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News.com.au
a day ago
- Entertainment
- News.com.au
Martha Stewart stars in sexy Aussie ad with mystery man as she embraces sex symbol status at 83
Domestic goddess Martha Stewart is one week away from her 84th birthday, but don't expect her to retire to one of her sprawling estates along the US East Coast any time soon. The lifestyle mogul and businesswoman, who in the last 40 years has built a global empire and changed the face of homemaking, is still very much in her prime. Widely regarded as the original influencer, Stewart is much revered for her TV shows, lifestyle books, magazines and product lines that helped make her the first self-made female billionaire in US history. However, the 83-year-old has undergone an evolution of sorts in recent years – and she has welcomed this new direction in her career. 'I don't call it a reinvention, I call it an evolution,' she tells via Zoom. 'If you're evolving, you're changing. Reinvention means eliminating the past and making something new. But this is very different. This is evolving.' 'I'm the same person. I do pretty much the same things,' she adds. 'I just take everything to a new and different level. I think that that's really evolution, and I like it. I do not like to remain static. I never will. And change is good. It's good for everybody.' Stewart is even embracing her new sex symbol status, which she acquired thanks to that poolside selfie that almost broke the internet in 2020. She mastered the art of 'thirst traps' in the years that followed and, in 2023, she officially solidified her bombshell status by becoming the oldest model to grace the cover of theSports IllustratedSwimsuit Issue. 'I love being admired by men. Why not?' she says when asked about being a sex symbol. Stewart explains that while it's 'great' getting attention from the opposite sex, she makes sure her sexy photos are 'authentic' and aren't damaging to her brand. 'To me, it's all a lighthearted effort at making sure that first of all, your brand is safe, your brand is well admired, people will continue to buy your products and do it without any danger to anybody,' she says. 'That's really an important thing to me.' In line with her evolution, Stewart is not afraid to step out of the box. In an unexpected move, the lifestyle guru is now the ambassador for Rexona's new Whole Body Deodorant, appearing in a sexy Aussie TV commercial which she secretly filmed at the landmark Crypto Castle in Sydney back in May. A clip of the ad was shared online earlier this week, which featured Stewart in a silk robe with a barely-clad mystery man. But today it was revealed that her Sydney 'tryst' was in fact an ad for Rexona's new Whole Body Deodorant. 'I loved making the Rexona commercial at the Crypto Castle. We worked with a great crew who were very funny and had a sense of humour,' she recalls. 'The whole commercial has a really lighthearted sense of humour about it because we're talking about body odour, which is not the sexiest subject matter.' In the ad, Stewart uses her signature dry wit to demonstrate how to apply the deodorant to your thighs, breasts and feet, among other places. 'I know what you're wondering, Australia. And the answer is yes, you can use it 'down under,'' she muses in the Unilever ad. 'The whole idea of something like this, you have to do this with kind of a cheekiness and a forthrightness because we're talking about an all over the body deodorant,' she explains to us. And the mogul is speaking from experience. In 1956, aged just 15, Stewart worked as a model and filmed her very first TV commercial for Lifebuoy, which coincidentally was an all-over-the-body deodorant soap also made by Unilever. 'I laughed when was offered this spot for Rexona because it's a similar kind of product, although that was a soap and this is a spray or a cream,' she reflects. 'So I just thought, how funny – full circle. And I thought, 'Oh, that'll be fun.'' Stewart was last in Australia in May for the Vivid festival, when she filmed the Rexona commercial. But she has plans to return to our shores in the near future. 'I've been to Australia quite a few times – I've been to Tasmania, Sydney, Melbourne, to other places in and around that, mostly the East Coast,' she says. 'I do want to go to the West Coast, and I haven't had a chance to do that yet. But what I've discovered is the food and the vegetation and the fabulous produce that you produce in Australia, second to no place in the world.' Among the many hats Stewart wears – model, mogul, influencer – there's one that she's taken a liking to: 'Tradwife', aka a woman who embraces traditional values and gender roles. 'I've pioneered in a lot of different industries and a lot of different product developments, and I am always willing to step out and do things,' she says. 'I'm now also being known as the original Tradwife.' 'I'm very proud of myself for being a Tradwife, because why not? I mean, I raised my own sheep and my own chickens, made my own hams from my backyard pig, and grew my own vegetables – that's all Tradwife stuff. 'When they affix a name like 'Tradwife', it sounds kind of awful. But it's actually kind of cute. And the Tradwives that are very popular now are the hottest things on earth.' And Stewart has this word of advice for all the Meghan Markles and Gwyneth Paltrows out there trying to emulate her success in the lifestyle space. 'If they can teach as much as I have taught and be as authentic as I have been, then they will be successful,' she says.
