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There's a good reason why the social media ban won't work, and the government knows it
There's a good reason why the social media ban won't work, and the government knows it

Sydney Morning Herald

time6 days ago

  • Entertainment
  • Sydney Morning Herald

There's a good reason why the social media ban won't work, and the government knows it

Cooped up in a school science lab about a decade ago, I tinkered away on a more important STEM project. I was altering the HTML on my Tumblr site to add a music player widget. Visitors would be greeted by an acoustic One Direction cover of Jason Mraz's I'm Yours – followed by some Bon Iver, for credibility. Trying to access Facebook or Instagram while on school grounds returned only an error message. But the grown-ups in charge hadn't kept up with the meteoric rise of the blogging platform that peaked in popularity in 2014. It was open season. The teachers couldn't have known their selective ban would allow us to dedicate more time to our craft. One of my classmates quickly ascended to the status of 'Tumblr-famous', landing a modelling contract. Tens of thousands of unsuspecting followers relished nuggets of life and style advice dished out from the Year 8 homeroom. And because girls shouldn't have all the fun, I'm reliably informed that X, then known as Twitter, was at the same time experiencing an unlikely surge in sign-ups from young men trapped in the ivory towers of private school boarding houses. Porn sites were blocked. The social networking platform that happily hosts graphic content was not. As recently pointed out by The Sizzle tech newsletter editor Cam Wilson, it's comical that most Australian parents, the very people the government seems to be appeasing with its kids' social media ban, believe X is an appropriate space for minors. You only have to open the app once in an open-plan office to learn what you can be exposed to with a wayward scroll. 'Unsuspecting followers relished nuggets of life advice dished out from the Year 8 homeroom.' At another Sydney school, boys were rumoured to have uploaded adult images of my underage peers to a communal Google Drive. Who needs social media at all? Children will always find a way to circumnavigate your online roadblocks because they know the terrain better than you – or I, as a geriatric Gen Z – do.

There's a good reason why the social media ban won't work, and the government knows it
There's a good reason why the social media ban won't work, and the government knows it

The Age

time6 days ago

  • Entertainment
  • The Age

There's a good reason why the social media ban won't work, and the government knows it

Cooped up in a school science lab about a decade ago, I tinkered away on a more important STEM project. I was altering the HTML on my Tumblr site to add a music player widget. Visitors would be greeted by an acoustic One Direction cover of Jason Mraz's I'm Yours – followed by some Bon Iver, for credibility. Trying to access Facebook or Instagram while on school grounds returned only an error message. But the grown-ups in charge hadn't kept up with the meteoric rise of the blogging platform that peaked in popularity in 2014. It was open season. The teachers couldn't have known their selective ban would allow us to dedicate more time to our craft. One of my classmates quickly ascended to the status of 'Tumblr-famous', landing a modelling contract. Tens of thousands of unsuspecting followers relished nuggets of life and style advice dished out from the Year 8 homeroom. And because girls shouldn't have all the fun, I'm reliably informed that X, then known as Twitter, was at the same time experiencing an unlikely surge in sign-ups from young men trapped in the ivory towers of private school boarding houses. Porn sites were blocked. The social networking platform that happily hosts graphic content was not. As recently pointed out by The Sizzle tech newsletter editor Cam Wilson, it's comical that most Australian parents, the very people the government seems to be appeasing with its kids' social media ban, believe X is an appropriate space for minors. You only have to open the app once in an open-plan office to learn what you can be exposed to with a wayward scroll. 'Unsuspecting followers relished nuggets of life advice dished out from the Year 8 homeroom.' At another Sydney school, boys were rumoured to have uploaded adult images of my underage peers to a communal Google Drive. Who needs social media at all? Children will always find a way to circumnavigate your online roadblocks because they know the terrain better than you – or I, as a geriatric Gen Z – do.

Century Financial debuts ‘Make Friends with Market Trends' campaign to guide investors through bull and bear markets
Century Financial debuts ‘Make Friends with Market Trends' campaign to guide investors through bull and bear markets

Web Release

time11-02-2025

  • Business
  • Web Release

Century Financial debuts ‘Make Friends with Market Trends' campaign to guide investors through bull and bear markets

In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions. With constant market shifts and overwhelming data, today's traders seek more than just analysis. To help investors understand trends, embrace both the highs and lows of the market and trade smarter, Century Financial's latest campaign – 'Make Friends with Market Trends' is conceptualized and executed by Rain Creative. The campaign reframes market trends as allies, encouraging traders to embrace both market highs and lows with confidence. By fostering adaptability and strategic thinking, Make Friends with Market Trends empowers investors to trade smarter, transforming uncertainty into opportunity. 'Century Financial has always been known for being a committed and reliable partner for investors; while its legacy and technical capabilities were second to none, what set it apart was its human-centric approach—empowering investors not just with data but with intelligence, insight and the confidence to invest & trade smarter. Building on the human centric communication approach, we are now bringing the market trends of bull and bear to life with this new campaign.' shares Sharad V K – Marketing Director at Century Financial. 'Our new campaign is about building trust, gaining confidence and using the power of both rising and falling trends to make better decisions. By making friends with market trends, investors can trade with clarity and purpose.' The campaign is live across multiple platforms, including digital films, social media content, print advertisements and outdoor campaigns. Each piece of content is designed to show how market trends can serve as trusted companions in an investor's trading journey. 'Our goal was to transform the way investors perceive market trends—shifting from uncertainty to opportunity' shares Manoj Ammanath, Founder and Creative Head at Rain Creative. 'With Century Financial's expertise in the investment landscape, we wanted to craft a narrative that not only educates but also empowers traders. Through engaging storytelling and strategic execution, we aimed to show that with the right mindset, traders can navigate the market with confidence and clarity.' With this new initiative, Century Financial continues to position itself as the trusted platform for investors seeking more than just technical tools – confidence, insight and a smarter way to navigate the market. Campaign Links The Catch'up – When the right company makes all the difference! The Wait – Smooth rides, smarter trades The Sizzle – Grilling strategies with the right companions

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