Latest news with #Trikal
NDTV
29-05-2025
- Business
- NDTV
Radico Khaitan Withdraws 'Trikal' Name For New Whisky After Backlash
New Delhi: Homegrown AlcoBev firm Radico Khaitan has withdrawn the brand name 'Trikal' for its new range of single malt whisky as the company faced criticism over the same. In a regulatory filing, Radico Khaitan said withdrawal of brand name "is not just a business decision, it is a gesture of respect, reflection, and our unwavering commitment to honour the sentiments of our people and our country". The company said, "We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organisation, post internal review, we have decided to withdraw the brand." Radico Khaitan is the maker of award-winning single malt 'Rampur' and Jaisalmer Indian Craft Gin. Besides, it owns IMFL brands as 8 PM Whisky and Magic Moments Vodka. Earlier this month, the company announced to launch of two new products - Trikal Indian Single Malt and Morpheus Super Premium Whisky - as per its endeavour to amplify its play in the premium segment. According to some media reports, the company faced challenges in Uttarakhand, where it was believed to have been denied permission. Moreover, it also faced some backlash on social media platforms, as imagery on the product label had a resemblance to a religious iconography. However, the company said the name 'Trikal' comes from Sanskrit which means 'three times', referring to the past, present, and future. "It reflects our deep-rooted belief in honouring India's rich heritage while embracing progress and innovation. 'Trikal' is not just a name; it is a tribute to the timeless spirit of India, to the hands of our artisans, and the soul of our culture," it said. Shares of Radico Khaitan were trading at Rs 2,490.65 apiece on the BSE on Thursday afternoon, up 1.43 per cent from the previous close.
Hans India
29-05-2025
- Politics
- Hans India
Radico Khaitan's ‘Trikal' whisky banned in U'khand
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. 'Such branding hurts the religious, cultural, and social sentiments of our people,' he said in the statement. Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as 'baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration'. 'These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration,' he said Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering.
India Today
29-05-2025
- Business
- India Today
Radico Khaitan withdraws brand name of new single-malt whisky after objections
Radico Khaitan, one of India's leading liquor manufacturers, has decided to withdraw the 'Trikal' brand name from its new range of single-malt whisky following concerns over religious sentiments. The company announced the move in a stock exchange filing on Wednesday, 28 May 2025.'We understand that concerns have been raised regarding the brand name. As a responsible and sensitive organisation, post internal review we have decided to withdraw the brand,' the company said in its Khaitan emphasised that the decision was not merely commercial but a mark of respect for public sentiment. 'This is not just a business decision, it is a gesture of respect, reflection, and our unwavering commitment to honour the sentiments of our people and our country.' The matter escalated after the excise department in Uttarakhand stated that the company had not received any approval to manufacture, register, or sell the whisky in the state. 'The whisky has neither been allowed to be manufactured in the state, nor has any approval been granted for registration or sale,' Excise Commissioner Harichandra Semwal told newsagency to the company, the name 'Trikal' was inspired by a Sanskrit term meaning 'three times' — the past, present, and future. Radico Khaitan said the brand was intended as a tribute to India's timeless spirit and official spokesperson elaborated: 'The name 'Trikal' comes from Sanskrit and means 'three times' referring to the past, present, and future. It reflects our deep-rooted belief in honoring India's rich heritage while embracing progress and innovation.""'Trikal' is not just a name; it is a tribute to the timeless spirit of India, to the hands of our artisans, and to the soul of our culture. It is our humble effort to showcase Indian craftsmanship to the world and make our nation proud," the spokesperson added. The company added that it remains committed to upholding Indian values and respecting every voice that speaks for the country's shared identity.
NDTV
28-05-2025
- Business
- NDTV
Liquor Major Radico Khaitan Announces Withdrawal Of Its New Whisky Brand After Row
New Delhi: Liquor major Radico Khaitan on Wednesday announced the immediate withdrawal of its newly launched whisky brand 'Trikal' after facing severe backlash over the brand's name and imagery, which many claimed hurt religious sentiments. The decision comes just days after the controversy erupted and could weigh on the company's stock performance when markets open on Thursday. Reports now expect the stock to remain under pressure as investors may react to the product withdrawal and the negative sentiment around the brand. In an official statement shared with IANS on Wednesday, the company said it respects the voices of Indian citizens and, as a responsible organisation, has chosen to discontinue the brand following an internal review. ''Trikal' was never just a name -- it was intended as a tribute to India's timeless spirit,' the company said, while explaining that the term comes from Sanskrit and refers to the past, present, and future. The brand's teal-coloured bottle label featured a minimalist line drawing of a face with closed eyes and a circular mark on the forehead, which critics said resembled Lord Shiva's third eye. Religious groups, Sanatan Dharma organisations, and political figures objected to the use of the term 'Trikal', which holds sacred significance in Hinduism. Radico's withdrawal follows mounting pressure from across the country. Earlier in the day, Uttarakhand's Excise Commissioner, Harichandra Semwal, stated that no permissions had been granted for the manufacture, sale, or registration of the brand in the state. He labelled viral claims of the whisky being sold in Uttarakhand as 'misleading and baseless,' warning of legal action against those spreading false information. Radico Khaitan, known for popular labels like 8PM, Magic Moments, and Rampur Indian Single Malt, had positioned 'Trikal' as part of its premiumisation strategy, priced between Rs 3,500 and Rs 4,500. The single malt had been launched in key markets such as Uttar Pradesh, Maharashtra, and Haryana, with plans for wider expansion.
NDTV
28-05-2025
- Politics
- NDTV
'Trikal' Whisky Denied Sale Permission In Uttarakhand After Outcry Over Name
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. "Such branding hurts the religious, cultural, and social sentiments of our people," he said in the statement. Harichandra Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as "baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration". "These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration," he said Harichandra Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering. The name, which is closely associated with Lord Shiva -- a deeply revered Hindu deity --sparked outrage among religious groups and political figures. The controversy gained momentum on social media, with many users expressing anger over the association of a religious term with an alcoholic product, particularly in a state like Uttarakhand, often referred to as Devbhoomi or "Land of the Gods". The Excise Department has urged the public not to trust such unverified reports and to inform authorities of any such misinformation. As of now, Radico Khaitan has not issued a public response to the controversy around 'Trikal', which has gained momentum across religious groups and Hindu organisations.
