Latest news with #TritonDigital
Yahoo
17-07-2025
- Business
- Yahoo
Triton Digital Announces U.S. Podcast Ranker Data for June 2025
NEW YORK, July 17, 2025--(BUSINESS WIRE)--Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its June 2025 U.S. Podcast Ranker data, as measured by Triton's Podcast Metrics measurement service for the reporting period of June 2, 2025 – June 29, 2025. The rankings for the Top Sales Networks Report were iHeart Audience Network at #1 (garnering 68.7M Average Weekly Downloads and 19.2M Average Weekly Users), NPR ranking at #2 (garnering 27.6M Average Weekly Downloads and 7.2M Average Weekly Users), and Audacy Podcast Network at #3 (garnering 14.7M Average Weekly Downloads and 5.5M Average Weekly Users). In June, the top three podcasts based on downloads also remained the same for a third month, with "NPR News Now" (NPR) again at #1, "Up First" (NPR) landing at #2, and "Stuff You Should Know" (iHeart Audience Network) at #3. Continuing this trend, the top three podcasts based on weekly average listeners ranked the same for a third month, with "NPR News Now" (NPR) repeating at #1, "Up First" (NPR) resting at #2, and "Shawn Ryan Show" (Cumulus Podcast Network) at #3. Debuting shows for both downloads and listeners included "This American Life" (NPR), "Relatos de la Noche" (iHeart Audience Network), and "What Happened to Talina Zar" (iHeart Audience Network). Download-only debuts included "Garage Logic" (Gamut Podcast Network) and "Murder: True Crime Stories" (Audacy Podcast Network), while listener-only debuts included "News Reports" (LAist Studios), "The David Rutherford Show" (iHeart Audience Network), "Newshour" (BBC), "Your Daily Prayer" (Salem Podcast Network), and more. The Top Sales Network Reports are ranked by Average Weekly Downloads and Average Weekly Users in accordance with v2.2 of the IAB Podcast Technical Measurement Guidelines. Participating Sales Networks include content owners/creators and sales representation organizations. Certified by the IAB Tech Lab, Triton's Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data. Any sales network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact: solutions@ About Triton Digital Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit View source version on Contacts Press Contact triton@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
National Post
08-07-2025
- Business
- National Post
Podcast Listening in Canada Reaches 39% of Canadian Adults Monthly as YouTube Surpasses Spotify in Platform Share
Article content Canadian Podcast Growth Surges in 2025, Driven by English Language Audience Gains, News Genre Growth and Steady Listening Patterns Across Platforms Article content NEW YORK — As Canadians turn increasingly to digital audio for news, entertainment, and connection, new data shows the country's podcast appetite has reached unprecedented levels. Article content Triton Digital® Article content , the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today released the 2025 edition of the Canadian Podcast Report, offering a comprehensive year-in-review on podcast consumption across the country. The report analyzes listener behavior, platform preferences, genre trends, and the nation's top-performing shows from April 2024 through March 2025, incorporating findings from the Canadian Podcast Listener study by Signal Hill Insights, supported by Ulster Media. Article content 'Podcast listening is growing in Canada, and we are seeing increasing diversity in who is listening, what they're listening to, and how they're accessing content,' said Daryl Battaglia, Senior Vice President of Measurement Products and Strategy at Triton Digital. 'These shifts offer important insights for creators and advertisers looking to reach a broad and evolving audience.' Article content Podcast Listening Growth Across Canada Article content Podcast listening in Canada continued its upward trajectory in 2024, with monthly reach hitting 39%, a 3-percentage-point increase year over year. This growth was driven primarily by English-speaking audiences, whose monthly listening rose by four points. While Francophone listening declined slightly, the national figures reflect continued momentum across the broader listener base. Engagement also deepened: among current listeners, the average number of podcasts consumed weekly increased from 3.5 to 3.9, and average weekly episodes rose from 8.2 to 8.4, signaling stronger content affinity and more frequent listening habits. Article content Downloads by Device and Platform Preferences Article content Over 90% of all podcast downloads in Canada occurred on mobile devices, solidifying