Latest news with #TinderPlatinum


New York Post
a day ago
- Entertainment
- New York Post
Tinder tests out new height filter ‘to help people connect more intentionally'
You must be this tall to swipe. Is the reign of the short king over on Tinder? The platform has been accused of superficiality after testing out a new feature that allows users to screen potential matches based on height. 'This is part of a broader effort to help people connect more intentionally on Tinder,' a rep for the dating platform told Mashable of the controversial new measure. The new vetting function, which came to light via Reddit and other platforms, is located in the Discovery section of the digital romance service and lets users specify the minimum and maximum heights of their matches. 4 'We're always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,' a Tinder spokesperson said. Friends Stock – The function will only be available to users who subscribe to Tinder Platinum, a premier subscription tier that starts at $39.99 per month. Along with the new height option, the tier also includes prioritized likes, a specific interest filter, a message before you match function, and more. Meanwhile, regular tier users can already customize several search preferences within the Discovery Settings, including age range, sexual orientation and distance. Reps for the platform, which is owned by Match Group, assure users that this height screener is being trialed as a paid preference rather than a set-in-stone filter. The idea is that paid preferences such as height allow the user greater autonomy without completely cutting off certain matches, Mashable reported. 4 Tinder reps clarified that the height screener is a paid preference rather than an outright filter. VSzili – 'We're always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,' the Tinder spokesperson said. 'Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward. 4 Critics thought the feature was hypocritical, joking that they should offer a 'weight filter' as well. Cavan for Adobe – However, this digital yardstick didn't sit well with many critics on social media, some of whom accused the app of height supremacy. 'Justice for all us short kings!' declared one. 'Tinder is implementing a height filter and it will allow women to filter out men below their preferred height,' fumed one detractor on X. 'It's so hypocritical that men are demonized for having preferences but it's ok for women, often about things men can't change. Imagine if Tinder added a weight filter.' 4 The function will only be available to users who subscribe to Tinder Platinum, a premier subscription tier that starts at $39.99 per month. Antonioguillem – However, some defenders thought people were making a mountain out of a molehill. 'Big fan of the Tinder height filter for no reason other than it pisses grown men off,' quipped one woman. Another snarked, 'Omg no way.. Tinder added a height filter? Wow.. We should talk about this for the next 30 days and 30 nights despite the fact that literally every other dating app already did it.' Indeed, fellow dating app Hinge, another Match Group subsidiary, already has a height filter in place for premium users. Interestingly, the new dry run ironically comes amid efforts by incoming Tinder CEO Spencer Rascoff — who took over after Faye Iosotaluno announced her resignation after less than two years on the job — to help the platform shed its stigma as a superficial hook-up app in an effort to woo disillusioned Zoomers. Gen Z users have reportedly been fleeing the platform in droves in search of dating apps that could lead to more lasting relationships. Among 500 dating app users, about 85% said they didn't use Tinder because of its association with 'hookups,' according to a 2023 Wells Fargo survey. Rascoff — who also helms the entire Match Group — hopes to reverse this max exodus by accelerating product changes, employing artificial intelligence and improving user safety, among other measures.


Express Tribune
a day ago
- Express Tribune
Tinder tests height preference feature for premium users amid mixed social media reactions
Tinder has begun testing a new height preference feature, allowing users to set minimum and maximum height ranges for potential matches. Quietly introduced within the Premium Discovery section of the app's settings, the tool has sparked heated debate across social media platforms. Screenshots of the tool first surfaced on Reddit, prompting swift reactions. Some users welcomed the feature, arguing it caters to personal preferences. Others criticized it, claiming it could reinforce superficial standards and disadvantage shorter users. One Reddit user remarked, 'It's over for short men,' while another countered, 'If someone likes a certain height, go for it. It also weeds out the peeps who don't like your height.' The tool is available to Tinder Platinum subscribers, who already enjoy exclusive filters such as minimum photo count, bio presence, and specific interests. Although technically labeled as a "preference" rather than a filter, Tinder clarified that these settings do not entirely exclude users outside the selected criteria—they simply prioritize matching based on chosen preferences. Reactions to the tool remain divided. One user noted, 'I wouldn't have met my wife if this filter existed—I'm 5'5" and would've been filtered out.' Others questioned when a similar feature would be available for men, such as weight filters for women. Meanwhile, some supported the addition, calling it a harmless way to streamline dating choices. 'People have preferences and that's totally cool,' one commenter wrote. Tinder confirmed the test to MailOnline, saying it reflects the company's ongoing efforts to enhance user experience. 'We're always listening to what matters most to our users. This paid height preference is part of a broader effort to help people connect more intentionally,' a spokesperson said. 'Not every test becomes a permanent feature, but every test helps us deliver smarter, more relevant experiences.'


