Latest news with #Tuborg
CNBC
3 days ago
- Business
- CNBC
Carlsberg CEO notes changing beer habits amid cost pressures
Spending pressures are dividing beer drinking habits, further clouding the outlook for brewers already battling declining sales volumes. Drinkers are increasingly bypassing once-loved core beer brands and instead opting for premium or economy alternatives, Danish brewer Carlsberg said Thursday, as beermakers confront wider pressures on the drinks sector. "We do see a continued bifurcation in terms of preferences," CEO Aarup-Andersen told CNBC's "Squawk Box Europe" on Thursday. "People look either for the premium brand or the economy brand. So what will get squeezed a little bit in an environment like this is actually the core brands in the middle," he added. Beermakers have been battling several consecutive quarters of declining volume growth, as consumers have pushed back against higher prices and veered toward alternatives. Carlsberg, the world's third-largest brewer, on Thursday became the latest to report lower second-quarter volume growth. Organic volumes dipped 1.7% over the three-month period, including the recent loss of its San Miguel brand, even as demand for its premium and alcohol-free products grew. That comes after Budweiser-maker AB InBev, the world's largest brewer, last month posted a worse-than-feared 1.9% year-on-year decline in second-quarter volumes and Heineken's volumes dipped 0.4% over the period. "The global consumer is having a bit of a spending pause … so the volumes do not flow in the way they did a couple of years ago," Aarup-Andersen noted. AB InBev's CEO Michel Doukeris nevertheless said last month that the company's continued revenue and operating profit growth pointed to the "resilience of the beer category," and Heineken's CEO Dolf van den Brink cited resilience in its geographical footprint. Beermakers have been somewhat sheltered from recent pressures on the drinks industry, particularly a downturn in spirits consumption and ongoing U.S. tariff headwinds. Brewers, which typically rely on local production, are under less pressure to relocate their manufacturing stateside — even as they face higher aluminum levies on beer cans. Still, broader macroeconomic headwinds threaten to hurt drinking habits and wider consumer spending. Carlsberg's CEO said Thursday that the group's core brands — which include its namesake Danish brew as well as Tuborg and Kronenbourg — are being most hit by "a consumer that is holding back." He said he does not expect those economic headwinds to dissipate this year, but nevertheless noted a willingness among consumers to spend selectively on high-end treat products. "It's core beer that's going backwards while our growth categories are actually showing growth," he said. Meantime, the CEO added that at-home consumption is gaining more ground as ongoing hikes in the price of a pint are making boozing in bars and restaurants less palatable. "What we have been seeing over a number of quarters is that the on-trade, so bars and restaurants, are suffering right now," he said. "It's the off-trade — supermarkets and retail — that's winning at the expense of on-trade. It's not dramatic but it's been a sliding scale."
Time of India
17-07-2025
- Business
- Time of India
Tuborg appoints Lowe Lintas as the creative agency for India
Lowe Lintas has been awarded the creative mandate for Tuborg , a beer brand , in India , following a competitive multi-agency pitch. The mandate, led out of the Lowe Lintas Gurgaon office, will cover creative strategy and integrated communication across platforms - bringing renewed focus to youth culture, cultural relevance, and contextual storytelling. Partha Jha, vice president-marketing, Carlsberg India , shared, 'For over 140 years, Tuborg has remained a vibrant and youthful brand, constantly redefining the beer experience. From its iconic green embossed bottle and easy pull-off cap to its deep-rooted connection with music, Tuborg has always led with innovation and energy. In Lowe Lintas, we found a partner who not only understands the pulse of youth culture but brings strategic depth and creative ambition to the table. Together, we look forward to shaping narratives that go beyond advertising—and become a part of cultural conversations based on work which the agency is known for.' Anurag Prasad, chief strategy officer and head of Lowe Lintas, North, commented, 'Tuborg commands massive love and recall, yet it displays immense appetite for creative disruption. We're super excited as this is an opportunity to not just craft powerful communication but create a cultural relevance that the Indian youth can own and contribute to.' Lowe Lintas brings a strong understanding of lifestyle and youth brands to this partnership. With its deep knowledge of the category and sharp cultural insights, the agency will bring a fresh creative perspective for Tuborg, the press note shared with ETBrandEquity stated.