mobile's role as the dominant access point. In a major platform shift, YouTube overtook Spotify as the most-used app for podcast listening, indicating how visual integration and cross-platform convenience are reshaping listener behavior. It now has the most listeners, though not necessarily the most overall listening. Article content Who's Listening? Article content Podcast listeners in Canada span every demographic group, with distinct patterns by age, income, and education. Spotify attracts the youngest listeners, while YouTube skews more male. Apple Podcasts has the highest percentage of listeners with household incomes over $100K and post-secondary education. Article content What Are Canadians Listening To? Article content News was the most downloaded podcast genre. True Crime and Comedy rounded out the top three, reinforcing Canadians' appetite for both timely information and compelling storytelling. Genres like Society & Culture (12%) and Sports (7%) remained stable year over year, while the Business genre saw a slight decline, dropping from 4% to 3% in the past year. Article content Top Networks and Shows Article content Among sales networks, SiriusXM Podcast Network led in average weekly downloads, followed by Wondery and CBC/Radio-Canada. The most downloaded podcast in Canada in 2024 was Dateline NBC from NBCUniversal News Group. Article content Spotlight on Canadian-Made Audio Article content Canadian content continues to perform exceptionally. Front Burner (CBC/Radio-Canada) ranked as the top Canadian-made English-language podcast, while Le Radiojournal (Radio-Canada) led in French-language downloads, demonstrating the influence and reach of locally produced journalism. Article content Genre Breakdown & Release Cadence Article content News and Sports podcasts released the highest volume of episodes, mirroring their popularity in downloads. Other genres with frequent new content included Society & Culture (8%) and Comedy (7%), which continue to resonate with Canadian listeners. Article content About Triton Digital Article content Article content Article content Article content Article content Contacts Article content Media Contact Article content Article content Article content
Business Wire
02-07-2025
- Business
- Business Wire
Grupo ACIR Selects Sounder and Triton Digital for Brand Suitability and Contextual Targeting
NEW YORK--(BUSINESS WIRE)--Spanish-language digital audio continues to grow in both scale and advertising relevance, but until recently, there's been a gap in tools that support contextual targeting and brand suitability in the market. Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Grupo ACIR has selected Sounder's brand suitability and contextual targeting capabilities to bolster its digital audio advertising strategy across its digital properties. The integration is delivered through Triton Digital's technology infrastructure. This marks the first Latin American and Spanish-language implementation of Sounder's technology since its multilingual capabilities launched, giving Grupo ACIR new tools to align its digital content with advertiser expectations in a scalable, automated way. 'Brand suitability in audio has been an ongoing conversation, but what's been missing is a way to apply it consistently across languages and content types,' said Sharon Taylor, EVP, Podcast and Content Delivery, Triton Digital. 'Grupo ACIR came to the table with a clear understanding of the challenges and the opportunity. This partnership shows how we can readily support that need globally.' Sounder leverages artificial intelligence and machine learning to understand podcast and audio content at a granular level, and matches it with advertising guidelines and preferences, opening up inventory to contextual targeting opportunities. The move reflects a growing interest from publishers outside the U.S. in tools that support automated brand alignment while preserving editorial control and audience trust. 'We've been evaluating ways to better connect advertisers with our content, but we needed something that works for Spanish and works at scale,' said Manuel Pérez del Castillo, Director de Calidad y Sistemas at Grupo ACIR. 'When we saw that Sounder's technology could handle Spanish accurately, and that we could deploy it through Triton's platform we were already using, it was a straightforward decision. This gives us more visibility into how our content is categorized and opens up new conversations with advertisers who care about brand suitability.' Grupo ACIR operates some of the best-known audio brands in Mexico and has expanded its reach through a strategic digital partnership with iHeartRadio. The company's adoption of Sounder and Triton's combined solution comes as advertisers look for more consistency in how audio inventory is evaluated across markets and languages. To learn more about how Triton Digital and Sounder are working with international audio publishers, visit About Triton Digital Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit
