocolate Digestives Experience is free to attend and open to the public from Friday 2nd May – Monday 5th May from 11AM – 7PM, at 44-48 Regent Street, Picadilly, W1, London. Advertisement 4 Sir Trevor McDonald stands proudly beside his 'biscuit portrait' where his face has been made a biscuit mosaic Credit: Will Ireland/PinPep
Scottish Sun
01-05-2025
- Entertainment
- Scottish Sun
Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AMANDA Holden, Roman Kemp and Denise van Outen were among a host of celebrities who attended a star-studded "blue carpet" event at Piccadilly Circus to celebrate 100 years of the humble McVitie's Chocolate Digestives. They were joined by Jess Wright, Tasha Ghouri, Dani Dyer, Sir Trevor McDonald and Scarlett Moffatt at the launch of an immersive pop-up store designed to be a biscuit-lover's paradise. Sign up for the Entertainment newsletter Sign up 4 Amanda Holden pictured eyeing up a biscuit while sporting a plunging skin tight latex dress at exclusive preview event for The McVities Chocolate Digestives Experience Credit: Will Ireland/PinPep 4 Amanda Holden pictured in playful pose for the media event Credit: Will Ireland/PinPep 4 Ashley James and friend pout for cameras as McVities celebrate its 100th anniversary Credit: Will Ireland/PinPep Amanda Holden sparkled as she opened the celebrations with a reading of an "Ode to McVitie's Chocolate Digestives". She said: 'As a lifelong fan of eating and dunking Chocolate Digestives, it's an honour to celebrate the 100th birthday at this this pop-up experience – it's a must-visit for all my fellow choccy digestive fans! 'It's amazing how such a humble biscuit has brought joy to so many over the years. 'I remember when I first introduced them to my children as a little treat. 'Whether they were wrapped in foil for days out – they had to be rationed – or being dipped into a hot chocolate, they are still enjoyed by me and my girls. "And here's a delightful surprise – I just found out I've been eating my biscuit upside down all this time! "Turns out, it's meant to be enjoyed choc side down - who knew?' At the heart of the experience is the Biscuit Bar, where visitors can sample never-before-seen creations made from a range of Digestives including White, Gold, Milk and Dark Chocolate. Curated by Robert Craggs, the Michelin-trained head development chef for the biscuit maker, the menu showcases bold and unexpected flavour combinations. This ranged from the 'Hot Pink', a fusion of White Chocolate Digestives, wasabi, raspberry and white chocolate, to the 'Loaded Gold' featuring hazelnut praline and salted caramel. The best biscuit dunker in Britain has been found The bar also features a personalisation station where fans can build their own dream Chocolate Digestives with a range of toppings. Benazir Barlet-Bartada from McVitie's said: 'This 100th anniversary is not just about a biscuit. 'It's a national celebration of every biscuit break, every conversation, and every cherished moment we've all shared with Chocolate Digestives over the last century.' To commemorate the momentous centenary milestone of the beloved biccie, limited-edition Chocolate Digestives merch, from t-shirts to socks and hats, will also be available to win. Visitors will have the chance to 'spin to win' to get their hands on a prize, ranging from a piece of must-have merch, through to packets of biscuits. There is also a collection of art pieces inspired by – and even made from – the tea-break staple. Highlights include biscuit portraits of British icons, David Bowie, Sir Trevor McDonald and Dame Judi Dench, created by mosaic artist Ed Chapman and crafted from hundreds of mosaic fragments of the biscuit. There's a unique work showing 25 of the greatest moments from the last 100 years, each depicted on individual Chocolate Digestives, brought to life on a biscuit using a delicate airbrushing technique. Benazir Barlet-Bartada added: 'We're thrilled to offer our loyal fans this incredible experience as a way to say thank you for the unwavering support over the last century - here's to the next 100.' The McVitie's Chocolate Digestives Experience is free to attend and open to the public from Friday 2nd May – Monday 5th May from 11AM – 7PM, at 44-48 Regent Street, Picadilly, W1, London.
