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GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future
GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future

Indianapolis Star

time07-05-2025

  • Business
  • Indianapolis Star

GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future

Show Caption LOS ANGELES − When Tim Cadogan took the reins as CEO of GoFundMe in March of 2020, the COVID-19 pandemic was beginning to sweep across the world and would soon set the tone for the start of his tenure. "I came in knowing that GoFundMe was an important part of people's lives but the level of need and the way people were able to help each other in the pandemic took it to a whole different level," Cadogan said in an interview with USA TODAY. The company he helms crosses the 15-year milestone May 6 and announced that it has raised $40 billion in that time, a figure he says does not capture the whole of the generosity that the company facilitates. "I wish I had a way of quantifying the love and care that was connected to the $40 billion because the number is easy to count. The love and care isn't easy to count, but it's huge," Cadogan said. Cadogan said that the next frontier for GoFundMe was normalizing asking for help. "Fifteen years ago, if I had said, '(we're) going to have a business where you're going to get in the back seat of strangers cars,' you would have said, 'you're bananas,'" he said. "Now it's called Uber, right? We hope to do something like that, but for help, where it's perfectly okay to ask for help anything that matters in your life, whether it be for an organization or a need that you have." As a part of the anniversary, the company unveiled GoFundMe Pro, a platform aimed at helping nonprofits fundraise. "We're pretty excited about empowering a whole lot more, hopefully many millions, more best friends at the organizations that are out there that people care about," Cadogan said. GoFundMe CEO sees larger international footprint, greater institutional giving Cadogan said he wants to see giving increase from its current rate of 2% of the country's gross domestic product. "We think that we can change that by making it even more personal, bring more people into asking for help, and allow more people to lean into their natural inclination to want to help," he said. Cadogan pointed to technology, including AI, included in the Pro platform that the company says will make it easier for individuals and nonprofits to ask for donations. He said that the platform would offer nonprofits tools that can mobilize a community, even if they don't have an online presence. "We're working really hard on how to make it easier to ask for help, whether that be for yourself, a friend, a relative, an organization that you care about," Cadogan said. "Once you open that door and you ask for help, you do the brave thing, all the help comes in." He also pointed to potential expansion into new markets for the company, recognizing that expanding beyond the 20 countries it currently operates in will take time. "It takes a little while for a market to get going, and then it really starts to accelerate. For example, Germany was a market that initially, folks were a little bit skeptical, but now it's accelerated," Cadogan said. Los Angeles fires impacts GoFundMe CEO Cadogan was forced to evacuate during the deadly Eaton Fire that swept through Altadena in January. While he didn't lose his home in the blaze, a colleague on the search and rescue team he volunteers for did. Cadogan set up a fundraiser for both his colleague and the search and rescue team and said that it reinforced the role GoFundMe Pro could play in helping people get back on their feet. "It reinforced the intensity of how important this is, this mosaic of support. It really brought that home to me, that there is no one answer," Cadogan said. "The more that we can do to help our organizations succeed alongside the individual funds like that's such an important thing."

GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future
GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future

USA Today

time07-05-2025

  • Business
  • USA Today

GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future

GoFundMe turns 15: CEO Tim Cadogan speaks on $40 billion raised, platform's future Show Caption Hide Caption Watch a hard-working 90-year-old veteran surprised with huge donation A 90-year-old Air Force veteran working at a New Orleans, Louisianna grocery store receives a life-changing GoFundMe donation. LOS ANGELES − When Tim Cadogan took the reins as CEO of GoFundMe in March of 2020, the COVID-19 pandemic was beginning to sweep across the world and would soon set the tone for the start of his tenure. "I came in knowing that GoFundMe was an important part of people's lives but the level of need and the way people were able to help each other in the pandemic took it to a whole different level," Cadogan said in an interview with USA TODAY. The company he helms crosses the 15-year milestone May 6 and announced that it has raised $40 billion in that time, a figure he says does not capture the whole of the generosity that the company facilitates. "I wish I had a way of quantifying the love and care that was connected to the $40 billion because the number is easy to count. The love and care isn't easy to count, but it's huge," Cadogan said. Cadogan said that the next frontier for GoFundMe was normalizing asking for help. "Fifteen years ago, if I had said, '(we're) going to have a business where you're going to get in the back seat of strangers cars,' you would have said, 'you're bananas,'" he said. "Now it's called Uber, right? We hope to do something like that, but for help, where it's perfectly okay to ask for help anything that matters in your life, whether it be for an organization or a need that you have." As a part of the anniversary, the company unveiled GoFundMe Pro, a platform aimed at helping nonprofits fundraise. "We're pretty excited about empowering a whole lot more, hopefully many millions, more best friends at the organizations that are out there that people care about," Cadogan said. GoFundMe CEO sees larger international footprint, greater institutional giving Cadogan said he wants to see giving increase from its current rate of 2% of the country's gross domestic product. "We think that we can change that by making it even more personal, bring more people into asking for help, and allow more people to lean into their natural inclination to want to help," he said. Cadogan pointed to technology, including AI, included in the Pro platform that the company says will make it easier for individuals and nonprofits to ask for donations. He said that the platform would offer nonprofits tools that can mobilize a community, even if they don't have an online presence. "We're working really hard on how to make it easier to ask for help, whether that be for yourself, a friend, a relative, an organization that you care about," Cadogan said. "Once you open that door and you ask for help, you do the brave thing, all the help comes in." He also pointed to potential expansion into new markets for the company, recognizing that expanding beyond the 20 countries it currently operates in will take time. "It takes a little while for a market to get going, and then it really starts to accelerate. For example, Germany was a market that initially, folks were a little bit skeptical, but now it's accelerated," Cadogan said. Los Angeles fires impacts GoFundMe CEO Cadogan was forced to evacuate during the deadly Eaton Fire that swept through Altadena in January. While he didn't lose his home in the blaze, a colleague on the search and rescue team he volunteers for did. Cadogan set up a fundraiser for both his colleague and the search and rescue team and said that it reinforced the role GoFundMe Pro could play in helping people get back on their feet. "It reinforced the intensity of how important this is, this mosaic of support. It really brought that home to me, that there is no one answer," Cadogan said. "The more that we can do to help our organizations succeed alongside the individual funds like that's such an important thing."

