Latest news with #TourismPromotion
Observer
19-03-2025
- Business
- Observer
Oman showcases tourism potential at Moscow travel exhibition
MOSCOW: The Sultanate of Oman is participating in the Moscow International Travel and Tourism Exhibition, showcasing the latest developments in its tourism sector and strengthening ties with global industry leaders. Oman's presence at the event includes a pavilion featuring ten Omani tourism companies, providing a platform for networking, knowledge exchange, and engagement in specialised seminars and workshops. Haitham bin Mohammed al Ghassani, Director-General of Tourism Promotion and Official Spokesperson at the Ministry of Heritage and Tourism, emphasised the significance of Oman's participation in international tourism exhibitions. He highlighted that such events serve as key opportunities to enhance the country's global presence and promote its diverse tourism offerings. The Omani pavilion, designed with traditional architectural elements, integrates modern technology to showcase the Sultanate's tourism potential. According to Al Ghassani, the ministry's objectives for participating in international exhibitions include: - Strengthening Oman's presence in global tourism forums. - Showcasing the latest developments in the country's tourism sector. - Engaging with leading international tourism companies and organisations to foster collaboration and increase tourist arrivals. - Analysing global travel trends and statistics to support strategic growth. - Providing a promotional and business platform for Omani tourism enterprises, including SMEs. As part of its efforts, the Ministry will hold discussions with representatives from international airlines, major tourism firms, and global media outlets to highlight Oman's unique tourism experiences. The Moscow International Travel and Tourism Exhibition is one of the largest industry events in Russia and Eastern Europe, drawing tourism professionals from around the world. It serves as a hub for showcasing new travel services and innovations while facilitating international partnerships and market expansion. — ONA
Times of Oman
19-03-2025
- Business
- Times of Oman
Oman participates in Moscow International Travel, Tourism Exhibition
Moscow: The Sultanate of Oman is taking part in the Moscow International Travel and Tourism Exhibition, which showcases important developments in the tourism sector. Ten Omani tourism companies are participating in the expo and workshops with the aim of exchanging knowledge and expertise and exploring trends in the global tourism industry. The event, held annually in Moscow, constitutes one of the largest tourism exhibitions in Russia and Eastern Europe. It brings together outstanding tourism industry experts from different parts of the world. Haitham Mohammed Al Ghassani, Director-General of Tourism Promotion at the Ministry of Heritage and Tourism, explained that the ministry attaches great importance to participating in international tourism exhibitions, considering them a vital platform for enhancing the Sultanate of Oman's presence on the international stage. He pointed out that the Sultanate of Oman's pavilion at the exhibition reflects the Omani architectural style in its design, while using the latest technologies to display content that promotes the Sultanate's tourism assets. He said that the Ministry of Heritage and Tourism aims, through its participation in international tourism exhibitions, to achieve a number of objectives, most notably enhancing the Sultanate of Oman's presence in the largest international exhibitions in the travel and tourism sector, introducing developments related to the tourism sector in the Sultanate of Oman, meeting with the largest international tourism companies and institutions, and discussing joint cooperation to increase the number of tourists coming to the Sultanate of Oman through these companies, and creating an important promotional and economic platform for Omani tourism companies and institutions, including small and medium enterprises. The Director General of Tourism Promotion indicated that the Ministry of Heritage and Tourism will meet with representatives of a number of international airlines, global tourism companies, and media outlets to promote a number of tourism styles.
Muscat Daily
02-03-2025
- Business
- Muscat Daily
Oman to showcase tourism potential at ITB Berlin
Muscat – Oman will highlight its tourism potential at ITB Berlin 2025, one of the world's largest travel and trade exhibitions to be held from March 4 to 6. The sultanate will also launch a tourism advertising campaign in Germany targeting key locations in Berlin and Frankfurt coinciding with the event. Ministry of Heritage and Tourism and over 55 Omani tourism and hospitality entities will participate to promote the sultanate's cultural heritage, diverse travel experiences and investment opportunities. Strategic partners, including Oman Air, Oman Airports, Omran Group and Visit Oman, will support the participation, which aligns with the government's efforts to position the sultanate as a key global tourism destination. The focus will be on attracting European tourists and promoting sustainable development in the sector. According to Haitham Mohammed al Ghassani, Director General of Tourism Promotion, participation in ITB Berlin will consolidate Oman's presence on the world tourism map. 'The exhibition provides an opportunity to showcase Oman's tourism investment potential and experiences while fostering collaborations with Germany and other participating countries,' he said. Haitham Mohammed al Ghassani, Director General of Tourism Promotion ITB Berlin 2025 will include conferences and panel discussions on tourism trends, covering digital innovations, sustainable tourism and advanced travel experiences. The advertising campaign in Berlin and Frankfurt will use public transport and key locations to raise awareness on Oman's travel offerings. As part of its international expansion strategy, the ministry is working to introduce direct flights to Muscat and Salalah and enhance routes from Russia and Spain. A tourism representation office has been reopened in Russia, with plans for another in Spain. With its cultural heritage, diverse landscapes and growing infrastructure, Oman aims to attract more visitors and strengthen its tourism sector as a key driver of economic growth.
