GoFundMe is refurbishing a little-known financial tool in a bid to supercharge everyday giving
Several friends wanted to help Cadogan reach his $28,000 goal as he crowdfunded for a Los Angeles area wilderness rescue team. But they tried to donate through a lesser-known wealth management tool called a donor-advised fund, or a DAF, a no-frills investing vehicle for money earmarked as eventual charitable gifts. After cutting checks and waiting three weeks, Cadogan said, the money finally arrived.
'It was just a bit of a thing,' he added. 'If they were using a Giving Fund, it would take ten seconds.'
Giving Funds are GoFundMe's latest in a flurry of product rollouts with the purported goal of moving stagnant U.S. charitable contributions beyond the 2% GDP mark where totals have long hovered. But the for-profit company's DAF, announced Monday, enters a crowded market of more than a thousand providers — products often with older, wealthier clienteles that are often criticized for warehousing gifts.
To transform the way that everyday users plan their donations, Cadogan will have to widen the appeal of DAFs beyond the likes of the technology entrepreneur's circles. And he wants to change public perceptions of his company as just a crowdfunding site.
'We're also hopeful that more people will start using GoFundMe for a broader set of things in their lives: not just that one fundraiser they're supporting, not just that one nonprofit. But they're coming in and they're managing their giving portfolio with us and through us,' Cadogan said. 'That connects directly to our mission, which is we want to help people help each other.'
Donor-advised funds grew popular over the last decade among ultra-high net worth individuals as a tax-efficient instrument for grantmaking without the hassle of a more sophisticated charitable foundation. Donors can immediately write the contribution off on their taxes but face no deadline for giving the money to a nonprofit.
The idea: account holders could invest money they wanted to ultimately donate, let the funds grow tax-free while they sit and give themselves time to identify the recipients best aligned with their giving goals.
There's since been a rush to court average givers. Legacy financial services firms such as Fidelity Charitable lowered the minimums to open accounts. Fintech startups such as Daffy contrast their flat fees with the hidden expenses they allege their competitors charge. All that traction brought IRS proposals last year to impose penalties on those who abuse DAFs and Congress has considered legislation that would require some deadlines for disbursements.
GoFundMe's Giving Funds will have no minimum balances, zero management fees and donations starting at $5. Users can load their DAF through their bank accounts or direct deposits for free. Credit card payments will be covered through the end of the year and then face the company's standard transaction fee of 2.2% plus 30 cents. Contributions can then be invested in a choice of exchange traded funds from managers including Vanguard, Blackrock and State Street Global Advisors.
Cadogan pitches Giving Funds as a way to be more intentional about giving — something he said user feedback suggests more people want. As he sees it, widespread adoption hasn't occurred because DAFs have been framed as 'wealth management products.'
'This is a giving product,' Cadogan said. 'It's something for everybody. And you don't need to know the words 'donor advised fund.' It doesn't show up.'
DAFs remain scrutinized for allowing donors to reap tax benefits before they ever redistribute any money to charitable causes — even if the notion that the channel is being exploited is fiercely debated in the nonprofit sector. Opaque disclosure requirements make it difficult to put a number on the overall assets held within the funds. The National Philanthropic Trust placed the total at more than $250 billion in 2023.
Cadogan believes GoFundMe's culture is uniquely suited to nudge users with targeted spotlights of the 1.5 million charities already active on the platform. Giving Funds holders will be peppered with information about local nonprofits, crisis responders, their friends' charities of choice and potential beneficiaries that address their selected issue areas.
That 'dynamic, alive community' is very different from the 'fairly static, passive' financial vehicles in the current market, according to Cadogan.
'It's essentially inspiring the money to move,' he said.
Other features seek to encourage contributions by simplifying things. Users can set annual giving goals by a percentage of their income or a fixed number. Their gifts will tally up in real-time records to track their progress and ease year-end tax planning.
Streamlining the process was one area for improvement identified in the DAF Research Collaborative's recent survey of more than 2,100 donors. But Jeff Williams, one of the researchers, said DAFs are currently hitting the 'sweet spot of convenience and connection to nonprofits.'
The challenge for any new player, he said, is that it's a competitive environment with many different options. Plus, he added, many DAFs already are 'available-to-everyone vehicles' considering that half run balances under $50,000.
'Givers are voting with their feet that DAFs are increasing with popularity. More options are generally better,' Williams said. 'Anything that makes sure we maintain or enhance the ease of giving, it makes me happier.'
But Direct Relief CEO Amy Weaver, previously the CFO at Salesforce, described GoFundMe's entrance as 'a game changer' that could unlock additional funds. Direct Relief, a nonprofit that supplies free medical resources worldwide, reported receiving more than 18,000 DAF gifts totaling $116 million over the past five years.
Weaver acknowledged DAFs have been traditionally used by those with more substantial wealth. But she encouraged people to view them as a 'savings account' for 'good works.'
