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Associated Press
3 days ago
- Business
- Associated Press
Blink Experience Reinstates the Glory of NEOM through Milestone Events
Blink Experience partners with NEOM to deliver milestone events in sustainability, sports, and innovation, inspiring global growth and collaboration. DUBAI, UNITED ARAB EMIRATES, August 13, 2025 / / -- NEOM joined hands with Blink Experience to create waves in innovation, sustainability, and adventure sports. The powerful collaboration gave rise to milestone events that reflected the pioneering approach of NEOM. From advocating eco-conscious ways, creating an eco-system of knowledge sharing, and bringing out the next generation of sports stars, Blink put in their best efforts to bring the vision of NEOM to life, strengthening its position as a global icon of development in various areas of life. SIMEC 2024 SIMEC 2024, the four-day event at Riyadh, focused on addressing the issue of scarcity of resources through sustainable aquaculture. Bringing together 120 exhibitors from 35 countries and 15,000 exhibition visitors, it created a dynamic platform of collaboration and a sustainable model of food production. Harry Speers, Project Lead of Blink Experience, said, 'We are at SIMEC here in Riyadh, for Topian at NEOM. It is great to come along and execute the future-to-table activation and stand for the Topian, the NEOM Food Company, here at SIMEC. It has been amazing to see why NEOM and Topian are trying to revolutionize the future of marine life fish. The most sustainable option is to grow marine protein. Fisheries play an important role in it. NEOM is going to be at the forefront of that. We, at Blink Experience, are super excited to be part of NEOM's growth and development.' Knowledge Week Knowledge Week, an integral part of Knowledge Management at NEOM, was all about embracing a strong culture of innovation and continuous learning. Spanning across 25 live events in eight unique venues, the event united industry experts and leaders. It was a moment of inspiration as they joined hands, exchanged ideas, and broadened our horizons. The valuable insights that came out from the powerful speeches and panel discussions inspired all leaving them with fresh perspectives and unique ideas. The attendees were also given around 900 keepsakes as tokens of the event. The Blink Experience team had the responsibility of launching the event. According to Harry Speers, there were multiple challenges along the way. But the team executed everything, from brainstorming to planning with finesse. The smiles on the faces of clients, participants, and speakers made the efforts truly worthwhile. He added, 'It is great to see new events coming up that help the community and region grow. A unique system is being developed where the members can log on, educate each other, and find stakeholders and people with expertise in areas that they are looking to expand their projects in. Knowledge week is here to build that brand and integrate that system into the Nemo community and hit the ground running. And we are proud to be a part of it.' NEOM Beach Games The second edition of NEOM Beach Games was truly spectacular. Just like the last time, the third edition of NEOM Beach Games was also coordinated by the experts of Blink Experience at locations such as Gayal Beach and Bajdah Desert. 800 best athletes from the world participated in this event and showed unparalleled skills and performance in five sports competitions, ranging from Super League Triathlon, Titan Desert Saudi Arabia, Beach Soccer Cup, FIBA 3×3 Challenger 2023, to IFSC Masters. Beyond the spectacle and showcase of grit and resilience, it was a celebration of world-class sport that truly shattered boundaries. Nora Alsaif, Senior Account Manager of Blink Experience said, 'Blink Experience is a valuable partner of 3rd edition of Beach games. Under the category of Umbrella Beach, we have been assigned with 6 projects. Last year, a team of 12 members delivered 3 events. This time, 87 team members delivered 7 events. Operating in different scenarios within NEOM was a major challenge. We managed to live at the beach and deliver events. Now we are in the middle of the desert living between mountains. It was summer a week ago and now it is winter. It is raining and freezing. So it is a challenging yet exciting environment.' The Path Ahead As NEOM continues to make a difference on a global scale, Blink Experience remains a trusted partner, curating immersive events that inspire community and society at large. Analytics SODP State of Digital Publishing +61 431 059 620 email us here Visit us on social media: LinkedIn Instagram Facebook YouTube Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Zawya
12-02-2025
- Business
- Zawya
Bain & Company and WGS launch AI-enabled sustainability readiness tool to accelerate organizational progress
