Latest news with #Umbro
Fashion Network
13 hours ago
- Entertainment
- Fashion Network
Promoting women's power and equality, Stine Goya and Umbro collaborate on sports line
As excitement mounts for the upcoming UEFA Women's Euro Cup football tournament, Danish fashion brand Stine Goya has collaborated with UK sports brand Umbro on a collection-with-a-theme line. So the new Stine Goya x Umbro range comes with a central message: 'Good things shouldn't take time', to serve as a 'powerful reminder that progress in football — and beyond — must accelerate'. It's a statement not only about the game 'but also about the continued fight for equality'. The 'bold' capsule collection by the print and colour specialist 'reimagines classic sportswear through a distinctly feminine and empowering lens', paying homage to the Euro competition and the 'groundbreaking achievements of female athletes'. The result in a Stine Goya-designed line that reinterpretes classic football wear silhouettes giving them a 'fresh, contemporary edge'. Inspired by women in football and the cultural crossroads of Copenhagen and London street style, the six-style collection comprises a T-shirt, long sleeve T-shirt, skirt, mini-dress, windbreaker, pants and socks, 'fusing nostalgic 90s and early 2000s silhouettes with a bold play on colour, material combos, and customised patches'. In all, it 'embraces vintage aesthetics with a vibrant, fashion-forward DNA of Stine Goya twist'. Helene Hope, head of Global Brand Marketing at Umbro, said: 'We have a long-standing legacy in football. Women's Football is one of the most exciting expressions of the game today and Stine's fearless approach to design and commitment to empowerment aligns with [our] democratic approach to the game.' The collection is available at select retailers, stores and online from today (29 May).
Fashion Network
14 hours ago
- Entertainment
- Fashion Network
Promoting women's power and equality, Stine Goya and Umbro collaborate on sports line
By As excitement mounts for the upcoming UEFA Women's Euro Cup football tournament, Danish fashion brand Stine Goya has collaborated with UK sports brand Umbro on a collection-with-a-theme line. So the new Stine Goya x Umbro range comes with a central message: 'Good things shouldn't take time', to serve as a 'powerful reminder that progress in football — and beyond — must accelerate'. It's a statement not only about the game 'but also about the continued fight for equality'. The 'bold' capsule collection by the print and colour specialist 'reimagines classic sportswear through a distinctly feminine and empowering lens', paying homage to the Euro competition and the 'groundbreaking achievements of female athletes'. The result in a Stine Goya-designed line that reinterpretes classic football wear silhouettes giving them a 'fresh, contemporary edge'. Inspired by women in football and the cultural crossroads of Copenhagen and London street style, the six-style collection comprises a T-shirt, long sleeve T-shirt, skirt, mini-dress, windbreaker, pants and socks, 'fusing nostalgic 90s and early 2000s silhouettes with a bold play on colour, material combos, and customised patches'. In all, it 'embraces vintage aesthetics with a vibrant, fashion-forward DNA of Stine Goya twist'. Helene Hope, head of Global Brand Marketing at Umbro, said: 'We have a long-standing legacy in football. Women's Football is one of the most exciting expressions of the game today and Stine's fearless approach to design and commitment to empowerment aligns with [our] democratic approach to the game.' The collection is available at select retailers, stores and online from today (29 May).
Fashion Network
14 hours ago
- Entertainment
- Fashion Network
Promoting women's power and equality, Stine Goya and Umbro collaborate on sports line
As excitement mounts for the upcoming UEFA Women's Euro Cup football tournament, Danish fashion brand Stine Goya has collaborated with UK sports brand Umbro on a collection-with-a-theme line. So the new Stine Goya x Umbro range comes with a central message: 'Good things shouldn't take time', to serve as a 'powerful reminder that progress in football — and beyond — must accelerate'. It's a statement not only about the game 'but also about the continued fight for equality'. The 'bold' capsule collection by the print and colour specialist 'reimagines classic sportswear through a distinctly feminine and empowering lens', paying homage to the Euro competition and the 'groundbreaking achievements of female athletes'. The result in a Stine Goya-designed line that reinterpretes classic football wear silhouettes giving them a 'fresh, contemporary edge'. Inspired by women in football and the cultural crossroads of Copenhagen and London street style, the six-style collection comprises a T-shirt, long sleeve T-shirt, skirt, mini-dress, windbreaker, pants and socks, 'fusing nostalgic 90s and early 2000s silhouettes with a bold play on colour, material combos, and customised patches'. In all, it 'embraces vintage aesthetics with a vibrant, fashion-forward DNA of Stine Goya twist'. Helene Hope, head of Global Brand Marketing at Umbro, said: 'We have a long-standing legacy in football. Women's Football is one of the most exciting expressions of the game today and Stine's fearless approach to design and commitment to empowerment aligns with [our] democratic approach to the game.' The collection is available at select retailers, stores and online from today (29 May).
