Latest news with #TiinaAlahuhta-Kasko
Fibre2Fashion
15-05-2025
- Business
- Fibre2Fashion
Finland's Marimekko's Q1 sales hit $42.9 mn, eyes expansion in Asia
Finnish textiles and clothing company Marimekko Group has anticipated an increase in net sales in 2025 compared to 2024. The comparable operating profit margin is projected to be around 16–19 per cent (2024: 17.5 per cent). However, factors such as shifts in global trade policy, changes in consumer confidence and purchasing power in key markets, and potential disruptions in global supply chains may introduce volatility. International sales are estimated to grow in 2025. In the strategy period 2023–2027, Marimekko focusses on Asia as the most important geographical area for international growth. In 2025, net sales in the Asia-Pacific region, group's second-largest market, are expected to increase. All brick-and-mortar Marimekko stores and most online stores in Asia are partner-owned. In 2025, the aim is to open approximately 10–15 new Marimekko stores and shop-in-shops, and most of the planned openings will be in Asia, Marimekko said in a press release. Marimekko is expecting increased net sales and a 16â€'19 per cent operating profit margin in 2025, with strong growth projected in the Asia-Pacific region. The company plans 10â€'15 new store openings, mainly in Asia. Q1 2025 net sales rose 5 per cent to €39.6 million, driven by international growth. CEO Alahuhta-Kasko highlighted ongoing global expansion, and brand storytelling. Meanwhile, Marimekko's net sales for the first quarter (Q1) of 2025 rose by 5 per cent year-over-year (YoY) to €39.6 million (~$42.9 million). This growth was driven primarily by increased wholesale sales in Europe and stronger retail performance in Finland (9 per cent). However, net sales in Finland declined by 3 per cent due to a lower volume of non-recurring promotional deliveries compared to the previous year, which had seen a high concentration of such deliveries and licensing income in Q1. International sales grew by 14 per cent YoY, supported by solid growth in both wholesale and retail channels. The operating profit of the company stood at €4.3 million, with the comparable operating profit at €4.4 million, equating to 11.1 per cent of net sales. The decrease in profit was largely due to a weaker relative sales margin caused by higher discounts, lower licensing income, and increased fixed costs. Nonetheless, the rise in sales helped partially offset these impacts, added the release. 'We continue our consistent efforts to scale up the Marimekko phenomenon internationally. This year, we will focus on deepening Marimekko's story and showcasing the richness of our design language, building on the broad attention we gained last year as we celebrated the 60th anniversary of the Unikko print,' said Tiina Alahuhta-Kasko, president and chief-executive officer (CEO) of Marimekko Group. ' At Copenhagen fashion week in January, Marimekko's fashion show explored the relationship between art, architecture and fashion, delivering a combination of surprising colours and patterns that fashion lovers have learned to expect from us. In March, we opened the field of flowers exhibition in Osaka, featuring new floral prints by five designers.' 'The exhibition and the related pop-up stores will tour across Asia throughout the year, showcasing Marimekko's latest print designs—classics of the future—and provide an opportunity to reinforce our relationship with friends of our brand as well as introduce Marimekko to new customers, especially in Asia, which is the most important geographical area for our international growth,' added Alahuhta-Kasko. Fibre2Fashion News Desk (SG)
Yahoo
06-05-2025
- Entertainment
- Yahoo
Marimekko Day on 16 May at Esplanade Park
Marimekko Corporation, Press release, 6 May 2025 at 9.00 a.m. EEST Marimekko Day on 16 May at Esplanade Park – Featuring Artist Goldielocks Marimekko celebrates the annual Marimekko Day and the beginning of the summer in mid- May with a public open-air fashion show in Helsinki as well as in Marimekko stores across Finland. This year, the Marimekko community is invited to enjoy a colorful parade of flowers on 16 May in the heart of Helsinki. The outdoor fashion show is once again open to everyone, with music performed by Goldielocks, an artist familiar to many from this spring's Contest for New Music UMK in Finland. All models for the fashion show were found through an open casting call organized for Aalto University students. The event will be hosted by Marimekko's President and CEO Tiina Alahuhta-Kasko and journalist Maria Veitola. "Marimekko's mission is to bring joy to people's everyday lives through bold patterns and colors, which is why Marimekko Day is an important tradition for us. We've been organizing this event since 1992 to bring positive spirit to the start of summer with inspiring fashion, a warm atmosphere, and amazing performers. I hope many members of our community can make it to Esplanade Park also this year to enjoy this wonderful and colorful parade of flowers," says Sanna-Kaisa Niikko, Chief Marketing Officer at Marimekko. Marimekko's 2025 summer collection explores the design house's conceptual theme for the year, "the Anatomy of a Flower." The collection features floral and botanical themes from various decades and designers, including Fujiwo Ishimoto, Maija Isola and Lotta Maija. The patterns designed by Swedish artist Petra Börner, the designer of the latest Marimekko Artist Series capsule collection, are showcased for example in the Marimekko Marimini silhouette, a modern interpretation of Marimekko's classic mini dress. The Marimekko Day fashion shows take place in Esplanade Park in Helsinki on Friday 16 May 2025 at 12, 13.30, 16 and 18. Download photos Read more: Marimekko Day Further information: Leena Salomaa, Marimekko Communications Tel. +358 9 758 7233 DISTRIBUTION:Key media Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company's share is quoted on Nasdaq Helsinki Ltd.