CNN
14-07-2025
- Climate
- CNN
The next ‘Storm of the Century' could be even stronger, new study shows
People in entertainment Climate changeFacebookTweetLink Follow The strongest nor'easters — destructive and often deadly storms that slap the US East Coast with paralyzing rain, snow and flooding — are being supercharged by the effects of climate pollution, a new study found. Nor'easters, which typically form between September and April, are fueled by the temperature contrast between cold Arctic air from the north and warmer, moist air from the Atlantic Ocean. They are a huge threat to densely populated cities along the East Coast. The past decades have been peppered with nor'easters so devastating, some are now known by nicknames which sound like disaster movie titles. The 'Storm of the Century' in March 1993 was one of the deadliest and costliest ever recorded. It packed more than 100 mph winds, dumped almost 60 inches of snow in some places and killed more than 200 people. 'Snowmageddon' in 2010 unleashed more than 20 inches of snow on parts of Pennsylvania, Maryland, Virginia and West Virginia, killing 41 people and leaving hundreds of thousands without power. Michael Mann, a climate scientist at the University of Pennsylvania and an author of the study, was trapped in a Philadelphia hotel room for three days during Snowmageddon. It was this experience that first sparked his curiosity about how these storms might be affected by global warming. Fifteen years later he believes he has some answers. There is a general consensus there will be fewer nor'easters in a warmer world, because the Arctic is heating up faster than the rest of the Northern Hemisphere meaning there is less of a temperature contrast to fuel the storms. But what has been unclear is what will happen to the intensity of these storms, which have tended to be understudied, Mann said. To answer this question, the scientists used historical data and a cyclone tracking algorithm to analyze nor'easters between 1940 and 2025, pulling together a digital atlas of these storms. They analyzed 900 in total and found the maximum windspeed of the most intense nor'easters increased by around 6% since 1940, according to the study published Monday in the Proceedings of the National Academy of Sciences. This may sound small but it vastly increases the damage a storm can wreak. A 6% boost in wind speed equates to a 20% increase in the storm's destructive potential, Mann said. 'That's substantial.' The rates of rain and snow dumped by these storms have also increased by about 10%, according to the analysis. The reason nor'easters are intensifying is 'basic physics,' Mann said. Warmer oceans and air mean more evaporation and more moisture in the atmosphere, which gets wrung out in the form of more intense rain or snow. The level of damage these storms can inflict make it vital to better understand how they'll change in a hotter world, Mann added. The 'Ash Wednesday' storm in 1962, for example, caused huge devastation along the East Coast, inflicting a total economic loss equivalent to tens of billions of dollars in today's money. It did 'as much damage as a major landfalling hurricane,' he said. The results also suggest the flooding risk in many East Coast cities may be underestimated, the study noted. 'Nor'easters have been neglected, and that's another contribution to increased coastal risk that we haven't really been focusing on enough,' Mann added. Jennifer Francis, a senior scientist at Woodwell Climate Research Center who was not involved in the study, said the findings highlight the need for better preparedness. 'Coastal communities in the Northeast where nor'easters strike should sit up and take notice… proactive preparation is less costly than post-storm recovery,' she told CNN. The findings are also important because they shine a light on the different ways the climate crisis plays out, said Judah Cohen, an MIT climatologist who was also not involved in the study. The effects 'can be counter-intuitive, including the idea that climate change can result in episodic increases in severe winter weather,' he told CNN. Even as the world warms, and the snow season shortens in many parts of the US, there will still be periods of heavy snowfall and intense cold, Mann said. 'Individual events may pack a bigger punch.'
