Latest news with #TheRedWay
The Sun
23-04-2025
- Sport
- The Sun
Liverpool FC showcases its leadership in sustainability with latest The Red Way report
LIVERPOOL, UK - Media OutReach Newswire - 23 April 2025 - Liverpool FC published its latest The Red Way report today, celebrating the club's continued sustainability progress in building a better future for its people, planet and communities. The Red Way (TRW), which was launched in 2021, is the club's award-winning sustainability strategy, and its third annual season report marks an important milestone in the club's ongoing journey to becoming a more sustainable organisation. Aligned to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club's long-term commitment to driving positive change through governance, innovation and strategic and collective action. The 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Front Office Sports' Most Sustainable in Sport award and the Sports Industry Awards for Environmental Sustainability. These accolades reflect the demonstrable progress being made across all areas of the club from Operations to Retail and Travel. Environmental sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 baseline. Significant steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF). The club also continue to utilise Hydrotreated Vegetable Oil (HVO) to fuel its team buses, which creates a reduction in carbon emissions of up to 90 per cent from regular diesel. Biodiversity efforts have flourished under the club's award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites. This helps to support local pollinators, attract new wildlife and plant species and the continued success of the club's allotment, which produced half a tonne of food used within its busy kitchens. The legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club's new orchard at the AXA Training Centre. Liverpool FC also remains the first Premier League club to achieve ISO20121 (sustainability) and holds both ISO45001 (health and safety) and ISO50001 (energy) certifications – which reflects both its commitment and governance credentials in this space. Under the People pillar, LFC continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to break fast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons, with 12-year-old super fan Dáire Gorman helping to raise awareness of Crommelin Syndrome, leading to a surge in public interest and a 12-month high of worldwide online searches for the condition. The club's work in its local and global communities continues to expand through the club's official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent. More than 60% of participants came from the most deprived areas of the country, demonstrating the Foundation's commitment to making a real difference where it matters most. Jonathan Bamber, Liverpool FC Chief Legal and External Affairs Officer and Executive Sponsor of The Red Way, said: 'Understanding the impact that we do – and can – have is critical if we are to continue to succeed, on and off the pitch. 'The landscape we work in, and the challenges we are facing, are increasingly complex and regularly shifting. Despite this, we remain as ambitious, determined and optimistic as ever. We do this work because we believe it is vital if we are to be the football club that we want to be. Our commitment to The Red Way is stronger than ever.' The club has also played a key role in global sustainability conversations, attending 24 international events across the 2023/24 season, including COP28 and the UN's Global Eradicate Hate Summit. This global engagement reinforces LFC's growing influence as a sustainability leader not only in football, but across the wider sports industry. Rishi Jain, director of impact at Liverpool FC, added: 'The Red Way is more than a strategy – it's a key priority for the club and is embedded into every aspect of the business. This is our third annual report and it's incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football club. 'We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we've come and confirms our commitment to go even further.'
Malay Mail
23-04-2025
- Sport
- Malay Mail
Liverpool FC showcases its leadership in sustainability with latest The Red Way report
Liverpool FC showcases its leadership in sustainability with latest The Red Way report LIVERPOOL, UK - Media OutReach Newswire - 23 April 2025 - Liverpool FC published its latest The Red Way report today, celebrating the club's continued sustainability progress in building a better future for its people, planet and Red Way (TRW), which was launched in 2021, is the club's award-winning sustainability strategy, and its third annual season report marks an important milestone in the club's ongoing journey to becoming a more sustainable to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club's long-term commitment to driving positive change through governance, innovation and strategic and collective 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Front Office Sports' Most Sustainable in Sport award and the Sports Industry Awards for Environmental Sustainability. These accolades reflect the demonstrable progress being made across all areas of the club from Operations to Retail and sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF). The club also continue to utilise Hydrotreated Vegetable Oil (HVO) to fuel its team buses, which creates a reduction in carbon emissions of up to 90 per cent from regular efforts have flourished under the club's award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites. This helps to support local pollinators, attract new wildlife and plant species and the continued success of the club's allotment, which produced half a tonne of food used within its busy legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club's new orchard at the AXA Training FC also remains