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New Era Celebrates Oklahoma City Thunder's NBA Championship With New Collection
New Era Celebrates Oklahoma City Thunder's NBA Championship With New Collection

Hypebeast

time25-06-2025

  • Sport
  • Hypebeast

New Era Celebrates Oklahoma City Thunder's NBA Championship With New Collection

Summary New Eralaunched its 2025NBAChampions collection to celebrate theOklahoma City Thunder's recentchampionship win. This collection features the very same caps donned by the players during their postgame celebrations and championship parade. Among the offerings is the A-Frame 9FIFTY, a black snapback with the team's primary logo on a woven patch, accented by 'Champions' in gold script. Another highlight is the Side Patch 59FIFTY, which showcases the team-colored cap with the Larry O'Brien Trophy and NBA Champions patch on the right side. Rounding out the release is the Champions Parade 9SEVENTY, a black and white stretch snap cap featuring the NBA Finals logo. 'Years in the making, this is a historic victory for the Oklahoma City Thunder and we're proud to be part of the celebration' said Tim Shanahan, Senior Director of Licensed Products at New Era Cap. 'Watching the Thunder hoist the Larry O'Brien Trophy after a hard-fought season was a moment basketball fans will never forget. Our latest collection is fit for the glory of this long-awaited NBA title—giving fans a chance to show their pride and celebrate alongside their champions.' Check out the collaboration above. The full collection of both apparel and headwear are available now on the officialNew Era webstore.

NEW ERA CAP AND MAJOR LEAGUE SOCCER ANNOUNCE NEW ON-FIELD CAP PARTNERSHIP
NEW ERA CAP AND MAJOR LEAGUE SOCCER ANNOUNCE NEW ON-FIELD CAP PARTNERSHIP

Yahoo

time05-06-2025

  • Business
  • Yahoo

NEW ERA CAP AND MAJOR LEAGUE SOCCER ANNOUNCE NEW ON-FIELD CAP PARTNERSHIP

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the international sports and lifestyle brand with rights to produce and distribute headwear and apparel for all 30 MLS clubs including San Diego FC, which made its debut in 2025. "With soccer's rapid rise in the U.S., this partnership aims to accelerate the sport's momentum and bring added attention to the outstanding talent and unique experiences that MLS clubs are delivering every single match," said Tim Shanahan, Senior Director of Licensed Products at New Era Cap. "New Era Cap is committed to soccer culture in North America, and we'll be there for the fans, athletes, and coaches, ready to provide products fit for the glory of every unforgettable golazo, hard-won tackle, and trophy-hoisting moment. The global game is growing faster than ever, and New Era is proud to team up with MLS to help it flourish here." Over the past several years, MLS has seen remarkable growth in the U.S. and Canada, and with the 2026 FIFA World Cup on the horizon, for the next two years North America will be the epicenter of global soccer. Both New Era and MLS are focused on harnessing this momentum to drive the continued growth and expansion of the sport during the most exciting time in North American soccer history. Together, they will engage both new and existing fans by introducing new products and creating authentic experiences that will leave a lasting impact both on and off the pitch. "We are currently in one of the most exciting chapters in the history of our sport, and we are proud to welcome New Era Cap as the official on-field cap provider of MLS," said Rachel Hoagland, MLS SVP, Consumer Products. "As the game continues to grow at unprecedented levels across North America, this partnership will bring fans even closer to the players they love and that will further deepen their connection to our league and fuel fandom." Beginning this summer, fans will find fresh new looks as the partnership takes root. New Era Cap will launch new collections as part of the adidas x MLS Archive Collection as well as the MLS All-Star Game and MLS Cup Final presented by Audi. New Era will also debut additional MLS headwear and apparel products for everyday wear. In recent years, New Era has expanded its portfolio of licenses in global soccer, building on the legacy it established with the major U.S. leagues to foster fan engagement and shape culture in partnership with many of the biggest brands in international soccer. New Era and several MLS clubs have worked together previously to create licensed products, both headwear and apparel. The impact of this new agreement grows even wider, as '47—now part of New Era's family of brands—will also have product available for MLS clubs. The announcement between MLS and New Era Cap arrives during a period of great momentum behind the sport of soccer in North America. As MLS is underway in its 30th season, the U.S. is also preparing to host the Concacaf Gold Cup and FIFA Club World Cup taking place in 2025, as well as the FIFA World Cup across the U.S., Canada and Mexico in 2026. Fans can look forward to New Era's 2026 MLS Kickoff Collection—which will drop in December, ahead of the 2026 season. All products will be sold on and at select retailers. About New Era Cap:Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era's global offices and partnerships, visit and social channels @neweracap. About Major League SoccerHeadquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit For more information about the Apple TV app, visit Media Contacts John MackowiakThe Martin Group for New Era Cap, LLC.518-618-1175 | jmackowiak@ Peter O'BrienMajor League View original content to download multimedia: SOURCE New Era Cap LLC

