3 days ago
HUAWEI Unveils Pura 80 Ultra with Advanced Cameras
Home » Top stories » HUAWEI Unveils Pura 80 Ultra with Advanced Cameras
Smartphones have become the most popular tool for photography. A recent study revealed that 94% of the trillions of photos taken in 2024 were captured using smartphone cameras. Despite the popularity, a noticeable quality gap remains between smartphone cameras and mirrorless cameras. This is especially true for telephoto lenses, which often suffer from lower-grade sensors due to size and cost limitations.
HUAWEI has announced a solution to this issue with its new Pura 80 Ultra smartphone. The device features a Switchable Dual Telephoto Camera, combining a 3.7x medium telephoto and a 9.4x super-telephoto lens that share a single large sensor. This setup brings the telephoto camera quality in line with that of main cameras on flagship phones.
The large sensor, along with updated image processing algorithms, significantly improves low-light photography. According to HUAWEI, the Ultra Chroma Camera enhances detail restoration and color accuracy, particularly in long-distance and low-light conditions.
Users can now capture high-quality images even at challenging events such as concerts or on wildlife safaris. The Pura 80 Ultra excels in scenarios with difficult lighting thanks to its ability to handle color saturation and dynamic range effectively.
• The 3.7x telephoto lens produces flattering portraits with shallow depth of field.
• The 9.4x super-telephoto lens enables close-ups from long distances without sacrificing detail.
HUAWEI also revealed that the main camera has undergone a major upgrade. The 1-inch Ultra Lighting HDR Camera delivers superior performance with an exceptional dynamic range of 16EV. The F1.6-F4.0 variable aperture enhances light intake, improving clarity in both bright and dark environments.
The AI Cinematic Engine enables the Pura 80 Ultra to record video with balanced exposure and vibrant detail. Whether capturing backlit portraits or flames in night scenes, the camera maintains lifelike color reproduction and realistic lighting.
With this launch, HUAWEI aims to close the gap between smartphone and professional photography. The Pura 80 Ultra offers users creative freedom that was once only possible with dedicated camera equipment.
Huawei Consumer Business Group continues to expand its global reach. With operations in over 170 countries and a wide range of smart devices, HUAWEI remains committed to innovation and intelligent user experiences.