GoFundMe Surpasses $40 Billion Raised and Launches GoFundMe Pro to Expand Support for Nonprofits
GoFundMe Surpasses $40 Billion Raised and Launches GoFundMe Pro to Expand Support for Nonprofits

National Post

time06-05-2025

  • Business
  • National Post

GoFundMe Surpasses $40 Billion Raised and Launches GoFundMe Pro to Expand Support for Nonprofits

Article content GoFundMe accelerates innovation with an increased commitment to nonprofits and community-driven giving Article content Article content SAN DIEGO — Today, GoFundMe announced it has surpassed $40 billion raised globally, celebrating a major milestone in its mission to help people help each other. Reflecting its increasing investment in the nonprofit space, the company is also unveiling GoFundMe Pro – the next evolution in nonprofit fundraising, combining GoFundMe's unmatched scale and intelligence with the powerful nonprofit software tools of Classy, which GoFundMe acquired in 2022. Article content 'We exist to help people help each other,' said Tim Cadogan, CEO of GoFundMe. 'Even with $40 billion raised, we're still just getting started. The launch of GoFundMe Pro is a vital step forward for the future of charitable fundraising.' GoFundMe has become the trusted platform where anyone can ask for or provide help during life's most important moments. With $40 billion raised in 15 years, GoFundMe is now a global movement of nearly 200 million people and organizations. Today, GoFundMe empowers individuals and nonprofits with next-generation technologies that are reshaping how people help each other – from AI-powered fundraising features used more than 35 million times, to impact-sharing technology that directly inspired over 18 million donations in the last year. Article content 'We exist to help people help each other,' said Tim Cadogan, CEO of GoFundMe. 'Even with $40 billion raised, we're still just getting started. The launch of GoFundMe Pro is a vital step forward for the future of charitable fundraising. It connects everything we've learned from operating the world's largest individual giving platform with the innovative tools nonprofits need to grow, reach new audiences, and drive meaningful change.' Article content GoFundMe Pro is built with nonprofits, for nonprofits – reflecting the integrity, care, and transparency that today's donors expect and deserve. Its industry-leading software, formerly known as Classy, gives nonprofits everything they need to fundraise everywhere. GoFundMe Pro fuses AI innovation with millions of fundraising data points, transforming how nonprofits connect with supporters across the world's largest giving ecosystem. As part of the transition, the Classy brand will retire, with branding updates and new innovations continuing to launch throughout the year. Article content 'For fifty years, charitable giving in the U.S. has hovered around just 2% of GDP,' continues Cadogan. 'We believe it's time to change that. GoFundMe Pro reinforces our long-term strategic commitment to nonprofits and represents a promise to empower them with the technology, trust, and partnership they need to inspire generosity and drive lasting impact, thereby transforming the way we help each other.' Article content GoFundMe is a community-powered fundraising platform dedicated to helping people help each other. Founded in 2010, GoFundMe combines storytelling and fundraising to make it easy for people and nonprofits to share their stories, connect with supporters, and reach their fundraising goals. GoFundMe empowers individuals and organizations to make a meaningful difference for the causes and communities that matter most to them. GoFundMe has enabled more than $40 billion of help for communities across the globe. Article content Article content Article content Article content Article content

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