Yahoo
02-07-2025
- Business
- Yahoo
Grupo ACIR Selects Sounder and Triton Digital for Brand Suitability and Contextual Targeting
First Latin American and Spanish-Language Partnership for Sounder's Multilingual Audio Intelligence Tools NEW YORK, July 02, 2025--(BUSINESS WIRE)--Spanish-language digital audio continues to grow in both scale and advertising relevance, but until recently, there's been a gap in tools that support contextual targeting and brand suitability in the market. Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Grupo ACIR has selected Sounder's brand suitability and contextual targeting capabilities to bolster its digital audio advertising strategy across its digital properties. The integration is delivered through Triton Digital's technology infrastructure. This marks the first Latin American and Spanish-language implementation of Sounder's technology since its multilingual capabilities launched, giving Grupo ACIR new tools to align its digital content with advertiser expectations in a scalable, automated way. "Brand suitability in audio has been an ongoing conversation, but what's been missing is a way to apply it consistently across languages and content types," said Sharon Taylor, EVP, Podcast and Content Delivery, Triton Digital. "Grupo ACIR came to the table with a clear understanding of the challenges and the opportunity. This partnership shows how we can readily support that need globally." Sounder leverages artificial intelligence and machine learning to understand podcast and audio content at a granular level, and matches it with advertising guidelines and preferences, opening up inventory to contextual targeting opportunities. The move reflects a growing interest from publishers outside the U.S. in tools that support automated brand alignment while preserving editorial control and audience trust. "We've been evaluating ways to better connect advertisers with our content, but we needed something that works for Spanish and works at scale," said Manuel Pérez del Castillo, Director de Calidad y Sistemas at Grupo ACIR. "When we saw that Sounder's technology could handle Spanish accurately, and that we could deploy it through Triton's platform we were already using, it was a straightforward decision. This gives us more visibility into how our content is categorized and opens up new conversations with advertisers who care about brand suitability." Grupo ACIR operates some of the best-known audio brands in Mexico and has expanded its reach through a strategic digital partnership with iHeartRadio. The company's adoption of Sounder and Triton's combined solution comes as advertisers look for more consistency in how audio inventory is evaluated across markets and languages. To learn more about how Triton Digital and Sounder are working with international audio publishers, visit About Triton Digital Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit View source version on Contacts Media Contact Michael Vaughanmvaughan@ (813) 210-1706 Sign in to access your portfolio
Fashion Value Chain
08-05-2025
- Entertainment
- Fashion Value Chain
Radio City Joins Hands with Triton Digital to Launch Global Podcast Platform ‘RC SWAPPR'
Indias first private FM station Radio City is collaborating with Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries to launch Radio City's brand-new platform dedicated to podcasts, RC SWAPPR. This engaging platform is now live at across the globe. True to its core belief, 'The Art of Podcast Creation,' RC SWAPPR, delivers new, compelling, and culturally relevant audio content to listeners worldwide in 120+ countries, such as the US, UK, Canada, and Europe. With podcast consumption skyrocketing, Radio City aims to pioneer yet another revolution in the world of podcast consumption and make this a go-to destination for all audio lovers. To enhance the digital audio content of RC SWAPPR, Radio City will leverage Triton Digital's Omny Studio platform and advertising technology. Radio City partners with Triton Digital to launch global podcast platform RC SWAPPR, redefining audio experiences for audiences worldwide RC SWAPPR offers a diverse range of programmes across genres that resonate with Indian listeners, including Horror, Crime, Comedy, Love and