North Wales Live
28-04-2025
- Entertainment
- North Wales Live
Biscuit-based portraits depicting likes of Sir Trevor McDonald
A series of incredible biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of McVitie's Chocolate Digestives. The artworks were specially created by award-winning mosaic artist Ed Chapman, who specialises in making extraordinary mosaics from unexpected materials, following a nationwide McVitie's poll to name the top 10 'True Original' British icons. The handcrafted portraits, which took over 180 hours to complete using over 1,000 biscuits, were made using whole and mosaic fragments of McVitie's Digestives - including Milk Gold, White and Dark. McVitie's commissioned a poll of 2,000 adults living in the UK, asking them to name their ultimate 'True Original' British icons - individuals who have shaped and formed British culture in their own unique way, just as McVitie's Chocolate Digestives have, over the past century. David Bowie, Sir Trevor McDonald, and Dame Judi Dench who all featured in the top 10 were selected to be immortalised in biscuit form. The three portraits will go on display at The McVitie's Chocolate Digestives Experience, an immersive pop up set to open in London in celebration of the nation's favourite biscuit's 100th birthday. Top 10 True Original British Icons of the Last 100 years, as voted for by the British public: Queen Elizabeth II Sir David Attenborough David Bowie Diana, Princess of Wales Dame Judi Dench Sir Trevor McDonald Freddie Mercury Stephen Hawking Margaret Thatcher John Lennon The McVitie's Chocolate Digestives Experience will open to the public for free from Friday 2 - Monday 5 May, from 11am – 7pm, and the portraits will sit within a dedicated gallery area of the concept store, alongside a collection of other biscuit-based artwork. The art collection will feature pieces inspired by, and some made from, McVitie's Chocolate Digestives. They may look delicious, but they're strictly for viewing only. Alongside the portraits, visitors can explore an interactive timeline tracing how McVitie's Chocolate Digestives have remained a staple of British culture for a century, while also enjoying exclusive chocolate digestive creations at the Biscuit Bar and getting their hands on limited-edition merch - all set to make this a celebration as iconic as the biscuit itself. Benazir Barlet-Batada, Marketing Director for McVitie's, said: 'As an all-round icon and the True Original of the biscuit world, McVitie's Chocolate Digestives have long been intertwined with British culture and history, making it only fitting to immortalise other British icons in biscuit form as part of our 100th anniversary celebrations. From Bowie's first UK number one hit in 1975, to Dame Judi Dench's Oscar triumph, and Sir Trevor McDonald's historic knighthood in 1999, these biscuits have been there through the decades, witnessing countless legendary moments. The portraits created by Ed are truly remarkable works of art, and the perfect way to play testament to McVitie's rich heritage.' Information on the McVitie's Chocolate Digestives Experience: Dates: Friday 2nd May to Monday 5th May 2025
Wales Online
28-04-2025
- Entertainment
- Wales Online
Biscuit-based portraits depicting likes of Sir Trevor McDonald
Biscuit-based portraits depicting likes of Sir Trevor McDonald The artworks were specially created by award-winning mosaic artist Ed Chapman, who specialises in making mosaics from unexpected materials, following a nationwide McVitie's poll to name the top 10 'True Original' British icons. The handcrafted portraits took over 180 hours to complete using over 1,000 biscuits (Image: PinPep ) A series of incredible biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of McVitie's Chocolate Digestives. The artworks were specially created by award-winning mosaic artist Ed Chapman, who specialises in making extraordinary mosaics from unexpected materials, following a nationwide McVitie's poll to name the top 10 'True Original' British icons. The handcrafted portraits, which took over 180 hours to complete using over 1,000 biscuits, were made using whole and mosaic fragments of McVitie's Digestives - including Milk Gold, White and Dark. Article continues below David Bowie, Sir Trevor McDonald, and Dame Judi Dench who all featured in the top 10 were selected to be immortalised in biscuit form McVitie's commissioned a poll of 2,000 adults living in the UK, asking them to name their ultimate 'True Original' British icons - individuals who have shaped and formed British culture in their own unique way, just as McVitie's Chocolate Digestives have, over the past century. David Bowie, Sir Trevor McDonald, and Dame Judi Dench who all featured in the top 10 were selected to be immortalised in biscuit form. The three portraits will go on display at The McVitie's Chocolate Digestives Experience, an immersive pop up set to open in London in celebration of the nation's favourite biscuit's 100th birthday. Top 10 True Original British Icons of the Last 100 years, as voted for by the British public: Queen Elizabeth II Sir David Attenborough David Bowie Diana, Princess of Wales Dame Judi Dench Sir Trevor McDonald Freddie Mercury Stephen Hawking Margaret Thatcher John Lennon The McVitie's Chocolate Digestives Experience will open to the public for free from Friday 2 - Monday 5 May, from 11am – 7pm, and the portraits will sit within a dedicated gallery area of the concept store, alongside a collection of other biscuit-based artwork. The art collection will feature pieces inspired by, and some made from, McVitie's Chocolate Digestives. They may look delicious, but they're strictly for viewing only. Alongside the portraits, visitors can explore an interactive timeline tracing how McVitie's Chocolate Digestives have remained a staple of British culture for a century, while also enjoying exclusive chocolate digestive creations at the Biscuit Bar and getting their hands on limited-edition merch - all set to make this a celebration as iconic as the biscuit itself. Benazir Barlet-Batada, Marketing Director for McVitie's, said: 'As an all-round icon and the True Original of the biscuit world, McVitie's Chocolate Digestives have long been intertwined with British culture and history, making it only fitting to immortalise other British icons in biscuit form as part of our 100th anniversary celebrations. From Bowie's first UK number one hit in 1975, to Dame Judi Dench's Oscar triumph, and Sir Trevor McDonald's historic knighthood in 1999, these biscuits have been there through the decades, witnessing countless legendary moments. The portraits created by Ed are truly remarkable works of art, and the perfect way to play testament to McVitie's rich heritage.' Information on the McVitie's Chocolate Digestives Experience: Location: Below the Lights, 44-48 Regent Street, Piccadilly, W1, London Dates: Friday 2nd May to Monday 5th May 2025 Article continues below Opening times: 11AM – 7PM Entry: Entry is free, no booking required
The Sun
24-04-2025
- Entertainment
- The Sun
London's most famous landmarks lit up to mark 100 years of Chocolate Digestives
SOME of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives. The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. 3 3 Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925. With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024. Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned. 'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades. 'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.' The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Cadbury joins forces with iconic biscuit brand for new chocolate bar McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years. 'The Chocolate Digestives Experience provides a chance for chocolate digestives fans to celebrate with us.' 3