Observer
08-02-2025
- Business
- Observer
Oman unveils 2025 global tourism promotion plan
MUSCAT: The Ministry of Heritage and Tourism has launched its 2025 promotional strategy, aiming to enhance Oman's presence in international markets through major tourism exhibitions and mobile workshops in key regions. Haitham bin Mohammed al Ghassani, Director General of Tourism Promotion, emphasised the significance of international events in positioning Oman as a premier travel destination. Following a strong presence at Spain's FITUR, Oman will now participate in Germany's ITB Berlin, the world's largest travel trade show. Oman's tourism delegation will engage with major global travel companies to boost visitor numbers and investment in the sector. The plan includes participation in 15 international exhibitions across Europe, Asia, and the US, including ATM Dubai, ITB Asia Singapore, and WTM London. Additionally, Oman will organise targeted promotional workshops in the GCC, East Asia, and Europe to strengthen ties with industry partners, promote Omani tourism products, and attract strategic investments. These efforts align with Oman Vision 2040's goal of diversifying the economy through a robust tourism sector. — ONA
Times of Oman
08-02-2025
- Business
- Times of Oman
Ministry of Heritage and Tourism launches promotional plan for 2025
Muscat:The Ministry of Heritage and Tourism continues to enhance its presence in global markets in 2025 with a promotional plan to participate in major international tourism exhibitions and organize mobile workshops in target markets. These efforts aim to promote Oman as a distinguished tourist destination, highlighting its cultural and heritage attractions, and showcasing the tourism packages and offers provided by companies in the tourism sector. Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, emphasized that the ministry places great importance on participating in international tourism exhibitions as a vital platform to strengthen Oman's presence on the global stage. In a statement to the Oman News Agency, he explained that the ITB Berlin, one of the world's largest travel and tourism exhibitions, will be the next stop for the ministry following its notable success at the International Tourism Exhibition in Madrid. He noted that participating in these exhibitions presents a significant opportunity to introduce the latest developments in Oman's tourism sector and open channels of communication with major global tourism companies and institutions to explore avenues for cooperation. He added that these participations help attract more tourists by promoting Oman's diverse tourism attractions and showcasing the offers and programs provided by Omani companies. The ministry aims to build a broader network of relationships with international tourism institutions through these exhibitions, participating in conferences and seminars held on the sidelines of these events to keep up with the latest trends in the global tourism sector. Such participations provide a promotional and economic platform for Omani companies, especially small and medium enterprises (SMEs), allowing them to showcase their services and products within Oman's pavilion at these events, thereby supporting the tourism sector in general. The Director General of Tourism Promotion explained that the ministry will announce new promotional programs during these exhibitions, in collaboration with strategic partners, to enhance Oman's marketing efforts and attract more investments in the sector. Oman will participate in 15 international tourism exhibitions in 2025, including major tourism exhibitions in Europe, Asia, and the United States. Among the key exhibitions are FITUR in Spain, ITB in Germany, MITT in Russia, ATM in the United Arab Emirates, ITB Asia in Singapore, and WTM in the United Kingdom. Additionally, Oman will participate in specialized global exhibitions such as IMEX in Germany, focusing on incentive travel and conferences, and Sea Trade in the United States, specializing in marine tourism. Alongside participating in these exhibitions, the ministry will organize a series of mobile promotional workshops in targeted markets in the GCC countries, East Asia, and European countries. These workshops aim to strengthen relationships with local and international partners in the tourism sector, explore cooperation opportunities, and sign strategic partnerships. The workshops will feature visual presentations about Oman's diverse tourism attractions and meetings between Omani tourism institutions and major tourism companies in these markets to enhance collaboration and explore contracting opportunities with specialized tourism companies. These participations and promotional activities align with the ministry's strategy to achieve the goals of Oman Vision 2040, which focuses on diversifying the national economy and enhancing the tourism sector as a key economic pillar, thereby strengthening Oman's position on the global tourism map.
