15-04-2025
RAM Signs New Partnership to Boost TravelTech, Digital Innovation
Rabat – The Ministry of Digital Transition and Administration Reform, Royal Air Maroc (RAM), and the Digital Development Agency (ADD) signed a partnership on Monday to support digital transformation in Morocco. The agreement was announced during the third edition of GITEX Africa, taking place in Marrakech from April 14 to 16.
This partnership is part of Morocco's national strategy, Digital Morocco 2030, and follows the directions of King Mohammed VI.
According to an official statement, the goal behind the partnership, which is part of the Digital Morocco 2030 national strategy, is to 'speed up innovation in the travel sector' and make Morocco 'a key hub for TravelTech in Africa.'
The agreement focuses on three main goals to support digital change in the airline and travel sectors. First, RAM will act as the official airline for GITEX Africa. This will give the national carrier more visibility and offer special travel deals for participants and African startups.
Second, the three partners aim to boost Morocco's TravelTech ecosystem by identifying, supporting, and promoting innovative startups in travel and air transport. To do this, they will launch programs like the RAM Digital Open Innovation initiative, regional roadshows, mentorship programs, and a new national label called 'TravelTech Innovator.'
The partnership also promotes sharing knowledge and working together. There will be training sessions, experience-sharing events, and co-development of digital solutions to encourage stronger collaboration between public and private sectors, as well as startups.
Finally, the agreement includes specific actions to help private travel businesses go digital. These include access to platforms like Moukawala Raqmya and Academia Raqmya, along with awareness workshops to improve digital skills in the industry.