RELATED TOPICS UNITED ARAB EMIRATES RELATED COMPANIES TAQA World Governments Summit Organization ACWA Pwr Bain Fakhruddin Hldg Emirates NBD Ecovadis DUBAI – Bain & Company, in collaboration with the World Governments Summit (WGS), has launched the Sustainability Readiness Tool, an innovative AI-powered solution designed to help organizations assess and enhance their sustainability preparedness. This tool builds on insights from Bain's research, including last year's LEAD report, which examined how businesses in the Middle East and North Africa (MENA) region are integrating sustainability into their operations. According to Bain's research, nearly 70% of organizations in MENA report incorporating sustainability into their business models. However, only 3% are on track to achieve their sustainability goals. This gap underscores the urgent need for actionable insights and strategic interventions, which the new tool aims to provide. 'This tool provides organizations with a structured approach to assess their sustainability readiness and align with global best practices. And as global sustainability challenges intensify, it is crucial for organizations to take decisive action.' said Samer Bohsali, Senior Partner and EMEA Leader of the Public Sector practice at Bain & Company. A Data-Driven Approach to Sustainability Readiness The Sustainability Readiness Tool is built upon Bain's extensive research into what differentiates leading organizations in sustainability. Through its LEAD Framework, Bain has identified four key aspects that set sustainability leaders apart: L ink sustainability ambitions to corporate strategies: Sustainability becomes a core part of the business strategy and is managed in tandem with other corporate targets. E ngage cross-functional teams: They remove boundaries and build organization-wide ownership for sustainable outcomes. They also develop skills and organizational structures to support sustainability. A ctivate achievable sustainability missions: Ideation is bi-directional, so sustainability missions are co-developed and then verified through bottom-up assessments. D rive innovation and rapidly scale sustainable business solutions: Leaders establish agile systems to accelerate, test, and scale sustainability solutions. 'The launch of The Sustainability Readiness Tool represents a significant step forward in helping businesses navigate the complexities of sustainability transformation. Many organizations recognize the importance of sustainability, but few have a clear roadmap to achieve their goals. The tool provides the necessary insights and benchmarking to bridge this gap. 'said Wissam Yassine, Partner and leader in the Sustainability practice at Bain & Company Middle East. How the Tool Works The AI-powered assessment consists of 27 questions, helping organizations gauge their sustainability readiness. Users receive a benchmarking analysis, allowing them to compare their performance against industry leaders. The tool generates a detailed report with actionable recommendations to enhance sustainability integration across business operations. Benchmarking Against Industry Leaders One of the key features of the Sustainability Readiness Tool is its ability to provide organizations with a strategic benchmarking framework against industry leaders that are setting the standard for sustainability. The tool goes beyond simple comparisons by offering deep insights into best practices, innovation drivers, and emerging sustainability trends within top-performing companies such as Emirates NBD, Fakhruddin Holdings, FAB, SAB, Bain & Company, Acwa Power, Taqa, E& and EGA. By analyzing how these organizations integrate sustainability into their core business models, supply chains, and operational strategies, companies can: Identify key gaps in their own sustainability approach and prioritize high-impact initiatives. Develop targeted strategies that align with global sustainability benchmarks and regulatory expectations. Enhance competitive positioning by adopting proven best practices and innovations that drive long-term value. Leverage data-driven insights to build stakeholder confidence, improve ESG ratings, and attract sustainability-conscious investors. This benchmarking functionality serves as a powerful decision-making tool, enabling businesses to transform sustainability from a compliance-driven obligation into a strategic growth enabler. Bridging the Gap Between Aspiration and Action As sustainability continues to be a top priority for governments and businesses worldwide, the Sustainability Readiness Tool provides a practical solution for organizations seeking to move from intent to impact. By leveraging AI-driven insights and Bain's strategic expertise, companies can accelerate their sustainability journey and align more effectively with global sustainability goals. The Sustainability Readiness Tool is now available for organizations looking to assess and advance their sustainability strategies. For more information, visit ( or contact -Ends- Editor's note: To arrange an interview or for any questions, please contact: Christine Abi Assi – christine@ About Bain & Company Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future. Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