News18
a day ago
- Entertainment
- News18
Why Tinder's New Height Preference Filter Has Sparked Debate
Last Updated: The update is currently being tested among select Tinder Gold and Tinder Platinum subscribers. All you need is love… and now, a little height too. Tinder is making waves with a new feature that allows users to set a preferred height range for the matches they see. The new option was first noticed by a Reddit user who found it in the app's Discovery Settings. According to a report by TechCrunch, the update is currently being tested among select Tinder Gold and Tinder Platinum subscribers. Phil Price Fry, Tinder's VP of Communications, explained to the outlet, 'We're always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus." 'This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritising user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward," he added. While dating apps often let users filter potential matches by age or relationship goals, adding a height filter has sparked quite a bit of debate online. One user on X (formerly Twitter) commented, 'So height filter's cool but if guys ask for BMI you'd call Interpol. Modern equality: women get tall genes, men get shamed for preferences. At least we can drop the act, Tinder's basically a genetic stock exchange." Another said, 'Make an 'acceptable weight' slider for women and watch them lose their s***." 'Damn, so the end times is really here. I already give up and banned from Tinder anyway," a person wrote while an individual joked, 'Short guy are triggered." Someone else wrote, 'As long as they let men filter out women based on weight, then I'm all for it." One sarcastic comment read, 'Wow. Technology never ceases to amaze me. This is life changing…" Another asked, 'If Tinder is adding a height filter for women to choose taller men, shouldn't they also add a waist filter for men to choose slimmer women? Fair question, don't you think." While the filter has sparked different opinions, Tinder says that the setting will indicate a preference rather than functioning as a 'hard filter." This means profiles won't be blocked or excluded but the setting will help guide the matches you see.


