Crochet! Bandanas! Bloomers! How summer 2025 are you?
Forget Brat, it's Labubu's summer with the Chinese toy firm Pop Mart (the company behind those creepy little dolls) predicting a 350 per cent increase in profits. That's if you can get your hands on one, of course — although luckily (?), the bag accessories have spawned a thousand copy cats. Inspired by Nordic folklore, the pastel shades of Labubu's fluffy body combined with the gently weird expressions are said to be the perfect blend of cute and ugly. Perhaps it's a generational thing.
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