the first Premier League club to achieve ISO20121 (sustainability) and holds both ISO45001 (health and safety) and ISO50001 (energy) certifications – which reflects both its commitment and governance credentials in this the People pillar, LFC continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to break fast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons, with 12-year-old super fan Dáire Gorman helping to raise awareness of Crommelin Syndrome, leading to a surge in public interest and a 12-month high of worldwide online searches for the club's work in its local and global communities continues to expand through the club's official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent. More than 60% of participants came from the most deprived areas of the country, demonstrating the Foundation's commitment to making a real difference where it matters Bamber, Liverpool FC Chief Legal and External Affairs Officer and Executive Sponsor of The Red Way, said: "Understanding the impact that we do – and can – have is critical if we are to continue to succeed, on and off the pitch."The landscape we work in, and the challenges we are facing, are increasingly complex and regularly shifting. Despite this, we remain as ambitious, determined and optimistic as ever. We do this work because we believe it is vital if we are to be the football club that we want to be. Our commitment to The Red Way is stronger than ever."The club has also played a key role in global sustainability conversations, attending 24 international events across the 2023/24 season, including COP28 and the UN's Global Eradicate Hate Summit. This global engagement reinforces LFC's growing influence as a sustainability leader not only in football, but across the wider sports Jain, director of impact at Liverpool FC, added: "The Red Way is more than a strategy – it's a key priority for the club and is embedded into every aspect of the is our third annual report and it's incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football club."We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we've come and confirms our commitment to go even further."To learn more about The Red Way and view the full 2023/24 season report, visit Hashtag: #LiverpoolFC The issuer is solely responsible for the content of this announcement.
Zawya
23-04-2025
- Sport
- Zawya
Liverpool FC showcases its leadership in sustainability with latest The Red Way report
LIVERPOOL, UK - Media OutReach Newswire - 23 April 2025 - Liverpool FC published its latest The Red Way report today, celebrating the club's continued sustainability progress in building a better future for its people, planet and communities. The Red Way (TRW), which was launched in 2021, is the club's award-winning sustainability strategy, and its third annual season report marks an important milestone in the club's ongoing journey to becoming a more sustainable organisation. Aligned to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club's long-term commitment to driving positive change through governance, innovation and strategic and collective action. The 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Front Office Sports' Most Sustainable in Sport award and the Sports Industry Awards for Environmental Sustainability. These accolades reflect the demonstrable progress being made across all areas of the club from Operations to Retail and Travel. Environmental sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 baseline. Significant steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF). The club also continue to utilise Hydrotreated Vegetable Oil (HVO) to fuel its team buses, which creates a reduction in carbon emissions of up to 90 per cent from regular diesel. Biodiversity efforts have flourished under the club's award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites. This helps to support local pollinators, attract new wildlife and plant species and the continued success of the club's allotment, which produced half a tonne of food used within its busy kitchens. The legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club's new orchard at the AXA Training Centre. Liverpool FC also remains the first Premier League club to achieve ISO20121 (sustainability) and holds both ISO45001 (health and safety) and ISO50001 (energy) certifications – which reflects both its commitment and governance credentials in this space. Under the People pillar, LFC continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to break fast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons, with 12-year-old super fan Dáire Gorman helping to raise awareness of Crommelin Syndrome, leading to a surge in public interest and a 12-month high of worldwide online searches for the condition. The club's work in its local and global communities continues to expand through the club's official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent. More than 60% of participants came from the most deprived areas of the country, demonstrating the Foundation's commitment to making a real difference where it matters most. Jonathan Bamber, Liverpool FC Chief Legal and External Affairs Officer and Executive Sponsor of The Red Way, said: "Understanding the impact that we do – and can – have is critical if we are to continue to succeed, on and off the pitch. "The landscape we work in, and the challenges we are facing, are increasingly complex and regularly shifting. Despite this, we remain as ambitious, determined and optimistic as ever. We do this work because we believe it is vital if we are to be the football club that we want to be. Our commitment to The Red Way is stronger than ever." The club has also played a key role in global sustainability conversations, attending 24 international events across the 2023/24 season, including COP28 and the UN's Global Eradicate Hate Summit. This global engagement reinforces LFC's growing influence as a sustainability leader not only in football, but across the wider sports industry. Rishi Jain, director of impact at Liverpool FC, added: "The Red Way is more than a strategy – it's a key priority for the club and is embedded into every aspect of the business. This is our third annual report and it's incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football club. "We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we've come and confirms our commitment to go even further." To learn more about The Red Way and view the full 2023/24 season report, visit Hashtag: #LiverpoolFC The issuer is solely responsible for the content of this announcement. Liverpool Football Club