New Era Cap Announces Super Bowl LIX Champions Collection Celebrating the Philadelphia Eagles
New Era Cap Announces Super Bowl LIX Champions Collection Celebrating the Philadelphia Eagles

Yahoo

time10-02-2025

  • Sport
  • Yahoo

New Era Cap Announces Super Bowl LIX Champions Collection Celebrating the Philadelphia Eagles

BUFFALO, N.Y., Feb. 10, 2025 /PRNewswire/ -- New Era Cap LLC, the international sports and lifestyle brand and official sideline cap for the National Football League, has unveiled its Super Bowl LIX Champions Collection celebrating the Philadelphia Eagles. Paying tribute to the champs after winning an unforgettable rematch, this collection includes the hats worn by players on the field as confetti rained down celebrating their victory, plus the ones they'll sport on the parade route. 2025 NFL® SUPER BOWL™ LIX CHAMPIONS LOCKER ROOM CAP: This 9SEVENTY stretch snap cap features a white rope detail to separate the light grey crown from the darker grey brim. The Eagles' primary logo is embroidered in the center of the crown with "Super Bowl LIX Champions" centered underneath. The NFL Super Bowl LIX logo is on the right wear side with the NFL Shield above the darker grey snapback enclosure. 2025 NFL® SUPER BOWL™ LIX CHAMPIONS SIDE PATCH COLLECTION: Available in the iconic 59FIFTY, 9FIFTY, 39THIRTY, 9FORTY and 9TWENTY profiles, this team-colored cap features the Eagles' logo on the crown with an embroidered Super Bowl LIX Champions side patch on the right side. 2025 NFL® SUPER BOWL™ LIX CHAMPIONS PARADE COLLECTION: The all-black 9FIFTY and 9FORTY M-Crown profiles feature "Super Bowl LIX" embroidered in white with a pink script of "Champions" underneath. The Eagles' primary logo is embroidered on the right wear side of the cap while the far right of the brim has a small Super Bowl LIX logo. Similar design elements are also featured on the all-black Parade Cuff Knit with "Super Bowl LIX" in white and a pink script "Champions" on the crown with an embroidered Eagles logo on the cuff. "Defeating the reigning Super Bowl champions is no easy task, but the Philadelphia Eagles soared during a historic rematch," said Tim Shanahan, Senior Director of Licensed Products at New Era Cap. "This collection represents all the hard work, grit and swagger it took to get to this point – and now the Eagles and their fans can celebrate the huge win with fresh new gear for their championship outfits." To view the collection, fans should visit ABOUT NEW ERA CAP: Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era's global offices and partnerships, visit and social channels @neweracap. PRESS CONTACT:John MackowiakThe Martin Group for New Era Cap, Inc.518-618-1175 | jmackowiak@ View original content to download multimedia: SOURCE New Era Cap LLC Sign in to access your portfolio

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