Fashion United
2 days ago
- Entertainment
- Fashion United
Stine Goya and Umbro kick off collaboration blending fashion, football and feminism
A new collaboration merging sportswear and contemporary fashion, Danish label Stine Goya has unveiled a capsule collaboration with British athletic brand Umbro. Launching May 28, the limited-edition drop reimagines vintage football silhouettes through a distinctly feminine lens—timed to capitalise on the growing cultural relevance and commercial momentum of women's sport. The partnership is more than just a design exercise. It's a signal of how fashion brands are positioning themselves at the intersection of sport, gender equity, and streetwear. Tapping into the aesthetic currency of early 2000s nostalgia, the seven-piece collection—from windbreakers to mini dresses—channels the spirit of the Women's Euro Cup and the evolution of women's football into a stylistic manifesto. Stine Goya, best known for her vivid palette and graphic tailoring, lends her signature playfulness to the collaboration. The pieces incorporate bold colour-blocking, contrasting textures, and custom insignias. Each item riffs on Umbro's technical archives, but pivots firmly toward fashion-forward functionality, targeting a generation of consumers increasingly blurring the lines between athleticwear and personal expression. 'The fusion of sport and fashion is not new,' Goya noted in a statement, 'but reframing it through the lens of female empowerment is both timely and overdue. Women's football has long been marginalised. This collection is a tribute to its rise—and a nod to where it's headed.' For Umbro, whose footballing legacy dates back to 1924, the partnership signals a refreshed brand strategy. As Helene Hope, Umbro's Head of Global Brand Marketing, explained: 'Women's football is one of the most exciting expressions of the game today. Stine's fearless design ethos complements our democratic approach to sport.' From a retail perspective, the capsule fits squarely into the current industry focus on gender inclusivity and cultural storytelling. With growing appetite for limited-edition crossovers—particularly those rooted in sport—the collaboration is poised for strong sell-through among younger consumers. Streetwear-adjacent drops that nod to social impact now function as both brand-building and margin-driving plays. Yet, the capsule's messaging goes beyond trend. With slogans like 'Good things shouldn't take time,' Goya taps into broader commentary on equity in sport. It's a pointed reference to the systemic delays in recognition and funding for women athletes—an issue brands are increasingly being called to address in action, not just aesthetics.
Scottish Sun
2 days ago
- Business
- Scottish Sun
Rangers' former kit partners ‘sign deal with historic club' weeks after Ibrox side drop brand from new jerseys
GETTING SHIRTY Rangers' former kit partners 'sign deal with historic club' weeks after Ibrox side drop brand from new jerseys RANGERS won't have Castore on their shirts from next season. But the upstart brand is reportedly going to feature on another historic club's jerseys for 2025/26. 2 Castore first linked up with Rangers in 2021 Credit: SNS 2 Next season's Rangers home top The Ibrox side are returning to Umbro as kit supplier after five controversial years with Castore. But it's not quite as simple as that because Castore have acquired Umbro's sub-licence, therefore meaning they are in charge of the distribution of Umbro kits in Europe. Indeed, Gers quietly extended their deal with Castore in February 2023 for a further seven years. What is for certain however is that Rangers will not be sporting the Castore logo and instead next season's strips - and potentially more going forward - will bear the Umbro trademarks. But the Castore brand will be appearing on the tops of Middlesbrough, reports suggest. According to FootyHeadlines and Boro Buzz, the Championship side will begin a partnership with Castore from the start of next season. Boro, the 11th oldest club in the EFL, formally announced they would be parting ways with Errea as a kit manufacturer back in March. The Teesside outfit were one of the founding members of the Premier League and will hope to return their next season after missing out on the play-offs this season. Boro lost their way in the play-off race around about the same time they lost Scotland wonderkid Ben Doak to injury. Doak, 19, will return to parent club Liverpool now that his loan deal at the Riverside has epxired. Rangers icon Paul Gascoigne makes surprise Match of the Day appearance as footie greats pay tribute to Gary Lineker Boro fans would no doubt love to see him back in North Yorkshire but Everton could make a shock bid to sign him from their Merseyside rivals in the summer. The former Celtic starlet has also attracted interest from newly-crowned FA Cup champions Crystal Palace. The newly-unveiled Rangers home kit for 2025/26 divided opinion initially while a leaked and as-yet-to-be-confirmed away top was met with a much poorer response from punters. Elsewhere, Celtic star Daizen Maeda is reportedly attracting interest from Turkish club Fenerbahce, a move that would see him link up with Jose Mourinho. Castore: The lowdown Brand Origin: Castore is a British sportswear brand founded in 2015 by brothers Thomas and Philip Beahon. Headquarters: The company is headquartered in Liverpool, United Kingdom. Product Range: Castore specialises in high-performance sportswear, including clothing and accessories for a variety of sports such as running, tennis, and football. Technology: The brand is known for its use of advanced fabric technologies designed to enhance athletic performance, including moisture-wicking and breathable materials. Football Clubs: Castore has secured kit deals with several high-profile football clubs, including Newcastle United, Rangers FC, Wolverhampton Wanderers, and Sevilla FC. Tennis Partnerships: Castore partners with prominent tennis players such as Andy Murray, who has also invested in the brand. Their collaboration includes a specially designed AM collection. Cricket: The brand has ventured into cricket by providing kits for the West Indies cricket team, showcasing their expansion into different sports. Rugby: Castore has also entered the rugby market, supplying kits for the Sydney Roosters, a professional rugby league team in Australia. Motorsport: In motorsport, Castore partners with the McLaren Formula 1 team, providing teamwear and fan merchandise. Retail Presence: Castore products are available through their own retail stores, online platform, and selected third-party retailers. Keep up to date with ALL the latest news and transfers at the Scottish Sun football page