'And GoFundMe, with its name familiarity and the fact that it really attracts people making smaller gifts, I think could be incredibly powerful if they can bring DAFs to that group of people,' she said.
___
Associated Press coverage of philanthropy and nonprofits receives support through the AP's collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content. For all of AP's philanthropy coverage, visit https://apnews.com/hub/philanthropy.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
San Francisco Chronicle
4 hours ago
- San Francisco Chronicle
Newly promoted Ligue 1 side Paris FC signs striker Geubbels from St. Gallen
PARIS (AP) — Newly promoted Ligue 1 side Paris FC signed striker Willem Geubbels from Swiss team St. Gallen on a five-year contract on Sunday. Paris FC announced the signing with a video posted on X. No transfer fee was given but French sports daily L'Équipe said Geubbels cost 9 million euros ($10.5 million) with a further 2.5 million euros in eventual bonuses. The 24-year-old Geubbels came through Lyon's famed youth academy but hardly played for the club before joining Monaco. He scored one league goal there and two for Nantes before joining St. Gallen in 2023, where he scored 14 league goals last season. Paris FC has large funds at its disposal since its takeover by France's richest family, the Arnaults of luxury empire LVMH. The energy drink giant Red Bull acquired a minority stake. For the first time in 35 years two Paris-based soccer clubs are in Ligue 1. Furthermore, Paris FC has changed its home stadium since being promoted and will play at Stade Jean-Bouin, which is literally across the street from defending champion Paris Saint-Germain's Parc des Princes stadium. ___
The Hill
6 hours ago
- The Hill
US seeks shipbuilding expertise from South Korea and Japan to counter China
WASHINGTON (AP) — American lawmakers are using a trip to South Korea and Japan to explore how the United States can tap those allies' shipbuilding expertise and capacity to help boost its own capabilities, which are dwarfed by those of China. Sens. Tammy Duckworth, D-Ill., and Andy Kim, D-N.J., who are scheduled to land in Seoul on Sunday before traveling to Japan, plan to meet top shipbuilders from the world's second- and third-largest shipbuilding countries. The senators want to examine the possibilities of forming joint ventures to construct and repair noncombatant vessels for the U.S. Navy in the Indo-Pacific and bring investments to American shipyards. 'We already have fewer capacity now than we did during Operation Iraqi Freedom' in 2003, Duckworth told The Associated Press. 'We have to rebuild the capacity. At the same time, what capacity we have is aging and breaking down and taking longer and more expensive to fix.' Their trip comes as President Donald Trump demands a plan to revive U.S. shipyards and engage foreign partners. The Pentagon is seeking $47 billion for shipbuilding in its annual budget. The urgency stems from the fact that Washington severely lags behind China in building naval ships, a situation raising alarms among policymakers who worry the maritime balance of power could shift to China, now the world's No. 1 shipbuilder. Duckworth, who serves on the Senate Armed Services Committee, said she hopes the trip could lead to joint ventures among the U.S. military, American companies and foreign partners to build auxiliary vessels for the Navy and small boats for the Army. Another possibility is repairing U.S. ships in the Indo-Pacific region. 'If we have to bring ships all the way back to the United States … to wait two years to be fixed, that doesn't help the situation,' Duckworth said. The discussions, she said, will focus on auxiliary vessels, which are noncombatant ships such as fueling and cargo vessels that support naval and military operations. The Navy's auxiliary fleet is aging and insufficient in numbers, she said. The U.S. commercial shipbuilding accounted for 0.1% of global capacity in 2024, while China produced 53%, followed by South Korea and Japan, according to a report by the Center for Strategic and International Studies. A Navy review from April 2024 found that many of its major shipbuilding programs were one year to three years behind schedule. During the trip, the senators are expected to meet representatives from major shipbuilders in the region. South Korea and the U.S. are already making progress on shipbuilding cooperation. In March, Hanwha Ocean completed maintenance work for a 41,000-ton U.S. Navy dry cargo and ammunition ship in South Korea. The overhaul of USNS Wally Schirra was the Korean company's first project after it secured a repair agreement with the U.S. Navy in July 2024. Hanwha Group last year acquired Philly Shipyard in Philadelphia, which builds large merchant mariners, part of the reserve auxiliary fleet. Earlier this month, South Korea proposed to invest $150 billion in the U.S. shipbuilding industry to support Trump's 'Make American Shipbuilding Great Again' initiative as part of its tariffs talk with the White House. Duckworth said she had earlier conversations with Hyundai Heavy Industries 'about them actually buying into U.S. shipyards on U.S. soil'. This month, China formed the world's biggest shipbuilding company by merging two state-owned shipbuilders. The combined entity China State Shipbuilding Corporation produces Chinese navy's combat vessels from aircraft carriers to nuclear submarines. It commands 21.5% of global shipbuilding market.