Sunday World
14-05-2025
- Entertainment
- Sunday World
Rogers boozer is the king in Monaghan's Castleblayney with pints of stout at just €5.40
Our Commandos loved the proper pints and banter in this Monaghan boozer The Old Commando was delighted to be visiting Castleblayney for the first time in over a decade, but he was intrigued as to how the locals would be feeling following Monaghan's Ulster quarter final defeat to Donegal. 'They did better than I expected,' one of our Commandos said, as our designated driver joined the N53 coming into Castleblayney town. 'I thought Donegal would give them a good hammering,' he added. 'What Monaghan wouldn't give to have another like Nudie Hughes playing,' the Old Commando replied, as he pointed to the large mural of the former Castleblayney Faughs All-Star. 'Now there was a great player.' Our driver parked the pub-mobile a few moments later, having completed a lap of the town – and it surprised us how many pubs are still operating in the area. We decided to pick Rogers Bar as our port of call. The blue exterior is attractive and the large Monaghan GAA flag in the front window was all the invitation the Old Commando needed to pick this spot — he knew he would worm his way into a GAA debate eventually! We were greeted by a big sign on the front door advising us that this pub only accepts cash and no cards can be used for payment, so the Young Commando was thrilled as he knew the Old Commando is the only one of the crew who still carries cash. 'I told you before to put your card on to your phone, now you're going to get stung with paying for every round,' the Young Commando goaded his older colleague. 'Despite the Government's best efforts, cash will always be king,' the Old Commando jokingly replied. 'At least Rogers tell you at the front door, I often got stung after ordering a pint to find out they don't take cards,' another of our Commandos chimed in. There was a very mannerly and polite barman on duty when Pub Spy and the team arrived and he was working alone for the duration of our stay. He was constantly on the move as he engaged with some of the older clientele who were seated near the electric stove, but ensured that nobody was left sitting or standing waiting for a pint. The pints of Guinness cost €5.40 and along with the usual line up of drinks they also have Tuborg, Birra Moretti and Orchard Thieves on draught. The clientele was predominately middle aged to elderly men, with pints of stout and Coors lining the counter and an occasional short in between pints. We really enjoyed the atmosphere as the locals debated the two point defeat to Donegal last week and what had gone wrong, but more importantly what they would have done to make things better. The barstool fan knows all! We counted four TVs, with the Snooker World Championships on one, while there is a pool table, jukebox and a gaming machine in the lower second section of the pub. The chequered barstools were all in good condition as was the pub in general. It wouldn't be a Monaghan pub if there wasn't a photograph of the senior football team that won the National League title in 1985, and this can be found just inside the front door where there's also a sign advising patrons that nobody gets out sober. We wouldn't even dare. The Young Commando inspected the toilets and reported back that they were small but clean with a ceramic urinal and one cubicle, but that the lock was broken. This should be fixed immediately. We really enjoyed our time in Rogers Bar, with good quality porter and a friendly barman who had a kind word for everyone. Keep up the good work. Rating: Three pints out of Five One for the road: The Old Coach Inn – Castleblayney Pub Spy promised he would return to The Old Coach Inn – but he didn't expect it to take 13 years. We had visited this boozer in 2012 and the Commandos enjoyed their visit, vowing to return. Unfortunately the pints of stout are no longer €3.60, but they were tasty and well received by the Old Commando. The barman on duty, who we think was named Martin, was an experienced professional and tended to every customer during our stay. Guinness Zero is also available on draught but it doesn't interest our connoisseurs, who all favour the real deal. There were two TVs in the section where we sat and there were numerous waiting staff on duty as they were also busy serving food during our stay. There was a very good atmosphere and both the furniture and toilet areas were in good condition. A spacious car park is also provided at the side of the pub. Rating: Three pints out of Five
Time of India
03-05-2025
- Business
- Time of India
Carlsberg plans to add 2-3 breweries in India to grow market share: CEO Jacob Aarup-Andersen