BBC News
22-04-2025
- Sport
- BBC News
'A big journey for us' - Liverpool look to sustainable future
"Make a difference together."That is what Liverpool want to be able to do with their supporters when it comes to impact of climate change is being felt in many different ways and football is not immune to so much of fans' focus is on what is happening on the pitch, there is an increasing expectation from supporters that clubs should be doing more to reduce their impact off the second part of our Earth Day chat with Rishi Jain, Liverpool's director of impact highlighted how important the relationship with fans is for the club's The Red Way sustainability programme."We want to be able to say to supporters that we're involved in 'x project' and to come and take part," he said. "Come and support it. Lead with us, and then we'll really make a difference together."We are tracking ahead in our target for awareness and that is helped through the continued support of LFC Foundation and the work they do through their engagement events."It is through this work that they have acquired fan support and managed to hit key milestones in the programme."It sounds very simple - with supporters putting plastic bottles into the right bins - but we have seen matchday recycling rates increase from 25% in 2021 to nearly 99% now, which is just brilliant," Jain explained."That's a really simple thing about asking supporters to change their behaviours. We've been on a journey with them. When we've put the message out, we've talked about the collective achievement. It's not been the club that has done this - it's with the help of our supporters that we've achieved this together."It's ultimately allowed us to collect 1,000,000 plastic bottles over a three-year period, which is just a huge number."We're all very superstitious, but we know that putting things in the right bin has actually become part of the intrinsic matchday routine and it's a nice thing for us to be able to talk about with them."Despite the progress made in the four years of The Red Way, Liverpool are determined not to stop."Could we do more? Absolutely," Jain added. "It's a big journey for us."I'm never going to sit there and just say: 'We've done a great job'. It's always: 'Yes, we've done good work, but this is the next goal'. We have ambitious targets."You can't sit there and go into these these rooms [such as COP] and say, 'we feel we're doing really well, but there's more to do' if you're not actually delivering that at home."We've got some key focus areas that we're really going to ramp up our efforts for."
Yahoo
22-04-2025
- Sport
- Yahoo
'An opportunity to lead' - Liverpool's sustainability ambitions
Liverpool have had plenty of success on the field this season, but it is off the pitch where they are also trying to be leaders. Four years ago, Liverpool introduced their sustainability programme The Red Way. It brings together the club's work in four focus areas - people, planet, communities and strategy. "The Red Way is Liverpool's commitment to building a better future for our people, our planet and our communities," Liverpool director of impact Rishi Jain told BBC Sport. "In 2021, we had a key moment when we agreed, as a club, that it was really important for us to bring under one umbrella the multiple programmes that were being delivered. That's how The Red Way was born. "It allowed us to create a sense of purpose and an almost instant behavioural shift for how we operated as a global club. It just gave us that identity that we really needed. "We really put ourselves out there, which was new for us. It was a little bit scary, but actually, it's has really helped us since in how we progress." This year's Earth Day on 22 April sees the release of Liverpool's third annual sustainability report. It highlights the progress made across all areas over the past 12 months, including the reduction of overall carbon emissions by 12.5%, the Anfield pitch now being fully recyclable, the hosting of its first Iftar event during Ramadan and more than 127,000 people receiving support from the LFC Foundation. Alongside these, Liverpool representatives have attended 24 international sustainability events, including COP28, and received recognition for the work with nine major sustainability awards. "As a club, we are probably held in a higher regard by our stakeholders and our supporters," Jain said. "You can see that in two ways - either as a burden or as an opportunity. "We see it as an opportunity to lead, both on and off the pitch. Of course, on the pitch has gone really, really well for us this season, but off the pitch from a Red Way perspective, we can say the same. "We've had an incredibly successful 12 months or so. When you talk about social and environmental impact - whether it's through our foundation, around diversity, inclusion or surrounded by sustainability - our supporters and stakeholders expect us to do that work. "That's not the reason why we do it, but it also helps us understand that we can really push on for change and be proactive." Come back later on Tuesday to read more about Liverpool's sustainability drive