San Francisco Chronicle
6 hours ago
- San Francisco Chronicle
Polls in Bolivia open for national elections that could empower the right wing
LA PAZ, Bolivia (AP) — Polls in Bolivia opened on Sunday for presidential and congressional elections that could spell the end of the Andean nation's long-dominant leftist party and see a right-wing government elected for the first time in over two decades. The election is one of the most consequential for Bolivia in recent times — and one of the most unpredictable. Even at this late stage, a remarkable 30% or so of voters remain undecided. Polls show the two leading right-wing candidates, multimillionaire business owner Samuel Doria Medina and former President Jorge Fernando 'Tuto' Quiroga, locked in a virtual dead heat. Many undecided voters But a right-wing victory isn't assured. Many longtime voters for the governing Movement Toward Socialism, or MAS, party, now shattered by infighting, live in rural areas and tend to be undercounted in polling. With the nation's worst economic crisis in four decades leaving Bolivians waiting for hours in fuel lines, struggling to find subsidized bread and squeezed by double-digit inflation, the opposition candidates are billing the race as a chance to alter the country's destiny. 'I have rarely, if ever, seen a situational tinderbox with as many sparks ready to ignite,' Daniel Lansberg-Rodriguez, founding partner of Aurora Macro Strategies, a New York-based advisory firm, writes in a memo. Breaking the MAS party's monopoly on political power, he adds, pushes 'the country into uncharted political waters amid rising polarization, severe economic fragility and a widening rural–urban divide.' Bolivia could follow rightward trend The outcome will determine whether Bolivia — a nation of about 12 million people with the largest lithium reserves on Earth and crucial deposits of rare earth minerals — follows a growing trend in Latin America, where right-wing leaders like Argentina's libertarian Javier Milei, Ecuador's strongman Daniel Noboa and El Salvador's conservative populist Nayib Bukele have surged in popularity. A right-wing government in Bolivia could trigger a major geopolitical realignment for a country now allied with Venezuela's socialist-inspired government and world powers such as China, Russia and Iran. Conservative candidates vow to restore US relations Doria Medina and Quiroga have praised the Trump administration and vowed to restore ties with the United States — ruptured in 2008 when charismatic, long-serving former President Evo Morales expelled the American ambassador. The right-wing front-runners also have expressed interest in doing business with Israel, which has no diplomatic relations with Bolivia, and called for foreign private companies to invest in the country and develop its rich natural resources. After storming to office in 2006 at the start of the commodities boom, Morales, Bolivia's first Indigenous president, nationalized the nation's oil and gas industry, using the lush profits to reduce poverty, expand infrastructure and improve the lives of the rural poor. After three consecutive presidential terms, as well as a contentious bid for an unprecedented fourth in 2019 that set off popular unrest and led to his ouster, Morales has been barred from this race by Bolivia's constitutional court. His ally-turned-rival, President Luis Arce, withdrew his candidacy for the MAS on account of his plummeting popularity and nominated his senior minister, Eduardo del Castillo. As the party splintered, Andrónico Rodríguez, the 36-year-old president of the senate who hails from the same union of coca farmers as Morales, launched his bid. Ex-president Morales urges supporters to deface ballots Rather than back the candidate widely considered his heir, Morales, holed up in his tropical stronghold and evading an arrest warrant on charges related to his relationship with a 15-year-old girl, has urged his supporters to deface their ballots or leave them blank. Voting is mandatory in Bolivia, where some 7.9 million Bolivians are eligible to vote. Doria Medina and Quiroga, familiar faces in Bolivian politics who both served in past neoliberal governments and have run for president three times before, have struggled to stir up interest as voter angst runs high. 'There's enthusiasm for change but no enthusiasm for the candidates,' said Eddy Abasto, 44, a Tupperware vendor in Bolivia's capital of La Paz torn between voting for Doria Medina and Quiroga. 'It's always the same, those in power live happily spending the country's money, and we suffer.' Conservative candidates say austerity needed Doria Medina and Quiroga have warned of the need for a painful fiscal adjustment, including the elimination of Bolivia's generous food and fuel subsidies, to save the nation from insolvency. Some analysts caution this risks sparking social unrest. 'A victory for either right-wing candidate could have grave repercussions for Bolivia's Indigenous and impoverished communities,' said Kathryn Ledebur, director of the Andean Information Network, a Bolivian research group. 'Both candidates could bolster security forces and right-wing para-state groups, paving the way for violent crackdowns on protests expected to erupt over the foreign exploitation of lithium and drastic austerity measures.' All 130 seats in Bolivia's Chamber of Deputies, the lower house of Parliament, are up for grabs, along with 36 in the Senate, the upper house. If, as is widely expected, no one receives more than 50% of the vote, or 40% of the vote with a lead of 10 percentage points, the top two candidates will compete in a runoff on Oct. 19 for the first time since Bolivia's 1982 return to democracy.
