Latest news with #Trefoil
Forbes
31-03-2025
- Entertainment
- Forbes
Adidas Turns Back The Clock With Originals Golf Collection
Adidas is reintroducing its iconic Trefoil logo to golf with the Originals Golf collection. Linn Grant is no stranger to turning heads. In fact, she actually aspires to draw more eyeballs on herself, whether it's through her achievements on the golf course as the first woman to win on the DP World Tour in 2022 or her headline-grabbing fashion like the adidas x JAY3LLE high-top shoes she sported at St. Andrews in 2024. 'If I play my best, people are going to see me a lot on Sunday, so if I know I'm going to have cameras on me, I want to feel like I look good,' Grant said. 'Looking back on tournaments I've played really well or even won, I always felt very nice-looking and comfortable in my clothes—maybe I was wearing something new or different. 'I don't mind standing out in terms of colors and designs, which makes it more fun too.' The stylish Swede not only grew up wearing adidas during her amateur career but also while winning four individual titles between 2020-21 at the adidas-sponsored Arizona State University. After turning professional and joining the LPGA the following year, she unsurprisingly officially joined the 3-Stripe family in March 2022. Always eager to provide feedback on style, fit and performance wear-testing the storied brand's latest and greatest in golf, Grant is already going gaga over the new adidas Originals Golf collection she'll wear at the 2025 Chevron Championship in late April. Inspired adidas' 75+ years of heritage and history bridging the gap between sport, performance, lifestyle and culture, Originals Golf triumphantly reintroduces the brand's famed Trefoil logo onto the course via global men's and women's lines complemented by a footwear line. 'I haven't seen all of it, but I've seen a lot of it,' said Grant, who has seven wins between the Ladies European Tour and LPGA. 'It's very Originals—mixing old school adidas with a newer edge to it. It's bolder, more colorful. It's really fun. I'm super excited. 'It will be exciting to play in, and it would be even more exciting to play well in it and I hope that I do so people get to see it. That also really motivates me to play well, which is a win-win.' Adi Dassler started adidas—well, technically 'Adolf Dassler adidas Sportschuhfabrik'—in 1949 in his hometown of Herzogenaurach, Germany, to aid athlete performance. Beginning with a running shoe for track and field, adidas was off and running with the introduction of the Samba the following year; originally designed as a soccer shoe for icy and snowy fields, the version we're all familiar with launched in 1972. That same year, Dassler and adidas introduced its iconic Trefoil logo, a floral-inspired design paying homage to the brand's equally iconic three stripes. The Trefoil appeared on adidas clothes starting in 1972 and footwear in 1976 and continued on for the next decade before the introduction of the performance-inspired three-bar arrangement in 1989. Whether it was the Trefoil or three bar logo, adidas' influence quickly advanced from the playing field to everyday life, cementing its place in pop culture thanks in part to the song 'My Adidas' by the 3-Stripe tracksuit-wearing hip hop group Run-D.M.C. 'We're proud of our heritage and we're proud of what the Trefoil means to sport and to culture,' adidas Golf global apparel director Shaun Madigan said. 'It's something that younger generations and older generations can both identify with.' Not wanting a direct replication of apparel and footwear from yesteryear with outdated styles and materials, adidas Golf creative director Dylan Moore, adidas Golf global footwear director Masun Denison, Madigan and Co. went through the brand's archives for inspiration to develop a modern-day line that wouldn't only perform on the golf course, but would also look and feel as good off it. Available April 3 on the adidas app and at select retailers, the Originals Golf range features a color palette mixture of blues, whites, greens and yellows. With men's apparel ranging from polos to argyle quarter-zips and blended cotton-cashmere knit sweaters, the line's boldest pieces are the bottoms: a pleated pant with sewn-on 3-Stripe detail and the Originals Archive Plaid Pant featuring a center fold press inspired by icons of the past. Adidas Golf ambassador Ludvig Åberg's scripting for the 2025 Masters will showcase this new collection, while honoring 1988 Masters champion Sandy Lyle. Ludvig Åberg will debut the adidas Originals Golf line at the 2025 Masters. 'It's going to be amazing,' Moore said. 'First and foremost, I think it's going to draw a lot of attention. People are going to be like 'Finally.' I think it looks very, very different than what's out there without looking obnoxious. 'It will stand out and look different but still feel natural and classic and look in place on the golf course. I think people are going to notice it right away.' A pleated skort, sleeveless dress and cashmere knit sweater highlight the women's line. Most importantly, the Originals Golf collection is a complete line that also encompasses footwear. While adidas Golf has released standalone footwear models over the years, this range not only introduces updates to both the Stan Smith and Samba Golf, it will introduce Gazelle Golf and a new CourseCup model inspired by the Gold Cup model introduced in 1986. 'Showing our success in footwear to the brand made them rethink what Originals could be if they extended it into golf,' Denison said. 'Yes, apparel's helped now too. Now that apparel's come in, we can hook the colors more closely, think more head-to-toe and can activate an athlete. 'It's a little bit of a bigger presence and it's more cohesive. I think we've helped each other and I'm excited for what's to come.' A pleated skort, sleeveless dress and cashmere knit sweater highlight the women's line. With so many apparel and footwear options in the new Originals Golf line, it's no surprise the range will also include a plethora of golf accessories: hats, belts, socks, leather glove, premium golf towel, carry golf bags and a Boston bag. As adidas comes off its 75th anniversary in 2024 and continues to transcend from playing field to streetwear, pop culture and everywhere in between, 'the stars aligned' for the brand to hearken back to its history with the introduction of Originals Golf. 'The most demanded ask in the industry is Originals,' Madigan said. 'We've been hearing it for quite some time. We obviously had it in the game many years ago, but the stars never aligned like they do now. 'When you look at the opportunity today around the culture of the game, the growth of the game, the personalities that are coming to life through golf and you look at the positioning of our brand and the culture of our brand, the timing is spot on. That's when we knew. Everybody sees it and everybody knows now is the time for us to do it.'
Yahoo
17-03-2025
- Sport
- Yahoo
📸 For the Big Anniversary: DFB and adidas Unveil Special Jersey
This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here. The German Football Association is celebrating its 125th anniversary and has released a limited collection, including a special jersey, in collaboration with its long-standing partner adidas. The kit is both historically significant, high-quality, and very attractive. 📸 adidas The collection symbolizes great emotions and special moments that German football fans have experienced together and includes, in addition to a short and long-sleeve version of an exclusive anniversary jersey, shorts, socks, and a range of Culture Wear products. The design of the special jersey is based on the retro kit from 1974, in which Franz Beckenbauer, Gerd Müller, and others once won the World Cup in their own country. The jersey is in classic white and black for the players, and the goalkeeper jersey is in light blue. The jersey is made from a pinstripe fabric and features sleeve cuffs and a round-neck collar with a flag print on the back. The chest area of the jersey is adorned with the Trefoil logo and a specially embroidered crest for the DFB's 125th anniversary, reminiscent of the special plaque that hangs at the association's founding site in Leipzig. The anniversary jersey is available from today in the adidas Online Store and selected adidas stores. The price for adults is 100 euros for the short-sleeve and 110 euros for the long-sleeve version, and 75 euros (short-sleeve) or 85 euros (long-sleeve) for the children's version.