Relationships, Entertainment, Religion, and Spirituality. Recognising Hindi and English as two of the popular languages preferred in podcast, RC SWAPPR is committed to delivering content in these languages to cater to the growing demand of a broader and more inclusive audience. The platform also features a dynamic leaderboard showcasing the top 10 podcasts each month, adding a layer of excitement and discoverability. Some podcasts will also be available in video format, adding a visual dimension for more immersive and entertaining consumption. RC SWAPPR is available for free to users across the globe and the RC SWAPPR App can be downloaded from Apple App Store and Google Play Store. Ashit Kukian, CEO, Radio City, commented, 'Given that audio is Radio City's core strength, we seek to expand its reach through RC SWAPPR. This initiative is our promise to nurturing the space with innovation and inclusivity for all our listeners across the globe. With creative use of sound, and dramatic narration to soothing spiritual guidance, RC SWAPPR is more than just a platform-it's a movement to democratise audio storytelling. As we establish a strong content foundation, build a thriving community, and work towards global expansion, we are excited to launch a place to resort for everyone who prefers this 'on-the-go' nature of podcast.' Richard Palmer, VP of Market Development and Strategy (APAC) at Triton Digital said, 'We are thrilled to partner with the Radio City. With Indias digital audio industry seeing rapid growth, RC SWAPPR is poised to take audio storytelling and listener interaction to the next level. This partnership will increase the reach of RC SWAPPR and enable the provision of high-quality, content that resonates with the global audience. This is a solid step ahead for Indias podcast landscape.' Each month, listeners can expect the addition of 150+ new podcasts, including 2-3 brand-new show properties and extended episodes of existing favourites. This consistent influx of new content ensures that the platform remains fresh, diverse, and continuously evolving. With RC SWAPPR, Radio City is offering worldwide access, cross-platform reach, and contemporary user experiences. About Radio City Radio City, a subsidiary of Jagran Prakashan Ltd. under Music Broadcast Limited (MBL), is India's first private FM radio broadcaster with over two decades of experience. With 39 stations across 12 states and 1 Union Territory, Radio City reaches 62% of Indias FM population, engaging 69 million weekly listeners (Source: AZ Research 2019). Its digital presence extends through Driven by its brand philosophy 'Rag Rag Mein Daude City,' Radio City has pioneered unique and impactful content that resonates with city pride. The launch of #CityKiNayiVibe aims to connect with Gen Z through a fresh, modern sound. Popular IPs like Babber Sher, Joke Studio, and Love Guru have become listener favourites. The station also champions independent music with the 'Radio City Freedom Awards' and provides a platform for emerging talent through 'Radio City Super Singer,' the first radio singing talent hunt, ongoing for 16 years. Additionally, Radio City Business Titans was introduced in 2022 to honour excellence in Indian businesses. Radio City has embraced 'Radigitalization,' integrating radio with digital technology for a seamless experience. This includes AI-driven RJ Sia, who offers personalized, dynamic content, and RC Studio, a 24/7 video channel that blends video and audio, expanding Radio City's reach and engagement. Radio City launched Muzartdisco, India's first one-stop platform empowering independent artists with 360-degree career opportunities and global visibility, while also introduced an automated influencer marketing platform redefining digital brand engagement. Radio City has earned over 229 awards from prestigious platforms such as New York Festivals, ACEF Global, IASA and India Radio Forum. In 2022, Music Broadcast Limited received 'Indias Best Company of the Year 2022' from Berkshire Media. Radio City has consistently ranked as a top workplace in the Great Place To Work survey. In 2024, it was named the 7th Best Workplace in India and the Best Workplace for Millennials, while ranking 33rd in Asia and 1st in the Media sector. Previously, Radio City was recognized among India's Top 75 Workplaces for Women in 2019 and achieved 4th place for Best Large Workplaces in Asia in 2020. Known for its vibrant culture, Radio City embodies trust, pride, and camaraderie, offering an exceptional workplace experience for all employees. About Triton Digital Triton Digital is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