Carlsberg, the world's third largest brewer, plans to open up to three new breweries in India to bolster its supply chain capabilities in this growing market, said chief executive Jacob Aarup-Andersen . The maker of the eponymous brand and Tuborg currently has seven breweries in India. It recently committed '350 crore for a new facility in Mysuru , Karnataka. Through these initiatives, Carlsberg would seek to further grow its Indian market share from the current 25 per cent . It had an 18 per cent share just about two years ago. "We are in the process of finalising a number of supply chain projects at the moment. You would also expect to see more greenfield projects come on stream in the coming years in India," Aarup-Andersen said on a call with investors. "So, we are not sitting on our hands, and we would expect that in the coming years, you will see two to three new brewery additions in India." At six million hectoliters per year, India accounts for about 5 per cent of Carlsberg Group's total volume. One hectolitre is equivalent to 100 litres. India-a warm, tropical country with promising demographics and increasing affluence-is one of the world's largest beer markets. United Breweries , majority owned by Heineken, currently controls half of the Indian beer market. Carlsberg entered the Indian market in 2007 through a joint venture with Nepal-based Khetan Group though it was embroiled in a commercial conflict with its partner for the past several years. Last fiscal, the Danish brewer bought out Khetan Group's stake to currently own 100 per cent of the Indian venture and said it will step up investments in India-both in terms of capital spending, and sales and marketing. "We feel confident that we have the broad capacity we need in terms of the supply we get from-the capacity we get from our co-packer partners across the states. But we have historically had quarters where we've seen rapid demand increase in certain states where we didn't have the co-packer capabilities. And, of course, that can happen going forward," noted Aarup-Andersen. For alcobev products, India, in particular, offers very attractive growth opportunities supported by favourable demographics, with an estimated 800 million people of legal drinking age and around 20 million people entering this cohort every year. While not everyone consumes alcohol, there are still an estimated 140 million people in the beer-drinking population. Growing urbanisation, increasing penchant for dining out, and a rising share of women beer drinkers is driving this market. However, India remains a complicated market for companies to run operations. Alcohol sales are restricted. There are only around 90,000 outlets across India with permission to sell alcohol, and rules are set by individual states, resulting in varied market and tax structures, including import and export duties between states. The marketing of alcohol is also heavily regulated. India is also traditionally a spirits market with high alcohol by volume (ABV) products accounting for around two-thirds of alcohol consumption. However, the market is experiencing increasing popularity of low-alcohol products-mainly beer. The beer market is largely driven by strong beers, with around 80 per cent of market volumes comprising beer with ABV between 5 per cent and 8 per cent . Carlsberg sells strong beer brands Carlsberg Elephant and Tuborg Strong .
Yahoo
06-02-2025
- Business
- Yahoo
Carlsberg sees higher than expected 2025 growth, sending shares up
LONDON (Reuters) -Carlsberg on Thursday reported annual operating profit growth at the top of its guided range and forecast higher than anticipated growth for 2025, sending the Danish brewer's shares 6% higher. Carlsberg, the world's third largest brewer behind Anheuser-Busch InBev and Heineken, said organic operating profit grew 6% for the full year, versus a guided range of 4% to 6%, though volumes missed analysts' expectations. The company anticipates between 1% and 5% growth in organic operating profit for the current year. Some analysts, including at Jefferies and Barclays, had anticipated 0% to 4% growth for the maker of brands like Kronenbourg 1664, Tuborg and Somersby cider. CEO Jacob Aarup-Andersen cast 2024 as a year that will "shape the future of Carlsberg," including via major shifts like its acquisition of British soft drinks maker Britvic and the troubled sale of its Russian business. The Britvic deal, completed in January, has weighed on Carlsberg's shares and price-earnings ratio since it was announced in July, with investors questioning its merits. Carlsberg reiterated on Thursday that the deal would help the brewer diversify to offset declines in beer consumption in western markets and deliver cost synergies. Demand in China, Carlsberg's largest market, remained subdued, driving down volumes, and challenges there were expected to continue, Aarup-Andersen said. Carlsberg did, however, outperform the wider beer market in China, which it projected was down 4%, which it attributed to gaining market share. It flagged strong growth for its portfolio of expensive beers in markets including China, comments likely to be welcomed by investors after an economic slowdown saw drinkers in Carlsberg's largest market ditch its pricier labels. For the current year, it forecast a "relatively stable" consumer environment, but warned uncertainty around consumer sentiment remained in Asia and Europe. ($1 = 7.1800 Danish crowns)