Daily Mail
a day ago
- Entertainment
- Daily Mail
Tinder is testing a HEIGHT filter - as devastated users say it's 'over for short men'
It's the go-to dating app for millions of people around the world. But Tinder has sparked controversy this week, following the launch of its latest feature. The dating app has quietly started testing a height filter. Spotted within the Premium Discovery section of Tinder's Settings, the tool allows users to specify the minimum and maximum heights for their matches. Posting a screenshot to Reddit, user @Extra_Barracudaaaa wrote: 'Oh God. They add a height filter.' Some users have welcomed the tool with open arms, with one asking: 'Why is this a problem?' 'If someone liked a certain height, go for it. It also weeds out the peeps who dont like your height,' they continued. However, others are less than impressed, with one sceptic tweeting: 'It's over for short men. What are they going to do now?' It's the go-to dating app for millions of people around the world. But Tinder has sparked controversy this week, following the launch of its latest feature. The dating app has quietly started testing a height filter Tinder users can already adjust several search preferences within the Discovery Settings - including age range, sexual orientation, and distance. 'Discovery is the part of Tinder where you see other people's profiles. You can adjust your search preferences and control who you see in Discovery by editing your Discovery Settings,' Tinder explains in its Help Centre. However, users who subscribe to Tinder Platinum - a premier subscription tier starting at £16.67/month - have access to additional preferences. This includes the new height option, as well as minimum number of photos, whether or not they have a bio, and specific interests. Technically, these are 'preferences', rather than outright filters. 'Preferences show you people who match your vibe, but won't limit who you see - you'll still be able to match with people outside of your selections,' Tinder explained. While Tinder did not widely announce the height tool, it confirmed to MailOnline that it is testing the paid option. 'We're always listening to what matters most to our Tinder users - and testing the paid height preference is a great example of how we're building with urgency, clarity, and focus,' a Tinder spokesperson told MailOnline. One distraught users claimed it's 'over for short men' after spotting a screenshot of Tinder's new height filter The tool has received a very mixed response across social media, with some welcoming the option 'I 1000% wouldn't have met my wife if this filter existed, I'm short (5'5') and definitely would have been filtered out immediately just by even a basic filter for 5'7'+ (slightly below average height and over). God speed to my fellow short kings. Glad to be out of it,' one user said 'This is part of a broader effort to help people connect more intentionally on Tinder. 'Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. 'Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.' The tool has received a mixed response across social media, with some welcoming the option. 'I honestly don't see what's so bad or wrong about this can someone explain?' one user asked. Another added: 'It's a good thing. Not a bad thing. Now you can match with people whose standards you meet.' And one wrote: 'Good. People have preferences and that's totally cool.' However, other users were more cynical. 'I 1000% wouldn't have met my wife if this filter existed, I'm short (5'5') and definitely would have been filtered out immediately just by even a basic filter for 5'7'+ (slightly below average height and over). God speed to my fellow short kings. Glad to be out of it,' one user said. Another added: 'When are they adding a weight filter so men can do the same thing for women?' And one joked: 'Doesn't matter most people will probably lie about their height lol.' The news comes shortly after it was revealed that women are using ChatGPT to c atch men lying about their heights on dating apps. 'Girls are using ChatGPT to see if men are lying about their height on dating apps,' said Justine Moore, a venture capitalist in San Francisco. 'Upload four pictures, it uses proportions and surroundings to estimate height. 'I tested it on 10 friends and family members – all estimates were within 1 inch of their real height.' HOW DID ONLINE DATING BECOME SO POPULAR? The first ever incarnation of a dating app can be traced back to 1995 when was first launched. The website allowed single people to upload a profile, a picture and chat to people online. The app was intended to allow people looking for long-term relationships to meet. eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched. A plethora of other dating sites with a unique target demographic were set up in the next 10-15 years including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013). In 2012, Tinder was launched and was the first 'swipe' based dating platform. After its initial launch it's usage snowballed and by March 2014 there were one billion matches a day, worldwide. In 2014, co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message. The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing amount of younger users with a busy schedule. In the 1990s, there was a stigma attached to online dating as it was considered a last-ditch and desperate attempt to find love. This belief has dissipated and now around one third of marriages are between couples who met online. A survey from 2014 found that 84 per cent of dating app users were using online dating services to look for a romantic relationship.

Engadget
5 days ago
- Entertainment
- Engadget
Tinder is testing height preferences
Tinder helped popularize a modern dating culture that puts looks first, and now the app is trying out a new way to capitalize on it. As part of a test, select Tinder Gold and Tinder Platinum subscribers will be able to set a preferred height range for matches they receive in the app, according to TechCrunch . The feature was first spotted by a Reddit user who noticed the option in the app's "Discovery Settings." Deciding that you prefer matches who are 5'10" and up won't necessarily weed out the short kings in your area, but it will influence the recommendations the app offers as you swipe. Tinder has long included ways to spell out your preferences in your profile, and plenty of people go further in their bio, signaling that they only swipe right on people with specific features or interests. Making height preference part of the official settings just formalizes things. Given how dating apps are already associated with superficiality, though, this feature seems intended to be a bit provocative. It could also reflect how Tinder is approaching its paid subscriptions going forward: not just as a way to increase the reach of your dating profile, but as the official method for exerting granular control over who you match with. "This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly," Tinder's VP of Comms Phil Price Fry tells Engadget . "Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward." Whether being able to set a height preference becomes a real feature, it doesn't stop people from lying in their dating profile. Though, as TechCrunch notes, Tinder has joked about implementing height verification in the past.